{"id":18823,"date":"2025-12-10T06:56:11","date_gmt":"2025-12-10T06:56:11","guid":{"rendered":"https:\/\/codewebbarcelona.com\/campana-comunicacion-la-semana-in-search-of-lost-time-by-factory\/"},"modified":"2026-04-20T21:22:13","modified_gmt":"2026-04-20T21:22:13","slug":"campaign-of-the-week-in-search-of-lost-time-by-factory","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/en\/blog\/campaign-of-the-week-in-search-of-lost-time-by-factory\/","title":{"rendered":"Communication Campaign of the Week: In Search of Lost Time by Factory"},"content":{"rendered":"<h3>An identity that breathes memory: how FACTORY transformed SIPF 2024 into a digital and physical sensory experience<\/h3>\n<p>Communication design has the power to express what words cannot: emotions, memories, fragments of time. <em>In Search of Lost Time<\/em>, created by <strong>FACTORY<\/strong> for the <strong>9th Singapore International Photography Festival (SIPF)<\/strong>, is a remarkable example of how visual identity can become an immersive, multisensory, and deeply narrative experience.<\/p>\n<p>Winner of the <strong>DNA Paris Design Award 2025<\/strong> in the <strong>Graphic Design \/ Communication Design<\/strong> category, this branding system exemplifies the excellence of contemporary graphic design in cultural communication, seamlessly integrating motion graphics, digital design, signage, print identity, and user experience into a single, cohesive language.<\/p>\n<p>For those of us working in <strong>branding, graphic design, web design, digital communication, and creative campaigns from Barcelona<\/strong>, this project stands as a masterclass in how a visual campaign can fuse concept, emotion, and technology to build a unique universe.<\/p>\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"9th Singapore International Photography Festival\" src=\"https:\/\/player.vimeo.com\/video\/1040409159?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\"><\/iframe><\/div>\n<h3>Context: a festival that turns photography into living memory<\/h3>\n<p>The <strong>Singapore International Photography Festival<\/strong> is one of Asia\u2019s leading visual arts events, featuring exhibitions, talks, publications, educational programs, and experimental spaces. Each edition revolves around a central concept that shapes both its curatorial and communication approach. For 2024, the chosen theme was <em>In Search of Lost Time<\/em>, inviting audiences to explore time, memory, and the fleeting nature of human experience.<\/p>\n<p>The challenge for <strong>FACTORY<\/strong> was significant: how do you translate memory\u2014an abstract, emotional, and ever-changing concept\u2014into a visual identity that is both functional and adaptable? How can the festival\u2019s communication guide audiences on a sensory journey through memories, emotions, and elusive perceptions?<\/p>\n<p>This challenge was heightened by the event\u2019s multifaceted nature. The identity needed to work seamlessly across:<\/p>\n<ul>\n<li><strong>web and digital platforms<\/strong>;<\/li>\n<li><strong>motion graphics<\/strong> and animated banners;<\/li>\n<li><strong>print<\/strong>: posters, programs, brochures, and catalogs;<\/li>\n<li><strong>signage and wayfinding<\/strong> across multiple venues;<\/li>\n<li><strong>exhibition spaces<\/strong>;<\/li>\n<li><strong>social media campaigns<\/strong>.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>For a design agency in Barcelona, projects like this represent the ideal: a holistic system where visual identity, web design, digital communication, and conceptual storytelling converge into a single experience.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-14004\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/campana-de-comunicacion-de-la-semana-in-search-of-lost-time-by-factory-4.jpg\" alt=\"\" width=\"1600\" height=\"900\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-14005\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/campana-de-comunicacion-de-la-semana-in-search-of-lost-time-by-factory-6.jpg\" alt=\"\" width=\"1600\" height=\"900\" \/><\/p>\n<h3>The concept: moving portals as a metaphor for time<\/h3>\n<p>The FACTORY team\u2014led by <strong>Roy Wang<\/strong> with <strong>Sandra Lau, Tamelia Lim, Lin Chi Chen, Joelle Puah, and Chrystal Lim<\/strong>\u2014built the identity around a powerful metaphor: the <strong>portal<\/strong>. This element symbolizes the journey between past and present, between fragmented memories and fleeting perceptions that surface and fade.<\/p>\n<p>Portals are at the heart of the festival\u2019s visual language. They are not static: they expand, contract, stretch, and dissolve. Each movement reflects the fluid nature of memory. This conceptual choice visually expresses how memories surface, blur, and return with new meaning.<\/p>\n<p>In a digital communication campaign, where movement is key to capturing attention, these portals serve as dynamic assets adaptable to:<\/p>\n<ul>\n<li>promotional videos,<\/li>\n<li>web interactions,<\/li>\n<li>animated banners,<\/li>\n<li>reels and stories,<\/li>\n<li>immersive screen experiences.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>The identity doesn\u2019t just \u201cshow\u201d the festival\u2019s theme\u2014it embodies it. It is movement, transition, and shifting memory. A lesson in contemporary design.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-14006\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/campana-de-comunicacion-de-la-semana-in-search-of-lost-time-by-factory-7.jpg\" alt=\"\" width=\"1600\" height=\"900\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-14007\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/campana-de-comunicacion-de-la-semana-in-search-of-lost-time-by-factory-8.jpg\" alt=\"\" width=\"1600\" height=\"900\" \/><\/p>\n<h3>Visual design: between minimalism and poetic distortion<\/h3>\n<p>The graphic system is built on a careful balance between modern minimalism and subtle distortion. FACTORY reimagines the festival\u2019s logo through typographic variations: stretched letters, visible pauses, gentle curves, and fading effects that evoke breath and contemplation. This typographic intervention encourages viewers to pause, directly connecting with the festival\u2019s curatorial intent.<\/p>\n<p>Compositions use layering, soft gradients, and transparency to suggest emotional depth. Portals act as gateways to different levels of interpretation, setting the visual rhythm for both print and digital pieces.<\/p>\n<p>Each festival venue adopts a distinct color palette, allowing for:<\/p>\n<ul>\n<li>a unique identity for each space,<\/li>\n<li>easier visitor navigation,<\/li>\n<li>the creation of specific emotional atmospheres.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>This color strategy turns the campaign into a user-centered experience while providing narrative cohesion. For a visual communication studio in Barcelona, this use of color as a storytelling tool is especially inspiring.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-14008\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/campana-de-comunicacion-de-la-semana-in-search-of-lost-time-by-factory-5.jpg\" alt=\"\" width=\"1600\" height=\"900\" \/><\/p>\n<h3>Movement as essence: a living identity<\/h3>\n<p>What sets FACTORY\u2019s work apart is its focus on animation as a core element of branding. Movement is not decorative\u2014it is the language itself. In motion, the portals come alive, evoking memories emerging from the mists of time.<\/p>\n<p>In a crowded digital landscape where campaigns must capture attention in seconds, this dynamic identity stands out immediately. It flows, breathes, and invites you in. Rather than imposing information, it <strong>creates atmospheres<\/strong>. This transforms SIPF\u2019s digital communication into an emotional experience rather than a purely informational one.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-14009\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/campana-de-comunicacion-de-la-semana-in-search-of-lost-time-by-factory-_1_.jpg\" alt=\"\" width=\"1600\" height=\"900\" \/><\/p>\n<h3>Editorial and spatial application: design that shapes the experience<\/h3>\n<p>In print, portals serve as conceptual frames, opening windows onto the festival\u2019s works, texts, and themes. Typographic layouts remain clean and measured, ensuring that the content\u2014photography\u2014remains at the heart of the narrative.<\/p>\n<p>Within the exhibition space, the graphic identity becomes a wayfinding system. Enlarged or transformed portals guide visitors through different rooms. Each color introduces a distinct atmosphere, reinforcing the curatorial narrative.<\/p>\n<p>This integration of branding and physical space is essential in any contemporary cultural campaign. From an experiential design perspective, FACTORY demonstrates a keen sensitivity\u2014not only to the visual, but also to the spatial, emotional, and practical dimensions.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-14010\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/campana-de-comunicacion-de-la-semana-in-search-of-lost-time-by-factory-_9_.jpg\" alt=\"\" width=\"1600\" height=\"900\" \/><\/p>\n<h3>Digital communication: when branding builds a narrative<\/h3>\n<p>SIPF 2024\u2019s digital campaign is a natural extension of the visual system. Social media assets adopt the moving portal aesthetic, creating a consistent visual flow. Animations are used to introduce artists, announce venues, or promote related activities.<\/p>\n<p>This turns the branding into a <strong>narrative ecosystem<\/strong> that accompanies audiences before, during, and after their visit. Across the festival website and social platforms, the identity delivers continuity and emotional cohesion.<\/p>\n<p>For those of us developing digital campaigns in Barcelona, this project is a standout example of how a strong concept can elevate online communication when applied with clarity, sensitivity, and consistency.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-14011\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/campana-de-comunicacion-de-la-semana-in-search-of-lost-time-by-factory-3.jpg\" alt=\"\" width=\"1600\" height=\"900\" \/><\/p>\n<h3>Impact and international recognition<\/h3>\n<p>FACTORY\u2019s work was honored with the <strong>DNA Paris Design Award 2025<\/strong> in the <strong>Graphic Design \/ Communication Design<\/strong> category, one of the most prestigious accolades in contemporary design. The jury praised the project\u2019s conceptual depth, visual coherence, and the way the identity transformed the festival into a sensory journey.<\/p>\n<p>The award recognizes not only the project\u2019s aesthetic quality but also its value as an <strong>integrated communication campaign<\/strong>. It\u2019s a testament to how graphic design, branding, and digital communication can create memorable experiences when guided by a clear vision.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-14012\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/campana-de-comunicacion-de-la-semana-in-search-of-lost-time-by-factory-2.jpg\" alt=\"\" width=\"1600\" height=\"900\" \/><\/p>\n<h3>Conclusion: design that turns time into experience<\/h3>\n<p><em>In Search of Lost Time<\/em> is an outstanding example of contemporary cultural branding. FACTORY didn\u2019t just design a visual identity\u2014they created an <strong>atmosphere<\/strong>. A universe where time, memory, and perception intertwine, inviting audiences to pause, observe, and feel.<\/p>\n<p>From our perspective in <strong>branding, graphic design, and digital communication in Barcelona<\/strong>, we see this project as a benchmark for how a profound concept can be transformed into a comprehensive campaign that breathes coherence, sensitivity, and emotion.<\/p>\n<h3>Credits<\/h3>\n<p><strong>Project:<\/strong> In Search of Lost Time \u2013 9th Singapore International Photography Festival<br \/>\n<strong>Studio \/ Company:<\/strong> FACTORY<br \/>\n<strong>Lead Designer:<\/strong> Roy Wang<br \/>\n<strong>Design Team:<\/strong> Sandra Lau, Tamelia Lim, Lin Chi Chen, Joelle Puah, Chrystal Lim<br \/>\n<strong>Client:<\/strong> DECK Photography Art Centre<br \/>\n<strong>Award:<\/strong> Winner \u2013 Graphic Design \/ Communication Design, DNA Paris Design Awards 2025<br \/>\n<strong>Year:<\/strong> 2024<br \/>\n<strong>Instagram:<\/strong> @work.byfactory<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An identity that breathes memory: how FACTORY transformed SIPF 2024 into a digital and physical sensory experience Communication design has the power to express what words cannot: emotions, memories, fragments of time. In Search of Lost Time, created by FACTORY for the 9th Singapore International Photography Festival (SIPF), is a remarkable example of how visual [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1202,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[134],"class_list":["post-18823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-disseny-grafic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Communication Campaign of the Week: In Search of Lost Time by Factory - Code Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/en\/blog\/campaign-of-the-week-in-search-of-lost-time-by-factory\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communication Campaign of the Week: In Search of Lost Time by Factory - Code Barcelona\" \/>\n<meta property=\"og:description\" content=\"An identity that breathes memory: how FACTORY transformed SIPF 2024 into a digital and physical sensory experience Communication design has the power to express what words cannot: emotions, memories, fragments of time. 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