{"id":24152,"date":"2017-12-09T22:52:58","date_gmt":"2017-12-09T22:52:58","guid":{"rendered":"https:\/\/codewebbarcelona.com\/marketing-gastronomico-senor-burrito\/"},"modified":"2026-04-20T23:44:51","modified_gmt":"2026-04-20T23:44:51","slug":"food-marketing-senor-burrito","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/en\/blog\/food-marketing-senor-burrito\/","title":{"rendered":"Gastronomic Marketing, Se\u00f1or Burrito"},"content":{"rendered":"

Gastronomic marketing<\/strong>, great food, great design, and d\u00e9cor = success<\/strong>. In this post, I want to share one of the latest spots where I\u2019ve had the pleasure of sitting down for a meal\u2014a small but cozy Mexican take-away restaurant that left a lasting impression, not only for its delicious food but also for its graphic design and interior d\u00e9cor. Se\u00f1or Burrito.<\/p>\n

We\u2019re launching a new section! Here, we\u2019ll showcase real-life examples of best practices in restaurant marketing. To keep things engaging, we\u2019ll also talk about the food and atmosphere of the places we visit. Expect a first-hand, fun, and entertaining experience that\u2019s a little different\u2014we\u2019re sure you\u2019ll enjoy it. In each post, we\u2019ll discuss strategies restaurants can use to attract more customers, sharing practical examples that can be applied in the hospitality industry.<\/p>\n

Whenever I try a new place, I can\u2019t help but notice whether they\u2019re doing a good job with their restaurant marketing. I pay attention to the menu design, business cards, d\u00e9cor, and of course, the food itself. I can honestly say I was impressed by the food, the graphic design elements, and the charming d\u00e9cor that filled this small space.<\/p>\n

Gastronomic marketing, burritos, and great design<\/h2>\n

Choosing where to eat<\/h3>\n

Before deciding where to have lunch, we wandered through the narrow streets near Barcelona\u2019s port. Se\u00f1or Burrito caught our eye. The restaurant features a neon sign with a stylishly designed logo. The d\u00e9cor and color palette inside this little take-away spot completely won us over. First lesson: a good sign is an essential piece of advertising for any restaurant.<\/p>\n

\"marketing<\/a><\/p>\n

The place was small and welcoming, with friendly staff who took great care of us.<\/p>\n

Nachos and tacos, please!<\/h3>\n

To start, we ordered nachos to share, generously topped as you can see in the photo. The guacamole was outstanding<\/strong>\u2014its texture made it clear this was homemade, hand-prepared guacamole<\/strong>. Paired with beans, melted cheese, and spicy jalape\u00f1os, the plate was gone in record time<\/strong>. In the kitchen, the best sign of success is when guests clear their plates in just a few minutes. If we translate this to digital marketing<\/strong>, it\u2019s like the time users spend on your website\u2014but in this case, the less time it takes to finish, the better!<\/p>\n

For the tacos, we tried one of each meat: chicken<\/strong>, pork<\/strong>, and beef<\/strong>. Each one was delicious\u2014I think I spent more time taking photos than actually eating them. Absolutely delicious<\/strong>.<\/p>\n

\"marketing<\/a><\/p>\n

As you\u2019d expect, here are a couple of photos to whet your appetite.<\/p>\n

While enjoying one of my greatest passions\u2014food\u2014my other passion, graphic design, also came into play. I couldn\u2019t help but notice the parchment paper, stamped with their beautiful logo<\/strong> as a repeating motif.<\/p>\n

The take-away menu, business card, and d\u00e9cor<\/h3>\n

\"marketing<\/p>\n

I especially liked the menu for its unusually vertical format<\/strong>.<\/p>\n

The logo is simply gorgeous<\/strong>. It\u2019s a hand-lettered design inside a circle, reminiscent of a tortilla. While I can\u2019t say for sure that was the intention, it\u2019s very likely.<\/p>\n

The business card is eye-catching, featuring the logo and the restaurant\u2019s slogan, \u201cFresh MEX,\u201d with a well-chosen color scheme. If I could change one thing, it would be to use a heavier cardstock, though that would obviously raise the cost per card.<\/p>\n

\"marketing<\/a><\/p>\n

In the center of the restaurant, there was a painting\u2014a mural with classic Mexican motifs<\/strong> like skulls and vibrant colors. Honestly, it was one of the first things that caught my eye<\/strong> even before stepping inside. D\u00e9cor and these kinds of details often make all the difference in attracting customers, so it\u2019s important to pay attention to them when crafting effective restaurant marketing<\/strong>.<\/p>\n

What strategies could improve the marketing for this take-away restaurant?<\/h2>\n

Build a website<\/h3>\n

Their Instagram account is up to date and they\u2019re on Google Maps.<\/p>\n

However, having a website is essential<\/strong>, and this is one area that would be well worth improving<\/strong>. A simple one-page website would be more than enough\u2014the investment is minimal<\/strong> and the boost to brand image is significant. It\u2019s a key element in any digital marketing strategy for restaurants<\/strong>.<\/p>\n

The website could include a brief description of their offerings, opening hours, the menu, and online ordering<\/strong> through one of the many platforms available today. They could also add a small photo gallery<\/strong> to showcase their food and photos of the venue and lifestyle<\/strong> it represents.<\/p>\n

Influencer marketing<\/h3>\n

Leveraging digital marketing as part of their restaurant marketing<\/strong> strategy could also greatly strengthen the brand. By reaching out to local influencers and inviting them to visit the restaurant<\/strong>, and offering a special promotion in exchange for exposure to their thousands of followers, they could significantly increase their customer base<\/strong>. As we discussed in our post on digital marketing trends for 2018<\/a>, influencers are one of the most effective advertising channels today<\/strong>, so they should be part of any digital marketing strategy for restaurants<\/strong>. Along these lines, you might also find this post from Gananci useful, where you\u2019ll find the 5 keys to an effective restaurant marketing strategy<\/a>.<\/p>\n

Boost engagement on Instagram: special promotions and contests<\/h3>\n

Another area to work on is increasing engagement with their social media audience<\/strong>, especially on Instagram. Running special promotions for followers<\/strong>, launching contests<\/strong>, and more. Something as simple as inviting customers to take a photo of the restaurant or their meal and share it on Instagram, with a free meal each month for the contest winner, could generate huge buzz at minimal cost<\/strong>.<\/p>\n

We invite you to visit!<\/h2>\n

After everything we\u2019ve shared, all that\u2019s left is to invite you to visit and try their delicious tacos, burritos, and nachos!<\/p>\n

\"senor<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Gastronomic marketing, great food, great design, and d\u00e9cor = success. In this post, I want to share one of the latest spots where I\u2019ve had the pleasure of sitting down for a meal\u2014a small but cozy Mexican take-away restaurant that left a lasting impression, not only for its delicious food but also for its graphic […]<\/p>\n","protected":false},"author":1,"featured_media":1319,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[210,134],"class_list":["post-24152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiracio","category-disseny-grafic"],"acf":[],"yoast_head":"\nMarketing gastron\u00f3mico, Se\u00f1or Burrito - Marketing para restaurantes 1<\/title>\n<meta name=\"description\" content=\"Hablamos de Se\u00f1or Burrito, un caso de \u00e9xito en cuanto a marketing gastron\u00f3mico. Comida y dise\u00f1o. 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