{"id":18740,"date":"2025-11-12T07:14:07","date_gmt":"2025-11-12T07:14:07","guid":{"rendered":"https:\/\/codewebbarcelona.com\/branding-destacado-la-semana-q4-rebrand\/"},"modified":"2026-04-20T21:18:51","modified_gmt":"2026-04-20T21:18:51","slug":"featured-branding-of-the-week-q4-rebrand","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/en\/blog\/featured-branding-of-the-week-q4-rebrand\/","title":{"rendered":"Featured Branding of the Week: Q4 Rebrand"},"content":{"rendered":"<h2>A new identity connecting the global market: Thackway McCord reinvents Q4 with a dynamic, fluid, and digital visual language.<\/h2>\n<p>A financial brand redesign rarely sparks excitement beyond the corporate world. Yet the <strong>Q4 rebrand<\/strong> by <strong>Thackway McCord<\/strong> proves that even in the most technical environments, graphic design can be an emotional, modern force deeply attuned to the digital age. This project, awarded <strong>Branding Design of the Year 2025<\/strong> at the <em>Indigo Design Awards<\/em>, redefines how financial services companies present themselves to the world: with movement, clarity, and purpose.<\/p>\n<p><iframe title=\"vimeo-player\" src=\"https:\/\/player.vimeo.com\/video\/820872760?h=8a70e371a0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>Q4: a platform built for connection<\/h3>\n<p>Q4 is a capital markets access platform designed to connect issuers and investors within a single digital ecosystem. In a landscape where information, trust, and speed are critical, the brand needed an identity that could reflect its role as a <strong>bridge between two worlds<\/strong>: institutional investment and technological innovation.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/branding-diseno-grafico-q4-best-01-5.jpg\" alt=\"\" width=\"2000\" height=\"1500\" class=\"alignnone size-full wp-image-13725\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/branding-diseno-grafico-q4-best-01-7.jpg\" alt=\"\" width=\"1024\" height=\"768\" class=\"alignnone size-full wp-image-13726\" \/><\/p>\n<p>The challenge for <strong>Thackway McCord<\/strong> was to distill this complexity into a visual system that is coherent, intuitive, and compelling. It wasn\u2019t just about updating a logo\u2014it was about <strong>redefining the brand experience<\/strong> for a global, digital, and highly discerning audience.<\/p>\n<h3>The core idea: connection and unity<\/h3>\n<p>The new identity is built around a concept as simple as it is powerful: <strong>connection<\/strong>. The visual symbol\u2014a \u201cQ\u201d that, when rotated, becomes a \u201c4\u201d\u2014embodies the union of both elements in the name and the brand\u2019s promise: \u201cWhere the market connects.\u201d This duality\u2014one form, two readings\u2014expresses Q4 as the meeting point for investors, companies, and technology.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/branding-diseno-grafico-q4-best-01-1.jpeg\" alt=\"\" width=\"1016\" height=\"683\" class=\"alignnone size-full wp-image-13727\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/branding-diseno-grafico-q4-best-01-8.jpg\" alt=\"\" width=\"1024\" height=\"768\" class=\"alignnone size-full wp-image-13728\" \/><\/p>\n<p>The animated logo reinforces this idea through <strong>fluid, continuous motion<\/strong> that evokes the dynamism of financial markets. This isn\u2019t just decorative animation\u2014it\u2019s a visual metaphor for the constant flow of information and capital. This approach positions Q4 as a truly digital-native brand, designed to thrive and evolve in interactive environments.<\/p>\n<h3>Digital-first design: form, rhythm, and movement<\/h3>\n<p>From the outset, the brand was conceived with a <em>digital-first strategy<\/em>. Every element\u2014typography, color, animation, and spatial arrangement\u2014was designed with its on-screen behavior in mind. In this context, movement isn\u2019t an add-on; it\u2019s an essential visual language.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/branding-diseno-grafico-q4-best-01-12.jpg\" alt=\"\" width=\"2000\" height=\"1500\" class=\"alignnone size-full wp-image-13729\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/branding-diseno-grafico-q4-best-01-2.jpg\" alt=\"\" width=\"1024\" height=\"768\" class=\"alignnone size-full wp-image-13730\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/branding-diseno-grafico-q4-best-01-3.gif\" alt=\"\" width=\"592\" height=\"444\" class=\"alignnone size-full wp-image-13746\" \/><\/p>\n<p>The \u201cQ4\u201d animation is especially emblematic. As it rotates, the letter transforms without losing legibility\u2014a visual device that reflects the <strong>interoperability<\/strong> and <strong>adaptability<\/strong> of the Q4 system. Smooth transitions and the synchronization of symbol and text create a sense of technological precision and coherence\u2014key attributes in today\u2019s financial sector.<\/p>\n<h3>A modern, strategic color palette<\/h3>\n<p>Color plays a pivotal role in shaping the new brand\u2019s perception. Thackway McCord chose a refined palette dominated by <strong>deep blues<\/strong>, <strong>metallic greys<\/strong>, and <strong>bright whites<\/strong>. These tones evoke trust, stability, and professionalism\u2014core values in finance\u2014while their contemporary treatment adds a touch of freshness and modernity.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/branding-diseno-grafico-q4-best-01-4.jpg\" alt=\"\" width=\"1024\" height=\"768\" class=\"alignnone size-full wp-image-13731\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/branding-diseno-grafico-q4-best-01-13.jpg\" alt=\"\" width=\"1024\" height=\"768\" class=\"alignnone size-full wp-image-13732\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/branding-diseno-grafico-q4-best-01-1.jpg\" alt=\"\" width=\"1024\" height=\"768\" class=\"alignnone size-full wp-image-13733\" \/><\/p>\n<p>On digital interfaces, dark tones contrast with luminous accents that guide the eye and reinforce information hierarchy. This color strategy not only enhances readability but also creates a sense of visual flow that echoes the logo\u2019s movement.<\/p>\n<h3>Typography and visual structure<\/h3>\n<p>The typographic system, based on a highly legible geometric font, strikes a balance between formality and approachability. Rounded shapes and generous spacing communicate accessibility without sacrificing rigor. The carefully calibrated size hierarchy reflects the clarity and transparency Q4 aims to convey as a brand.<\/p>\n<div style=\"width: 2000px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-18740-1\" width=\"2000\" height=\"1500\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/branding-diseno-grafico-q4-best-01-1.mp4?_=1\" \/><\/video><\/div>\n<p><img decoding=\"async\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/branding-diseno-grafico-q4-best-01-2.gif\" alt=\"\" width=\"1432\" height=\"1074\" class=\"alignnone size-full wp-image-13735\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/branding-diseno-grafico-q4-best-01-1.png\" alt=\"\" width=\"4000\" height=\"3000\" class=\"alignnone size-full wp-image-13736\" \/><\/p>\n<p>The layout is clean, modular, and adaptable. Generous margins and precise alignment reinforce a rationalist aesthetic, while balanced proportions create a calm, controlled visual experience. This visual architecture gives the sense that every element is exactly where it belongs\u2014a direct parallel to the precision of the financial world.<\/p>\n<h3>A flexible visual system<\/h3>\n<p>The new branding goes far beyond a logo; it\u2019s a <strong>comprehensive visual system<\/strong> that adapts seamlessly to any medium, physical or digital. From corporate presentations and interactive interfaces to marketing campaigns and printed materials, the identity maintains impeccable consistency.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/branding-diseno-grafico-q4-best-01-10.jpg\" alt=\"\" width=\"1024\" height=\"768\" class=\"alignnone size-full wp-image-13737\" \/><\/p>\n<div style=\"width: 2802px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-18740-2\" width=\"2802\" height=\"2102\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/branding-diseno-grafico-q4-best-01-2.mp4?_=2\" \/><\/video><\/div>\n<p><img decoding=\"async\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/branding-diseno-grafico-q4-best-01-9.jpg\" alt=\"\" width=\"1024\" height=\"768\" class=\"alignnone size-full wp-image-13739\" \/><\/p>\n<p>The <strong>Thackway McCord<\/strong> team developed a set of application guidelines to ensure both consistency and flexibility. The brand can expand or contract depending on the medium without losing impact, thanks to a modular structure and strategic use of negative space. This adaptability is essential in a digital ecosystem where brands exist across multiple platforms simultaneously.<\/p>\n<h3>Emotional branding in finance<\/h3>\n<p>One of the project\u2019s most remarkable achievements is its ability to introduce <strong>emotion into a traditionally rational sector<\/strong>. Q4 is presented not just as a technology platform, but as a space where human relationships matter. The fluid motion, the tone of communication, and the visual clarity all foster empathy and approachability.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/branding-diseno-grafico-q4-best-01-6.jpg\" alt=\"\" width=\"1024\" height=\"768\" class=\"alignnone size-full wp-image-13740\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/branding-diseno-grafico-q4-best-01-11.jpg\" alt=\"\" width=\"1024\" height=\"768\" class=\"alignnone size-full wp-image-13741\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/branding-diseno-grafico-q4-best-01-3.jpg\" alt=\"\" width=\"1024\" height=\"768\" class=\"alignnone size-full wp-image-13742\" \/><\/p>\n<p>The underlying message is clear: Q4 is not just about technology, but about trust. Not just data, but human connection. This balance between rationality and emotion is what sets the project apart in the competitive world of financial branding.<\/p>\n<h3>Alignment between identity and purpose<\/h3>\n<p>Consistency is at the heart of this rebrand\u2019s success. Every design decision is driven by a strategic intent: to represent the <strong>unity between issuers and investors<\/strong> in a digital platform that fosters communication and transparency. The integration of concept and execution is so seamless that the visual identity becomes a natural extension of Q4\u2019s value proposition.<\/p>\n<div style=\"width: 2000px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-18740-3\" width=\"2000\" height=\"1500\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/branding-diseno-grafico-q4-best-01-3.mp4?_=3\" \/><\/video><\/div>\n<p><img decoding=\"async\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/branding-diseno-grafico-q4-best-01-1.gif\" alt=\"\" width=\"800\" height=\"600\" class=\"alignnone size-full wp-image-13744\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/branding-diseno-grafico-q4-best-01-14.jpg\" alt=\"\" width=\"1024\" height=\"768\" class=\"alignnone size-full wp-image-13745\" \/><\/p>\n<p>The animated logo and the tagline \u201cWhere the market connects\u201d are two sides of the same idea: interconnectedness. Visually, the design translates the corporate mission into a tangible experience. Conceptually, it redefines what it means to belong to a digital market.<\/p>\n<h3>Impact and international recognition<\/h3>\n<p>The project was widely celebrated at the <strong>Indigo Design Awards 2025<\/strong>, earning multiple honors: <em>Branding Design of the Year<\/em>, <em>Gold Winner in Branding<\/em>, <em>Gold Winner in Logos<\/em>, and <em>Gold Winner in Branding for Banking &amp; Finances<\/em>. It also received a <em>Silver Award<\/em> in <strong>Integrated Graphic Design<\/strong>, cementing its status as one of the year\u2019s most robust and consistent works.<\/p>\n<p>These accolades highlight the project\u2019s value as an international benchmark for financial brand design. Q4 demonstrates that visual innovation and seriousness can go hand in hand\u2014and that a well-crafted digital identity can directly influence perceptions of trust and leadership.<\/p>\n<h3>Conclusion: the new elegance of corporate design<\/h3>\n<p>The <strong>Q4 rebrand<\/strong> by <strong>Thackway McCord<\/strong> marks a turning point in how financial companies communicate their identity. It\u2019s a masterclass in balance: technique and emotion, precision and flow, stability and movement. All coexist in a visual system that breathes modernity without losing its institutional character.<\/p>\n<p>Beyond the awards, this project shows that <strong>brand design<\/strong> can bridge the gap between the intangible and the human. It can translate the complexity of the market into a visual experience that is understandable, inspiring, and beautiful. When this happens, design ceases to be mere decoration\u2014it becomes strategy.<\/p>\n<h3>Credits<\/h3>\n<p><strong>Project:<\/strong> Q4 Rebrand<br \/>\n<strong>Studio:<\/strong> Thackway McCord<br \/>\n<strong>Client:<\/strong> Q4<br \/>\n<strong>Creative Director:<\/strong> Tim Woolliscroft<br \/>\n<strong>Design Team:<\/strong> Kat McCord, Steve Clarke<br \/>\n<strong>Awards:<\/strong> Indigo Design Awards 2025 \u2013 Branding Design of the Year, Gold Winner in Branding &amp; Logos, Silver Winner in Integrated Graphic Design<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new identity connecting the global market: Thackway McCord reinvents Q4 with a dynamic, fluid, and digital visual language. A financial brand redesign rarely sparks excitement beyond the corporate world. Yet the Q4 rebrand by Thackway McCord proves that even in the most technical environments, graphic design can be an emotional, modern force deeply attuned [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1885,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[210,134],"class_list":["post-18740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiracio","category-disseny-grafic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Featured Branding of the Week: Q4 Rebrand - Code Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/en\/blog\/featured-branding-of-the-week-q4-rebrand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Featured Branding of the Week: Q4 Rebrand - Code Barcelona\" \/>\n<meta property=\"og:description\" content=\"A new identity connecting the global market: Thackway McCord reinvents Q4 with a dynamic, fluid, and digital visual language. 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