{"id":18814,"date":"2025-11-20T07:16:16","date_gmt":"2025-11-20T07:16:16","guid":{"rendered":"https:\/\/codewebbarcelona.com\/campana-comunicacion-la-semana-stoprepeatingstories-by-service-plan\/"},"modified":"2026-04-20T21:21:38","modified_gmt":"2026-04-20T21:21:38","slug":"campaign-of-the-week-stoprepeatingstories-by-service-plan","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/en\/blog\/campaign-of-the-week-stoprepeatingstories-by-service-plan\/","title":{"rendered":"Communication Campaign of the Week: #StopRepeatingStories by Service Plan"},"content":{"rendered":"<h2>#StopRepeatingStories: a digital campaign using artificial intelligence to remind us that antisemitism isn\u2019t just history\u2014it\u2019s happening now<\/h2>\n<p>Some digital campaigns barely scratch the surface, while others break through the screen to challenge society directly. <em>#StopRepeatingStories<\/em>, created by <strong>SERVICEPLAN GERMANY \/ PLAN.NET GERMANY<\/strong> for the <strong>Zentralrat der Juden in Deutschland<\/strong> (Central Council of Jews in Germany), is firmly in the latter category. Winner of the <strong>iF Design Award 2025 in Communication, Film\/Video<\/strong>, this campaign shows how design, film, and artificial intelligence can come together to fight antisemitism through emotion and empathy\u2014without sacrificing a bold, contemporary visual language.<\/p>\n<p>For those of us working in <strong>graphic design, branding, web design, and digital campaigns from Barcelona<\/strong>, it\u2019s a clear benchmark for how creativity can become a tool for social responsibility.<\/p>\n<p><iframe title=\"#StopRepeatingStories | Film von \u201eEsther&quot;\" src=\"https:\/\/www.youtube.com\/embed\/JdrlM09p1n4\" width=\"1920\" height=\"1080\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>Context: an uncomfortable reality that keeps repeating<\/h3>\n<p>This campaign was born out of a context as delicate as it is urgent. Eight decades after the Holocaust, Germany is seeing a dramatic spike in antisemitic attacks: daily incidents have jumped from <strong>7 to 29<\/strong> in just a few months. Yet the public response falls short of the gravity of the situation. Silence, indifference, and a dangerous sense of \u201cthis isn\u2019t my problem\u201d prevail. Even when prominent voices in the Jewish community point out parallels with the early days of National Socialism, the public reaction remains lukewarm.<\/p>\n<p>The challenge for the <strong>Zentralrat der Juden in Deutschland<\/strong> and the creative team was twofold: first, to <strong>show that antisemitism is a current problem<\/strong>, not a closed chapter in history books; and second, to <strong>avoid casting Jewish people solely as victims<\/strong>. The question driving the project is direct and powerful: how do you spark genuine empathy in a generation that didn\u2019t live through the Holocaust\u2014without relying on the same old visual tropes?<\/p>\n<p>For a communications agency like ours, specializing in <strong>digital marketing campaigns and graphic design in Barcelona<\/strong>, this approach is crucial: it\u2019s not just about delivering a message, but about finding the most honest and effective way to connect with today\u2019s audience.<\/p>\n<p><iframe title=\"#StopRepeatingStories | Film von \u201eNoam&quot;\" src=\"https:\/\/www.youtube.com\/embed\/AAfwxs5fgfk\" width=\"1920\" height=\"1080\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>The creative idea: testimonies that begin in the past and end in the present<\/h3>\n<p>The concept behind <em>#StopRepeatingStories<\/em> is simple to grasp but complex to execute. The campaign centers on three videos that, at first glance, follow the classic format of Holocaust survivor testimonies: elderly people, faces marked by time, calm voices recounting horrors we think we know.<\/p>\n<p>But as the videos progress, something unexpected happens: <strong>the protagonists\u2019 faces and voices begin to grow younger, thanks to artificial intelligence<\/strong>. Wrinkles fade, features shift, skin tightens, and their gaze becomes youthful. What starts as a story from the past turns into an uncomfortable revelation: these aren\u2019t 90-year-old survivors, but <strong>young people around 20<\/strong> who could be experiencing these same events today.<\/p>\n<p>The narrative twist is striking: viewers realize they\u2019re not watching a historical reconstruction, but a reflection of the present. That\u2019s the heart of the campaign\u2019s title: <strong>\u201cStop Repeating Stories\u201d<\/strong>. These aren\u2019t distant tales\u2014they\u2019re patterns of hate we risk repeating if we look away.<\/p>\n<p><iframe title=\"#StopRepeatingStories | Film von \u201eLea&quot;\" src=\"https:\/\/www.youtube.com\/embed\/kaIj7QC8t8o\" width=\"1920\" height=\"1080\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>Technical execution: artificial intelligence in the service of empathy<\/h3>\n<p>To bring this idea to life, the <strong>SERVICEPLAN GERMANY \/ PLAN.NET GERMANY<\/strong> team developed a hybrid approach, blending traditional filming with cutting-edge technology. First, they filmed young actors\u2014around 20 years old\u2014delivering the testimonies on camera. Then, their proprietary tool, <strong>\u201cGen AI\u201d<\/strong>, along with <em>Retime<\/em> and <em>motion estimation<\/em> techniques, was used to generate a sequence of about 200 frames in which the faces age into those of supposed Holocaust survivors.<\/p>\n<p>The process is the reverse of what we usually see in film or advertising: here, youth is transformed into old age, and then that journey is reversed in the final piece. Every detail\u2014skin spots, wrinkles, contours, textures\u2014is carefully crafted to make the transition organic and believable. Artificial intelligence isn\u2019t used as a flashy trick, but as an <strong>emotional design tool<\/strong>: what matters isn\u2019t the effect itself, but the sense of vertigo it creates for the viewer.<\/p>\n<p>The soundtrack, an atonal violin piece composed by <strong>Not A Machine<\/strong>, heightens the tension and unease without resorting to easy drama. Image and sound build together in a crescendo that ends in an uncomfortable silence, just before the main message becomes clear: <strong>\u201cNever again\u201d can\u2019t just be a phrase from the past\u2014it must be a commitment for today.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13816\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/campana-de-comunicacion-de-la-semana-stoprepeatingstories-by-service-plan-1-1.jpg\" alt=\"\" width=\"2048\" height=\"1452\" \/><\/p>\n<h3>Visual design: restraint, focus, and respect<\/h3>\n<p>Beyond the aging and de-aging effect, the campaign stands out for its <strong>restrained, focused visual design<\/strong>. There\u2019s no excess of graphics or unnecessary overlays: the frame centers on the face, the gaze, the voice. This minimalist approach ensures the message takes center stage and avoids turning pain into spectacle.<\/p>\n<p>The color palette is muted and slightly desaturated, evoking historical archives without falling into the black-and-white clich\u00e9. Lighting, color grading, and editing reinforce a sense of continuity\u2014past and present seem to merge into a single timeline. It\u2019s an approach that aligns with the best practices in <strong>contemporary audiovisual design<\/strong>, where every aesthetic choice serves the concept.<\/p>\n<p>From the perspective of a <strong>graphic design and branding agency in Barcelona<\/strong>, this campaign is a perfect example of how mastery of visual language can amplify a social message without resorting to sensationalism. The design doesn\u2019t compete with the story\u2014it supports it.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13817\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/campana-de-comunicacion-de-la-semana-stoprepeatingstories-by-service-plan-1-5.jpg\" alt=\"\" width=\"2116\" height=\"1500\" \/><\/p>\n<h3>Digital strategy and reach: from social media to the streets<\/h3>\n<p>The impact of <em>#StopRepeatingStories<\/em> isn\u2019t just about creative strength\u2014it\u2019s also the result of a <strong>well-orchestrated digital communication strategy<\/strong>. The campaign launched in partnership with the Central Council of Jews in Germany and key influencers like <strong>Raul Krauthausen<\/strong> and <strong>Culcha Candela<\/strong>, who helped amplify the message across social media.<\/p>\n<p>The results speak for themselves: over <strong>1 million views<\/strong> on social platforms, a <strong>2000% increase in Instagram reach<\/strong>, and <strong>400% growth on LinkedIn<\/strong>. These numbers show that when a story is well-crafted and aligned with a relevant cause, audiences respond.<\/p>\n<p>The campaign was further reinforced with an <strong>outdoor installation at Hermannplatz<\/strong>, one of Berlin\u2019s busiest hubs, and a <strong>federal-level press conference<\/strong> that brought the issue to mainstream media. This combination of digital strategy, media presence, and public space activation turned the project into a true communication ecosystem\u2014something we also strive for when designing <strong>integrated campaigns from our agency in Barcelona<\/strong>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13818\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/campana-de-comunicacion-de-la-semana-stoprepeatingstories-by-service-plan-1-2.jpg\" alt=\"\" width=\"2048\" height=\"1452\" \/><\/p>\n<h3>Microsite and call to action: from emotional impact to everyday action<\/h3>\n<p>One of the campaign\u2019s greatest strengths is that it doesn\u2019t stop at emotion. The project is rounded out with a <strong>dedicated microsite: stop-repeating-stories.org<\/strong>, offering simple, accessible recommendations for taking action against antisemitism in daily life. Tips, shareable resources, downloadable materials, and <em>sharepics<\/em> turn outrage into concrete, everyday gestures.<\/p>\n<p>This digital dimension makes the campaign a benchmark for those of us working in <strong>web design and user experience<\/strong>: the website isn\u2019t just an information hub\u2014it\u2019s an <strong>activation platform<\/strong>. Interactive design is harnessed for social change, making it easy for anyone to get involved immediately\u2014by sharing content, learning more, or questioning normalized attitudes.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13819\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/campana-de-comunicacion-de-la-semana-stoprepeatingstories-by-service-plan-1-4.jpg\" alt=\"\" width=\"2048\" height=\"1452\" \/><\/p>\n<h3>Impact, legacy, and a lesson in purposeful design<\/h3>\n<p>Beyond the metrics, <em>#StopRepeatingStories<\/em> leaves an important legacy in the field of <strong>design with social purpose<\/strong>. The campaign proves that artificial intelligence can be used ethically and responsibly\u2014not to distort reality, but to <strong>make it more visible and understandable<\/strong>. Technology doesn\u2019t overshadow the message; it amplifies it.<\/p>\n<p>The project also offers a valuable lesson for agencies and design studios\u2014in Berlin, Barcelona, or anywhere else: when strategy, concept, visual execution, and technology are aligned, the result goes beyond advertising and sparks a social conversation. It\u2019s not just about creating a marketing campaign, but about <strong>activating collective awareness<\/strong>.<\/p>\n<p>In a content-saturated world, <em>#StopRepeatingStories<\/em> reminds us that design still has the power to stop us in our tracks, make us uncomfortable, and make us think. And that, perhaps, is one of communication\u2019s most noble purposes.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13820\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/campana-de-comunicacion-de-la-semana-stoprepeatingstories-by-service-plan-1-3.jpg\" alt=\"\" width=\"1500\" height=\"2666\" \/><\/p>\n<h3>Conclusion: when design and technology say \u201cnever again\u201d<\/h3>\n<p><em>#StopRepeatingStories<\/em> is more than an award-winning campaign\u2014it\u2019s an urgent reminder that hatred doesn\u2019t disappear on its own. The work of <strong>SERVICEPLAN GERMANY \/ PLAN.NET GERMANY<\/strong>, in partnership with the <strong>Zentralrat der Juden in Deutschland<\/strong>, shows that <strong>graphic design, film, branding, and digital communication<\/strong> can be powerful tools against indifference.<br \/>\nAs a communications agency specializing in <strong>digital campaigns, web design, brand identity, and social media in Barcelona<\/strong>, we see in this project a clear example of where our industry can go: campaigns that seek not just visibility, but responsibility; projects that combine creativity, technology, and ethics to deliver a powerful message: <strong>\u201cNever again\u201d isn\u2019t just a slogan from the past\u2014it\u2019s a task for the present.<\/strong><\/p>\n<h3>Credits<\/h3>\n<p><strong>Project:<\/strong> #StopRepeatingStories<br \/>\n<strong>Client:<\/strong> Zentralrat der Juden in Deutschland K.d.\u00f6.R., Berlin, Germany<br \/>\n<strong>Agency \/ Studio:<\/strong> SERVICEPLAN GERMANY \/ PLAN.NET GERMANY, Munich, Germany<br \/>\n<strong>Production:<\/strong> SERVICEPLAN MAKE<br \/>\n<strong>Award:<\/strong> iF Design Award 2025 \u2013 Communication, Film\/Video<br \/>\n<strong>Creative team (selection):<\/strong> A. Schill, T. Diestel, J. Bohn\u00e9, M. Johne, B. Baum, A. Simon, M. Weinstein, A. Sabbagh, T. Schedler, M. Sch\u00f6ngen, C. Waitzinger, F. Freytag, B. Koch<br \/>\n<strong>Production team (selection):<\/strong> A. Nagel, K. Pr\u00f6sel, F. Lotz, T. Nitschke, C. Struber, S. Weidner, J. R\u00fcgge, K. Petersen, B. Wolff, F. Baermann<br \/>\n<strong>Music composition:<\/strong> Not A Machine<br \/>\n<strong>Target region:<\/strong> Europe<br \/>\n<strong>Channels:<\/strong> Online film\/video, social media, press, outdoor installation, microsite stop-repeating-stories.org<\/p>\n","protected":false},"excerpt":{"rendered":"<p>#StopRepeatingStories: a digital campaign using artificial intelligence to remind us that antisemitism isn\u2019t just history\u2014it\u2019s happening now Some digital campaigns barely scratch the surface, while others break through the screen to challenge society directly. #StopRepeatingStories, created by SERVICEPLAN GERMANY \/ PLAN.NET GERMANY for the Zentralrat der Juden in Deutschland (Central Council of Jews in Germany), [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7865,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[210,134],"class_list":["post-18814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiracio","category-disseny-grafic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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