{"id":22684,"date":"2019-04-19T10:07:13","date_gmt":"2019-04-19T10:07:13","guid":{"rendered":"https:\/\/codewebbarcelona.com\/proyecto-destacado-branding\/"},"modified":"2026-04-20T22:59:36","modified_gmt":"2026-04-20T22:59:36","slug":"featured-project-branding","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/en\/blog\/featured-project-branding\/","title":{"rendered":"Featured Project of the Month \u2013 Branding"},"content":{"rendered":"

This month, I\u2019d like to highlight a branding and corporate visual identity project that stands out for both its mission and creative excellence.<\/p>\n

Introducing our featured project of the month.<\/p>\n

Taste of the Upper West Side \u2013 Project of the Month<\/h2>\n

by Shanty Sparrow<\/h3>\n

Project Background<\/h3>\n

Taste of the Upper West Side is a visual identity project created for a culinary tasting event held in New York\u2019s renowned Upper West Side district.<\/p>\n

The event shines a spotlight on the neighborhood\u2019s vibrant food culture, bringing together more than 80 chefs from the area\u2019s top restaurants.<\/p>\n

Spanning two nights, the event draws over 3,500 attendees and welcomes new restaurants each year, serving as a hub for culinary entrepreneurs.<\/p>\n

Without a doubt, this project has provided a significant economic and cultural boost for local residents and professionals.<\/p>\n

\"004_identidad_visua_taste_upper_west_side_code_barcelona\" \"005_identidad_visua_taste_upper_west_side_code_barcelona\" \"007_identidad_visua_taste_upper_west_side_code_barcelona\"<\/p>\n

\"002_identidad_visua_taste_upper_west_side_code_barcelona\" \"001_identidad_visua_taste_upper_west_side_code_barcelona\"<\/p>\n

\"006_identidad_visua_taste_upper_west_side_code_barcelona\"<\/p>\n

The Design Concept<\/h3>\n

The visual identity for Taste of the Upper West Side is inspired by the idea that \u201ccooking and baking are as much a science as they are an art.\u201d With this as a guiding principle, Shanty Sparrow has crafted an abstract, minimalist visual identity.<\/p>\n

Inorganic elements are arranged with precision, while organic elements are intentionally scattered to capture the artistic spirit of culinary creation.<\/p>\n

This interplay between order and chaos within the same visual identity project<\/strong> creates a new harmony\u2014mirroring the balance found in the kitchen.<\/p>\n

Finally, it\u2019s worth noting that this visual identity<\/strong> was honored with the 2019 Indigo Gold in Branding<\/strong>. Congratulations!<\/p>\n

\"009_identidad_visua_taste_upper_west_side_code_barcelona\" \"003_identidad_visua_taste_upper_west_side_code_barcelona\" \"000_identidad_visua_taste_upper_west_side_code_barcelona\" \"008_identidad_visua_taste_upper_west_side_code_barcelona\" \"010_identidad_visua_taste_upper_west_side_code_barcelona\"<\/p>\n

Conclusions<\/h3>\n

Projects like this demonstrate how graphic design<\/strong> and visual identity<\/strong> are essential to any contemporary event.<\/p>\n

No ambitious, high-profile project can succeed without a strong, professionally crafted visual identity design<\/strong>.<\/p>\n

In this case, the visual identity project<\/strong> for Taste of the Upper West Side earns top marks and joins our list of featured projects.<\/p>\n

Do you own or manage a restaurant? We\u2019ve created outstanding websites for this sector. Click here for expert advice on enhancing your online presence. We\u2019ll review your current website and provide a tailored action plan for improvement.<\/a><\/h6>\n

[superfeatured]7558[\/superfeatured]<\/p>\n","protected":false},"excerpt":{"rendered":"

This month, I\u2019d like to highlight a branding and corporate visual identity project that stands out for both its mission and creative excellence. Introducing our featured project of the month. Taste of the Upper West Side \u2013 Project of the Month by Shanty Sparrow Project Background Taste of the Upper West Side is a visual […]<\/p>\n","protected":false},"author":1,"featured_media":12970,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[210,134],"class_list":["post-22684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiracio","category-disseny-grafic"],"acf":[],"yoast_head":"\nProyecto destacado de identidad visual - Code Barcelona<\/title>\n<meta name=\"description\" content=\"Destacamos un proyecto por su misi\u00f3n, visi\u00f3n y desarrollo. 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