{"id":23551,"date":"2021-06-29T14:13:42","date_gmt":"2021-06-29T14:13:42","guid":{"rendered":"https:\/\/codewebbarcelona.com\/la-mejor-campana-marketing-publicitario\/"},"modified":"2026-04-20T23:28:49","modified_gmt":"2026-04-20T23:28:49","slug":"best-advertising-marketing-campaign","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/en\/blog\/best-advertising-marketing-campaign\/","title":{"rendered":"The Best Advertising Marketing Campaign"},"content":{"rendered":"<p>This week, I\u2019m bringing you a fun and fascinating article. We\u2019re on the hunt for the <strong>best advertising campaign<\/strong> out there right now.<\/p>\n<p>A key factor in getting noticed\u2014and getting customers\u2014is having <strong>great advertising<\/strong>.<\/p>\n<p><strong>Advertising campaigns<\/strong> are essential marketing tools that help people discover who we are, what we do, and what we offer.<\/p>\n<p>A <strong>well-executed campaign<\/strong> is an investment, yes, but when done right and through the right channels, it delivers an impressive return.<\/p>\n<p>We\u2019ve put together a showcase of the <strong>top advertising campaigns<\/strong> and rounded them up in this article, as we search for the <strong>best advertising campaign<\/strong> of the moment.<\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/contacta\/\" target=\"_blank\" rel=\"noopener\">Interested in learning more about projects like these? We have extensive experience in this sector with outstanding results.<\/a><\/p>\n<h2>The Best Advertising Campaign<\/h2>\n<h3>MEDDLE IN THE NEW ZEALAND ELECTION<\/h3>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Anl4Vi5n0BQ\" width=\"1920\" height=\"1080\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/CjZZZmV_tmY\" width=\"1920\" height=\"1080\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/7b8cQ5K0ziM\" width=\"1920\" height=\"1080\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/IJ5Fg-dmHnI\" width=\"1920\" height=\"1080\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/75asOElpEn8\" width=\"1920\" height=\"1080\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/RKilF8tnO4E\" width=\"1920\" height=\"1080\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Ad campaign created by the creative agency <a href=\"https:\/\/specialgroup.com\/au\/work\/advertising-communications\" target=\"_blank\" rel=\"noopener\">Special Group New Zealand<\/a> for Every Kiwi Vote Counts<\/strong><\/p>\n<p>Did you know nearly a million New Zealanders live abroad, but only 1 in 10 voted in the last national election? That was news to us.<\/p>\n<p>To address this democratic gap, the non-partisan group Every Kiwi Vote Counts commissioned a bold <strong>marketing campaign<\/strong> to raise awareness among expat Kiwis about the importance of their vote\u2014enlisting the help of an influencer to get the message across.<\/p>\n<p>A <strong>high-impact campaign<\/strong> that drove a 42% increase in overseas votes and picked up several awards along the way.<\/p>\n<p><a href=\"https:\/\/www.dandad.org\/awards\/professional\/2021\/234520\/meddle-in-the-new-zealand-election\/\" target=\"_blank\" rel=\"noopener\">Click here to view the full project<\/a><\/p>\n<h3>DONATION DOLLAR<\/h3>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/_HdF2d9PkWE\" width=\"1280\" height=\"720\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8224\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/06\/mejor-campana-de-marketing-publicitario-donation_dollar_01.jpg\" alt=\"mejor-campana-de-marketing-publicitario-donation_dollar_01\" width=\"860\" height=\"573\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-8225\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/06\/mejor-campana-de-marketing-publicitario-donation_dollar_02.jpg\" alt=\"mejor-campana-de-marketing-publicitario-donation_dollar_02\" width=\"860\" height=\"573\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-8226\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/06\/mejor-campana-de-marketing-publicitario-donation_dollar_03.jpg\" alt=\"mejor-campana-de-marketing-publicitario-donation_dollar_03\" width=\"860\" height=\"573\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-8227\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/06\/mejor-campana-de-marketing-publicitario-donation_dollar_04.jpg\" alt=\"\" width=\"860\" height=\"573\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-8228\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/06\/mejor-campana-de-marketing-publicitario-donation_dollar_05.jpg\" alt=\"mejor-campana-de-marketing-publicitario-donation_dollar_05\" width=\"860\" height=\"573\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-8229\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/06\/mejor-campana-de-marketing-publicitario-donation_dollar_06.jpg\" alt=\"mejor-campana-de-marketing-publicitario-donation_dollar_06\" width=\"860\" height=\"1529\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-8230\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/06\/mejor-campana-de-marketing-publicitario-donation_dollar_07.jpg\" alt=\"mejor-campana-de-marketing-publicitario-donation_dollar_07\" width=\"860\" height=\"573\" \/><\/p>\n<p><strong>Campaign concept and design by Saatchi &amp; Saatchi Australia for The Royal Australian Mint<\/strong><\/p>\n<p>The rise of digital payments has transformed society\u2014especially in developed countries\u2014where physical cash is rapidly disappearing.<\/p>\n<p>As a result, many nonprofits are seeing a sharp decline in donations.<\/p>\n<p>This <strong>advertising campaign<\/strong> supports a truly innovative initiative: the world\u2019s first legal tender coin designed specifically to be donated, not spent.<\/p>\n<p>In Australia, the home of this <strong>campaign<\/strong>, 25 million of these coins were minted to be passed on again and again, creating a cycle of giving for generations.<\/p>\n<p>A <strong>multi-award-winning campaign<\/strong> that took home 8 <a href=\"https:\/\/www.dandad.org\/awards\/professional\/2021\/234594\/donation-dollar\/\" target=\"_blank\" rel=\"noopener\">D&amp;AD<\/a> awards in categories such as:<\/p>\n<ul>\n<li>Yellow Pencil \/ Direct \/ Innovation \/ 2021<\/li>\n<li>Yellow Pencil \/ Media \/ Direct<\/li>\n<li>Yellow Pencil \/ Experiential \/ Community<\/li>\n<li>Graphite Pencil \/ Impact \/ Initiatives \/ Nonprofits<\/li>\n<li>Graphite Pencil \/ Direct \/ Press &amp; Outdoor<\/li>\n<li>Graphite Pencil \/ Direct \/ Product &amp; Service<\/li>\n<li>Wood Pencil \/ Impact \/ Design \/ Nonprofits<\/li>\n<li>Wood Pencil \/ Product Design \/ Everyday Consumer Products<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.saatchi.com.au\/portfolio\/donation-dollar\/\" target=\"_blank\" rel=\"noopener\">Click here to view the full project<\/a><\/p>\n<h3>LIFE BELOW WATER<\/h3>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/02MNKskQsg8\" width=\"1920\" height=\"1080\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/3BGkoL6NaFM\" width=\"1920\" height=\"1080\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/QiiMzB2SXGQ\" width=\"1920\" height=\"1080\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/QakPRgc96e4\" width=\"1920\" height=\"1080\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/xSph2CeTfKk\" width=\"1920\" height=\"1080\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/XQ9o9PJk9mc\" width=\"1920\" height=\"1080\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/-1rh_Pd_1YQ\" width=\"1920\" height=\"1080\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Campaign and video ads by <a href=\"https:\/\/goodbysilverstein.com\/work\/life-below-water-2\" target=\"_blank\" rel=\"noopener\">Goodby Silverstein &amp; Partners<\/a> for Google \/ United Nations \/ Tribeca Enterprises<\/strong><\/p>\n<p>Aiming to raise awareness of the United Nations\u2019 Sustainable Development Goals, this <strong>video ad series<\/strong> delivers a powerful message.<\/p>\n<p>The videos feature outstanding narration\u2014voiced by Morgan Freeman, no less\u2014and top-notch production values.<\/p>\n<p>It\u2019s no surprise this <strong>marketing campaign<\/strong> has picked up several <strong>awards<\/strong>, including 2 <a href=\"https:\/\/www.dandad.org\/awards\/professional\/2021\/234597\/life-below-water\/\" target=\"_blank\" rel=\"noopener\">D&amp;AD<\/a> honors:<\/p>\n<ul>\n<li>Wood Pencil \/ Film \/ Social Commercials Over 30 Seconds \/ 2021<\/li>\n<li>Shortlist \/ Writing for Advertising \/ Film<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/goodbysilverstein.com\/work\/life-below-water-2\" target=\"_blank\" rel=\"noopener\">Click here to view the full project<\/a><\/p>\n<h3>POSTER CAMPAIGN PLEIN THEATER 2020<\/h3>\n<p><iframe title=\"vimeo-player\" src=\"https:\/\/player.vimeo.com\/video\/493801212\" width=\"1080\" height=\"720\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8232\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/06\/mejor-campana-de-marketing-publicitario-plein_theater_2020_poster_campaign_01.jpg\" alt=\"mejor-campana-de-marketing-publicitario-plein_theater_2020_poster_campaign_01\" width=\"1100\" height=\"616\" \/><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-8233 alignnone\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/06\/mejor-campana-de-marketing-publicitario-plein_theater_2020_poster_campaign_02.jpg\" alt=\"mejor-campana-de-marketing-publicitario-plein_theater_2020_poster_campaign_02\" width=\"543\" height=\"768\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8234\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/06\/mejor-campana-de-marketing-publicitario-plein_theater_2020_poster_campaign_03.jpg\" alt=\"mejor-campana-de-marketing-publicitario-plein_theater_2020_poster_campaign_03\" width=\"543\" height=\"768\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8235\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/06\/mejor-campana-de-marketing-publicitario-plein_theater_2020_poster_campaign_04.jpg\" alt=\"mejor-campana-de-marketing-publicitario-plein_theater_2020_poster_campaign_04\" width=\"543\" height=\"768\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8236\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/06\/mejor-campana-de-marketing-publicitario-plein_theater_2020_poster_campaign_05.jpg\" alt=\"mejor-campana-de-marketing-publicitario-plein_theater_2020_poster_campaign_05\" width=\"543\" height=\"768\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8237\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/06\/mejor-campana-de-marketing-publicitario-plein_theater_2020_poster_campaign_06.jpg\" alt=\"mejor-campana-de-marketing-publicitario-plein_theater_2020_poster_campaign_06\" width=\"543\" height=\"768\" \/><\/p>\n<p><strong>Poster and video design by <a href=\"https:\/\/www.matusiak.nl\/category\/portfolio\/affiches\/\" target=\"_blank\" rel=\"noopener\">Studio Matusiak<\/a> for <a href=\"https:\/\/www.plein-theater.nl\/\">Plein Theater Amsterdam<\/a><\/strong><\/p>\n<p>This series of <strong>advertising posters<\/strong> was created to help Plein Theater in Amsterdam connect with the city\u2019s younger audience.<\/p>\n<p>The posters were displayed throughout the city\u2014not just as advertising, but as works of art in their own right.<\/p>\n<p>This <strong>poster campaign<\/strong> has earned, among other accolades, a <a href=\"https:\/\/europeandesign.org\/\" target=\"_blank\" rel=\"noopener\">European Design Award<\/a>:<\/p>\n<ul>\n<li>Gold in the Promotion and Posters category<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/europeandesign.org\/submissions\/poster-campaign-plein-theater-2020\/\" target=\"_blank\" rel=\"noopener\">Click here to view the full project<\/a><\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/contacta\/\" target=\"_blank\" rel=\"noopener\">Interested in projects like these? We have delivered excellent results in this sector.<\/a><\/p>\n<h3>PIZZA HUT x IKEA S\u00c4VA<\/h3>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/1M5coC5gUHc\" width=\"1920\" height=\"1080\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/-E0ksRoiWIA\" width=\"1920\" height=\"1080\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8238\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/06\/mejor-campana-de-marketing-publicitario-pizza-hut-ikea-sava-04.jpg\" alt=\"mejor-campana-de-marketing-publicitario-pizza-hut-ikea-sava-04\" width=\"860\" height=\"609\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-8239\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/06\/mejor-campana-de-marketing-publicitario-pizza-hut-ikea-sava-0.jpg\" alt=\"mejor-campana-de-marketing-publicitario-pizza-hut-ikea-sava-0\" width=\"860\" height=\"608\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-8240\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/06\/mejor-campana-de-marketing-publicitario-pizza-hut-ikea-sava-05.jpg\" alt=\"mejor-campana-de-marketing-publicitario-pizza-hut-ikea-sava-05\" width=\"860\" height=\"609\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-8241\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/06\/mejor-campana-de-marketing-publicitario-pizza-hut-ikea-sava-01.jpg\" alt=\"mejor-campana-de-marketing-publicitario-pizza-hut-ikea-sava-01\" width=\"860\" height=\"608\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-8242\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/06\/mejor-campana-de-marketing-publicitario-pizza-hut-ikea-sava-03.jpg\" alt=\"mejor-campana-de-marketing-publicitario-pizza-hut-ikea-sava-03\" width=\"860\" height=\"608\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-8243\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/06\/mejor-campana-de-marketing-publicitario-pizza-hut-ikea-sava-06.jpg\" alt=\"mejor-campana-de-marketing-publicitario-pizza-hut-ikea-sava-06\" width=\"860\" height=\"609\" \/><\/p>\n<p><strong>Graphic design, packaging, and bottle design by Omdesign<\/strong><\/p>\n<p>This <strong>advertising campaign<\/strong> brought together two global giants in a creative collaboration.<\/p>\n<p>The result? Pizza Hut\u2019s new pizza topped with IKEA\u2019s iconic meatballs.<\/p>\n<p>The launch was backed by a powerful <strong>ad campaign<\/strong>\u2014including a round table built into every pizza box.<\/p>\n<p>This <strong>highly successful campaign<\/strong> exceeded initial sales forecasts by 86%, making it a must-see in our search for the <strong>best advertising campaign<\/strong> right now.<\/p>\n<p>And if that\u2019s not enough, it also won 4 <a href=\"https:\/\/www.dandad.org\/awards\/professional\/2021\/235000\/pizza-hut-x-ikea-sava\/\" target=\"_blank\" rel=\"noopener\">D&amp;AD<\/a> awards:<\/p>\n<ul>\n<li>Wood Pencil\u00a0\/ Direct \/ Direct Mail \/ 2021<\/li>\n<li>Shortlist\u00a0\/ Direct \/ Product &amp; Service<\/li>\n<li>Shortlist\u00a0\/ PR \/ Product Launch<\/li>\n<li>Shortlist\u00a0\/ Graphic Design \/ Direct Mail<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.ogilvy.com\/\" target=\"_blank\" rel=\"noopener\">Click here to view the full project<\/a><\/p>\n<h3>DORITOS ONE KISS ONE DONATION<\/h3>\n<p><iframe title=\"YouTube video player\" src=\"https\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week, I\u2019m bringing you a fun and fascinating article. We\u2019re on the hunt for the best advertising campaign out there right now. A key factor in getting noticed\u2014and getting customers\u2014is having great advertising. Advertising campaigns are essential marketing tools that help people discover who we are, what we do, and what we offer. A [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2499,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[210,134],"class_list":["post-23551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiracio","category-disseny-grafic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La mejor campa\u00f1a de marketing publicitario - Code Barcelona<\/title>\n<meta name=\"description\" content=\"Esta semana vamos en busca de la mejor campa\u00f1a de marketing publicitaria del momento, una pieza clave para que nos conozcan y nos compren es tener una buena publicidad. 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