{"id":22675,"date":"2023-04-17T08:04:50","date_gmt":"2023-04-17T08:04:50","guid":{"rendered":"https:\/\/codewebbarcelona.com\/el-nuevo-logotipo-de-pepsi-es-una-muestra-de-evolucion\/"},"modified":"2026-04-20T22:59:07","modified_gmt":"2026-04-20T22:59:07","slug":"pepsi-new-logo-evolution","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/en\/blog\/pepsi-new-logo-evolution\/","title":{"rendered":"Pepsi\u2019s New Logo Is a Sign of Evolution"},"content":{"rendered":"<p>Pepsi\u2019s new logo brings back the brand\u2019s classic wordmark and introduces black to the color palette, aligning more closely with its sugar-free variant, Pepsi Zero Sugar. The update also features a dynamic digital pattern that moves to the beat of music, promising adaptability across various advertising contexts. This refreshed identity aims to distance Pepsi from its sugary image and embrace current visual trends, making the brand more versatile and appealing to younger consumers.<\/p>\n<h2>The new Pepsi logo: a sign of evolution<\/h2>\n<p>Pepsi has unveiled its first major redesign in 15 years, set to debut in North America this fall and roll out globally in 2024. The most notable change is the return of the \u201cPepsi\u201d wordmark inside the brand\u2019s iconic patriotic globe, reminiscent of its look in the 1980s and 90s. However, this isn\u2019t just a nostalgic move. The redesign is intended to move Pepsi away from its association with sugar. Black\u2014also used in Pepsi Zero Sugar\u2014has been added to the signature red, white, and blue palette to unify the brand. Black now outlines the logo, encircles the globe, and extends to what Pepsi\u2019s design team calls the \u201cpulse,\u201d a digital pattern that animates in sync with any background.<\/p>\n<p><iframe title=\"New Logo and Visual Identity Announcement | Pepsi\" src=\"https:\/\/www.youtube.com\/embed\/UZZ5s_qhHMA\" width=\"1920\" height=\"1080\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Pepsi has been actively addressing concerns around sugar. While PepsiCo\u2019s revenues are on the rise, much of that growth is driven by higher prices rather than increased market reach. At the same time, Pepsi has waged a kind of war on sugar, as consumers look to cut back, with 30% of Gen Z reporting they avoid it altogether. In recent years, Pepsi\u2019s shift away from sugar has involved billions in investments and divestments, including the sale of its Tropicana and Naked juice brands in 2021 and a greater focus on its SodaStream concentrate platform, first acquired in 2018.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-12854\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/04\/pepsi-new-logo-04.jpg\" alt=\"pepsi-new-logo-04\" width=\"1024\" height=\"576\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12855\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/04\/pepsi-new-logo-05.jpg\" alt=\"pepsi-new-logo-04\" width=\"1024\" height=\"576\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12856\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/04\/pepsi-new-logo-06.jpg\" alt=\"pepsi-new-logo-04\" width=\"1024\" height=\"576\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12857\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/04\/pepsi-new-logo-08.jpg\" alt=\"pepsi-new-logo-04\" width=\"1024\" height=\"576\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12858\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/04\/pepsi-new-logo-09.jpg\" alt=\"pepsi-new-logo-04\" width=\"1024\" height=\"576\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12859\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/04\/pepsi-new-logo-010.jpg\" alt=\"pepsi-new-logo-04\" width=\"1024\" height=\"576\" \/><\/p>\n<p>During the design process, Mauro Porcini, Pepsi\u2019s SVP and Chief Design Officer, reviewed half a dozen logo concepts for the new brand\u2014almost all featuring a blue wordmark. But the black version stood out. While no one initially loved the design itself, they realized people responded to the contrast, so they refined the black logo for launch.<\/p>\n<p>In fact, adding black has significantly improved Pepsi\u2019s visibility, helping the brand stand out on social media and in other color-saturated digital environments. Even Pepsi\u2019s blue has evolved\u2014now dubbed \u201celectric blue,\u201d it\u2019s deeper and closer to midnight, with hints of purple, compared to previous iterations.<\/p>\n<p>Overall, Pepsi\u2019s new logo and brand system are logical, flexible, and contemporary. The design is built to perform across Instagram, on a can, during NFL broadcasts, or on branded apparel. In short, Pepsi\u2019s new look captures the spirit of today\u2019s culture and its ongoing transformation.<\/p>\n<p><a href=\"https:\/\/www.pepsico.com\/our-stories\/press-release\/pepsi-unveils-a-new-logo-and-visual-identity-marking-the-iconic-brands-next-era03282023\" target=\"_blank\" rel=\"noopener\">See project presentation<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pepsi\u2019s new logo brings back the brand\u2019s classic wordmark and introduces black to the color palette, aligning more closely with its sugar-free variant, Pepsi Zero Sugar. The update also features a dynamic digital pattern that moves to the beat of music, promising adaptability across various advertising contexts. This refreshed identity aims to distance Pepsi from [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":729,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[210],"class_list":["post-22675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiracio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El nuevo logotipo de Pepsi es una muestra de evoluci\u00f3n - Code Barcelona<\/title>\n<meta name=\"description\" content=\"El nuevo logotipo de Pepsi dise\u00f1o retoma el &quot;wordmark&quot; cl\u00e1sico de la marca y a\u00f1ade el color negro para asociarse m\u00e1s con su versi\u00f3n sin az\u00facar, Pepsi Zero Sugar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/en\/blog\/pepsi-new-logo-evolution\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El nuevo logotipo de Pepsi es una muestra de evoluci\u00f3n - 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