{"id":28871,"date":"2016-01-15T16:45:59","date_gmt":"2016-01-15T16:45:59","guid":{"rendered":"https:\/\/codewebbarcelona.com\/por-que-decimos-no-al-uso-de-plantillas\/"},"modified":"2026-04-21T00:52:06","modified_gmt":"2026-04-21T00:52:06","slug":"why-not-use-templates","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/en\/blog\/why-not-use-templates\/","title":{"rendered":"Why You Shouldn\u2019t Use Templates When Designing a Website"},"content":{"rendered":"<h5 class=\"sh1\">Why we say NO to templates<\/h5>\n<p>It\u2019s not common for a potential client to ask what, for some <strong>graphic design<\/strong> and communication studios, is \u201cthe dreaded question.\u201d<\/p>\n<p>In the world of <strong>web design<\/strong>, while there\u2019s no shortage of information about how a project can be developed, it\u2019s often the case that the task of finding the right studio to <strong>design their new website<\/strong> falls to someone without a background in <strong>web design<\/strong>. Naturally, they\u2019re looking for a studio that not only designs and builds the <strong>website<\/strong>, but also provides honest, transparent guidance throughout the process\u2014a point that, unfortunately, is sometimes overlooked.<\/p>\n<p>We\u2019ve heard more than a few stories from clients disappointed by the lack of transparency from some <strong>graphic and web design studios<\/strong> who \u201cdesigned\u201d their new website using a template\u2014without ever making it clear that this was how the project would be handled. In the worst (and not uncommon) cases, the price quoted is the same as, or even higher than, a truly <strong>custom design and development<\/strong>!<\/p>\n<p>But first, let\u2019s clarify what we mean by <strong>designing a website<\/strong> using a template or theme.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-166\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2016\/01\/diseno-web-a-medida-1.jpg\" alt=\"diseno-web-a-medida\" width=\"1170\" height=\"255\" \/><\/p>\n<h5 class=\"sh1\"><\/h5>\n<h5 class=\"sh1\">When developing a website, there are several approaches:<\/h5>\n<ul>\n<li><strong class=\"strong\">Design and build the site from scratch.<\/strong> This could mean using an existing content management system like WordPress, Drupal, Joomla, etc., or creating a custom solution. The design is unique, tailored specifically for the company.<\/li>\n<li><strong class=\"strong\">Purchase a pre-made template<\/strong>, copy and paste the client\u2019s content, and deliver the site. Sometimes, studios might tweak a few things\u2014change some colors, adjust the layout a bit\u2014but in many cases, clients aren\u2019t told that their new website is being built this way.<\/li>\n<\/ul>\n<p>As surprising as it may seem, unfortunately, this last approach is all too common in the <strong>web design<\/strong> industry.<\/p>\n<p>Even more surprising: it\u2019s not unusual to see this happen with <strong class=\"strong\">globally recognized companies<\/strong> looking for a new website.<\/p>\n<p>&nbsp;<\/p>\n<h5 class=\"sh1\">A few questions you might have:<\/h5>\n<p><em>Where do these templates come from?<\/em><br \/>\nThere are thousands available here: <a href=\"http:\/\/themeforest.net\/\" target=\"_blank\" rel=\"nofollow noopener\">http:\/\/themeforest.net\/<\/a><\/p>\n<p><em>But aren\u2019t they free, or at least expensive? I mean, if the template creators have already done most of the work\u2026<\/em><br \/>\nThey typically start at around <strong class=\"strong\">\u20ac65<\/strong>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-167 size-full\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2016\/01\/diseno-web-a-medida2-1.jpg\" alt=\"dise\u00f1o web a medida\" width=\"1170\" height=\"255\" \/><\/p>\n<p>If you do the math, it\u2019s clear that, financially, this is a profitable model: the studio pays \u20ac65 for a nearly finished website, maybe changes the text, font colors, rearranges a few elements\u2026 and then charges the client whatever was agreed.<\/p>\n<h5 class=\"sh1\"><\/h5>\n<h5 class=\"sh1\">Why do we refuse to work with templates?<\/h5>\n<ul>\n<li><strong class=\"strong\">Ethics:<\/strong> As a graphic or web design studio, clients expect a custom design, created specifically for their business. Where\u2019s the professional integrity in delivering a template? It\u2019s like hiring a tailor for a bespoke suit, only to have them buy one off the rack, make a couple of minor adjustments, and then sell it to you at twenty times the price.<\/li>\n<li><strong class=\"strong\">Creativity:<\/strong> Designing with a template is creatively limiting. We\u2019re a graphic design studio\u2014creativity is our job. Let\u2019s act like it.<\/li>\n<li><strong class=\"strong\">Personality:<\/strong> A template-based design can never compare to a truly custom solution. With a bespoke design, you can play with elements and truly capture the brand\u2019s essence in the website itself.<\/li>\n<li><strong class=\"strong\">Control:<\/strong> Building from scratch gives you complete freedom to create, undo, or modify anything, without limitations.<\/li>\n<li><strong class=\"strong\">Personal satisfaction:<\/strong> Last but not least, we believe great design comes from the heart. You have to see your next project as your next masterpiece. Otherwise, it\u2019s like Picasso coloring in someone else\u2019s sketches.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-169 size-full\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2016\/01\/diseno-grafico1-1.jpg\" alt=\"dise\u00f1o gr\u00e1fico\" width=\"1170\" height=\"255\" \/><\/p>\n<h5 class=\"sh1\"><\/h5>\n<h5 class=\"sh1\">When is it acceptable to use templates?<\/h5>\n<p>While this isn\u2019t our preferred approach, we\u2019re not here to demonize anyone who uses templates. There are situations where, in our opinion, using a template can be somewhat justified:<\/p>\n<ul>\n<li><strong class=\"strong\">The client is informed:<\/strong> The client knows from the outset that their site will be built using a template and agrees to it.<\/li>\n<li><strong class=\"strong\">Limited budget:<\/strong> The client needs a website at a lower price point. This is often the case for small businesses that can\u2019t afford a custom design and build. Still, it\u2019s essential to be upfront about the use of a template.<\/li>\n<li><strong class=\"strong\">Some customization is included:<\/strong> The design isn\u2019t left as-is with just a copy\/paste of content. Colors, layouts, and other elements are adjusted to better fit the client\u2019s needs.<\/li>\n<li><strong class=\"strong\">It\u2019s not for a major brand:<\/strong> Simply put, if you\u2019re working for a major brand, don\u2019t use a template\u2014no further explanation needed.<\/li>\n<li><strong class=\"strong\">It\u2019s not the studio\u2019s own website:<\/strong> It may sound unbelievable, but MANY graphic and web design studios have their OWN website built on a template. In our view, this should be unacceptable for any professional team.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Why we say NO to templates It\u2019s not common for a potential client to ask what, for some graphic design and communication studios, is \u201cthe dreaded question.\u201d In the world of web design, while there\u2019s no shortage of information about how a project can be developed, it\u2019s often the case that the task of finding [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4700,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[207,208],"class_list":["post-28871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacat","category-disseny-desenvolupament-web"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Por qu\u00e9 no usar plantillas al dise\u00f1ar una p\u00e1gina web<\/title>\n<meta name=\"description\" content=\"Lo que debes saber antes de contratar un estudio de dise\u00f1o web y el uso de plantillas en el proceso de dise\u00f1o web. 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