{"id":18543,"date":"2017-08-16T11:56:06","date_gmt":"2017-08-16T11:56:06","guid":{"rendered":"https:\/\/codewebbarcelona.com\/5-errores-en-marketing-digital\/"},"modified":"2026-04-20T21:08:14","modified_gmt":"2026-04-20T21:08:14","slug":"5-mistakes-in-digital-marketing","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/en\/blog\/5-mistakes-in-digital-marketing\/","title":{"rendered":"5 mistakes no social media manager can afford to make."},"content":{"rendered":"

5 mistakes no social media manager can afford to make.<\/p>\n

In recent years, the use of social media<\/strong> has spread like wildfire\u2014almost as if it were a contagious disease, reminiscent of the bubonic plague in the Middle Ages.<\/p>\n

Today, there are around 3 billion people using some form of digital marketing or social media<\/strong>. That\u2019s a staggering number, right?<\/p>\n

To put it in perspective, that\u2019s roughly 40% of the world\u2019s population trying to buy or sell something online.<\/p>\n

So, don\u2019t underestimate this vast commercial<\/strong> landscape\u2014see it for the huge opportunity it really is.<\/p>\n

The world\u2019s greatest markets now live on in legend: the Grand Bazaar in Istanbul, Chatuchak Market in Bangkok, Jan el-Jalili in Cairo\u2014three of the largest and most labyrinthine marketplaces on the planet, famous for how easy it was (and is) to get lost and never find your way out.<\/p>\n

The same can happen to you online\u2014the competition is fierce, aggressive, and overwhelming.<\/p>\n

There are no filters, no measuring sticks, no scales; social networks are still evolving.<\/p>\n

If you\u2019re planning to step into this arena and make your mark, here are 5 tips to help you avoid major missteps and keep your efforts from going to waste.<\/p>\n

Let\u2019s look at them as common mistakes.<\/p>\n

Thinking you\u2019re the center of the universe.<\/h2>\n

Just like in real life, talking too much about yourself\u2014or, in digital marketing<\/strong>, about your brand\u2014is never a good idea.<\/p>\n

No one\u2019s interested in your brother-in-law\u2019s self-centered stories.<\/p>\n

SCENE<\/p>\n

A hot Sunday afternoon. At a family gathering for no particular reason, voices drift in from the garden.<\/p>\n

Through the window, between the curtains, we see a familiar yet terrifying scene.<\/p>\n

Two older men, two young women, and two young men are having a conversation.<\/p>\n

Well, actually, only one is talking\u2014hogging the spotlight, answering his own questions, never letting anyone else get a word in. It\u2019s \u201cTHE BROTHER-IN-LAW!\u201d<\/p>\n

Brother-in-law: Look what I do! Look what I have! Look at me!<\/p>\n

Others: (Thinking) NOOO! Why don\u2019t you just swallow all that useless info and implode without bothering the rest of us!!!<\/p>\n

\"marketing<\/p>\n

Of course, we\u2019re in the digital marketplace to sell or promote our brand, and we want to be in the spotlight. But you\u2019ll get better results by being part of the community than by acting like the vendor on a pedestal.<\/p>\n

Step out of the spotlight and use it to highlight something remarkable\u2014something that defines or identifies you, but do it subtly.<\/p>\n

After all, having a great product is just the start; building trust is essential.<\/p>\n

Going overboard with hashtags and trending topics.<\/h2>\n

It\u2019s important not to overdo a good thing.<\/p>\n

Yes, using hashtags<\/strong> and trending topics<\/strong> can be very effective, but too much of a good thing will just make people sick of you.<\/p>\n

That\u2019s why we don\u2019t eat brownies by the ton every single day. Eventually, people lose interest.<\/p>\n

If you use them in moderation, you\u2019ll project a positive image for your brand and maintain a strong online presence.<\/p>\n

But don\u2019t jump on every trending topic<\/strong> that has nothing to do with your brand\u2014it will backfire and be misinterpreted.<\/p>\n

\"Hashtag<\/p>\n

Social networks are full of hyenas, haters, and trolls!<\/p>\n

Ever seen a documentary about how hyenas hunt? In a pack, they\u2019re relentless\u2014they won\u2019t stop until they tear you apart or steal your food.<\/p>\n

So, the best approach is to use these tools carefully and sparingly.<\/p>\n

Forgetting what your target audience wants.<\/h2>\n

This is a very common mistake among social media<\/strong> managers.<\/p>\n

While they\u2019re busy crafting the \u201cperfect\u201d content to hook their target<\/strong> market, they often overlook something far more important than perfection.<\/p>\n

You need to go beyond just creating content\u2014you need to engage. That means making an extra effort to truly understand what your audience wants.<\/p>\n

\"Sale-Mistake\"<\/p>\n

It\u2019s worth considering whether your content works for every social network<\/strong>, or if you should adapt it to each platform.<\/p>\n

You can even create specific content tailored to the social network<\/strong> or channel where it will be published.<\/p>\n

If you get this right and make it part of your workflow, your efforts will definitely pay off.<\/p>\n

Not choosing the right offer or the right platform.<\/h2>\n

Maybe you\u2019re selling apples, but it\u2019s smart to realize you won\u2019t present them the same way at an organic food fair as you would in a supermarket chain.<\/p>\n

Each has its own unwritten rules, and you need to know them\u2014your customers do, even if they\u2019re not aware of it.<\/p>\n

\"Sale-Mistake\"<\/p>\n

With that knowledge, you can play by the rules or break them to stand out. The strategy is complex, but it works.<\/p>\n

Just like in this simple example, you need to know which channel you\u2019re using, how it works, how to use it, who uses it, and what key factors to consider.<\/p>\n

Ignoring your analytics.<\/h2>\n

Another frequent mistake is thinking your job as a social media<\/strong> manager ends once you\u2019ve created and shared your content.<\/p>\n

There are now plenty of analytics tools to help you track your content\u2019s performance.<\/p>\n

\"Sale-Mistake\"<\/p>\n

It\u2019s smart to know which tools are out there and how they work. They can save you a lot of wasted effort and help you fine-tune your strategy.<\/p>\n

Did you find this helpful? Great!<\/p>\n","protected":false},"excerpt":{"rendered":"

5 mistakes no social media manager can afford to make. In recent years, the use of social media has spread like wildfire\u2014almost as if it were a contagious disease, reminiscent of the bubonic plague in the Middle Ages. Today, there are around 3 billion people using some form of digital marketing or social media. That\u2019s […]<\/p>\n","protected":false},"author":1,"featured_media":4024,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[211],"class_list":["post-18543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"\nMarketing digital y los 5 errores que debes evitar - Social Media y las claves para que tu trabajo tengo el fruto que deseas.<\/title>\n<meta name=\"description\" content=\"Una lista con los 5 errores m\u00e1s comunes que pueden arruinar tu trabajo como social media en el campo del marketing digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/en\/blog\/5-mistakes-in-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing digital y los 5 errores que debes evitar - Social Media y las claves para que tu trabajo tengo el fruto que deseas.\" \/>\n<meta property=\"og:description\" content=\"Una lista con los 5 errores m\u00e1s comunes que pueden arruinar tu trabajo como social media en el campo del marketing digital.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/codewebbarcelona.com\/en\/blog\/5-mistakes-in-digital-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Code Barcelona\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-16T11:56:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-20T21:08:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/08\/5-errores-que-ningun-social-media-se-puede-permitir-featured.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"264\" \/>\n\t<meta property=\"og:image:height\" content=\"264\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"cd26Bc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cd26Bc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/codewebbarcelona.com\/en\/blog\/5-mistakes-in-digital-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/codewebbarcelona.com\/en\/blog\/5-mistakes-in-digital-marketing\/\"},\"author\":{\"name\":\"cd26Bc\",\"@id\":\"https:\/\/codewebbarcelona.com\/en\/#\/schema\/person\/3af5f44aaf0de2919e9225aa5ca32567\"},\"headline\":\"5 mistakes no social media manager can afford to make.\",\"datePublished\":\"2017-08-16T11:56:06+00:00\",\"dateModified\":\"2026-04-20T21:08:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/codewebbarcelona.com\/en\/blog\/5-mistakes-in-digital-marketing\/\"},\"wordCount\":904,\"image\":{\"@id\":\"https:\/\/codewebbarcelona.com\/en\/blog\/5-mistakes-in-digital-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/08\/5-errores-que-ningun-social-media-se-puede-permitir-featured.gif\",\"articleSection\":[\"M\u00e0rqueting\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/codewebbarcelona.com\/en\/blog\/5-mistakes-in-digital-marketing\/\",\"url\":\"https:\/\/codewebbarcelona.com\/en\/blog\/5-mistakes-in-digital-marketing\/\",\"name\":\"Marketing digital y los 5 errores que debes evitar - 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