{"id":23001,"date":"2017-10-24T14:28:14","date_gmt":"2017-10-24T14:28:14","guid":{"rendered":"https:\/\/codewebbarcelona.com\/identidad-corporativa-shido\/"},"modified":"2026-04-20T23:13:57","modified_gmt":"2026-04-20T23:13:57","slug":"shido-brand-identity","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/en\/blog\/shido-brand-identity\/","title":{"rendered":"Shido H\u00e0bitat Corporate Identity"},"content":{"rendered":"

Today we ventured into the forest for a photo shoot of the brand identity<\/strong> we created for Shido H\u00e0bitat, one of our latest studio projects. Shido H\u00e0bitat is a furniture store located in the upper part of Barcelona, and we highly recommend a visit if you\u2019re considering new furnishings.<\/p>\n

Since this project draws inspiration from organic forms and nature, we felt the forest in its most natural state was the perfect setting.\"montseny\"<\/a><\/p>\n

We chose the ideal location: Montseny. Once there, we headed into the undergrowth to find a spot that matched exactly what we had in mind.<\/p>\n

 <\/p>\n

We wanted an open area with enough space, minimal unevenness, and at the same time, a place that showcased the wild, untamed side of the forest.<\/p>\n

\"identidad<\/a><\/p>\n

Soon you\u2019ll be able to see the full photo session in our projects section, but for now, here\u2019s a preview to give you a sense of the results.<\/p>\n

Brand identity for Shido H\u00e0bitat<\/h2>\n

A look at the concept<\/h3>\n

When developing the brand identity for Shido H\u00e0bitat, we knew from the start that, given the name “Shido,” the project needed to embody nature. “Shido” means seed in Japanese, so the logo features a seed encasing the leaf that grows from it.<\/p>\n

\"identidad<\/a><\/p>\n

Materials<\/h3>\n

For the brand materials, we selected recycled paper with a distinctly organic look and feel, reflecting the essence of nature.<\/p>\n

\"\"<\/a><\/p>\n

Typography<\/h3>\n

We chose Designio as the primary typeface for the logo, thanks to its strong personality. For the tagline, we opted for Lato for its clean neutrality.<\/p>\n

\"\"<\/a><\/p>\n

A glimpse of the photo shoot<\/h3>\n

\"identidad<\/a> \"identidad<\/a> \"identidad<\/a> \"identidad\"identidad<\/a><\/p>\n

Branded materials designed for Shido H\u00e0bitat<\/h3>\n

This was a comprehensive branding project, so we handled the graphic design for all necessary materials, including:<\/p>\n