{"id":19869,"date":"2025-12-02T06:51:41","date_gmt":"2025-12-02T06:51:41","guid":{"rendered":"https:\/\/codewebbarcelona.com\/diseno-grafico-destacado-la-semana-hiwa-recreation-centre-by-mjma-architecture-warren-and-mahoney\/"},"modified":"2026-04-20T22:14:21","modified_gmt":"2026-04-20T22:14:21","slug":"featured-graphic-design-hiwa-recreation-centre-mjma-warren-mahoney","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/en\/blog\/featured-graphic-design-hiwa-recreation-centre-mjma-warren-mahoney\/","title":{"rendered":"Featured Graphic Design of the Week: Hiwa Recreation Centre by MJMA Architecture & Warren and Mahoney"},"content":{"rendered":"

A project where culture, architecture, and graphic design come together to transform spatial experience<\/h3>\n

Graphic design does more than communicate\u2014it can redefine how we experience a space. This week, we spotlight the Hiwa Recreation Centre<\/strong>, created for Waipapa Taumata Rau \u2013 University of Auckland<\/strong> by MJMA Architecture & Design<\/strong> in collaboration with Warren and Mahoney<\/strong>. Winner of a D&AD Wood Pencil 2025<\/strong> in the Graphic Design<\/em> category, Hiwa stands as an outstanding example of how graphic design can engage with architecture, culture, and identity to create a space rich in meaning.<\/p>\n

For a communications agency specializing in graphic design, branding, and web design in Barcelona<\/strong> like ours, Hiwa is an inspiring case study: a project where the visual system goes beyond decoration or signage, acting instead as a cultural bridge, sensory guide, and symbolic driver within a university recreation building.<\/p>\n

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Hiwa: \u201cA world within a world\u201d<\/h3>\n

The core concept of the project is as powerful as it is poetic: Hiwa is a world within a world<\/strong>. It\u2019s a space where movement, ritual, and community intertwine to create an environment of holistic wellbeing\u2014physical, mental, and social.<\/p>\n

The centre\u2019s architecture\u2014transparent, dynamic, and open\u2014is complemented by a graphic and cultural strategy rooted in whakaaro M\u0101ori<\/strong>, where whakapapa<\/strong> (genealogy, origin) shapes how people orient themselves, move, and connect with the place.<\/p>\n

Far from being a mere decorative overlay, the graphic intervention gives the building a profound identity, anchoring the experience in ancestral values and narratives.<\/p>\n

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A cultural identity that shapes the building<\/h3>\n

The project\u2019s central question was: How can culture shape a contemporary recreational space?<\/em> To answer it, the team developed a cultural overlay<\/strong> that weaves in patterns, forms, and spatial logic inspired by M\u0101ori Mana Whenua<\/strong>.<\/p>\n

This approach transforms the recreation centre into a living space, where identity is not simply layered on top of<\/em> the architecture, but is embedded within its very structure.<\/p>\n

Key elements include:<\/p>\n

    \n
  • Graphic patterns inspired by traditional tukutuku<\/strong>, reimagined for pathways and programmatic zones.<\/li>\n
  • Interpretive graphics<\/strong> that explain the meaning behind each pattern, enhancing the project\u2019s cultural transparency.<\/li>\n
  • Poetic narratives<\/strong> accompanying each area, reinforcing the connection between body, movement, and land.<\/li>\n<\/ul>\n

     <\/p>\n

    In this way, the space is not just traversed\u2014it is read, interpreted, and experienced culturally.<\/p>\n

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    A pattern-led wayfinding system, not traditional signage<\/h3>\n

    One of the project\u2019s most notable achievements is the development of a pattern-driven wayfinding system<\/strong>. Unlike conventional signage, Hiwa guides users through visual logic, geometry, and contrast<\/strong>.<\/p>\n

    This system is structured around four M\u0101ori concepts that define the building\u2019s atmospheres and flows:<\/p>\n

      \n
    • Ao Kapakapa<\/strong> \u2014 pulse, energy, activity.<\/li>\n
    • Ao Korikori<\/strong> \u2014 movement, resilience, circulation.<\/li>\n
    • Tuku Whenua<\/strong> \u2014 connection to the land, rootedness, belonging.<\/li>\n
    • Ao Riporipo<\/strong> \u2014 sensory awareness, calm, perception.<\/li>\n<\/ul>\n

       <\/p>\n

      These themes create an emotional map of the space: active and passive zones, rhythms, thresholds, accessible routes, and symbolic boundaries. Graphic design here becomes large-scale information architecture<\/strong>.<\/p>\n

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      Contemporary fabrication that honors ancestral materials<\/h3>\n

      Hiwa also stands out for its seamless integration of tradition and technology. The use of CNC routing<\/strong> enables the precise reproduction and scaling of cultural patterns, ensuring visual consistency throughout the centre.<\/p>\n

      Materiality adds both emotional and ecological depth to the project:<\/p>\n

        \n
      • The reception desk<\/strong> is crafted from swamp kauri<\/strong>, an ancient wood of great symbolic value.<\/li>\n
      • The handrail cuffs<\/strong> are carved from p\u014dhutukawa<\/strong> that originally grew on site.<\/li>\n<\/ul>\n

         <\/p>\n

        These are not mere aesthetic details\u2014they serve as physical reminders of the site\u2019s history<\/strong>, connecting users with a story that spans generations.<\/p>\n

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        Whakairo: tactile and spiritual design<\/h3>\n

        A particularly meaningful aspect of the project is the whakairo<\/strong> (M\u0101ori sculptural carving). Hand-carved pieces feature tactile markings<\/strong> on the handrail, designed to \u201cslow the hand\u201d and make users mindful of their spatial transition.<\/p>\n

        The symbolism runs deep: these pieces connect Hiwa-i-te-rangi<\/strong> (the star of aspiration and future wishes) with P\u014dhutukawa<\/strong> (the tree of remembrance for loved ones who have passed). Crossing the space becomes, metaphorically, a journey between aspiration and memory<\/strong>.<\/p>\n

        From a graphic design perspective, this gesture shows that identity is not only visual\u2014it can be haptic, spatial, and emotional.<\/p>\n

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        Educational graphics that build community<\/h3>\n

        The project avoids reducing culture to mere ornament. Instead, graphics are used to convey knowledge, context, and narrative. Every pattern tells a story; every wayfinding element explains a tradition, a concept, a rhythm.<\/p>\n

        This approach strengthens cultural inclusion on campus, positioning Hiwa as a symbol of welcome and openness<\/strong> for students and visitors alike.<\/p>\n

        Hiwa as an international benchmark for graphic design and architecture<\/h3>\n

        From the perspective of our graphic design and branding studio in Barcelona<\/strong>, Hiwa offers essential lessons:<\/p>\n

          \n
        • Graphic design can be a natural extension of architecture<\/strong>.<\/li>\n
        • Cultural identities can be integrated with rigor, respect, and contemporary relevance<\/strong>.<\/li>\n
        • Wayfinding can become an emotional experience<\/strong>, not just a functional one.<\/li>\n
        • Design can contribute to social wellbeing<\/strong>, not just environmental aesthetics.<\/li>\n<\/ul>\n

           <\/p>\n

          Hiwa demonstrates how a recreation centre can function as a cultural ecosystem<\/strong>, where every visual element carries meaning.<\/p>\n

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          Awards and recognition<\/h3>\n

          The project has received international acclaim for its conceptual and visual innovation:<\/p>\n

            \n
          • D&AD Awards 2025 \u2013 Wood Pencil<\/strong><\/li>\n
          • Category:<\/strong> Graphic Design<\/li>\n
          • Countries:<\/strong> Canada & New Zealand<\/li>\n<\/ul>\n

             <\/p>\n

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            Project credits<\/h3>\n
              \n
            • Entrant Company:<\/strong> MJMA Architecture & Design<\/li>\n
            • Haumi<\/strong><\/li>\n
            • Warren and Mahoney Architects<\/strong><\/li>\n
            • Client:<\/strong> University of Auckland (Waipapa Taumata Rau)<\/li>\n<\/ul>\n

               <\/p>\n

              \"\"<\/p>\n

              Conclusion: a model of exemplary contemporary graphic design<\/h3>\n

              Hiwa Recreation Centre<\/strong> is a project that transcends its role as a sports facility. Through a deeply cultural graphic strategy, a pattern-based wayfinding system, and a contemporary interpretation of whakairo, the project achieves what few spatial identities do: turning every movement into a symbolic act<\/strong>.<\/p>\n

              For those of us working in graphic design, visual communication, and web design in Barcelona<\/strong>, Hiwa is a reminder that the future of design is not about imposing an aesthetic, but about creating experiences that honor memory, culture, and place<\/strong>. An identity that is not only seen, but also felt and experienced.<\/p>\n

              Ultimately, Hiwa is a brilliant demonstration of graphic design\u2019s power to create worlds within worlds.<\/p>\n","protected":false},"excerpt":{"rendered":"

              A project where culture, architecture, and graphic design come together to transform spatial experience Graphic design does more than communicate\u2014it can redefine how we experience a space. This week, we spotlight the Hiwa Recreation Centre, created for Waipapa Taumata Rau \u2013 University of Auckland by MJMA Architecture & Design in collaboration with Warren and Mahoney. […]<\/p>\n","protected":false},"author":1,"featured_media":7456,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[210,134],"class_list":["post-19869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiracio","category-disseny-grafic"],"acf":[],"yoast_head":"\nFeatured Graphic Design of the Week: Hiwa Recreation Centre by MJMA Architecture & Warren and Mahoney - Code Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/en\/blog\/featured-graphic-design-hiwa-recreation-centre-mjma-warren-mahoney\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Featured Graphic Design of the Week: Hiwa Recreation Centre by MJMA Architecture & Warren and Mahoney - Code Barcelona\" \/>\n<meta property=\"og:description\" content=\"A project where culture, architecture, and graphic design come together to transform spatial experience Graphic design does more than communicate\u2014it can redefine how we experience a space. 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