{"id":22904,"date":"2019-06-26T09:55:32","date_gmt":"2019-06-26T09:55:32","guid":{"rendered":"https:\/\/codewebbarcelona.com\/hotel-hart-branding-proyecto-destacado\/"},"modified":"2026-04-20T23:11:28","modified_gmt":"2026-04-20T23:11:28","slug":"hotel-hart-branding-featured-project","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/en\/blog\/hotel-hart-branding-featured-project\/","title":{"rendered":"Hotel Hart Branding, Featured Project"},"content":{"rendered":"<p>We continue our weekly featured projects with the branding design for Hotel Hart, which was recently awarded Gold in Branding at the 2019 Indigo Awards.<\/p>\n<p>Let\u2019s take a closer look at the key aspects of this project to understand the details behind this <strong>branding<\/strong> creation.<\/p>\n<h2>Hotel Hart Branding: Featured Project<\/h2>\n<h3>by bdworkshops co. ltd.<\/h3>\n<h3><b>Project Background<\/b><\/h3>\n<p>The Hotel Hart <strong>branding project<\/strong> was developed to convey a <strong>modern<\/strong> and elegant <strong>image<\/strong> for a business offering affordable rooms. The <strong>branding<\/strong> needed to reflect all these qualities.<\/p>\n<p>The challenge was to make the rooms as comfortable and inviting as possible, while creating a strong contrast with the urban surroundings of the hotel.<\/p>\n<p>With a contemporary <strong>design<\/strong>, the team developed a logo that is classic, minimalist, and bold, reinforcing the entire <strong>branding image<\/strong> for Hotel Hart.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3572\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/06\/branding-proyecto-hart-hotel-4.jpg\" alt=\"branding-proyecto-hart-hotel (4)\" width=\"1080\" height=\"406\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3573\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/06\/hotel_hart011.jpg\" alt=\"branding-proyecto-hart-hotel (4)\" width=\"1080\" height=\"2400\" \/><\/p>\n<h3><b>Graphic Project<\/b><\/h3>\n<p>The <strong>branding<\/strong> for this project involved creating the complete <strong>corporate identity<\/strong> for Hart Hotel.<\/p>\n<ul>\n<li><strong>Logo design<\/strong><\/li>\n<li><strong>Interior design<\/strong><\/li>\n<li><strong>Business card design<\/strong><\/li>\n<li><strong>Stationery design<\/strong><\/li>\n<li><strong>Signage design<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>All elements were developed following the same <strong>graphic line<\/strong> to ensure a cohesive and unified <strong>branding<\/strong> experience.<\/p>\n<p>The <strong>design<\/strong> is based on the contrast between the refined atmosphere of a hotel and a rustic visual concept. The <strong>branding<\/strong> elements use robust, organic materials to create a sense of warmth and approachability.<\/p>\n<p>Iron and wood were chosen as the primary materials for the <strong>branding<\/strong> elements at Hotel Hart.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3568\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/06\/branding-proyecto-hart-hotel-2.jpg\" alt=\"branding-proyecto-hart-hotel (2)\" width=\"1080\" height=\"406\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-3569\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/06\/branding-proyecto-hart-hotel-3.jpg\" alt=\"branding-proyecto-hart-hotel (3)\" width=\"1080\" height=\"406\" \/><\/p>\n<h3><b>About the Creators<\/b><\/h3>\n<p>This project was created by:<\/p>\n<ul>\n<li>Clement Young, Design Director<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>The <strong>design<\/strong> team included:<\/p>\n<ul>\n<li>Elvey Tong<\/li>\n<li>Candy Chow<\/li>\n<li>Polo Tam<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>The <strong>advertising<\/strong> and <strong>branding<\/strong> agency behind the project:<\/p>\n<ul>\n<li>Bdworkshop co. ltd., HK, a <strong>creative agency<\/strong> founded in 2003 specializing in <strong>graphic design<\/strong> and <strong>multimedia design<\/strong>.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><b>Award<\/b><\/h3>\n<p>This project received the Gold in <strong>Branding<\/strong> at the 2019 Indigo Awards.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3570\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/06\/branding-proyecto-hart-hotel-1.jpg\" alt=\"branding-proyecto-hart-hotel (1)\" width=\"1080\" height=\"406\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-3571\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/06\/branding-proyecto-hart-hotel-5.jpg\" alt=\"branding-proyecto-hart-hotel (5)\" width=\"1080\" height=\"406\" \/><\/p>\n<h3><b>Our Take<\/b><\/h3>\n<p>In our view, the most remarkable aspect of this <strong>branding<\/strong> project is the use of organic materials like oxidized iron and wood, which create a striking contrast with the urban elements outside the hotel. This approach immerses guests in a unique experience as soon as they enter their room.<\/p>\n<p>From the hotel window, guests enjoy fantastic views of the city from their own stylish and tranquil retreat.<\/p>\n<h3><b>Useful Links<\/b><\/h3>\n<p><a href=\"https:\/\/www.indigoawards.com\/winners\/1521\" target=\"_blank\" rel=\"noopener\">www.indigoawards.com\/winners<\/a><\/p>\n<p><a href=\"http:\/\/www.bdworkshop.com\" target=\"_blank\" rel=\"noopener\">www.bdworkshop.com<\/a><\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/blog\/saib-mejor-branding-proyecto-destacado\/?preview_id=3551&amp;preview_nonce=45ec46ccc4&amp;_thumbnail_id=3553&amp;preview=true\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">&#8230;relateds\/featured-branding-project<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We continue our weekly featured projects with the branding design for Hotel Hart, which was recently awarded Gold in Branding at the 2019 Indigo Awards. Let\u2019s take a closer look at the key aspects of this project to understand the details behind this branding creation. Hotel Hart Branding: Featured Project by bdworkshops co. ltd. Project [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12505,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[210,134],"class_list":["post-22904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiracio","category-disseny-grafic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hotel Hart branding, el proyecto destacado - Code Barcelona<\/title>\n<meta name=\"description\" content=\"Paseamos por el proyecto ganador del Indigo Gold Award de 2019 en la categor\u00eda de dise\u00f1o y creaci\u00f3n de branding, analizamos el proyecto a fondo y vemos las claves de este proyecto de dise\u00f1o de branding.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/en\/blog\/hotel-hart-branding-featured-project\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hotel Hart branding, el proyecto destacado - 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