{"id":18416,"date":"2018-02-21T22:42:40","date_gmt":"2018-02-21T22:42:40","guid":{"rendered":"https:\/\/codewebbarcelona.com\/legibilidad-articulos-seo\/"},"modified":"2026-04-20T21:02:01","modified_gmt":"2026-04-20T21:02:01","slug":"readability-seo-articles","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/en\/blog\/readability-seo-articles\/","title":{"rendered":"How can I reach my readers?"},"content":{"rendered":"<p>If you write articles or run a blog, you\u2019ve probably asked yourself at some point: How can I reach my readers?<\/p>\n<p>To answer that, you first need to consider another question:<\/p>\n<p>Are my texts easy to read?<br \/>\nIn this article, we\u2019ll analyze the readability of the content you publish on your website.<\/p>\n<h2>How can I reach my readers? An SEO guide to analyzing the readability of your articles<\/h2>\n<p>&nbsp;<\/p>\n<p>Let\u2019s start by clearly distinguishing two key aspects when creating content for your blog or website.<\/p>\n<p>The first is the content itself\u2014its quality, originality, and relevance to your target audience.<\/p>\n<p>Original, high-quality content that genuinely interests your readers.<\/p>\n<p>The second, which we\u2019ll focus on today, is how easily your audience can absorb that content.<\/p>\n<p>To thoroughly assess your writing, let\u2019s look at some essential points.<\/p>\n<h3>Transition words<\/h3>\n<p>Transition words and phrases like \u201cbecause,\u201d \u201ctherefore,\u201d or \u201cwhile\u201d give your text the flow and rhythm it needs to keep readers engaged.<\/p>\n<p>They also provide subtle cues about what\u2019s coming next.<\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/02\/tumblr_nmm815XOdm1rur0zxo1_500-1.gif\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1325\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/02\/tumblr_nmm815XOdm1rur0zxo1_500-1.gif\" alt=\"Como puedo llegar a mis lectores\" width=\"500\" height=\"320\" \/><\/a><\/p>\n<h3>How sentences begin<\/h3>\n<p>Our articles aren\u2019t political speeches, where every sentence starts the same way.<\/p>\n<p>Avoid falling into that trap\u2014don\u2019t bore your readers with repetitive structures.<\/p>\n<p>Varying your sentence openings keeps your audience\u2019s attention focused on your article.<\/p>\n<h3>The Flesch-Kincaid readability scale<\/h3>\n<p>This is the most technical aspect, but it gives you real control over how readable your text is.<\/p>\n<p>The Flesch-Kincaid readability test measures how easy it is to understand a piece of writing.<\/p>\n<p>Here\u2019s the formula:<\/p>\n<p><img decoding=\"async\" class=\"mwe-math-fallback-image-inline\" src=\"https:\/\/wikimedia.org\/api\/rest_v1\/media\/math\/render\/svg\/9b78ef34a30928759a429656105e7d55037523ce\" alt=\"{displaystyle 206,835-1,015left({frac {mbox{N\u00ba total de palabras}}{mbox{N\u00ba total de oraciones}}}right)-84,6left({frac {mbox{N\u00ba total de s\u00edlabas}}{mbox{N\u00ba total de palabras}}}right)}\" aria-hidden=\"true\" \/><\/p>\n<p>Apply this formula to your text, then compare the result using the table below:<\/p>\n<table class=\"wikitable\" border=\"1\">\n<tbody>\n<tr>\n<th>Score<\/th>\n<th>Description<\/th>\n<\/tr>\n<tr>\n<td>90-100<\/td>\n<td>Very easy to read. An average 11-year-old can understand the text effortlessly.<\/td>\n<\/tr>\n<tr>\n<td>80-90<\/td>\n<td>Easy to read. Conversational language.<\/td>\n<\/tr>\n<tr>\n<td>70-80<\/td>\n<td>Fairly easy to read.<\/td>\n<\/tr>\n<tr>\n<td>60-70<\/td>\n<td>Plain language. An average 13- to 15-year-old can understand the text easily.<\/td>\n<\/tr>\n<tr>\n<td>50-60<\/td>\n<td>Somewhat difficult to read.<\/td>\n<\/tr>\n<tr>\n<td>30-50<\/td>\n<td>Difficult to read.<\/td>\n<\/tr>\n<tr>\n<td>0-30<\/td>\n<td>Very difficult to read. Best understood by university graduates.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>At first glance, you might wonder:<\/p>\n<p>If we\u2019re writers, why should we care about numbers? The answer is simple.<\/p>\n<p>It\u2019s all about the math, friends.<\/p>\n<p>But if you\u2019re already doing well with the other points, you\u2019ll likely see positive results here too.<\/p>\n<p>Besides the Flesch scale, you can also use other tests such as:<\/p>\n<ul>\n<li>SMOG<\/li>\n<li>Gunning fog<\/li>\n<li>Coleman-Liau<\/li>\n<li>Automated Readability Index (ARI)<\/li>\n<\/ul>\n<p>Each has its own specific features.<\/p>\n<h3>Paragraph length<\/h3>\n<p>It\u2019s proven that overly long paragraphs cause readers to lose interest and abandon the text.<\/p>\n<p>Even if we don\u2019t do it consciously, we tend to scan a text before reading it in depth.<\/p>\n<p>Seeing a wall of text with long paragraphs signals a heavy, difficult read.<\/p>\n<p>Keeping paragraphs short and to the point makes your writing more approachable and concise.<\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/02\/leer-libros-1.gif\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1326\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/02\/leer-libros-1.gif\" alt=\"Como puedo llegar a mis lectores\" width=\"500\" height=\"244\" \/><\/a><\/p>\n<h3>Sentence length<\/h3>\n<p>Just like with paragraphs, sentences should be as long as necessary\u2014no more, no less.<\/p>\n<p>There\u2019s no need for endless sentences to explain something; that\u2019s what punctuation is for.<\/p>\n<h3>Passive voice<\/h3>\n<p>Passive constructions are common among beginners, but they don\u2019t serve us well.<\/p>\n<p>They make your text feel distant and your message less clear.<\/p>\n<p>Often, it\u2019s as simple as choosing a more direct alternative.<\/p>\n<h3>Conclusion<\/h3>\n<p>You might worry that applying all these tips will oversimplify your content or water it down.<\/p>\n<p>Nothing could be further from the truth. By doing so, you make the reading experience smoother and increase your chances of truly connecting with your audience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you write articles or run a blog, you\u2019ve probably asked yourself at some point: How can I reach my readers? To answer that, you first need to consider another question: Are my texts easy to read? In this article, we\u2019ll analyze the readability of the content you publish on your website. How can I [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3425,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[211],"class_list":["post-18416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfComo puedo llegar a mis lectores? - gu\u00eda seo<\/title>\n<meta name=\"description\" content=\"\u00bfComo puedo llegar a mis lectores?-Gu\u00eda seo donde vamos a analizar la importancia de crear texto que sean f\u00e1cilmente legibles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/en\/blog\/readability-seo-articles\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfComo puedo llegar a mis lectores? - gu\u00eda seo\" \/>\n<meta property=\"og:description\" content=\"\u00bfComo puedo llegar a mis lectores?-Gu\u00eda seo donde vamos a analizar la importancia de crear texto que sean f\u00e1cilmente legibles.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/codewebbarcelona.com\/en\/blog\/readability-seo-articles\/\" \/>\n<meta property=\"og:site_name\" content=\"Code Barcelona\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-21T22:42:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-20T21:02:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/02\/como-puedo-llegar-a-mis-lectores-featured.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cd26Bc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cd26Bc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/codewebbarcelona.com\/en\/blog\/readability-seo-articles\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/codewebbarcelona.com\/en\/blog\/readability-seo-articles\/\"},\"author\":{\"name\":\"cd26Bc\",\"@id\":\"https:\/\/codewebbarcelona.com\/en\/#\/schema\/person\/3af5f44aaf0de2919e9225aa5ca32567\"},\"headline\":\"How can I reach my readers?\",\"datePublished\":\"2018-02-21T22:42:40+00:00\",\"dateModified\":\"2026-04-20T21:02:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/codewebbarcelona.com\/en\/blog\/readability-seo-articles\/\"},\"wordCount\":584,\"image\":{\"@id\":\"https:\/\/codewebbarcelona.com\/en\/blog\/readability-seo-articles\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/02\/como-puedo-llegar-a-mis-lectores-featured.jpg\",\"articleSection\":[\"M\u00e0rqueting\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/codewebbarcelona.com\/en\/blog\/readability-seo-articles\/\",\"url\":\"https:\/\/codewebbarcelona.com\/en\/blog\/readability-seo-articles\/\",\"name\":\"\u00bfComo puedo llegar a mis lectores? - gu\u00eda seo\",\"isPartOf\":{\"@id\":\"https:\/\/codewebbarcelona.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/codewebbarcelona.com\/en\/blog\/readability-seo-articles\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/codewebbarcelona.com\/en\/blog\/readability-seo-articles\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/02\/como-puedo-llegar-a-mis-lectores-featured.jpg\",\"datePublished\":\"2018-02-21T22:42:40+00:00\",\"dateModified\":\"2026-04-20T21:02:01+00:00\",\"author\":{\"@id\":\"https:\/\/codewebbarcelona.com\/en\/#\/schema\/person\/3af5f44aaf0de2919e9225aa5ca32567\"},\"description\":\"\u00bfComo puedo llegar a mis lectores?-Gu\u00eda seo donde vamos a analizar la importancia de crear texto que sean f\u00e1cilmente legibles.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/codewebbarcelona.com\/en\/blog\/readability-seo-articles\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/codewebbarcelona.com\/en\/blog\/readability-seo-articles\/#primaryimage\",\"url\":\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/02\/como-puedo-llegar-a-mis-lectores-featured.jpg\",\"contentUrl\":\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/02\/como-puedo-llegar-a-mis-lectores-featured.jpg\",\"width\":2000,\"height\":700},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/codewebbarcelona.com\/en\/#website\",\"url\":\"https:\/\/codewebbarcelona.com\/en\/\",\"name\":\"Code Barcelona\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/codewebbarcelona.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/codewebbarcelona.com\/en\/#\/schema\/person\/3af5f44aaf0de2919e9225aa5ca32567\",\"name\":\"cd26Bc\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/b904e836584635855eaa0ee2922bae4fe2aa94ffb558048dcc5dac5f98f0fadc?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b904e836584635855eaa0ee2922bae4fe2aa94ffb558048dcc5dac5f98f0fadc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b904e836584635855eaa0ee2922bae4fe2aa94ffb558048dcc5dac5f98f0fadc?s=96&d=mm&r=g\",\"caption\":\"cd26Bc\"},\"sameAs\":[\"https:\/\/codewebbarcelona.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfComo puedo llegar a mis lectores? - gu\u00eda seo","description":"\u00bfComo puedo llegar a mis lectores?-Gu\u00eda seo donde vamos a analizar la importancia de crear texto que sean f\u00e1cilmente legibles.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/codewebbarcelona.com\/en\/blog\/readability-seo-articles\/","og_locale":"en_US","og_type":"article","og_title":"\u00bfComo puedo llegar a mis lectores? - gu\u00eda seo","og_description":"\u00bfComo puedo llegar a mis lectores?-Gu\u00eda seo donde vamos a analizar la importancia de crear texto que sean f\u00e1cilmente legibles.","og_url":"https:\/\/codewebbarcelona.com\/en\/blog\/readability-seo-articles\/","og_site_name":"Code Barcelona","article_published_time":"2018-02-21T22:42:40+00:00","article_modified_time":"2026-04-20T21:02:01+00:00","og_image":[{"width":2000,"height":700,"url":"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/02\/como-puedo-llegar-a-mis-lectores-featured.jpg","type":"image\/jpeg"}],"author":"cd26Bc","twitter_card":"summary_large_image","twitter_misc":{"Written by":"cd26Bc","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/codewebbarcelona.com\/en\/blog\/readability-seo-articles\/#article","isPartOf":{"@id":"https:\/\/codewebbarcelona.com\/en\/blog\/readability-seo-articles\/"},"author":{"name":"cd26Bc","@id":"https:\/\/codewebbarcelona.com\/en\/#\/schema\/person\/3af5f44aaf0de2919e9225aa5ca32567"},"headline":"How can I reach my readers?","datePublished":"2018-02-21T22:42:40+00:00","dateModified":"2026-04-20T21:02:01+00:00","mainEntityOfPage":{"@id":"https:\/\/codewebbarcelona.com\/en\/blog\/readability-seo-articles\/"},"wordCount":584,"image":{"@id":"https:\/\/codewebbarcelona.com\/en\/blog\/readability-seo-articles\/#primaryimage"},"thumbnailUrl":"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/02\/como-puedo-llegar-a-mis-lectores-featured.jpg","articleSection":["M\u00e0rqueting"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/codewebbarcelona.com\/en\/blog\/readability-seo-articles\/","url":"https:\/\/codewebbarcelona.com\/en\/blog\/readability-seo-articles\/","name":"\u00bfComo puedo llegar a mis lectores? - gu\u00eda seo","isPartOf":{"@id":"https:\/\/codewebbarcelona.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/codewebbarcelona.com\/en\/blog\/readability-seo-articles\/#primaryimage"},"image":{"@id":"https:\/\/codewebbarcelona.com\/en\/blog\/readability-seo-articles\/#primaryimage"},"thumbnailUrl":"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/02\/como-puedo-llegar-a-mis-lectores-featured.jpg","datePublished":"2018-02-21T22:42:40+00:00","dateModified":"2026-04-20T21:02:01+00:00","author":{"@id":"https:\/\/codewebbarcelona.com\/en\/#\/schema\/person\/3af5f44aaf0de2919e9225aa5ca32567"},"description":"\u00bfComo puedo llegar a mis lectores?-Gu\u00eda seo donde vamos a analizar la importancia de crear texto que sean f\u00e1cilmente legibles.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/codewebbarcelona.com\/en\/blog\/readability-seo-articles\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/codewebbarcelona.com\/en\/blog\/readability-seo-articles\/#primaryimage","url":"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/02\/como-puedo-llegar-a-mis-lectores-featured.jpg","contentUrl":"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/02\/como-puedo-llegar-a-mis-lectores-featured.jpg","width":2000,"height":700},{"@type":"WebSite","@id":"https:\/\/codewebbarcelona.com\/en\/#website","url":"https:\/\/codewebbarcelona.com\/en\/","name":"Code Barcelona","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/codewebbarcelona.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/codewebbarcelona.com\/en\/#\/schema\/person\/3af5f44aaf0de2919e9225aa5ca32567","name":"cd26Bc","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b904e836584635855eaa0ee2922bae4fe2aa94ffb558048dcc5dac5f98f0fadc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b904e836584635855eaa0ee2922bae4fe2aa94ffb558048dcc5dac5f98f0fadc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b904e836584635855eaa0ee2922bae4fe2aa94ffb558048dcc5dac5f98f0fadc?s=96&d=mm&r=g","caption":"cd26Bc"},"sameAs":["https:\/\/codewebbarcelona.com"]}]}},"_links":{"self":[{"href":"https:\/\/codewebbarcelona.com\/en\/wp-json\/wp\/v2\/posts\/18416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/codewebbarcelona.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/codewebbarcelona.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/codewebbarcelona.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/codewebbarcelona.com\/en\/wp-json\/wp\/v2\/comments?post=18416"}],"version-history":[{"count":2,"href":"https:\/\/codewebbarcelona.com\/en\/wp-json\/wp\/v2\/posts\/18416\/revisions"}],"predecessor-version":[{"id":18423,"href":"https:\/\/codewebbarcelona.com\/en\/wp-json\/wp\/v2\/posts\/18416\/revisions\/18423"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/codewebbarcelona.com\/en\/wp-json\/wp\/v2\/media\/3425"}],"wp:attachment":[{"href":"https:\/\/codewebbarcelona.com\/en\/wp-json\/wp\/v2\/media?parent=18416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/codewebbarcelona.com\/en\/wp-json\/wp\/v2\/categories?post=18416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}