\n| Advanced ecommerce<\/td>\n | From 15,000 \u20ac<\/td>\n | Integrations, multilingual setup, automation or ERP.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\nWhat changes the budget<\/h2>\nThe price rises with product volume, variations, filters, integrations, payment methods, shipping rules, content, photography, SEO, performance and ongoing maintenance.<\/p>\n What should be included<\/h2>\nA professional quote should include architecture, design, development, catalogue setup, payments, shipping, basic SEO, analytics, training and launch support.<\/p>\n At Code Barcelona we see ecommerce as a business asset: it must sell, be manageable and be ready to grow.<\/p>\n<\/div>\n \n Online store prices by scope<\/h2>\nThe first mistake when comparing ecommerce prices is looking only at the platform. WooCommerce, Shopify or a custom build matter, but they do not explain the full budget. The real cost depends on the commercial scope: how many products there are, how they are sold, which variations they have, what design level is needed, which systems must be connected and how autonomous the team needs to be after launch.<\/p>\n A store with twenty simple products is not the same as one with hundreds of references, sizes, colours, filters, promotions, coupons, languages and ERP integration. Selling your own product is also different from dropshipping, subscriptions, digital goods or configurable products. That is why price must always be read together with the business goal.<\/p>\n \n\n\n| Scope<\/th>\n | Typical price<\/th>\n | What it usually includes<\/th>\n<\/tr>\n<\/thead>\n | \n\n| Initial store<\/td>\n | 2,500\u20135,000 \u20ac<\/td>\n | Simple design, small catalogue, payment and basic shipping.<\/td>\n<\/tr>\n | \n| Professional store<\/td>\n | 5,000\u201312,000 \u20ac<\/td>\n | Custom design, SEO structure, categories, analytics and training.<\/td>\n<\/tr>\n | \n| Ecommerce with integrations<\/td>\n | 12,000\u201325,000 \u20ac<\/td>\n | ERP, CRM, automation, multilingual setup, logistics or complex catalogue.<\/td>\n<\/tr>\n | \n| Custom ecommerce project<\/td>\n | From 25,000 \u20ac<\/td>\n | Advanced UX, custom functionality, technical architecture and scalability.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\nWhat an online store needs to be profitable<\/h2>\nAn online store is not profitable just because it exists. It needs to help users find the product, understand the value, trust the brand and buy without friction. That means category architecture, clear product pages, useful filters, good photography, sufficient copy, fast loading, simple checkout and internal management that does not become a mess.<\/p>\n Acquisition also matters. If the store launches without SEO, campaigns, email, content or a commercial strategy, design alone will not perform miracles. A realistic budget should keep room for launch, measurement and post-launch improvements.<\/p>\n WooCommerce, Shopify or custom development<\/h2>\nWooCommerce makes sense when the brand already works with WordPress, needs flexibility, SEO, content and control. Shopify is interesting when speed, simplified management and a sales-focused ecosystem are priorities. Custom development only makes sense when there are requirements that standard platforms cannot solve properly.<\/p>\n The point is not to defend a tool by habit, but to choose the one that fits the product, team, growth and budget. A bad platform decision can make the project more expensive for years.<\/p>\n \n\n\n| Platform<\/th>\n | Advantage<\/th>\n | Risk<\/th>\n<\/tr>\n<\/thead>\n | \n\n| WooCommerce<\/td>\n | Flexibility, SEO and control inside WordPress.<\/td>\n | Requires maintenance and good technical setup.<\/td>\n<\/tr>\n | \n| Shopify<\/td>\n | Simple management and ecommerce ecosystem.<\/td>\n | Monthly costs, apps and less control in some areas.<\/td>\n<\/tr>\n | \n| Custom<\/td>\n | Total control and specific functionality.<\/td>\n | Higher initial cost and technical dependency.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\nItems that are often forgotten<\/h2>\nMany quotes look cheap because they leave important parts out. They appear later as extras: product upload, tax setup, transactional emails, filters, coupons, analytics, pixels, purchase tests, redirects, translations, training or maintenance. A professional proposal should explain what is included and what is not.<\/p>\n It is also important to define who writes the copy, prepares photography, structures categories and validates shipping, returns and legal conditions. An online store is a sales system, not just a website with a cart.<\/p>\n SEO for ecommerce<\/h2>\nEcommerce SEO has to be planned from the architecture. Categories, subcategories, filters, product pages, canonicals, breadcrumbs, structured data and internal linking can make a huge difference. If this is left until the end, parts of the store often need to be rebuilt.<\/p>\n A small store can start with a solid SEO base. A store with many categories needs a clearer strategy: which URLs should rank, which filters should be indexed, which content supports categories and how products connect with guides or informational posts.<\/p>\n Product pages that sell<\/h2>\nA product page should answer questions before they appear: what it is, who it is for, what benefits it offers, which sizes or variations exist, how it ships, how returns work, what materials are used, what makes it different and why to buy here. Empty product pages or copied supplier descriptions do not help SEO or conversion.<\/p>\n The project becomes more expensive if product pages need to be written, optimised, photographed or organised technically. But this work can be decisive for selling better.<\/p>\n Checkout, payments and trust<\/h2>\nCheckout is where many ecommerce projects lose sales. Long forms, surprise costs, missing payment methods, mobile errors or unclear information can stop a purchase. The budget should include real purchase testing and careful configuration.<\/p>\n Trust elements, clear conditions, visible return policies, transactional emails and familiar payment methods can improve conversion without huge visual changes.<\/p>\n Common integrations<\/h2>\nIntegrations are one of the budget items that change the most. Connecting the store with ERP, CRM, invoicing, email marketing, logistics, marketplaces or stock systems can be very useful, but flows, responsibilities and limits must be defined clearly.<\/p>\n Before accepting an integration, it is worth checking whether there is a reliable plugin, documented API, limitations, monthly costs and technical support. Not all integrations are simple.<\/p>\n Maintenance and continuous improvement<\/h2>\nAn online store needs maintenance. Updates, security, backups, plugin review, performance, incidents, catalogue changes and small improvements are part of normal operation. In WooCommerce this is especially important.<\/p>\n It is also smart to reserve budget for optimisation after launch: reviewing data, finding drop-off points, improving categories, adjusting copy and testing checkout changes.<\/p>\n How to compare ecommerce quotes<\/h2>\nDo not compare only the final number. Check whether the proposal includes strategy, UX, design, development, SEO, catalogue, payments, shipping, legal basics, analytics, training, support and maintenance. Two 5,000 \u20ac quotes can represent completely different scopes.<\/p>\n The best store is not necessarily the most expensive one, but the one that fits the business stage and does not block future growth.<\/p>\n Conclusion<\/h2>\nInvesting in an online store means investing in a sales channel. When the project is well planned, platform, design, content, SEO and internal management work together. When the only goal is the lowest price, it is easy to end up with a store that is published but hard to sell, maintain or scale.<\/p>\n<\/div>\n \n Launch budget and growth budget<\/h2>\nBuilding the store is one thing; growing it is another. The initial budget covers design, development, configuration and launch. But after that, acquisition, optimisation and operations need attention. Separating these two phases helps make better decisions.<\/p>\n In many projects it is smarter to launch a solid first version, with correct architecture and room to evolve, than to build everything before validating sales. But that first version should not be improvised. Catalogue, checkout, basic SEO, tracking and internal management need to be properly solved.<\/p>\n Product upload and catalogue quality<\/h2>\nProduct upload may look mechanical, but it has a big impact. Titles, categories, attributes, variations, images, descriptions and technical data must be organised. If the catalogue enters the system badly, everything becomes slower: filters, SEO, navigation, stock and analytics.<\/p>\n When there are many products, it is better to prepare an import template and review a sample before uploading everything. It is also important to define mandatory fields, naming rules and how future updates will be managed.<\/p>\n Shipping, taxes and legal setup<\/h2>\nShipping can make an online store much more complex. Selling only in one country is different from selling across Europe, offering local pickup, free shipping, weight-based rates, special zones or bulky products. Every rule should be clear before launch.<\/p>\n Taxes, invoicing, sales conditions, returns policy, privacy and cookies also need review. The design can be excellent, but if operations or legal basics are weak, the store will create problems.<\/p>\n Analytics and post-launch decisions<\/h2>\nWithout data, an online store is managed blindly. Analytics, conversions, events, pixels and sales tracking should be configured. Not only to see visits, but to understand where purchases are lost, which categories work and which channel brings better customers.<\/p>\n After launch, data should guide improvements: changing a category, rewriting product pages, reducing steps, highlighting guarantees, adjusting filters or improving loading time.<\/p>\n When the cheapest option is not a good idea<\/h2>\nChoosing the lowest price can make sense when the goal is validating an idea with limited risk. It is not advisable when the store must represent a serious brand, manage an important catalogue or become the main sales channel.<\/p>\n A cheap store can become expensive if it limits SEO, cannot scale, depends on poorly configured plugins, loads slowly, fails on mobile or forces a rebuild once sales begin.<\/p>\n Final checklist before accepting a quote<\/h2>\n | | |