{"id":19122,"date":"2019-02-25T21:39:24","date_gmt":"2019-02-25T21:39:24","guid":{"rendered":"https:\/\/codewebbarcelona.com\/como-mejorar-tasa-de-conversion\/"},"modified":"2026-04-20T21:31:01","modified_gmt":"2026-04-20T21:31:01","slug":"how-to-improve-conversion-rate","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/en\/blog\/how-to-improve-conversion-rate\/","title":{"rendered":"How to Improve Our Conversion Rate"},"content":{"rendered":"

The year is just beginning, making it the perfect time to review our 2019 marketing strategy<\/strong> and explore ways to boost our conversion rate.<\/p>\n

If you\u2019re interested in this topic, here are some key insights to help you understand everything you need to know about conversion rates and how to improve them.<\/p>\n

A well-designed email marketing campaign can significantly increase your conversion rate. It\u2019s important to stay on top of the latest email marketing design trends for 2019<\/a>, which are closely linked to graphic design trends<\/a> and web design trends<\/a> for the coming year.<\/p>\n

Let\u2019s take a look at how to improve our conversion rate<\/strong> and drive better engagement<\/strong>.<\/p>\n

We know that thousands of users receive dozens of emails every day, many of them related to buying and selling.<\/p>\n

We need to stand out, break out of the grey zone, and surprise our audience!<\/p>\n

\"\"<\/p>\n

So, how do we do it?<\/p>\n

How to improve your conversion rate<\/h2>\n

 <\/p>\n

The first step is to gather all the information you need to manage your email marketing strategy<\/strong> effectively. Let\u2019s start by clarifying a few key concepts.<\/p>\n

Conversion rate<\/h3>\n

The conversion rate is the percentage of users who complete the desired action defined in your email marketing strategy<\/strong>.<\/p>\n

Specifically, in email marketing<\/strong>, it\u2019s calculated by dividing the number of conversions by the number of emails sent.<\/p>\n

It\u2019s worth noting that email marketing<\/strong> offers the highest known return on investment (ROI)\u2014around 40%.<\/p>\n

That means for every euro invested, you get 40 euros in return.<\/p>\n

This is because email marketing<\/strong> is highly cost-effective, so even small improvements can yield significant returns.<\/p>\n

Additionally, your conversion rate is influenced by:<\/p>\n

Delivery rate<\/strong>: The percentage of emails successfully delivered to users. A higher delivery rate means a better-quality database of potential targets; otherwise, you\u2019ll see a high bounce rate.<\/p>\n

Open rate<\/strong>: The percentage of emails that are actually opened by recipients.<\/p>\n

Click rate<\/strong>: The percentage of users who click on links within your email.<\/p>\n

ROI<\/strong>: Return on Investment. This metric measures the relationship between what you invest and what you get in return, providing a clear indicator of the effectiveness of your email marketing strategy<\/strong>.<\/p>\n

\"\"<\/p>\n

If you want to dive deeper into these concepts, check out our previous post on the topic.<\/p>\n

Now that we\u2019ve covered the basics, let\u2019s look at the most common types of conversions. As you\u2019ll see, it\u2019s not just about selling products\u2014there are many ways to generate revenue.<\/p>\n

Types of conversions in email marketing campaigns<\/h3>\n

CTR, Click Through Rate<\/strong><\/p>\n

This refers to the percentage of users who click on links within your email.<\/p>\n

Tip: If this is your main conversion goal, avoid including more than two links per email to keep your subscribers focused.<\/p>\n

Form submissions<\/h3>\n

Sometimes, your goal is to collect user data through a form.<\/p>\n

Tip: It\u2019s proven that conversion rates increase as the number of form fields decreases. The simpler, the better.<\/p>\n

Subscriptions<\/h3>\n

Here, the conversion is a subscription\u2014usually to a newsletter. The real value lies in the future email marketing strategies<\/strong> you can implement with these subscribers.<\/p>\n

Downloads<\/h3>\n

You might also run email marketing campaigns<\/strong> that encourage users to download something\u2014a classic call to action.<\/p>\n

The success of these campaigns is measured by the number of downloads and is closely tied to inbound marketing strategies.<\/p>\n

Sales<\/h3>\n

Finally, the most obvious\u2014and often the hardest\u2014conversion to achieve: sales.<\/p>\n

This is the ultimate goal for most businesses, and the previous conversion types are designed to support and drive sales growth.<\/p>\n

\"\"<\/p>\n

How can I improve my email marketing conversion rate?<\/h3>\n

Here are nine tips to help you boost your email marketing<\/strong> conversion rate:<\/p>\n

    \n
  • Segment your mailing lists<\/li>\n
  • Craft compelling subject lines<\/li>\n
  • Offer incentives for signing up<\/li>\n
  • Use attractive design<\/li>\n
  • Pay attention to your messaging<\/li>\n
  • Include clear calls to action<\/li>\n
  • Share success stories to engage users<\/li>\n
  • Increase the frequency of your emails<\/li>\n
  • Treat email marketing as a long-term relationship<\/li>\n<\/ul>\n

    Conclusions:<\/h3>\n

    Now you have all the information you need to stay ahead of the competition. If you didn\u2019t know this before, now you do\u2014and if you did, it\u2019s time to put it into practice or hire someone who can. It\u2019s an investment that pays off.<\/p>\n","protected":false},"excerpt":{"rendered":"

    The year is just beginning, making it the perfect time to review our 2019 marketing strategy and explore ways to boost our conversion rate. If you\u2019re interested in this topic, here are some key insights to help you understand everything you need to know about conversion rates and how to improve them. A well-designed email […]<\/p>\n","protected":false},"author":1,"featured_media":1289,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[211],"class_list":["post-19122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"\nC\u00f3mo mejorar la tasa de conversi\u00f3n - Code Barcelona<\/title>\n<meta name=\"description\" content=\"Todo lo necesarios sobre la tasa de conversi\u00f3n y como mejorarla para tener \u00e9xito en nuestra estrategia de marketing digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/en\/blog\/how-to-improve-conversion-rate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo mejorar la tasa de conversi\u00f3n - Code Barcelona\" \/>\n<meta property=\"og:description\" content=\"Todo lo necesarios sobre la tasa de conversi\u00f3n y como mejorarla para tener \u00e9xito en nuestra estrategia de marketing digital.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/codewebbarcelona.com\/en\/blog\/how-to-improve-conversion-rate\/\" \/>\n<meta property=\"og:site_name\" content=\"Code Barcelona\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-25T21:39:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-20T21:31:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/02\/como-mejorar-nuestra-tasa-de-conversion-featured.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1402\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cd26Bc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cd26Bc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/codewebbarcelona.com\/en\/blog\/how-to-improve-conversion-rate\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/codewebbarcelona.com\/en\/blog\/how-to-improve-conversion-rate\/\"},\"author\":{\"name\":\"cd26Bc\",\"@id\":\"https:\/\/codewebbarcelona.com\/en\/#\/schema\/person\/3af5f44aaf0de2919e9225aa5ca32567\"},\"headline\":\"How to Improve Our Conversion Rate\",\"datePublished\":\"2019-02-25T21:39:24+00:00\",\"dateModified\":\"2026-04-20T21:31:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/codewebbarcelona.com\/en\/blog\/how-to-improve-conversion-rate\/\"},\"wordCount\":712,\"image\":{\"@id\":\"https:\/\/codewebbarcelona.com\/en\/blog\/how-to-improve-conversion-rate\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/02\/como-mejorar-nuestra-tasa-de-conversion-featured.jpg\",\"articleSection\":[\"M\u00e0rqueting\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/codewebbarcelona.com\/en\/blog\/how-to-improve-conversion-rate\/\",\"url\":\"https:\/\/codewebbarcelona.com\/en\/blog\/how-to-improve-conversion-rate\/\",\"name\":\"C\u00f3mo mejorar la tasa de conversi\u00f3n - 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