{"id":19228,"date":"2017-11-13T11:15:10","date_gmt":"2017-11-13T11:15:10","guid":{"rendered":"https:\/\/codewebbarcelona.com\/cuanto-cuesta-un-logo\/"},"modified":"2026-04-20T21:36:18","modified_gmt":"2026-04-20T21:36:18","slug":"how-much-does-a-logo-cost","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/en\/blog\/how-much-does-a-logo-cost\/","title":{"rendered":"How much does a logo cost?"},"content":{"rendered":"<p>In this post, we\u2019re going to tackle the age-old question: <strong>How much does a logo cost?<\/strong> We\u2019ll share some figures, but ultimately, the price of a logo depends on the <strong>graphic designer<\/strong> or <strong>design studio<\/strong> you choose to work with. Have you checked out our post on <a href=\"https:\/\/codewebbarcelona.com\/blog\/tendencias-diseno-de-logos-2020\/\">logo design trends for 2020<\/a>?<\/p>\n<p>By now, it goes without saying how <strong>crucial it is to have a strong logo<\/strong>\u2014it\u2019s the foundation of your entire brand identity. That\u2019s why it\u2019s so important to <strong>choose wisely<\/strong> when selecting the person or agency to design your logo. You might work with a freelance designer, a mid-sized or large agency, or, if you\u2019re not too concerned, your cousin\u2019s tech-savvy friend who\u2019ll do it for a ham sandwich.<\/p>\n<p>[superfeatured]7076[\/superfeatured]<\/p>\n<p>*By the way, you might also find this post useful: <a href=\"https:\/\/codewebbarcelona.com\/blog\/cuanto-cuesta-una-pagina-web\/\">How much does a website cost?<\/a><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/WnHcfWSN2jDz2\/giphy.gif\" alt=\"el primo de tu cu\u00f1ado\" \/><br \/>\n<em>*Your cousin\u2019s friend who \u201cknows computers\u201d<\/em><\/p>\n<p>Your company\u2019s logo is <strong>the first thing people see<\/strong>, even before you start a conversation with a potential client. That\u2019s why your logo needs to encapsulate, in a single image, <strong>everything your business stands for<\/strong>.<\/p>\n<p>At a glance, a logo should quickly communicate:<\/p>\n<ul>\n<li>The industry you\u2019re in<\/li>\n<li>Your target audience<\/li>\n<li>Professionalism<\/li>\n<\/ul>\n<h2>How much does logo design cost?<\/h2>\n<h3>The designer\u2019s reputation will determine the price<\/h3>\n<p>The reputation and experience of the designer or design studio you hire is one of the biggest factors in determining <strong>how much a logo costs<\/strong>.<\/p>\n<p>As you\u2019d expect, a seasoned, well-known designer will charge more for a logo than someone just starting out. Think of it like buying a bag at a local market versus a luxury brand\u2014the price difference can be huge. It all comes down to your budget and your needs.<\/p>\n<p>Here are some rough price ranges:<\/p>\n<ul>\n<li>Your cousin\u2019s friend who \u201cknows computers\u201d: <strong>from a ham sandwich (Iberian, of course) up to \u20ac20<\/strong><\/li>\n<li>Freelancer: <strong>\u20ac350 to \u20ac1,800<\/strong><\/li>\n<li>Mid-sized agency: <strong>\u20ac600 to \u20ac2,200<\/strong><\/li>\n<li>Large agency: <strong>\u20ac1,000 to \u20ac10,000<\/strong><\/li>\n<li>World-famous designer: <strong>from a Lamborghini up to \u20ac1,000,000<\/strong><\/li>\n<\/ul>\n<p>As you can see, the price range is huge, but as we\u2019ve said, it all depends on your choice.<\/p>\n<h3>How many logo options will you get?<\/h3>\n<p>It\u2019s important to know whether the quoted price includes one, two, three, or more logo concepts.<\/p>\n<p>If you\u2019re on a tight budget, you\u2019ll likely get just one version.<\/p>\n<p>With a higher budget, you might get a \u201cwe\u2019ll keep working until you\u2019re happy\u201d approach. This is one of the key factors that affects <strong>how much a logo costs.<\/strong><\/p>\n<h3>What about revision rounds?<\/h3>\n<p>Similarly, you\u2019ll want to know how many rounds of revisions are included. As with the number of concepts, the number of revisions typically depends on the price you\u2019re paying.<\/p>\n<h3>Company size matters<\/h3>\n<p>Naturally, the price you\u2019re quoted will also depend heavily on the size of your business.<\/p>\n<p>Generally, a startup won\u2019t pay the same for a logo as a globally recognized company.<\/p>\n<p>So, if you\u2019re just starting out, it probably doesn\u2019t make sense to hire a world-famous designer. On the other hand, if you\u2019re running an established company, you probably shouldn\u2019t leave your logo in the hands of your cousin\u2019s friend who \u201cknows computers.\u201d<\/p>\n<h3>Is it just the logo?<\/h3>\n<p>Another common question when starting a logo design project is whether the price covers just the logo, or if it includes the full brand identity. This is an important factor in determining <strong>how much a logo costs<\/strong>.<\/p>\n<p>Corporate materials like business cards, brochures, envelopes, etc., are usually not included in the logo price and are typically quoted separately.<\/p>\n<h3>What about a style guide?<\/h3>\n<p>If you\u2019re commissioning a logo, you\u2019ll also want to know if a style guide is included in the price.<\/p>\n<p>A style guide outlines how your logo should be used, including rules for using it on dark backgrounds, over images, and more.<\/p>\n<p>The depth of the style guide can vary depending on your needs.<\/p>\n<p>If you want to save on costs, you could ask to skip the style guide, or settle for a very basic one.<\/p>\n<h6>Have you checked out our post on <a href=\"https:\/\/codewebbarcelona.com\/blog\/tendencias-diseno-de-logos-2021\/\">logo design trends for 2021<\/a>?<\/h6>\n<h2>Art is hard to put a price on<\/h2>\n<p>As everyone knows, art is notoriously difficult to value. Just look at the prices of paintings by world-famous artists.<\/p>\n<p>So, asking <strong>how much a logo costs<\/strong> is a bit like asking \u201chow much does a painting cost?\u201d The price will always depend on the artist\u2019s reputation.<\/p>\n<p>Since logo design is a highly creative process, the same logic applies.<\/p>\n<h3>The price of some of the world\u2019s most recognizable logos<\/h3>\n<p>Just for fun, here are the prices of some of the most iconic logos of our time.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/cuanto-cuesta-un-logo-5-1.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1002\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/cuanto-cuesta-un-logo-5-1.jpg\" alt=\"cuanto cuesta un logo 5\" width=\"750\" height=\"400\" \/><\/a><\/p>\n<p>The new Pepsi logo cost a whopping <strong>$1,000,000<\/strong>. Designed by Arnell Group in 2008.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/cuanto-cuesta-un-logo-1.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1003\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/cuanto-cuesta-un-logo-1.png\" alt=\"cuanto cuesta un logo\" width=\"750\" height=\"400\" \/><\/a><\/p>\n<p>The BBC\u2019s iconic logo cost <strong>$1,800,000<\/strong> to redesign in 1997.<\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/cuanto-cuesta-un-logo-2-1.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1004\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/cuanto-cuesta-un-logo-2-1.jpg\" alt=\"cuanto cuesta un logo 2\" width=\"750\" height=\"400\" \/><\/a><\/p>\n<p>British Petroleum (BP): <strong>$211,000,000<\/strong>. Redesigned in 2008.<\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/cuanto-cuesta-un-logo-3-1.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1005\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/cuanto-cuesta-un-logo-3-1.png\" alt=\"cuanto cuesta un logo 3\" width=\"750\" height=\"400\" \/><\/a><\/p>\n<p>Google. The original logo cost&#8230; <strong>$0<\/strong>. It was probably designed by someone\u2019s techie cousin, paid with a <del>ham sandwich<\/del> very buttery sandwich (in the US, it\u2019s all about bacon and butter). Of course, the current redesign you see today likely wasn\u2019t so cheap.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1001\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/cuanto-cuesta-un-logo-4-1.jpg\" alt=\"cuanto cuesta un logo 4\" width=\"750\" height=\"400\" \/><\/p>\n<p>Nike\u2019s original logo cost just <strong>$35<\/strong>. Let\u2019s give the cousin\u2019s friend a break.<\/p>\n<h3>Some key points to consider<\/h3>\n<p>Before hiring a graphic designer or design studio for your logo, make sure to:<\/p>\n<ul>\n<li>Do you love their previous work? If not, keep looking\u2014there are plenty of talented designers out there.<\/li>\n<li>Is their price in line with the market average when compared to other studios?<\/li>\n<li>Did their initial communication seem professional?<\/li>\n<li>How many different concepts or revisions are included?<\/li>\n<\/ul>\n<p>[superfeatured]7076[\/superfeatured]<\/p>\n<h3>This is where we come in<\/h3>\n<p>We can design your logo\u2014without the hard sell. We do it right. <a href=\"http:\/\/codewebbarcelona.com\/empresa-diseno-web-barcelona\/\">Get in touch with us<\/a>.<\/p>\n<p>Alright. That\u2019s enough.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/l41YuiiX86d08iP8k\/giphy.gif\" \/><\/p>\n<h6>Have you checked out our post on <a href=\"https:\/\/codewebbarcelona.com\/blog\/tendencias-diseno-de-logos-2021\/\">logo design trends for 2021<\/a>?<\/h6>\n<h2>How much does it cost&#8230;<\/h2>\n<p>You might also be interested in this post: <a href=\"https:\/\/codewebbarcelona.com\/blog\/cuanto-cuesta-una-pagina-web\/\">How much does a website cost?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this post, we\u2019re going to tackle the age-old question: How much does a logo cost? We\u2019ll share some figures, but ultimately, the price of a logo depends on the graphic designer or design studio you choose to work with. Have you checked out our post on logo design trends for 2020? By now, it [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1464,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[207,134],"class_list":["post-19228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacat","category-disseny-grafic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cu\u00e1nto cuesta un logo - La eterna pregunta - Damos cifras<\/title>\n<meta name=\"description\" content=\"Damos cifras de cu\u00e1nto cuesta un logo. 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