{"id":20197,"date":"2017-01-17T18:37:12","date_gmt":"2017-01-17T18:37:12","guid":{"rendered":"https:\/\/codewebbarcelona.com\/diseno-web-y-seo\/"},"modified":"2026-04-20T22:24:20","modified_gmt":"2026-04-20T22:24:20","slug":"web-design-and-seo","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/en\/blog\/web-design-and-seo\/","title":{"rendered":"Web Design and SEO: Keywords"},"content":{"rendered":"

Why should we focus on a main keyword?<\/h2>\n

The main keyword is the term we want our page to rank for\u2014so when people search for it, they\u2019ll find us. In our case, we\u2019re targeting the keywords “dise\u00f1o web barcelona<\/strong>“.<\/p>\n

Of course, \u201ceasily\u201d is a bit of wishful thinking\u2014unfortunately, we\u2019re not the only ones competing for that spot.<\/p>\n

Unless you\u2019re selling accessories for diamond-clawed, triangle-headed crabs, you\u2019re about to step into a gladiator-style arena.<\/p>\n

That\u2019s why it\u2019s crucial to carefully choose the keyword you want to target.<\/p>\n

Copy and content play a key role in your website\u2019s design.<\/p>\n

The best approach is to define your strategy before anything else. This will make the process smoother and give you more creative freedom when designing your site.<\/p>\n

What should we consider in our keyword strategy?<\/h2>\n

From the outset, your strategy should clearly define which keyword groups you\u2019ll focus on.<\/p>\n

You don\u2019t need an endless list of keywords, but narrowing your focus a bit won\u2019t hurt either.<\/p>\n

Your strategy should include a core group of keywords<\/h2>\n

These keywords should appear every time you create new content for your website\u2014they\u2019ll also help you refine your overall strategy.<\/p>\n

Make sure your keywords are closely related to each other.<\/p>\n

If this is your first time writing website content or copy, keep these questions in mind:
\nWhat are people searching for when they find me?
\nWhat defines my product, what is it for, and what problem does it solve?<\/p>\n

How many keywords should I target?<\/strong><\/p>\n

There\u2019s no one-size-fits-all answer, even though it feels like there should be a magic number. What matters most is understanding your approach.<\/p>\n

There are two main ways to tackle this:<\/p>\n

1. Focus on a handful of keywords and repeat them throughout your text, or…<\/p>\n

2. Write more naturally, weaving in keyword phrases and long-tail keywords.<\/p>\n

Of the two, Google prefers the second. If you have the time and inspiration, it\u2019s easy to reach 1,000 words with relevant keywords included.<\/p>\n

Do this, and you\u2019ll reap the rewards.<\/p>\n

\"diseno-web-barcelona-keywords\"<\/a><\/p>\n

Make sure your keywords are directly related to the services you offer\u2014there\u2019s no point in doing otherwise.<\/p>\n

Now it\u2019s time to choose between head and tail keywords.<\/p>\n

To make things easier, you can use a tool to generate an SEO report like WooRank<\/a>. WooRank offers a range of keyword analysis tools, among many other features.<\/p>\n

It\u2019s essential to categorize your keywords\u2014identify the different levels that will drive the right business traffic and connect best with your website.<\/p>\n

Chances are, you\u2019ll have more single keywords than long-tail phrases.<\/p>\n

Still, what really matters is cornerstone content.<\/p>\n

There\u2019s no point in having a bunch of scattered posts\u2014the real value comes from link building.<\/p>\n

A handful of well-crafted posts is enough to set the direction for the rest.<\/p>\n

…..to be continued…..<\/p>\n","protected":false},"excerpt":{"rendered":"

Why should we focus on a main keyword? The main keyword is the term we want our page to rank for\u2014so when people search for it, they\u2019ll find us. In our case, we\u2019re targeting the keywords “dise\u00f1o web barcelona“. Of course, \u201ceasily\u201d is a bit of wishful thinking\u2014unfortunately, we\u2019re not the only ones competing for […]<\/p>\n","protected":false},"author":1,"featured_media":4295,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[208,211],"class_list":["post-20197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-disseny-desenvolupament-web","category-marketing"],"acf":[],"yoast_head":"\nDise\u00f1o web y SEO, las palabras clave o keywords<\/title>\n<meta name=\"description\" content=\"En el momento de dise\u00f1ar una p\u00e1gina web, unos de los puntos m\u00e1s importantes, ser\u00e1 haber realizado un estudio de las palabras clave para un buen SEO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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