{"id":22842,"date":"2019-06-13T08:22:23","date_gmt":"2019-06-13T08:22:23","guid":{"rendered":"https:\/\/codewebbarcelona.com\/fish-club-wine-diseno-packaging-proyecto-destacado\/"},"modified":"2026-04-20T23:07:29","modified_gmt":"2026-04-20T23:07:29","slug":"fish-club-wine-packaging-design-featured-project","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/en\/blog\/fish-club-wine-packaging-design-featured-project\/","title":{"rendered":"Fish Club Wine: Packaging Design in Our Featured Project"},"content":{"rendered":"

Once again, we dedicate our featured projects section to the prolific world of packaging design and brand identity.<\/p>\n

This week\u2019s highlight is the packaging design<\/strong> for Fish Club Wine. Don\u2019t miss the details\u2014this project is a visual delight in every sense.<\/p>\n

Fish Club Wine: Branding Creation, Featured Project<\/h2>\n

by Backbonebranding<\/h3>\n

Project Background<\/b><\/h3>\n

The project began when Fish Club commissioned the creation of a corporate identity<\/strong> for their seafood restaurant. After completing the initial branding, the company requested a unique packaging design<\/strong> for their house wine, intended as a special gift for select occasions.<\/p>\n

This led to the need to create packaging<\/strong> for Fish Club\u2019s restaurant, tailored for fishing and wine enthusiasts.<\/p>\n

\"diseno-packaging-branding-proyecto-fish-club-wine<\/p>\n

The Graphic Concept<\/b><\/h3>\n

The main feature of the packaging<\/strong> is a fish silhouette adorned with beautiful scale patterns.<\/p>\n

To perfectly blend the restaurant\u2019s theme with the wine, the packaging<\/strong> incorporates elements from both worlds into its design.<\/p>\n

The bottle\u2019s shape is used to extend the fish silhouette, and the packaging<\/strong> is produced using a special printing technique on reflective metallic paper.<\/p>\n

This material choice is key to the packaging<\/strong> experience, as it adds value by mimicking the shimmer of fish scales and the play of light underwater.<\/p>\n

The bottle sleeve is designed to leave the lower part exposed, allowing a glimpse of the wine inside.<\/p>\n

The project includes three packaging<\/strong> variants\u2014one for each type of Fish Club wine: red, ros\u00e9, and white.<\/p>\n

Each variant features a distinct packaging<\/strong> style, setting it apart while maintaining the project\u2019s overall graphic line<\/strong>.<\/p>\n

\"\"<\/p>\n

About the Creators<\/b><\/h3>\n

The project was handled by Backbonebrand studio, a graphic design studio<\/strong> specializing in branding creation and development<\/strong> for businesses and individuals.<\/p>\n

What sets this graphic design studio<\/strong> apart is its commitment to delivering the best branding solutions<\/strong>.<\/p>\n

The project\u2019s creative director<\/strong> is Stepan Azaryan.<\/p>\n

The art director<\/strong> is Christina Khlushyan.<\/p>\n

The packaging designer<\/strong> is Eliza Malkhasyan.<\/p>\n

\"diseno-packaging-branding-proyecto-fish-club-wine<\/p>\n

Award<\/b><\/h3>\n

This featured project received the Gold Pentawards in 2018 in the branding design<\/strong> category for beverages, distributors, and private label sellers.<\/p>\n

\"diseno-packaging-branding-proyecto-fish-club-wine<\/p>\n

Our Take<\/b><\/h3>\n

The concept is simple yet executed with great creativity, seamlessly merging the packaging\u2019s form with its design<\/strong>.<\/p>\n

Personally, I think this project is brilliantly crafted, perfectly uniting concept, development, and the results of truly memorable packaging<\/strong>.<\/p>\n

Useful Links<\/b><\/h3>\n

www.backbonebranding.com\/works\/fish-club-wine\/<\/a><\/p>\n

www.winners.pentawards.org<\/a><\/p>\n

…another related inspirational post<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Once again, we dedicate our featured projects section to the prolific world of packaging design and brand identity. This week\u2019s highlight is the packaging design for Fish Club Wine. Don\u2019t miss the details\u2014this project is a visual delight in every sense. Fish Club Wine: Branding Creation, Featured Project by Backbonebranding Project Background The project began […]<\/p>\n","protected":false},"author":1,"featured_media":12600,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[210,134],"class_list":["post-22842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiracio","category-disseny-grafic"],"acf":[],"yoast_head":"\nFish Club Wine - packaging - proyecto destacado - Code Barcelona<\/title>\n<meta name=\"description\" content=\"Le damos un repaso al ganador del Pentaward por este fant\u00e1stico dise\u00f1o de packaging que es una excelente fuente de inspiraci\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/en\/blog\/fish-club-wine-packaging-design-featured-project\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fish Club Wine - packaging - proyecto destacado - Code Barcelona\" \/>\n<meta property=\"og:description\" content=\"Le damos un repaso al ganador del Pentaward por este fant\u00e1stico dise\u00f1o de packaging que es una excelente fuente de inspiraci\u00f3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/codewebbarcelona.com\/en\/blog\/fish-club-wine-packaging-design-featured-project\/\" \/>\n<meta property=\"og:site_name\" content=\"Code Barcelona\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-13T08:22:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-20T23:07:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/06\/fish-club-wine-el-diseno-del-packaging-en-nuestro-proyecto-destacado-featured.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1904\" \/>\n\t<meta property=\"og:image:height\" content=\"704\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cd26Bc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cd26Bc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/codewebbarcelona.com\/en\/blog\/fish-club-wine-packaging-design-featured-project\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/codewebbarcelona.com\/en\/blog\/fish-club-wine-packaging-design-featured-project\/\"},\"author\":{\"name\":\"cd26Bc\",\"@id\":\"https:\/\/codewebbarcelona.com\/en\/#\/schema\/person\/3af5f44aaf0de2919e9225aa5ca32567\"},\"headline\":\"Fish Club Wine: Packaging Design in Our Featured Project\",\"datePublished\":\"2019-06-13T08:22:23+00:00\",\"dateModified\":\"2026-04-20T23:07:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/codewebbarcelona.com\/en\/blog\/fish-club-wine-packaging-design-featured-project\/\"},\"wordCount\":403,\"image\":{\"@id\":\"https:\/\/codewebbarcelona.com\/en\/blog\/fish-club-wine-packaging-design-featured-project\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/06\/fish-club-wine-el-diseno-del-packaging-en-nuestro-proyecto-destacado-featured.jpg\",\"articleSection\":[\"Inspiraci\u00f3\",\"Dise\u00f1o gr\u00e1fico\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/codewebbarcelona.com\/en\/blog\/fish-club-wine-packaging-design-featured-project\/\",\"url\":\"https:\/\/codewebbarcelona.com\/en\/blog\/fish-club-wine-packaging-design-featured-project\/\",\"name\":\"Fish Club Wine - 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