{"id":28906,"date":"2019-05-22T08:31:20","date_gmt":"2019-05-22T08:31:20","guid":{"rendered":"https:\/\/codewebbarcelona.com\/proyecto-destacado-packaging-awaname-sake\/"},"modified":"2026-04-21T00:54:08","modified_gmt":"2026-04-21T00:54:08","slug":"featured-project-packaging-awanama-sake","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/en\/blog\/featured-project-packaging-awanama-sake\/","title":{"rendered":"Featured Project \u2013 Packaging \u2013 Awanama Sake"},"content":{"rendered":"

This week\u2019s featured design project spotlights an award-winning packaging concept for the sake brand Awanama Sake.<\/span><\/p>\n

Let\u2019s take a closer look at the details of this project, which joins our weekly showcase of outstanding packaging design.<\/span><\/p>\n

Awanama Sake \u2013 Japanese Rice Wine \u2013 Featured Project<\/b><\/h2>\n

by Ryuta Ishikawa<\/b><\/h3>\n

Project Background<\/b><\/h3>\n

The main goal was to create a bottle packaging for the namasake variety of sake, designed for easy distribution anywhere.<\/span><\/p>\n

Traditionally, sake is served slightly warmed to bring out its texture and flavor.<\/span><\/p>\n

That\u2019s why bottle design plays such a crucial role in sake production.<\/span><\/p>\n

\"109_diseno-packaging-proyecto-awanama_6\"<\/p>\n

Graphic Concept<\/b><\/h3>\n

The project\u2019s foundation is the Japanese character for \u201craw,\u201d which stands out like a crest, while the bottle\u2019s patterns enhance its visual impact.<\/span><\/p>\n

Namasake is a type of sake that is not heat-pasteurized\u2014a key insight that shaped the Awanama Sake packaging design.<\/span><\/p>\n

The bottle\u2019s black color protects the contents from light exposure, which can negatively affect sake and other alcoholic beverages.<\/span><\/p>\n

This approach allows the sake to be distributed outside Japan and highlights the white symbols with maximum contrast.<\/span><\/p>\n

The patterned black exterior is wrapped around an inner plastic bottle, preserving the sake without thermal treatment.<\/span><\/p>\n

Specifically, the sake is bottled under high pressure with no heat treatment, making it suitable for export or long journeys at sea.<\/span><\/p>\n

\"104_diseno-packaging-proyecto-awanama_1\"<\/p>\n

About the Designer<\/b><\/h3>\n

This packaging design was created by the graphic design studio and designer <\/span>Ryuta Ishikawa.<\/span><\/p>\n

\"\"<\/p>\n

Awards<\/b><\/h3>\n

The project has received the prestigious A\u2019 Design Award and the German Design Award.<\/span><\/p>\n

Additionally, the designer was honored with the Pentawards \/ Platinum 2017\/2018.<\/span><\/p>\n

Our Take<\/b><\/h3>\n

In our view, this is a packaging design project that perfectly balances art and functionality.<\/span><\/p>\n

While incorporating essential branding elements for marketing, the design also addresses a specific functional need\u2014the core purpose of packaging design.<\/span><\/p>\n

An outstanding project, without a doubt.<\/span><\/p>\n

\"105_diseno-packaging-proyecto-awanama_2\"<\/p>\n

Useful Links<\/b><\/h3>\n

www.competition.adesignaward.com<\/span><\/a><\/p>\n

…relateds\/featured-branding-project<\/span><\/a><\/p>\n

designer\u2019s website<\/span><\/a><\/p>\n

www.german-design-award.com<\/span><\/a><\/p>\n

https:\/\/pentawards.com\/2019\/en\/page\/winners<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This week\u2019s featured design project spotlights an award-winning packaging concept for the sake brand Awanama Sake. Let\u2019s take a closer look at the details of this project, which joins our weekly showcase of outstanding packaging design. Awanama Sake \u2013 Japanese Rice Wine \u2013 Featured Project by Ryuta Ishikawa Project Background The main goal was to […]<\/p>\n","protected":false},"author":1,"featured_media":12776,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[210,134],"class_list":["post-28906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiracio","category-disseny-grafic"],"acf":[],"yoast_head":"\nProyecto destacado packaging Awanama Sake - Code Barcelona<\/title>\n<meta name=\"description\" content=\"Le damos un repaso al proyecto ganador de varios galardones Awaname Sake del creador Ryuta Ishikawa, un packaging excepcional.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/en\/blog\/featured-project-packaging-awanama-sake\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Proyecto destacado packaging Awanama Sake - 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