The goal here is to cover every aspect that makes a logo truly memorable.<\/p>\n
Check out this post\u2014you\u2019ll find it interesting: Logo Design Trends for 2019: The Most Creative Forecast #ever<\/a><\/h6>\nAlmost all globally recognized brands have logos that are instantly identifiable, even without the accompanying wordmark. That\u2019s because, among other factors (like branding and brand image), their logos have been designed the right way.<\/p>\n
The list of characteristics I\u2019m about to share covers a lot of ground. It\u2019s worth noting that it\u2019s nearly impossible for a logo to tick every single box, but if it meets several and the execution is solid, you\u2019ve got yourself a great logo.<\/p>\n
Alright, let\u2019s get to it!<\/p>\n
How to create a logo: keys to designing a truly standout logo<\/h2>\nKeep it simple, clean, and catchy<\/h3>\n
A logo should be instantly recognizable and easy to remember. This isn\u2019t exactly groundbreaking, but it\u2019s one of the most important principles.<\/p>\n
If you look at the evolution of the world\u2019s most famous logos, the trend is clear: simplicity is king.<\/p>\n
![\"evoluci\u00f3n](\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/08\/diseC3B1o-de-un-logotipo-01.jpg\")
<\/p>\n
If you want to dive deeper into how logo design has evolved, check out this post we published not long ago<\/a>.<\/p>\nYou might wonder: is this just a trend, or a passing fad? In my opinion, it\u2019s neither. It\u2019s a matter of usability and logic.<\/p>\n
Let me draw a parallel: whenever we\u2019re in a conversation, we subconsciously pick out the most important words or ideas from each sentence. By the end, we remember only a handful of key points\u2014maybe just one or two phrases, or even a single word. A logo should be like that one \u201cimpactful\u201d word in a long conversation: the word that sums it all up, captures every concept, and grabs our attention.<\/p>\n
If you want your logo to be memorable, don\u2019t overload it. Overly complex designs just make it harder for people to process and remember.<\/p>\n
Nike, Adidas, McDonald\u2019s, WhatsApp\u2026 I don\u2019t even need to show you their logos\u2014just reading the names, you can picture them perfectly. See what I mean?<\/p>\n
Does that mean an illustrated or more detailed logo is automatically bad? Not at all. A logo should be judged not just by its shapes, but by the concept it conveys.<\/p>\n
Avoid generic concepts<\/h3>\n
If you\u2019re an interior designer and your logo could just as easily be used by the local fishmonger down the street\u2026 that\u2019s a problem.<\/p>\n
Aim for concepts that make your logo unique\u2014this will give your entire brand identity a solid foundation.<\/p>\n
Ask yourself these questions to help define the concepts you can play with:<\/p>\n
\n- What does the company do\u2014the one you\u2019re designing the logo for?<\/li>\n
- Is there something that sets it apart from the competition?\n
\n- Can you incorporate that, even subtly, into the logo design? How?<\/li>\n<\/ol>\n<\/li>\n
- Can you use the letters in the brand name to create a connection between the icon and the typography?<\/li>\n
- Can you create a double meaning?<\/li>\n
- Can you give a logical explanation for the logo, beyond just \u201cit looks nice\u201d?<\/li>\n<\/ol>\n
![\"\"](\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/11\/logosinteligentes-1.jpg\")
<\/a><\/p>\nHere\u2019s a logo with a double meaning. You can actually explain the thought behind it.<\/p>\n
![\"\"](\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/11\/logosinteligentes-2.jpg\")
<\/a><\/p>\nA logo that cleverly combines typography and iconography. Again, there\u2019s a clear rationale behind the design.<\/p>\n
You get the idea, right?<\/p>\n
Another way to give your logo personality is to use custom-made typefaces<\/h5>\n
Whether hand-lettered or digitally created, having a unique typeface for your logo adds an extra layer of personality to your design.<\/p>\n
![\"\"](\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/11\/logo-hand-lettering.jpg\")
<\/a><\/p>\nCheck out this post\u2014you\u2019ll find it interesting: Logo Design Trends for 2019: The Most Creative Forecast #ever<\/a><\/h6>\nWorks across different formats<\/h3>\n
Versatility is crucial. Ideally, your logo should be adaptable enough to work seamlessly on any material or medium.<\/p>\n
Your logo should look great on a business card, but also on a t-shirt, a cap, or a smartphone screen. It\u2019s also a good idea to have a single-color version ready.<\/p>\n
Let\u2019s break it down:<\/p>\n
How can you make sure your logo works in every possible format?<\/h5>\n
Appropriate sizing.<\/strong> Make sure your logo is legible at all sizes. Thin lines may disappear when scaled down. If your logo includes multiple words, avoid big differences in size between them\u2014otherwise, the smaller ones might become unreadable at small scales.<\/p>\nWhat\u2019s a single-color version, and why do you need it?<\/h5>\n
A single-color (or \u201cone-ink\u201d) version is simply your logo rendered in just one color. Imagine you want to embroider your logo on a cap and it has to be done in a single thread color. That\u2019s when you need a single-color version. Here\u2019s an example to make it clearer:<\/p>\n
![\"\"](\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/11\/logos-monocromaticos_0.jpg\")
<\/a><\/p>\nThe first image is the original logo; the third is the single-color version. As you can see, it\u2019s still recognizable even in just one color.<\/p>\n
If you want to learn more about single-color or monochrome logo versions, here\u2019s a post by Brandemia<\/a> that covers the topic in depth.<\/p>\nSymmetrical shapes<\/h3>\n
Symmetry makes logos easier to remember and more visually appealing. In fact, research shows that our perception of beauty is closely linked to facial symmetry.<\/p>\n
That said, your logo doesn\u2019t have to be perfectly symmetrical. Sometimes, playing with symmetry is exactly what makes a logo more interesting.<\/p>\n
Take the Nintendo Switch logo, for example. It\u2019s not perfectly symmetrical, but the way symmetry is used makes it visually striking.<\/p>\n
Keep it simple, clean, and catchy<\/h3>\n
<\/p>\nYou might wonder: is this just a trend, or a passing fad? In my opinion, it\u2019s neither. It\u2019s a matter of usability and logic.<\/p>\n
Let me draw a parallel: whenever we\u2019re in a conversation, we subconsciously pick out the most important words or ideas from each sentence. By the end, we remember only a handful of key points\u2014maybe just one or two phrases, or even a single word. A logo should be like that one \u201cimpactful\u201d word in a long conversation: the word that sums it all up, captures every concept, and grabs our attention.<\/p>\n
If you want your logo to be memorable, don\u2019t overload it. Overly complex designs just make it harder for people to process and remember.<\/p>\n
Nike, Adidas, McDonald\u2019s, WhatsApp\u2026 I don\u2019t even need to show you their logos\u2014just reading the names, you can picture them perfectly. See what I mean?<\/p>\n
Does that mean an illustrated or more detailed logo is automatically bad? Not at all. A logo should be judged not just by its shapes, but by the concept it conveys.<\/p>\n
Avoid generic concepts<\/h3>\n
If you\u2019re an interior designer and your logo could just as easily be used by the local fishmonger down the street\u2026 that\u2019s a problem.<\/p>\n
Aim for concepts that make your logo unique\u2014this will give your entire brand identity a solid foundation.<\/p>\n
Ask yourself these questions to help define the concepts you can play with:<\/p>\n
- \n
- What does the company do\u2014the one you\u2019re designing the logo for?<\/li>\n
- Is there something that sets it apart from the competition?\n
- \n
- Can you incorporate that, even subtly, into the logo design? How?<\/li>\n<\/ol>\n<\/li>\n
- Can you use the letters in the brand name to create a connection between the icon and the typography?<\/li>\n
- Can you create a double meaning?<\/li>\n
- Can you give a logical explanation for the logo, beyond just \u201cit looks nice\u201d?<\/li>\n<\/ol>\n<\/a><\/p>\n
Here\u2019s a logo with a double meaning. You can actually explain the thought behind it.<\/p>\n
<\/a><\/p>\nA logo that cleverly combines typography and iconography. Again, there\u2019s a clear rationale behind the design.<\/p>\n
You get the idea, right?<\/p>\n
Another way to give your logo personality is to use custom-made typefaces<\/h5>\n
Whether hand-lettered or digitally created, having a unique typeface for your logo adds an extra layer of personality to your design.<\/p>\n
<\/a><\/p>\nCheck out this post\u2014you\u2019ll find it interesting: Logo Design Trends for 2019: The Most Creative Forecast #ever<\/a><\/h6>\n
Works across different formats<\/h3>\n
Versatility is crucial. Ideally, your logo should be adaptable enough to work seamlessly on any material or medium.<\/p>\n
Your logo should look great on a business card, but also on a t-shirt, a cap, or a smartphone screen. It\u2019s also a good idea to have a single-color version ready.<\/p>\n
Let\u2019s break it down:<\/p>\n
How can you make sure your logo works in every possible format?<\/h5>\n
Appropriate sizing.<\/strong> Make sure your logo is legible at all sizes. Thin lines may disappear when scaled down. If your logo includes multiple words, avoid big differences in size between them\u2014otherwise, the smaller ones might become unreadable at small scales.<\/p>\n
What\u2019s a single-color version, and why do you need it?<\/h5>\n
A single-color (or \u201cone-ink\u201d) version is simply your logo rendered in just one color. Imagine you want to embroider your logo on a cap and it has to be done in a single thread color. That\u2019s when you need a single-color version. Here\u2019s an example to make it clearer:<\/p>\n
<\/a><\/p>\nThe first image is the original logo; the third is the single-color version. As you can see, it\u2019s still recognizable even in just one color.<\/p>\n
If you want to learn more about single-color or monochrome logo versions, here\u2019s a post by Brandemia<\/a> that covers the topic in depth.<\/p>\n
Symmetrical shapes<\/h3>\n
Symmetry makes logos easier to remember and more visually appealing. In fact, research shows that our perception of beauty is closely linked to facial symmetry.<\/p>\n
That said, your logo doesn\u2019t have to be perfectly symmetrical. Sometimes, playing with symmetry is exactly what makes a logo more interesting.<\/p>\n
Take the Nintendo Switch logo, for example. It\u2019s not perfectly symmetrical, but the way symmetry is used makes it visually striking.<\/p>\n
![\"\"](\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/11\/logo-nintendo-switch.jpg\"){kind=logo}
<\/a><\/p>\n