{"id":18806,"date":"2018-01-23T09:29:04","date_gmt":"2018-01-23T09:29:04","guid":{"rendered":"https:\/\/codewebbarcelona.com\/call-to-action\/"},"modified":"2026-04-20T21:20:59","modified_gmt":"2026-04-20T21:20:59","slug":"call-to-action","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/en\/call-to-action\/","title":{"rendered":"Call to action"},"content":{"rendered":"

We visit countless websites<\/strong> every day, yet many still lack an effective call to action<\/strong> strategy in their web design<\/strong> and web development<\/strong>. In this article, I\u2019ll try to shed some light on this essential tool.<\/p>\n

An effective call to action strategy<\/h2>\n

The interaction between users and machines is becoming increasingly seamless\u2014and this trend is only going to continue.<\/p>\n

Staying up to date on this topic is crucial. It can mean the difference between your company\u2019s success or failure.<\/p>\n

\"Call<\/a><\/p>\n

The early days of websites<\/h3>\n

A lot has changed since the first websites<\/strong>\u2014they were pioneering, but not very interactive.<\/p>\n

Back then, we were happy with anything. But just as language has evolved over millennia, so has digital language.<\/p>\n

Today<\/h3>\n

Now, our web designs<\/strong> need to include elements that encourage users to take actions that benefit both them and us.<\/p>\n

Of course, we\u2019re the ones most interested in getting that user click<\/strong>.<\/p>\n

But ultimately, our goal is to make the journey through our website<\/strong> as easy as possible.<\/p>\n

Types of call to action<\/h3>\n

There are many types of call to action<\/strong> on modern websites<\/strong>. A contact form is the most obvious example, but it\u2019s neither the best nor the most current.<\/p>\n

After all, submitting a contact form requires effort\u2014and we have to assume the user<\/strong> isn\u2019t always eager to do so.<\/p>\n

Calls to action<\/strong> have evolved so that with a single click<\/strong>, users<\/strong> can do a wide range of things.<\/p>\n

When crafting the text for a call to action<\/strong>, keep a few key principles in mind.<\/p>\n

First, make sure your message is active\u2014aim for assertive, clear communication.<\/p>\n

If you get it right, users will actually respond to your prompts.<\/p>\n

There\u2019s a big difference between a call to action<\/strong> that says:<\/p>\n

\u201cIf you liked this, give it a click<\/strong>\u201d and \u201cClick<\/strong> to discover more great articles.\u201d<\/p>\n

\"Call<\/a><\/p>\n

As you can see, both phrases are similar, but one is much more positive and direct.<\/p>\n

Your website design<\/strong> should include elements that encourage the user<\/strong> to explore and navigate your site<\/strong>.<\/p>\n

With effective calls to action<\/strong>, you\u2019ll keep communication flowing between you and your users, and you\u2019ll increase clicks<\/strong> that lead them to the information they need.<\/p>\n

Attractive<\/h4>\n

Designing your website<\/strong> to be visually appealing is a must\u2014and the same goes for your call to action buttons<\/strong>.<\/p>\n

You need to grab the user\u2019s attention.<\/p>\n

Useful<\/h4>\n

Content matters too. It\u2019s not just about the packaging\u2014the information must be valuable. The destination of your call to action<\/strong> should be interesting for both you and your users\u2014a true win-win.<\/p>\n

Copy<\/h4>\n

As mentioned, your copy should be positive and assertive\u2014nothing more, nothing less.<\/p>\n

With these principles in mind, you\u2019re ready to start building your marketing strategy with the call to action<\/strong> as a key factor.<\/p>\n","protected":false},"excerpt":{"rendered":"

We visit countless websites every day, yet many still lack an effective call to action strategy in their web design and web development. In this article, I\u2019ll try to shed some light on this essential tool. 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