{"id":19094,"date":"2019-03-29T08:01:04","date_gmt":"2019-03-29T08:01:04","guid":{"rendered":"https:\/\/codewebbarcelona.com\/como-conseguir-mas-leads\/"},"modified":"2026-04-20T21:29:09","modified_gmt":"2026-04-20T21:29:09","slug":"how-to-get-more-leads","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/en\/blog\/how-to-get-more-leads\/","title":{"rendered":"How to Get More Leads"},"content":{"rendered":"

To help you get familiar with digital marketing, I\u2019m dedicating this article to the concept of the Lead and how to generate more leads.<\/p>\n

Digital marketing<\/strong> is essential for your business to thrive, so don\u2019t go anywhere\u2014read this engaging article about Leads<\/strong> and discover a more professional perspective.<\/p>\n

Contents:<\/h3>\n
    \n
  • What is a lead?<\/strong><\/li>\n
  • Types of leads<\/strong><\/li>\n
  • How to capture leads<\/strong><\/li>\n
  • I have a lead\u2014now what?<\/strong><\/li>\n
  • Lead nurturing<\/strong><\/li>\n
  • Lead scoring<\/strong><\/li>\n<\/ul>\n

    What is a lead?<\/h2>\n

     <\/p>\n

    A lead<\/strong> is a term used in Inbound Marketing<\/strong> to describe any contact who has shared their information with us via a Landing Page<\/strong> in exchange for content they find valuable.<\/p>\n

    Since these users have entered into this value exchange, they become potential customers for our products or services. It\u2019s crucial not to lose them if we want to turn prospects into actual clients.<\/p>\n

    One of the key metrics for a landing page<\/strong> campaign\u2019s success is the number of leads<\/strong> it generates\u2014the more leads<\/strong>, the greater your pool of potential customers.<\/p>\n

    How to capture leads<\/h3>\n

    For a digital marketing<\/strong> campaign to succeed, you need a clear plan\u2014a solid marketing strategy<\/strong> is vital to achieving your goals and answering the question: how do you get more leads?<\/strong><\/p>\n

    It\u2019s simple: the more content you create, the more opportunities you have to attract leads<\/strong>.<\/p>\n

    But beyond that, keep these tips in mind:<\/p>\n

      \n
    1. Key strategies to boost lead<\/strong> generation<\/li>\n
    2. Add forms to your blog posts<\/li>\n
    3. Keep your forms as simple as possible\u2014only ask for essential information<\/li>\n
    4. Give your forms a friendly, approachable design<\/li>\n
    5. Use conversational, relatable language<\/li>\n<\/ol>\n

      If you follow these steps, you\u2019re already halfway to knowing how to get more leads<\/strong>.<\/p>\n

      UX: Halfway? If I already have leads<\/strong>, can\u2019t I just sit back and relax?<\/p>\n

      Absolutely not!<\/p>\n

      I have a lead\u2014now what?<\/h3>\n

      As you might have guessed from the different types of leads<\/strong>, it\u2019s not just about how to get more leads<\/strong> and then taking it easy.<\/p>\n

      Depending on the type of lead<\/strong>, you\u2019ll need to take different actions. That\u2019s why it\u2019s important to identify which stage your lead<\/strong> is in and what type they are.<\/p>\n

      Types of leads<\/h3>\n

      There are several types of leads<\/strong>, depending on where they are in the buyer\u2019s journey. Not all leads<\/strong> are the same, and their status can change over time.<\/p>\n

      Leads<\/strong> can be:<\/p>\n

      Lead<\/h4>\n

      This refers to a lead<\/strong> in its earliest stage, or discovery phase\u2014the visitor is just browsing out of curiosity.<\/p>\n

      Technically, this is known as TOFU (Top Of the Funnel)\u2014the very top of the conversion funnel. As we know, not everyone makes it through the funnel.<\/p>\n

      At this stage, our goal is to turn curiosity into genuine interest and increase the chances of conversion.<\/p>\n

      \"\"<\/p>\n

      MQL – Marketing Qualified Lead<\/h4>\n

      This is a step further: an MQL is identified as a potential customer with a real likelihood of making a purchase.<\/p>\n

      This is the MOFU (Middle Of the Funnel) stage\u2014the middle of the funnel. These leads know they need us, and our job is to make sure they see us as the solution.<\/p>\n

      \"\"<\/p>\n

      SQL – Sales Qualified Lead<\/h4>\n

      An SQL is at the final stage of the buying cycle. Our task here is to close the sale by offering them the right products or services.<\/p>\n

      This is known as BOFU (Bottom Of the Funnel)\u2014they\u2019re right at the end of the funnel and ready to convert.<\/p>\n

      \"\"<\/p>\n

      MIA – Missing In Action<\/h4>\n

      MIA isn\u2019t a standard digital marketing term\u2014it\u2019s borrowed from the military to describe someone missing in action. Here, it refers to leads who drop off. The best thing we can do is analyze why we lost them and how to prevent it in the future.<\/p>\n

      Understanding how our leads<\/strong> behave helps us identify user needs and develop an effective marketing strategy.<\/p>\n

      At this point, two more concepts come into play: lead nurturing<\/strong> and lead scoring<\/strong>.<\/p>\n

      \"\"<\/p>\n

      Lead nurturing<\/h3>\n

      This technique is about building a valuable relationship with your users by providing them with relevant content at the right time.<\/p>\n

      Lead Scoring<\/h3>\n

      Lead scoring is the process of evaluating the quality of a lead based on their level of interest and how likely they are to become a customer.<\/p>\n

      Conclusions:<\/h3>\n

      As you can see, digital marketing is a science worth mastering.<\/p>\n

      Understanding what a lead<\/strong> is, the different types of leads<\/strong>, and how to manage them is essential for a successful marketing strategy.<\/p>\n

       <\/p>\n","protected":false},"excerpt":{"rendered":"

      To help you get familiar with digital marketing, I\u2019m dedicating this article to the concept of the Lead and how to generate more leads. Digital marketing is essential for your business to thrive, so don\u2019t go anywhere\u2014read this engaging article about Leads and discover a more professional perspective. Contents: What is a lead? Types of […]<\/p>\n","protected":false},"author":1,"featured_media":8352,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[211],"class_list":["post-19094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"\nC\u00f3mo conseguir m\u00e1s leads - Code Barcelona<\/title>\n<meta name=\"description\" content=\"Con este art\u00edculo tendr\u00e1s toda la informaci\u00f3n para saber c\u00f3mo conseguir m\u00e1s leads y mejorar la tasa de conversi\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/en\/blog\/how-to-get-more-leads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo conseguir m\u00e1s leads - Code Barcelona\" \/>\n<meta property=\"og:description\" content=\"Con este art\u00edculo tendr\u00e1s toda la informaci\u00f3n para saber c\u00f3mo conseguir m\u00e1s leads y mejorar la tasa de conversi\u00f3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/codewebbarcelona.com\/en\/blog\/how-to-get-more-leads\/\" \/>\n<meta property=\"og:site_name\" content=\"Code Barcelona\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-29T08:01:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-20T21:29:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/03\/como-conseguir-mas-leads-featured.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1328\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cd26Bc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cd26Bc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/codewebbarcelona.com\/en\/blog\/how-to-get-more-leads\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/codewebbarcelona.com\/en\/blog\/how-to-get-more-leads\/\"},\"author\":{\"name\":\"cd26Bc\",\"@id\":\"https:\/\/codewebbarcelona.com\/en\/#\/schema\/person\/3af5f44aaf0de2919e9225aa5ca32567\"},\"headline\":\"How to Get More Leads\",\"datePublished\":\"2019-03-29T08:01:04+00:00\",\"dateModified\":\"2026-04-20T21:29:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/codewebbarcelona.com\/en\/blog\/how-to-get-more-leads\/\"},\"wordCount\":753,\"image\":{\"@id\":\"https:\/\/codewebbarcelona.com\/en\/blog\/how-to-get-more-leads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/03\/como-conseguir-mas-leads-featured.jpg\",\"articleSection\":[\"M\u00e0rqueting\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/codewebbarcelona.com\/en\/blog\/how-to-get-more-leads\/\",\"url\":\"https:\/\/codewebbarcelona.com\/en\/blog\/how-to-get-more-leads\/\",\"name\":\"C\u00f3mo conseguir m\u00e1s leads - 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