{"id":23437,"date":"2020-07-31T10:40:35","date_gmt":"2020-07-31T10:40:35","guid":{"rendered":"https:\/\/codewebbarcelona.com\/instagram-para-restaurantes\/"},"modified":"2026-04-20T23:22:39","modified_gmt":"2026-04-20T23:22:39","slug":"instagram-for-restaurants","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/en\/blog\/instagram-for-restaurants\/","title":{"rendered":"Instagram for Restaurants"},"content":{"rendered":"<p><strong>Instagram for Restaurants<\/strong> is an essential guide to help you master this social platform and unlock its full potential for your <strong>Bar or Restaurant<\/strong>.<\/p>\n<p>Year after year, <strong>Instagram<\/strong> is proving itself as one of the most powerful\u2014and accessible\u2014<strong>marketing tools for restaurants<\/strong>. With a wide range of features to connect with your audience, when used effectively, it can mean the difference between a packed dining room and empty tables.<\/p>\n<p>Take a look, and if you don\u2019t have time right now, be sure to bookmark this article for later.<\/p>\n<h3>Contents<\/h3>\n<ul>\n<li>How can <strong>Instagram<\/strong> boost your <strong>restaurant\u2019s sales?<\/strong><\/li>\n<li>How to grow your <strong>restaurant\u2019s Instagram account?<\/strong><\/li>\n<li>What photos should you post on your <strong>restaurant\u2019s Instagram?<\/strong><\/li>\n<li><strong>Restaurant marketing with Instagram<\/strong><\/li>\n<li>The best <strong>restaurant Instagram accounts<\/strong><\/li>\n<li>Mistakes that can ruin your <strong>restaurant\u2019s Instagram<\/strong><\/li>\n<li>Conclusions<\/li>\n<li>Related articles<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h6><a href=\"https:\/\/codewebbarcelona.com\/contacta\/\" target=\"_blank\" rel=\"noopener\">Own or manage a restaurant? We\u2019ve created exceptional websites for this sector. Click here for a free consultation to boost your online presence. We\u2019ll review your current website and provide a tailored action plan for improvement.<\/a><\/h6>\n<p>[superfeatured]7558[\/superfeatured]<\/p>\n<h2>Instagram for Restaurants<\/h2>\n<h3>How can Instagram boost your restaurant\u2019s sales?<\/h3>\n<p><strong>Instagram<\/strong> is a visual-first social network, but it also offers unique features that make it a perfect fit for restaurant marketing.<\/p>\n<p>From adding captions to images, using hashtags, running polls, and more, Instagram is a fast-growing platform that\u2019s ideal for promoting your restaurant.<\/p>\n<p>Knowing how to use <strong>Instagram<\/strong> ensures your hard work gets noticed by people who haven\u2019t discovered you yet.<\/p>\n<p>Guests who visit your <strong>restaurant<\/strong> will love sharing content about their experience on <strong>Instagram<\/strong>, spreading the word to their friends and followers. If you do things right, your network will grow exponentially, and your restaurant can become the place everyone wants to visit.<\/p>\n<p>Let\u2019s look at how to grow your <strong>restaurant\u2019s Instagram account<\/strong>.<\/p>\n<h3>How to grow your restaurant\u2019s Instagram account?<\/h3>\n<p>Growing an <strong>Instagram<\/strong> account takes time, energy, passion, and creativity. Follow these tips and watch your <strong>Instagram account<\/strong> take off.<\/p>\n<ul>\n<li>Create high-quality, eye-catching content.<\/li>\n<li>Post consistently to keep your <strong>restaurant\u2019s Instagram<\/strong> active and growing.<\/li>\n<li>Come up with a unique <strong>branded hashtag<\/strong> to make your posts easily identifiable.<\/li>\n<li>Use popular <strong>hashtags<\/strong> relevant to your restaurant and each post.<\/li>\n<li>Learn to schedule posts to save time and stay sane.<\/li>\n<li>Engage with your followers\u2014reply to comments and answer questions.<\/li>\n<li>Make use of Stories.<\/li>\n<li>Share a variety of content: educational posts, behind-the-scenes, dishes, staff, your restaurant\u2019s story, ingredients, and more.<\/li>\n<li>Run giveaways.<\/li>\n<li>Conduct polls.<\/li>\n<li>Engage with other hospitality accounts to expand your reach.<\/li>\n<li>Show gratitude.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Now let\u2019s talk about the types of photos you should post on your <strong>restaurant\u2019s Instagram<\/strong>.<\/p>\n<h3>What photos should you post on your restaurant\u2019s Instagram?<\/h3>\n<p>As we\u2019ve mentioned, <strong>Instagram<\/strong> is all about photos and videos. Here\u2019s the kind of content you should be creating and sharing on your <strong>restaurant\u2019s Instagram<\/strong>.<\/p>\n<h4>Food photography \u2013 What delicious dishes do you serve?<\/h4>\n<p>The foundation of any <strong>restaurant\u2019s Instagram<\/strong> is mouthwatering photos of your food. Gone are the days of serving dishes without considering presentation. Today, dining out is as much about sharing the experience as it is about enjoying the meal.<\/p>\n<p><strong>Tip: Pay special attention to food photography\u2014it has its own rules and can make the difference between a dish that looks irresistible and one that falls flat.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5985\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/07\/4.jpg\" alt=\"instagram-restaurant\" width=\"1026\" height=\"645\" \/><\/p>\n<h4>Behind-the-scenes \u2013 Prep moments, events, and more<\/h4>\n<p>These images capture moments your guests don\u2019t usually see: food prep, event setups, tastings, and more.<\/p>\n<p><strong>Tip:\u00a0These posts help build trust with your customers and create anticipation before their visit.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5986\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/07\/343434343423232.jpg\" alt=\"instagram-restaurant\" width=\"1026\" height=\"615\" \/><\/p>\n<h4>Venue shots \u2013 What makes your restaurant special?<\/h4>\n<p>Showcase your <strong>restaurant<\/strong>, its atmosphere, surroundings, and unique details.<\/p>\n<p><strong>Tip: Don\u2019t just stick to the obvious\u2014like the dining room and tables. Highlight special details that set your restaurant apart.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5989\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/07\/wqewqw.jpg\" alt=\"instagram-restaurant\" width=\"1026\" height=\"645\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5988\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/07\/6.jpg\" alt=\"instagram-restaurant\" width=\"1026\" height=\"645\" \/><\/p>\n<h4>Guest photos \u2013 Who dines at your restaurant?<\/h4>\n<p>Photos of people enjoying their meal at your <strong>restaurant<\/strong> are a great way to attract new followers\u2014people trust recommendations from friends and love seeing real experiences.<\/p>\n<p><strong>Tip: Mix real guest photos with staged shots using models as customers\u2014just make sure it feels authentic and elevates your brand.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5992\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/07\/2323232132.jpg\" alt=\"instagram-restaurant\" width=\"1026\" height=\"645\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-5990\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/07\/44.jpg\" alt=\"instagram-restaurant\" width=\"1026\" height=\"645\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-5991\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/07\/33232323.jpg\" alt=\"instagram-restaurant\" width=\"1026\" height=\"645\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-5993\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/07\/fdsfer.jpg\" alt=\"instagram-restaurant\" width=\"1026\" height=\"645\" \/><\/p>\n<h4>Staff photos \u2013 Who makes your restaurant unforgettable?<\/h4>\n<p>Share images of your team, both front-of-house and behind the scenes.<\/p>\n<p><strong>Tip: Post photos of your staff at work, showing that they enjoy what they do. This builds trust and adds a human touch to your brand.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5994\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/07\/1.jpg\" alt=\"instagram-restaurant\" width=\"1026\" height=\"645\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-5995\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/07\/34234234.jpg\" alt=\"instagram-restaurant\" width=\"1026\" height=\"645\" \/><\/p>\n<h3>Restaurant marketing with Instagram<\/h3>\n<p>To get the best results, start by mapping out your business plan and then develop a <strong>marketing strategy for your restaurant<\/strong>. If you already have one, review it. If not, don\u2019t put it off\u2014now is always the right time to get started.<\/p>\n<p>You\u2019ll need to define your <strong>buyer persona<\/strong>\u2014and \u201cI just serve food, whoever wants to come can come\u201d isn\u2019t a strategy. That\u2019s leaving things to chance, and that\u2019s not what you want.<\/p>\n<p>Once you\u2019ve clearly defined your <strong>buyer persona<\/strong>, put yourself in their shoes and figure out what they\u2019d love to find.<\/p>\n<p>Communicate with your customers through every available channel, and use a tone of voice that resonates with your <strong>buyer persona<\/strong>.<\/p>\n<h6><a href=\"https:\/\/codewebbarcelona.com\/contacta\/\" target=\"_blank\" rel=\"noopener\">Own or manage a restaurant? We\u2019ve created exceptional websites for this sector. Click here for a free consultation to boost your online presence. We\u2019ll review your current website and provide a tailored action plan for improvement.<\/a><\/h6>\n<p>[superfeatured]7558[\/superfeatured]<\/p>\n<h3>The best restaurant Instagram accounts<\/h3>\n<p><a href=\"https:\/\/www.instagram.com\/shakeshack\/\" target=\"_blank\" rel=\"noopener\">shakeshack<\/a><\/p>\n<p>A highly personal <strong>Instagram<\/strong> account. Both the choice of images and the tone of voice are perfectly aligned with the restaurant\u2019s brand identity. Take a look and notice how they pair photos with captions, the <strong>hashtags<\/strong> they use, and the videos they share. It\u2019s one of the <strong>top restaurant Instagram accounts<\/strong> right now.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5996\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/07\/dddfdf.jpg\" alt=\"instagram-restaurant\" width=\"1026\" height=\"645\" \/><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/meatballers\/\" target=\"_blank\" rel=\"noopener\">meatballers<\/a><\/p>\n<p>The <strong>Meatballers Instagram<\/strong> is fantastic. Their food photography and presentation are truly professional. What do you think?<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5997\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/07\/7.jpg\" alt=\"instagram-restaurant\" width=\"1026\" height=\"645\" \/><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/californiadonuts\/\" target=\"_blank\" rel=\"noopener\">californiadonuts<\/a><\/p>\n<p>The <strong>California Donuts Instagram<\/strong> has it all: food, staff, restaurant shots, marketing campaigns, social initiatives, details, ambiance, giveaways\u2014you name it.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5998\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/07\/222222.jpg\" alt=\"instagram-restaurant\" width=\"1026\" height=\"645\" \/><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/tribosushi\/\" target=\"_blank\" rel=\"noopener\">tribo sushi<\/a><\/p>\n<p>One of Barcelona\u2019s top sushi spots, their <strong>Instagram<\/strong> clearly shows the care and effort they put into their content. Check it out and see for yourself why it\u2019s among the <strong>best restaurant Instagram accounts<\/strong> right now.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-6000\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/07\/34234235536.jpg\" alt=\"instagram-restaurant\" width=\"1026\" height=\"639\" \/><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/pizzalovesemily\/\" target=\"_blank\" rel=\"noopener\">pizzaloveemily<\/a><\/p>\n<p>A perfect account for a US-based pizzeria, especially in the way they capture and share their content.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-6001\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/07\/234234234.jpg\" alt=\"instagram-restaurant\" width=\"1026\" height=\"645\" \/><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/howlinrays\/\" target=\"_blank\" rel=\"noopener\">howlin&#8217;ray&#8217;s<\/a><\/p>\n<p>This restaurant boasts one of the most vibrant and dynamic <strong>Instagram accounts<\/strong> out there, targeting a young and energetic audience. Can you tell?<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-6002\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/07\/24234234.jpg\" alt=\"instagram-restaurant\" width=\"1026\" height=\"639\" \/><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/willajeanneworleans\/\" target=\"_blank\" rel=\"noopener\">Wila Jean<\/a><\/p>\n<p>This <strong>restaurant<\/strong> takes a different approach to their <strong>Instagram<\/strong> content, tailoring their profile and posts to a distinct <strong>buyer persona<\/strong>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-6003\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/07\/24234234234.jpg\" alt=\"instagram-restaurant\" width=\"1026\" height=\"639\" \/><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/sweatshop_nyc\/\" target=\"_blank\" rel=\"noopener\">sweatshop<\/a><\/p>\n<p>A minimalist <strong>restaurant Instagram account<\/strong> with strong visual style and a cohesive, attractive feed that matches their <strong>brand identity<\/strong>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-6004\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/07\/45.jpg\" alt=\"instagram-restaurant\" width=\"1026\" height=\"645\" \/><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/tacobell\/\" target=\"_blank\" rel=\"noopener\">taco bell<\/a><\/p>\n<p>This is one of my favorite <strong>Instagram accounts<\/strong> for a <strong>restaurant<\/strong>. It\u2019s fresh, colorful, dynamic, youthful, approachable, bold\u2026 I just love it. For me, it\u2019s the best <strong>restaurant Instagram account<\/strong> I came across while researching this article.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-6005\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/07\/4-1.jpg\" alt=\"instagram-restaurant\" width=\"1026\" height=\"645\" \/><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/sweetgreen\/\" target=\"_blank\" rel=\"noopener\">sweet green<\/a><\/p>\n<p>A fresh, smooth, and modern account. It has all the right elements to spark interest and build trust.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-6006\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/07\/2.jpg\" alt=\"instagram-restaurant\" width=\"1026\" height=\"645\" \/><\/p>\n<h3>Mistakes that can ruin your restaurant\u2019s Instagram<\/h3>\n<p>Using stock images is one of the most common mistakes.<\/p>\n<p>Buying followers to fake your popularity.<\/p>\n<p>Focusing only on promotions and pricing.<\/p>\n<p>Posting poor-quality photos, videos, or content.<\/p>\n<p>Not taking advantage of all <strong>Instagram<\/strong> features.<\/p>\n<p>Ignoring comments.<\/p>\n<p>Failing to thank those who support or share your content.<\/p>\n<h6><a href=\"https:\/\/codewebbarcelona.com\/contacta\/\" target=\"_blank\" rel=\"noopener\">Own or manage a restaurant? We\u2019ve created exceptional websites for this sector. Click here for a free consultation to boost your online presence. We\u2019ll review your current website and provide a tailored action plan for improvement.<\/a><\/h6>\n<p>[superfeatured]7558[\/superfeatured]<\/p>\n<h3>Conclusions<\/h3>\n<p>That wraps up our deep dive into this fascinating topic. <strong>Instagram for Restaurants<\/strong> has given you the foundation to appreciate the effort behind a great idea. From here, you can start putting what you\u2019ve learned into practice\u2014and if you\u2019re still hungry for more, you\u2019ll know how to draw your own conclusions or seek help from a professional.<\/p>\n<p>Whatever you do, success comes from doing things the right way.<\/p>\n<p>A strong <strong>Instagram presence for your restaurant<\/strong> is a powerful asset for your business. Don\u2019t miss out on customers\u2014build a great <strong>Instagram account<\/strong> today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram for Restaurants is an essential guide to help you master this social platform and unlock its full potential for your Bar or Restaurant. Year after year, Instagram is proving itself as one of the most powerful\u2014and accessible\u2014marketing tools for restaurants. With a wide range of features to connect with your audience, when used effectively, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6399,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[211],"class_list":["post-23437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instagram para Restaurantes - Code Barcelona<\/title>\n<meta name=\"description\" content=\"Un art\u00edculo esencial para que aprendas a utilizar esta red social y sacarle el m\u00e1ximo partido al potencial y los resultados que tendr\u00e1 para tu Bar o Restaurante.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/en\/blog\/instagram-for-restaurants\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram para Restaurantes - 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