{"id":22712,"date":"2019-06-25T09:45:47","date_gmt":"2019-06-25T09:45:47","guid":{"rendered":"https:\/\/codewebbarcelona.com\/entrevista-andres-requena\/"},"modified":"2026-04-20T23:00:57","modified_gmt":"2026-04-20T23:00:57","slug":"interview-andres-requena","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/en\/interview-andres-requena\/","title":{"rendered":"Interview with Andr\u00e9s Requena: Quality Graphic Design"},"content":{"rendered":"

This time, we\u2019re staying in Barcelona\u2014a true creative hotspot and home to some of the industry\u2019s finest talents\u2014to meet Andr\u00e9s Requena and explore his approach to graphic design.<\/span><\/p>\n

Let\u2019s get to know Andr\u00e9s Requena from Requena Office, a graphic design and visual communication studio specializing in corporate identity, naming, and editorial projects.<\/span><\/p>\n

Interview with Andr\u00e9s Requena: Quality Graphic Design<\/h2>\n

Code: Great to meet you, Andr\u00e9s. I\u2019ve had the chance to see your work before and I want to congratulate you on it. Still, I\u2019d love to know a bit more about you\u2014how did it all begin?<\/strong><\/p>\n

Andr\u00e9s:<\/strong> I started out as an independent studio in 2014. After a long journey through agencies and studios of all kinds, I decided it was time to go out on my own.<\/p>\n

Code: While preparing for this interview, I realized it\u2019s hard to find much information about you beyond your work. Does that mean you prefer the focus to be on your creations rather than yourself?<\/strong><\/p>\n

Andr\u00e9s:<\/strong> Maybe it\u2019s just not that interesting\u2014or maybe people haven\u2019t asked much about it. \u201cMy creations\u201d sounds like a small-town boutique.<\/p>\n

\"diseno_grafico_andres_requena_entrevista_profe_james_entrevista_diseno_grafico \"diseno_grafico_andres_requena_entrevista_profe_james_entrevista_diseno_grafico<\/p>\n

Code: All of your work is outstanding, but I\u2019d like to highlight your corporate identity project for POPOTA. Can you tell us about the creative process behind it?<\/strong><\/p>\n

Featured project 1\/2<\/a><\/p>\n

Featured project 2\/2<\/a><\/p>\n

Andr\u00e9s:<\/strong> We aimed for a subtle, delicate visual metaphor to symbolically represent the iconic and popular image of an ice cream scoop. An ice cream without a cone is an incomplete experience, so we sought to evoke that shape through a gentle, clever intervention in the typography\u2014giving the brand its own personality, distinction, and unique value.<\/p>\n

Code: I\u2019m really intrigued by your color choices. Why did you go for such distinctive tones?<\/strong><\/p>\n

Andr\u00e9s:<\/strong> The client wanted clear references to Parisian macaron shops, and she\u2019s also a big fan of Wes Anderson\u2019s world. That\u2019s why we used that pastel yellow throughout. As the brand grows, we\u2019ll introduce more colors.<\/p>\n

\"diseno_grafico_andres_requena_entrevista_profe_james_entrevista_diseno_grafico<\/p>\n

Code: Personally, I think the result is fantastic\u2014and I\u2019m sure our readers will agree. Is there anything else you\u2019d like to highlight about the project?<\/strong><\/p>\n

Andr\u00e9s:<\/strong> The ice creams are also completely handmade and absolutely delicious\u2014everyone wins.<\/p>\n

Code: And now, to wrap up, the three classic questions we ask all our guests:<\/strong><\/p>\n

Code: What\u2019s the best thing about being a designer?<\/strong><\/p>\n

Andr\u00e9s:<\/strong> The excitement. It pushes you to improve and keep going.<\/p>\n

Code: And the worst?<\/strong><\/p>\n

Andr\u00e9s:<\/strong> The excitement. Sometimes it shows too much and people take advantage of it. But you learn to hide it over time.<\/p>\n

Code: How do you see the state of the industry?<\/strong><\/p>\n

Andr\u00e9s: <\/strong>It\u2019s like any other sector. There are the big agencies and consultancies with their methods and habits, taking a big slice of the pie, and then there are the small studios like us, making our way by doing things right. There\u2019s room for everyone.<\/p>\n

\"diseno_grafico_andres_requena_entrevista_profe_james_entrevista_diseno_grafico \"diseno_grafico_andres_requena_entrevista_profe_james_entrevista_diseno_grafico<\/p>\n

Code: That brings us to the end of the interview. My sincere congratulations on your work\u2014we\u2019ll be following you closely. You\u2019re a true source of inspiration.<\/strong><\/p>\n

https:\/\/www.andresrequena.es\/<\/a><\/p>\n

www.andresrequena.es\/projects\/popotahelados<\/a><\/p>\n

www.instagram.com\/andresrequena<\/a><\/p>\n

\u2026another related post<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This time, we\u2019re staying in Barcelona\u2014a true creative hotspot and home to some of the industry\u2019s finest talents\u2014to meet Andr\u00e9s Requena and explore his approach to graphic design. Let\u2019s get to know Andr\u00e9s Requena from Requena Office, a graphic design and visual communication studio specializing in corporate identity, naming, and editorial projects. Interview with Andr\u00e9s […]<\/p>\n","protected":false},"author":1,"featured_media":12528,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[210,212,134],"class_list":["post-22712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiracio","category-altres","category-disseny-grafic"],"acf":[],"yoast_head":"\nInterview with Andr\u00e9s Requena: Quality Graphic Design - Code Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/en\/interview-andres-requena\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview with Andr\u00e9s Requena: Quality Graphic Design - Code Barcelona\" \/>\n<meta property=\"og:description\" content=\"This time, we\u2019re staying in Barcelona\u2014a true creative hotspot and home to some of the industry\u2019s finest talents\u2014to meet Andr\u00e9s Requena and explore his approach to graphic design. 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