{"id":18471,"date":"2019-01-24T15:14:54","date_gmt":"2019-01-24T15:14:54","guid":{"rendered":"https:\/\/codewebbarcelona.com\/que-es-una-langing-page\/"},"modified":"2026-04-20T21:05:55","modified_gmt":"2026-04-20T21:05:55","slug":"what-is-a-landing-page","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/en\/blog\/what-is-a-landing-page\/","title":{"rendered":"What is a landing page?"},"content":{"rendered":"

In this article, we\u2019ll cover a fundamental concept in the online world: the Landing Page<\/strong>.<\/p>\n

We\u2019ll break down the key points you need to fully understand this essential tool.<\/p>\n

A Landing Page<\/strong> brings together graphic design<\/strong>, web design<\/strong>, web development<\/strong>, and digital marketing and communications<\/strong>.<\/p>\n

Contents overview<\/h3>\n
    \n
  1. What is it and what is it for?<\/strong><\/li>\n
  2. What types of Landing Pages are there?<\/strong><\/li>\n
  3. Why use a Landing Page?<\/strong><\/li>\n<\/ol>\n

    We\u2019ll also look at some related terms to help you gain a broader understanding of the field.<\/p>\n

    Related terms:<\/h3>\n
      \n
    1. Lead<\/strong><\/li>\n
    2. Call to action<\/strong><\/li>\n<\/ol>\n

      What is a Landing Page?<\/h2>\n

      1. What is it and what is it for?<\/h3>\n

      In digital marketing, a Landing Page<\/strong> is a standalone web page created specifically to support a marketing campaign.<\/p>\n

      It\u2019s worth noting that \u201cLanding Page\u201d is an English term often used in Spanish as well, though it\u2019s sometimes called a \u201cp\u00e1gina de aterrizaje.\u201d<\/p>\n

      A Landing Page<\/strong> is where users arrive after clicking a “call to action<\/strong>” button, a Google AdWords<\/strong> ad, or a similar link.<\/p>\n

      The power of a Landing Page<\/strong> lies in its simplicity\u2014it\u2019s the most effective way to boost conversion rates for a campaign.<\/p>\n

      \"landingpage2\"<\/p>\n

      2. What types of Landing Pages are there?<\/h3>\n

      Depending on the tools used to create them, Landing Pages can vary, but what really matters is their purpose. They generally fall into two main categories.<\/p>\n

      Landing Pages within your main website<\/strong><\/p>\n

      As the name suggests, these are pages found within your site\u2019s regular navigation\u2014for example, after clicking a CTA (Call To Action)<\/strong> at the end of a blog post, or by entering a specific category or project.<\/p>\n

      In this case, the Landing Page<\/strong> will share the overall web design<\/strong> style, but with unique features tailored to its goal.<\/p>\n

      These types of Landing Pages<\/strong> are typically accessed organically.<\/p>\n

      Landing Pages outside your main site: Microsites<\/b><\/p>\n

      These are standalone web pages created for a specific purpose\u2014usually to capture Leads<\/strong>\u2014and are separate from your main website.<\/p>\n

      These Microsites<\/strong>, as they\u2019re also known, are not easily found through organic search.<\/p>\n

      They\u2019re usually accessed via paid media or SEM campaigns.<\/p>\n

      The main goal of this type of Landing Page<\/strong> is to collect user data and convert visitors into contacts, or leads<\/strong>.<\/p>\n

      \"landingpage\"<\/p>\n

      3. Why use a Landing Page?<\/h3>\n

      The answer is simple: using a Landing Page<\/strong> increases your conversion rate and lowers the cost of acquiring leads<\/strong>.<\/p>\n

      Because they\u2019re highly targeted and tailored to a specific action or objective, Landing Pages are perfectly aligned with the user\u2019s intent when they click.<\/p>\n

      When you compare a standalone Landing Page to a general website, the difference in results is clear.<\/p>\n

      A regular website<\/strong> is broader in scope and typically has a lower conversion rate, while a Landing Page<\/strong> is laser-focused on a single goal.<\/p>\n

      Related terms<\/h3>\n

      Lead<\/strong><\/p>\n

      This term is used in Inbound Marketing<\/strong> to refer to users or contacts who share their information via a Landing Page<\/strong>.<\/p>\n

      These users voluntarily become part of your database.<\/p>\n

      They\u2019re potential clients and should be treated as valuable prospects.<\/p>\n

      \"landingpage3\"<\/p>\n

      Call to action<\/strong><\/p>\n

      A Call to Action<\/strong> or CTA<\/strong> is a button or link designed to attract potential customers and encourage them to take the next step\u2014ultimately becoming clients.<\/p>\n

      This is usually done through a contact form or Landing Page<\/strong>.<\/p>\n

      If you\u2019d like to learn more about Calls to Action, check out our in-depth article on the topic.<\/p>\n

      …blog\/call-to-action\/<\/a><\/p>\n

      Conclusions:<\/h3>\n

      We\u2019ve covered the key concepts that define a Landing Page<\/strong>\u2014an essential resource for any online marketing or advertising strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"

      In this article, we\u2019ll cover a fundamental concept in the online world: the Landing Page. We\u2019ll break down the key points you need to fully understand this essential tool. A Landing Page brings together graphic design, web design, web development, and digital marketing and communications. Contents overview What is it and what is it for? […]<\/p>\n","protected":false},"author":1,"featured_media":1449,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[208,211,134],"class_list":["post-18471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-disseny-desenvolupament-web","category-marketing","category-disseny-grafic"],"acf":[],"yoast_head":"\n\u00bfQu\u00e9 es una landing page? - Te lo contamos todo - Code Barcelona<\/title>\n<meta name=\"description\" content=\"\u00bfSabes qu\u00e9 es una landing page? 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