{"id":20631,"date":"2023-03-23T11:58:17","date_gmt":"2023-03-23T11:58:17","guid":{"rendered":"https:\/\/codewebbarcelona.com\/ejemplos-de-diseno-de-poster\/"},"modified":"2026-04-20T22:31:21","modified_gmt":"2026-04-20T22:31:21","slug":"poster-design-examples","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/en\/blog\/poster-design-examples\/","title":{"rendered":"Poster Design Examples"},"content":{"rendered":"<p>Poster design is a key element in the visual communication of any event, advertising campaign, or artistic project. In this article, we\u2019ll look at three outstanding poster design examples. Creating an effective poster is no small feat\u2014it requires the seamless integration of graphic and textual elements to deliver a clear, compelling message to the target audience.<\/p>\n<p>Here, we\u2019ll explore three award-winning references in poster design. Through these examples, we\u2019ll analyze different approaches, techniques, and styles that have been recognized for their visual impact and ability to communicate effectively. From minimalist simplicity to graphic complexity, these references showcase the versatility and creative potential of poster design.<\/p>\n<p>Let\u2019s dive into <b>three inspiring examples that will change the way you see packaging design for the cosmetics industry<\/b><\/p>\n<h6><a href=\"https:\/\/codewebbarcelona.com\/contacta\/\" target=\"_blank\" rel=\"noopener\">Interested in a similar project? Let\u2019s talk.<\/a><\/h6>\n<h2>Poster Design Examples<\/h2>\n<h3>McDonald&#8217;s \u2013\u00a0Lights On<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-12502\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mdonalds-lights-on-000.jpg\" alt=\"ejemplos-de-diseno-de-poster-mdonalds-lights-on\" width=\"860\" height=\"1218\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12503\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mdonalds-lights-on-001.jpg\" alt=\"ejemplos-de-diseno-de-poster-mdonalds-lights-on\" width=\"860\" height=\"1218\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12504\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mdonalds-lights-on-002.jpg\" alt=\"ejemplos-de-diseno-de-poster-mdonalds-lights-on\" width=\"860\" height=\"1218\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12505\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mdonalds-lights-on-003.jpg\" alt=\"ejemplos-de-diseno-de-poster-mdonalds-lights-on\" width=\"860\" height=\"1218\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12506\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mdonalds-lights-on-004.jpg\" alt=\"ejemplos-de-diseno-de-poster-mdonalds-lights-on\" width=\"860\" height=\"1218\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12507\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mdonalds-lights-on-005.jpg\" alt=\"ejemplos-de-diseno-de-poster-mdonalds-lights-on\" width=\"860\" height=\"484\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12508\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mdonalds-lights-on-006.jpg\" alt=\"ejemplos-de-diseno-de-poster-mdonalds-lights-on\" width=\"860\" height=\"484\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12509\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mdonalds-lights-on-007.jpg\" alt=\"ejemplos-de-diseno-de-poster-mdonalds-lights-on\" width=\"860\" height=\"484\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12510\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mdonalds-lights-on-008.jpg\" alt=\"ejemplos-de-diseno-de-poster-mdonalds-lights-on\" width=\"860\" height=\"484\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12511\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mdonalds-lights-on-009.jpg\" alt=\"ejemplos-de-diseno-de-poster-mdonalds-lights-on\" width=\"2200\" height=\"1560\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12512\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mdonalds-lights-on-010.jpg\" alt=\"ejemplos-de-diseno-de-poster-mdonalds-lights-on\" width=\"815\" height=\"544\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12513\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mdonalds-lights-on-011.jpg\" alt=\"ejemplos-de-diseno-de-poster-mdonalds-lights-on\" width=\"700\" height=\"467\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12514\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mdonalds-lights-on-012.jpg\" alt=\"ejemplos-de-diseno-de-poster-mdonalds-lights-on\" width=\"700\" height=\"467\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12515\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mdonalds-lights-on-013.jpg\" alt=\"ejemplos-de-diseno-de-poster-mdonalds-lights-on\" width=\"800\" height=\"473\" \/><\/p>\n<p><strong>Packaging design for the cosmetics sector by Leo Burnett London<\/strong><\/p>\n<p>In 2021, the UK entered its third national lockdown due to the Covid-19 pandemic, meaning people were spending more time indoors than ever before. Leo Burnett London needed to remind McDonald&#8217;s customers that, even though they couldn\u2019t visit in person, the brand was still there for them.<\/p>\n<p>Beautiful execution and craftsmanship were essential to the campaign\u2019s impact.<\/p>\n<p>The campaign uses the iconic golden arches to highlight the homes where customers continued to enjoy their McDonald&#8217;s favorites during lockdown.<\/p>\n<h3><strong>Poster Design Tips<\/strong><\/h3>\n<p>A key tip for poster design is to keep it simple and easy to understand. Posters are often seen by people on the move, so it\u2019s crucial that the information is clear and instantly readable. Using bold colors and legible typography is also important to catch the viewer\u2019s eye.<\/p>\n<p>To create a winning poster, it\u2019s essential to understand the campaign\u2019s objective and target audience. The design should effectively communicate the message and grab the attention of the intended audience. A creative and visually appealing design will help your poster stand out and be more memorable. Finally, pay close attention to details like resolution and file size to ensure your poster looks sharp and professional.<\/p>\n<h3><strong>Project Highlights<\/strong><\/h3>\n<p>This project received the following awards:<\/p>\n<ul>\n<li><a href=\"https:\/\/clios.com\/awards\/winner\/design\/mcdonald-s\/lights-on-113056\" target=\"_blank\" rel=\"noopener\">Clio Awards \u2013 Bronze Winner \u2013 Poster \u2013 Product\/Service<\/a><\/li>\n<li><a href=\"https:\/\/www.dandad.org\/awards\/professional\/2021\/234088\/light-on\/\" target=\"_blank\" rel=\"noopener\">D&#038;AD \u2013 Wood Pencil \u2013 Illustration \u2013 Posters<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Our sincere congratulations to the design team at <strong>Leo Burnett London<\/strong> for this outstanding <strong>poster design example.<\/strong><\/p>\n<p><a href=\"https:\/\/www.leoburnett.co.uk\/work\/we-deliver\/\" target=\"_blank\" rel=\"noopener\">Click here to view the full project<\/a><\/p>\n<h6><a href=\"https:\/\/codewebbarcelona.com\/contacta\/\" target=\"_blank\" rel=\"noopener\">Interested in a similar project? Let\u2019s talk.<\/a><\/h6>\n<p>[superfeatured]7076[\/superfeatured]<\/p>\n<h3>National Magazine Awards Foundation \u2013\u00a0National Magazine Awards<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-12516\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-026.jpg\" alt=\"ejemplos-de-diseno-de-poster-national-magazine-award-foundation\" width=\"6250\" height=\"4167\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12517\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-027.jpg\" alt=\"ejemplos-de-diseno-de-poster-national-magazine-award-foundation\" width=\"6251\" height=\"4167\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12518\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-028.jpeg\" alt=\"ejemplos-de-diseno-de-poster-national-magazine-award-foundation\" width=\"860\" height=\"573\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12519\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-029.jpeg\" alt=\"ejemplos-de-diseno-de-poster-national-magazine-award-foundation\" width=\"860\" height=\"573\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12520\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-030.jpeg\" alt=\"ejemplos-de-diseno-de-poster-national-magazine-award-foundation\" width=\"860\" height=\"573\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12521\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-031.jpeg\" alt=\"ejemplos-de-diseno-de-poster-national-magazine-award-foundation\" width=\"860\" height=\"573\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12522\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-032.jpeg\" alt=\"ejemplos-de-diseno-de-poster-national-magazine-award-foundation\" width=\"860\" height=\"573\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12523\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-033.jpeg\" alt=\"ejemplos-de-diseno-de-poster-national-magazine-award-foundation\" width=\"860\" height=\"573\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12524\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-034.jpeg\" alt=\"ejemplos-de-diseno-de-poster-national-magazine-award-foundation\" width=\"860\" height=\"573\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12525\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-035.jpg\" alt=\"ejemplos-de-diseno-de-poster-national-magazine-award-foundation\" width=\"2200\" height=\"1760\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12526\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-036.jpg\" alt=\"ejemplos-de-diseno-de-poster-national-magazine-award-foundation\" width=\"2200\" height=\"1760\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12527\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-037.jpg\" alt=\"ejemplos-de-diseno-de-poster-national-magazine-award-foundation\" width=\"2200\" height=\"1760\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12528\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-038.jpg\" alt=\"ejemplos-de-diseno-de-poster-national-magazine-award-foundation\" width=\"2200\" height=\"1760\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12529\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-039.jpg\" alt=\"ejemplos-de-diseno-de-poster-national-magazine-award-foundation\" width=\"2200\" height=\"1760\" \/><\/p>\n<div style=\"width: 1280px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-20631-1\" width=\"1280\" height=\"720\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-040.mp4?_=1\" \/><\/video><\/div>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-12531\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-041.jpg\" alt=\"ejemplos-de-diseno-de-poster-national-magazine-award-foundation\" width=\"6001\" height=\"4001\" \/><\/p>\n<p><strong>Packaging design for the cosmetics sector by Rethink Canada<\/strong><\/p>\n<p>The National Magazine Awards celebrate excellence in journalism and visual creation. For more than 45 years, they have been considered one of the most prestigious honors in Canada\u2019s publishing community.<\/p>\n<p>For the 2021 exhibition, a creative concept was needed to celebrate the very best in Canadian journalism. We developed an identity focused on the magazine in its purest form: the spine. From there, the design system explores a range of perspectives, inspired by the diversity of publications submitted for the award each year.<\/p>\n<h3>Poster Design Tips<\/h3>\n<p>For highly conceptual poster design, take the time to research and explore the core idea you want to communicate. Identify the key elements of your concept and find creative, unique ways to represent them visually.<\/p>\n<p>Use typography and color to reinforce your central message. Incorporate visual metaphors and unexpected elements to capture the viewer\u2019s attention. It\u2019s also important to maintain visual consistency throughout the poster\u2014typography, color palette, and visual elements should work together harmoniously to effectively communicate your concept.<\/p>\n<p>Finally, don\u2019t be afraid to be bold and daring in your design to create a poster that truly stands out.<\/p>\n<h3>Project Highlights<\/h3>\n<p>This project received the following awards:<\/p>\n<ul>\n<li><a href=\"https:\/\/clios.com\/awards\/winner\/design\/national-magazine-awards-foundation\/national-magazine-awards-108352\" target=\"_blank\" rel=\"noopener\">Clio Awards \u2013 Silver Winner \u2013 Posters<\/a><\/li>\n<li><a href=\"https:\/\/www.dandad.org\/awards\/professional\/2022\/235846\/national-magazine-awards\/\" target=\"_blank\" rel=\"noopener\">D&#038;AD \u2013 Yellow Pencil \u2013 Branding \u2013 Campaign Branding<\/a><\/li>\n<\/ul>\n<p>Our sincere congratulations to the team at <strong>Rethink Canada<\/strong> for this exemplary <strong>poster design<\/strong>.<\/p>\n<p><a href=\"https:\/\/rethinkideas.com\/work\/national-magazine-awards\/2021\/design\/national-magazine-awards-identity\/\" target=\"_blank\" rel=\"noopener\">Click here to view the full project<\/a><\/p>\n<h6><a href=\"https:\/\/codewebbarcelona.com\/contacta\/\" target=\"_blank\" rel=\"noopener\">Interested in a similar project? Let\u2019s talk.<\/a><\/h6>\n<p>[superfeatured]7076[\/superfeatured]<\/p>\n<h3>MINI \u2013 MINImalism<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-12532\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mini-minimalism-014.jpg\" alt=\"ejemplos-de-diseno-de-poster-mini-minimalism\" width=\"2200\" height=\"1556\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12533\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mini-minimalism-015.jpg\" alt=\"ejemplos-de-diseno-de-poster-mini-minimalism\" width=\"2200\" height=\"3111\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12534\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mini-minimalism-016.jpg\" alt=\"ejemplos-de-diseno-de-poster-mini-minimalism\" width=\"1000\" height=\"693\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12535\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mini-minimalism-017.jpeg\" alt=\"ejemplos-de-diseno-de-poster-mini-minimalism\" width=\"1217\" height=\"1426\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12536\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mini-minimalism-018.jpeg\" alt=\"ejemplos-de-diseno-de-poster-mini-minimalism\" width=\"1030\" height=\"1426\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12537\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mini-minimalism-019.jpeg\" alt=\"ejemplos-de-diseno-de-poster-mini-minimalism\" width=\"1900\" height=\"1317\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12538\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-dis\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Poster design is a key element in the visual communication of any event, advertising campaign, or artistic project. In this article, we\u2019ll look at three outstanding poster design examples. Creating an effective poster is no small feat\u2014it requires the seamless integration of graphic and textual elements to deliver a clear, compelling message to the target [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1027,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[210,134],"class_list":["post-20631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiracio","category-disseny-grafic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ejemplos de dise\u00f1o de poster - Code Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/en\/blog\/poster-design-examples\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ejemplos de dise\u00f1o de poster - Code Barcelona\" \/>\n<meta property=\"og:description\" content=\"Poster design is a key element in the visual communication of any event, advertising campaign, or artistic project. 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