{"id":23532,"date":"2019-05-14T14:12:27","date_gmt":"2019-05-14T14:12:27","guid":{"rendered":"https:\/\/codewebbarcelona.com\/proyecto-destacado-packaging\/"},"modified":"2026-04-20T23:27:32","modified_gmt":"2026-04-20T23:27:32","slug":"featured-packaging-project","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/en\/blog\/featured-packaging-project\/","title":{"rendered":"Kaishan Chinese Spirit, standout packaging"},"content":{"rendered":"

I\u2019d like to take a moment to highlight a packaging<\/strong> project that recently won the A’ Design Award.<\/p>\n

This project stands out for its depth of concept and its exquisite execution on multiple levels. Let\u2019s take a closer look at our featured inspiration in this article.<\/p>\n

Kaishan Chinese Spirit 18 Neo-Chinese Spirit \u2013 Featured Project<\/h2>\n

by Jansword Zhu<\/h3>\n

Project Background<\/h3>\n

The goal was to create new packaging<\/strong> for the Chinese spirits brand Kaishan Chinese Spirit.<\/p>\n

This brand controls 70% of the alcohol market in China. However, its original recipe is quite strong, with a flavor reminiscent of sauce, which has led younger consumers to turn away from the brand.<\/p>\n

To address this, the company wanted to modernize its image and appeal to a new generation of consumers.<\/p>\n

\"mejor-packaging-04\"<\/p>\n

Design Approach<\/h3>\n

The challenge was to reconcile the Chinese tradition that values large bottles with the global perception that larger packaging<\/strong> often signals lower quality spirits.<\/p>\n

To achieve this, graphic design studio<\/strong> Jansword Zhu created a bottle<\/strong> with thicker glass, resulting in a 500ml capacity, and placed it inside a large package<\/strong>.<\/p>\n

\"mejor-packaging-0\"<\/p>\n

Additionally, Chinese characters are difficult to adapt to modern designs<\/strong> due to their irregularity, which is why Chinese designs<\/strong> have often lost their modern edge and remained artisanal.<\/p>\n

Glass was chosen to convey a sense of purity, contrasting with the ceramics typically used for spirits.<\/p>\n

The bottle features gradient blue glass representing a mountain, topped with a wooden stopper. Rather than being round, it has 18 distinct facets, inspired by the ancient Chinese poem \u201cthe mountain looks different from every angle.\u201d<\/p>\n

\"mejor-packaging-034\"<\/p>\n

The packaging<\/strong> also includes a box that opens from the center, inspired by Chinese lanterns, with an exterior design referencing the paintings of Dunhuang Cave.<\/p>\n

About the Creator<\/h3>\n

This packaging<\/strong> was created by the design studio<\/strong> Jansword Design.<\/p>\n

\"mejor-packaging-02\"<\/p>\n

Award<\/h3>\n

The packaging project<\/strong> was recently honored with the “A’ Design Award” for Best Packaging Design<\/strong> of 2018-2019.<\/p>\n

Opinion<\/h3>\n

In my view, both the design<\/strong> and the creative process deserve top marks. The project masterfully combines design<\/strong>, form, and meaning, taking a product with a well-defined starting point and unique challenges and successfully reimagining it for a younger audience\u2014a challenge perfectly suited for a design studio<\/strong> willing to take on the task of reinventing a classic.<\/p>\n

Links of Interest<\/h3>\n

www.competition.adesignaward.com<\/a><\/p>\n

www.jansword-design.com<\/a><\/p>\n

…relateds\/proyecto-destacado-branding<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

I\u2019d like to take a moment to highlight a packaging project that recently won the A’ Design Award. This project stands out for its depth of concept and its exquisite execution on multiple levels. Let\u2019s take a closer look at our featured inspiration in this article. Kaishan Chinese Spirit 18 Neo-Chinese Spirit \u2013 Featured Project […]<\/p>\n","protected":false},"author":1,"featured_media":12830,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[210,134],"class_list":["post-23532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiracio","category-disseny-grafic"],"acf":[],"yoast_head":"\nProyecto destacado de packaging - Code Barcelona<\/title>\n<meta name=\"description\" content=\"Analizamos un proyecto de packaging que nos ha parecido merecedor de ser el proyecto destacado de packaging de nuestro blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/en\/blog\/featured-packaging-project\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Proyecto destacado de packaging - Code Barcelona\" \/>\n<meta property=\"og:description\" content=\"Analizamos un proyecto de packaging que nos ha parecido merecedor de ser el proyecto destacado de packaging de nuestro blog.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/codewebbarcelona.com\/en\/blog\/featured-packaging-project\/\" \/>\n<meta property=\"og:site_name\" content=\"Code Barcelona\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-14T14:12:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-20T23:27:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/05\/kaishan-chinese-spirit-el-packaging-destacado-featured.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1904\" \/>\n\t<meta property=\"og:image:height\" content=\"704\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cd26Bc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cd26Bc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/codewebbarcelona.com\/en\/blog\/featured-packaging-project\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/codewebbarcelona.com\/en\/blog\/featured-packaging-project\/\"},\"author\":{\"name\":\"cd26Bc\",\"@id\":\"https:\/\/codewebbarcelona.com\/en\/#\/schema\/person\/3af5f44aaf0de2919e9225aa5ca32567\"},\"headline\":\"Kaishan Chinese Spirit, standout packaging\",\"datePublished\":\"2019-05-14T14:12:27+00:00\",\"dateModified\":\"2026-04-20T23:27:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/codewebbarcelona.com\/en\/blog\/featured-packaging-project\/\"},\"wordCount\":391,\"image\":{\"@id\":\"https:\/\/codewebbarcelona.com\/en\/blog\/featured-packaging-project\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/05\/kaishan-chinese-spirit-el-packaging-destacado-featured.jpg\",\"articleSection\":[\"Inspiraci\u00f3\",\"Dise\u00f1o gr\u00e1fico\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/codewebbarcelona.com\/en\/blog\/featured-packaging-project\/\",\"url\":\"https:\/\/codewebbarcelona.com\/en\/blog\/featured-packaging-project\/\",\"name\":\"Proyecto destacado de packaging - Code Barcelona\",\"isPartOf\":{\"@id\":\"https:\/\/codewebbarcelona.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/codewebbarcelona.com\/en\/blog\/featured-packaging-project\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/codewebbarcelona.com\/en\/blog\/featured-packaging-project\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/05\/kaishan-chinese-spirit-el-packaging-destacado-featured.jpg\",\"datePublished\":\"2019-05-14T14:12:27+00:00\",\"dateModified\":\"2026-04-20T23:27:32+00:00\",\"author\":{\"@id\":\"https:\/\/codewebbarcelona.com\/en\/#\/schema\/person\/3af5f44aaf0de2919e9225aa5ca32567\"},\"description\":\"Analizamos un proyecto de packaging que nos ha parecido merecedor de ser el proyecto destacado de packaging de nuestro blog.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/codewebbarcelona.com\/en\/blog\/featured-packaging-project\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/codewebbarcelona.com\/en\/blog\/featured-packaging-project\/#primaryimage\",\"url\":\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/05\/kaishan-chinese-spirit-el-packaging-destacado-featured.jpg\",\"contentUrl\":\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/05\/kaishan-chinese-spirit-el-packaging-destacado-featured.jpg\",\"width\":1904,\"height\":704},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/codewebbarcelona.com\/en\/#website\",\"url\":\"https:\/\/codewebbarcelona.com\/en\/\",\"name\":\"Code Barcelona\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/codewebbarcelona.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/codewebbarcelona.com\/en\/#\/schema\/person\/3af5f44aaf0de2919e9225aa5ca32567\",\"name\":\"cd26Bc\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/b904e836584635855eaa0ee2922bae4fe2aa94ffb558048dcc5dac5f98f0fadc?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b904e836584635855eaa0ee2922bae4fe2aa94ffb558048dcc5dac5f98f0fadc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b904e836584635855eaa0ee2922bae4fe2aa94ffb558048dcc5dac5f98f0fadc?s=96&d=mm&r=g\",\"caption\":\"cd26Bc\"},\"sameAs\":[\"https:\/\/codewebbarcelona.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Proyecto destacado de packaging - Code Barcelona","description":"Analizamos un proyecto de packaging que nos ha parecido merecedor de ser el proyecto destacado de packaging de nuestro blog.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/codewebbarcelona.com\/en\/blog\/featured-packaging-project\/","og_locale":"en_US","og_type":"article","og_title":"Proyecto destacado de packaging - Code Barcelona","og_description":"Analizamos un proyecto de packaging que nos ha parecido merecedor de ser el proyecto destacado de packaging de nuestro blog.","og_url":"https:\/\/codewebbarcelona.com\/en\/blog\/featured-packaging-project\/","og_site_name":"Code Barcelona","article_published_time":"2019-05-14T14:12:27+00:00","article_modified_time":"2026-04-20T23:27:32+00:00","og_image":[{"width":1904,"height":704,"url":"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/05\/kaishan-chinese-spirit-el-packaging-destacado-featured.jpg","type":"image\/jpeg"}],"author":"cd26Bc","twitter_card":"summary_large_image","twitter_misc":{"Written by":"cd26Bc","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/codewebbarcelona.com\/en\/blog\/featured-packaging-project\/#article","isPartOf":{"@id":"https:\/\/codewebbarcelona.com\/en\/blog\/featured-packaging-project\/"},"author":{"name":"cd26Bc","@id":"https:\/\/codewebbarcelona.com\/en\/#\/schema\/person\/3af5f44aaf0de2919e9225aa5ca32567"},"headline":"Kaishan Chinese Spirit, standout packaging","datePublished":"2019-05-14T14:12:27+00:00","dateModified":"2026-04-20T23:27:32+00:00","mainEntityOfPage":{"@id":"https:\/\/codewebbarcelona.com\/en\/blog\/featured-packaging-project\/"},"wordCount":391,"image":{"@id":"https:\/\/codewebbarcelona.com\/en\/blog\/featured-packaging-project\/#primaryimage"},"thumbnailUrl":"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/05\/kaishan-chinese-spirit-el-packaging-destacado-featured.jpg","articleSection":["Inspiraci\u00f3","Dise\u00f1o gr\u00e1fico"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/codewebbarcelona.com\/en\/blog\/featured-packaging-project\/","url":"https:\/\/codewebbarcelona.com\/en\/blog\/featured-packaging-project\/","name":"Proyecto destacado de packaging - Code Barcelona","isPartOf":{"@id":"https:\/\/codewebbarcelona.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/codewebbarcelona.com\/en\/blog\/featured-packaging-project\/#primaryimage"},"image":{"@id":"https:\/\/codewebbarcelona.com\/en\/blog\/featured-packaging-project\/#primaryimage"},"thumbnailUrl":"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/05\/kaishan-chinese-spirit-el-packaging-destacado-featured.jpg","datePublished":"2019-05-14T14:12:27+00:00","dateModified":"2026-04-20T23:27:32+00:00","author":{"@id":"https:\/\/codewebbarcelona.com\/en\/#\/schema\/person\/3af5f44aaf0de2919e9225aa5ca32567"},"description":"Analizamos un proyecto de packaging que nos ha parecido merecedor de ser el proyecto destacado de packaging de nuestro blog.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/codewebbarcelona.com\/en\/blog\/featured-packaging-project\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/codewebbarcelona.com\/en\/blog\/featured-packaging-project\/#primaryimage","url":"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/05\/kaishan-chinese-spirit-el-packaging-destacado-featured.jpg","contentUrl":"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/05\/kaishan-chinese-spirit-el-packaging-destacado-featured.jpg","width":1904,"height":704},{"@type":"WebSite","@id":"https:\/\/codewebbarcelona.com\/en\/#website","url":"https:\/\/codewebbarcelona.com\/en\/","name":"Code Barcelona","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/codewebbarcelona.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/codewebbarcelona.com\/en\/#\/schema\/person\/3af5f44aaf0de2919e9225aa5ca32567","name":"cd26Bc","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b904e836584635855eaa0ee2922bae4fe2aa94ffb558048dcc5dac5f98f0fadc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b904e836584635855eaa0ee2922bae4fe2aa94ffb558048dcc5dac5f98f0fadc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b904e836584635855eaa0ee2922bae4fe2aa94ffb558048dcc5dac5f98f0fadc?s=96&d=mm&r=g","caption":"cd26Bc"},"sameAs":["https:\/\/codewebbarcelona.com"]}]}},"_links":{"self":[{"href":"https:\/\/codewebbarcelona.com\/en\/wp-json\/wp\/v2\/posts\/23532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/codewebbarcelona.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/codewebbarcelona.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/codewebbarcelona.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/codewebbarcelona.com\/en\/wp-json\/wp\/v2\/comments?post=23532"}],"version-history":[{"count":2,"href":"https:\/\/codewebbarcelona.com\/en\/wp-json\/wp\/v2\/posts\/23532\/revisions"}],"predecessor-version":[{"id":23539,"href":"https:\/\/codewebbarcelona.com\/en\/wp-json\/wp\/v2\/posts\/23532\/revisions\/23539"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/codewebbarcelona.com\/en\/wp-json\/wp\/v2\/media\/12830"}],"wp:attachment":[{"href":"https:\/\/codewebbarcelona.com\/en\/wp-json\/wp\/v2\/media?parent=23532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/codewebbarcelona.com\/en\/wp-json\/wp\/v2\/categories?post=23532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}