{"id":23420,"date":"2020-07-22T14:42:53","date_gmt":"2020-07-22T14:42:53","guid":{"rendered":"https:\/\/codewebbarcelona.com\/instagram-para-hoteles\/"},"modified":"2026-04-20T23:21:55","modified_gmt":"2026-04-20T23:21:55","slug":"instagram-for-hotels","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/en\/blog\/instagram-for-hotels\/","title":{"rendered":"Instagram for Hotels"},"content":{"rendered":"<p>Want to get the most out of Instagram for your hotel? Here\u2019s a comprehensive guide to the key factors you need to consider when using <strong>Instagram for Hotels<\/strong>.<\/p>\n<p><strong>Instagram<\/strong> is a booming social network, with over 1 billion active users last year alone. That makes it one of the best free tools to promote your <strong>hotel<\/strong> and, of course, boost your revenue.<\/p>\n<p>If you don\u2019t want to miss out on potential guests, take a look at this article\u2014you\u2019re sure to find valuable insights to help your <strong>hotel<\/strong> claim its rightful spot.<\/p>\n<h3>Contents<\/h3>\n<ul>\n<li>How <strong>Instagram<\/strong> can drive bookings for your <strong>hotel<\/strong><\/li>\n<li>How to grow your <strong>hotel\u2019s Instagram account<\/strong><\/li>\n<li>What photos to post on your <strong>hotel\u2019s Instagram<\/strong><\/li>\n<li><strong>Hotel marketing with Instagram<\/strong><\/li>\n<li>The best <strong>Instagram accounts for hotels<\/strong><\/li>\n<li>Mistakes to avoid on your <strong>hotel\u2019s Instagram<\/strong><\/li>\n<li>Conclusions<\/li>\n<li>Related articles<\/li>\n<\/ul>\n<h2>Instagram for Hotels<\/h2>\n<h3>How can Instagram boost your hotel\u2019s sales?<\/h3>\n<p><strong>Instagram<\/strong> is a rapidly growing platform\u2014and even if it weren\u2019t, it\u2019s already big enough to take seriously.<\/p>\n<p>It\u2019s a visual network that lets you showcase every highlight of your <strong>hotel<\/strong>\u2014and it\u2019s completely free to use.<\/p>\n<p>A well-managed <strong>Instagram<\/strong> presence will help you attract new guests, enhance your <strong>brand image<\/strong>, and build trust with your audience.<\/p>\n<p>Happy guests will recommend you, and those who don\u2019t know you yet will discover you.<\/p>\n<h3>How to grow your hotel\u2019s Instagram account<\/h3>\n<p>If you want your hotel\u2019s Instagram to grow, keep these tips in mind:<\/p>\n<ul>\n<li>Your <strong>Instagram<\/strong> will grow if your content is engaging.<\/li>\n<li>Your <strong>hotel\u2019s Instagram<\/strong> will gain traction if you post consistently.<\/li>\n<li>Make sure your content is relevant to your niche.<\/li>\n<li>Automating your <strong>hotel\u2019s Instagram<\/strong> posts can help increase your follower count.<\/li>\n<li>Use relevant hashtags to make your posts discoverable.<\/li>\n<li>Create branded hashtags for your <strong>hotel\u2019s Instagram<\/strong> account.<\/li>\n<li>Post frequently to keep your <strong>hotel\u2019s Instagram<\/strong> active and growing.<\/li>\n<li>Don\u2019t neglect Instagram Stories\u2014use them to your advantage.<\/li>\n<li>Engage with other accounts in the hospitality sector to expand your reach.<\/li>\n<li>Mention other accounts and encourage them to mention you\u2014focus on mentions that are relevant to your <strong>hotel\u2019s Instagram<\/strong>.<\/li>\n<li>Respond to questions and comments on your <strong>Instagram<\/strong> account.<\/li>\n<li>Run giveaways.<\/li>\n<li>Host live sessions.<\/li>\n<\/ul>\n<h3>What photos should you post on your hotel\u2019s Instagram?<\/h3>\n<p><strong>Instagram<\/strong> is, at its core, a platform for visual storytelling.<\/p>\n<p>Here are the essential types of photos you should be sharing on your <strong>hotel\u2019s Instagram<\/strong>:<\/p>\n<h4>Lifestyle photos \u2013 What experiences await at your hotel?<\/h4>\n<p>These are <strong>photos<\/strong> that capture the feelings and moments guests enjoy at your property.<\/p>\n<p>This type of <strong>photography<\/strong> is invaluable\u2014it\u2019s not just about showcasing a particular room. It creates an emotional connection and inspires followers to want those experiences for themselves.<\/p>\n<p><strong>Tip: Capture exceptional moments\u2014the ones that make staying at your hotel truly worthwhile.<\/strong><\/p>\n<h4><img decoding=\"async\" class=\"alignnone size-full wp-image-5962\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/07\/intagram-hotel-01.jpg\" alt=\"intagram-hotel-01\" width=\"1026\" height=\"645\" \/><\/h4>\n<h4>Property photos \u2013 What makes your hotel special?<\/h4>\n<p>These images highlight your rooms, exteriors, amenities, and facilities.<\/p>\n<p><strong>Tip: Don\u2019t just focus on wide shots\u2014showcase the unique details that set you apart.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5963\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/07\/intagram-hotel-02.jpg\" alt=\"intagram-hotel-02\" width=\"1026\" height=\"483\" \/><\/p>\n<h4>Destination photos \u2013 What\u2019s nearby?<\/h4>\n<p>Share images of local attractions and points of interest near your <strong>hotel<\/strong>.<\/p>\n<p><strong>Tip: Go beyond the typical tourist spots\u2014feature local culture, people, and lifestyle.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5959\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/07\/intagram-hotel-04.jpg\" alt=\"intagram-hotel-04\" width=\"1026\" height=\"645\" \/><\/p>\n<h4>Guest photos \u2013 Who stays at your hotel?<\/h4>\n<p>Showcase your guests, what they\u2019re doing, and how much they\u2019re enjoying themselves.<\/p>\n<p><b>Tip: Always ask for permission, and if possible, feature influential guests\u2014their followers may become yours.<\/b><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5964\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/07\/intagram-hotel-07.jpg\" alt=\"intagram-hotel-07\" width=\"1026\" height=\"645\" \/><\/p>\n<h4>Staff photos \u2013 Who makes your guests\u2019 stay unforgettable?<\/h4>\n<p>Feature your <strong>hotel<\/strong> staff.<\/p>\n<p><strong>Tip: Pair these photos with short personal bios to add a human touch.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5960\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/07\/intagram-hotel-06.jpg\" alt=\"intagram-hotel-06\" width=\"1026\" height=\"645\" \/><\/p>\n<h4>Food photos \u2013 What\u2019s on the menu?<\/h4>\n<p>Food deserves its own spotlight. Share photos of the dishes served at your <strong>hotel<\/strong>.<\/p>\n<p><strong>Tip: Post images of your restaurant\u2019s offerings\u2014breakfast, lunch, dinner, snacks, coffee, cocktails, and more. Presentation matters, so style your shots for maximum appeal. You can also feature local specialties.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5961\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/07\/intagram-hotel-03.jpg\" alt=\"intagram-hotel-03\" width=\"1026\" height=\"645\" \/><\/p>\n<h3>Hotel Marketing with Instagram<\/h3>\n<p>A solid <strong>Instagram hotel marketing strategy<\/strong> is essential. If you already have one, great\u2014use these tips to refine it. If not, now\u2019s the time to start.<\/p>\n<p>Begin by defining your buyer persona. Imagine your ideal guest\u2014their age, interests, whether they travel solo or with others, what they expect from your <strong>hotel<\/strong>, and what they want from the destination.<\/p>\n<p>The clearer your target, the more effective your marketing strategy will be.<\/p>\n<p>Engage with your guests across every available channel. If you\u2019re not already active everywhere, now\u2019s the time.<\/p>\n<p>Establish a consistent tone of voice\u2014this builds trust and ensures guests receive the same quality of service every time.<\/p>\n<h3>The best Instagram accounts for hotels<\/h3>\n<h4><a href=\"https:\/\/www.instagram.com\/conradhotels\/\" target=\"_blank\" rel=\"noopener\">conradhotels<\/a><\/h4>\n<p>The <strong>Instagram<\/strong> account for Conrad Hotels is a perfect example of everything discussed in this article. If you need inspiration, check out their profile.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5965\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/07\/instagram-mejores-hotel-01.jpg\" alt=\"instagram-mejores-hotel-01\" width=\"1026\" height=\"645\" \/><\/p>\n<h4><a href=\"https:\/\/www.instagram.com\/sohohouse\/\" target=\"_blank\" rel=\"noopener\">sohohouse<\/a><\/h4>\n<p>The <strong>Instagram<\/strong> account for Sohohouse features an eclectic mix of images, a highly artistic and avant-garde philosophy, and a unique perspective\u2014making for a truly interesting <strong>marketing strategy<\/strong>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5966\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/07\/instagram-mejores-hotel-02.jpg\" alt=\"instagram-mejores-hotel-02\" width=\"1026\" height=\"645\" \/><\/p>\n<h4><a href=\"https:\/\/www.instagram.com\/freehandhotels\/\" target=\"_blank\" rel=\"noopener\">freehandhotels<\/a><\/h4>\n<p>An outstanding example of leveraging the human element to make your <strong>hotel\u2019s Instagram account<\/strong> stand out as one of the best in the industry.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5967\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/07\/instagram-mejores-hotel-05.jpg\" alt=\"instagram-mejores-hotel-05\" width=\"1026\" height=\"645\" \/><\/p>\n<h4><a href=\"https:\/\/www.instagram.com\/editionhotels\/\" target=\"_blank\" rel=\"noopener\">editionhotels<\/a><\/h4>\n<p>A luxury <strong>hotel Instagram account<\/strong> with a contemporary edge.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5968\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/07\/instagram-mejores-hotel-09.jpg\" alt=\"instagram-mejores-hotel-09\" width=\"1026\" height=\"645\" \/><\/p>\n<h4><a href=\"https:\/\/www.instagram.com\/tokyoluxey\/\" target=\"_blank\" rel=\"noopener\">tokyoluxey<\/a><\/h4>\n<p>A visually stunning <strong>Instagram account for a luxury hotel<\/strong> set in an extraordinary location.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5969\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/07\/instagram-mejores-hotel-06.jpg\" alt=\"instagram-mejores-hotel-06\" width=\"1026\" height=\"645\" \/><\/p>\n<h4><a href=\"https:\/\/www.instagram.com\/tyehaus\/\" target=\"_blank\" rel=\"noopener\">tyehaus<\/a><\/h4>\n<p>Another great example of a <strong>hotel Instagram account<\/strong> that uses the platform to make you want to book a stay.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5970\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/07\/instagram-mejores-hotel-07.jpg\" alt=\"instagram-mejores-hotel-07\" width=\"1026\" height=\"645\" \/><\/p>\n<h4><a href=\"https:\/\/www.instagram.com\/p\/B8uIhbOFcfh\/\" target=\"_blank\" rel=\"noopener\">saguarohotels<\/a><\/h4>\n<p>This is the kind of <strong>Instagram account<\/strong> you\u2019d expect from a motel straight out of \u201cMy Name Is Earl\u201d or \u201cBetter Call Saul.\u201d A unique perspective that perfectly captures the hotel\u2019s philosophy and truly understands its buyer persona.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5971\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/07\/instagram-mejores-hotel-08.jpg\" alt=\"instagram-mejores-hotel-08\" width=\"1026\" height=\"645\" \/><\/p>\n<h3>Mistakes that will tank your hotel\u2019s Instagram account<\/h3>\n<p>Stock photos: It might seem like an easy fix, but it\u2019s obvious\u2014and a big mistake!<\/p>\n<p>Buying followers: Growing your account with fake followers is another major misstep.<\/p>\n<p>Only talking about the hotel: If you\u2019re selling experiences, don\u2019t make it obvious you\u2019re just after your guests\u2019 money.<\/p>\n<p>Professional photography: Either hire a professional photographer or learn the basics yourself\u2014otherwise, your account won\u2019t be worth following.<\/p>\n<p>Not using Stories: Instagram offers this feature\u2014ignoring it is a missed opportunity!<\/p>\n<h3>Conclusions<\/h3>\n<p>Now you know the essentials for creating or growing your <strong>hotel\u2019s Instagram account<\/strong>. Just put these concepts into practice\u2014and if you need help, there are experts who can guide you.<\/p>\n<h3>Related articles<\/h3>\n<p><a href=\"https:\/\/codewebbarcelona.com\/blog\/mejores-disenos-web-para-un-hotel\/\" target=\"_blank\" rel=\"noopener\">\u2026best website designs for hotels<\/a><\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/blog\/tendencias-marketing-hotelero-2020\/\" target=\"_blank\" rel=\"noopener\">\u2026hotel marketing trends 2020<\/a><\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/blog\/mejores-logos-de-hoteles\/\" target=\"_blank\" rel=\"noopener\">\u2026best hotel logos<\/a><\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/blog\/hotel-hart-branding-proyecto-destacado\/\" target=\"_blank\" rel=\"noopener\">\u2026branding review: Hart Hotel<\/a><\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/blog\/el-mejor-diseno-de-tarjeta-de-visita-para-un-hotel\/\" target=\"_blank\" rel=\"noopener\">\u2026the best business card designs for hotels<\/a><\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/blog\/mejores-catalogos-y-folletos-para-un-hotel\/\" target=\"_blank\" rel=\"noopener\">&#8230;best hotel brochures and catalogs<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to get the most out of Instagram for your hotel? Here\u2019s a comprehensive guide to the key factors you need to consider when using Instagram for Hotels. Instagram is a booming social network, with over 1 billion active users last year alone. That makes it one of the best free tools to promote your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6427,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[211],"class_list":["post-23420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instagram para Hoteles - Code Barcelona<\/title>\n<meta name=\"description\" content=\"\u00bfQuieres sacarle el m\u00e1ximo partido a Instagram y utilizarlo para tu Hotel?Vamos a dar un paseo por los aspectos m\u00e1s importantes que hay que tener en cuenta para usar Instagram para Hoteles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/en\/blog\/instagram-for-hotels\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram para Hoteles - 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