{"version":"1.0","provider_name":"Code Barcelona","provider_url":"https:\/\/codewebbarcelona.com\/de\/","author_name":"cd26Bc","author_url":"https:\/\/codewebbarcelona.com\/de\/author\/cd26bc\/","title":"Kommunikationskampagne der Woche: Thanks for Coke-Creating by VML - Code Barcelona","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"9yO1gpTDna\"><a href=\"https:\/\/codewebbarcelona.com\/de\/kommunikationskampagne-der-woche-thanks-for-coke-creating-vml\/\">Kommunikationskampagne der Woche: Thanks for Coke-Creating by VML<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/codewebbarcelona.com\/de\/kommunikationskampagne-der-woche-thanks-for-coke-creating-vml\/embed\/#?secret=9yO1gpTDna\" width=\"600\" height=\"338\" title=\"&#8220;Kommunikationskampagne der Woche: Thanks for Coke-Creating by VML&#8221; &#8212; Code Barcelona\" data-secret=\"9yO1gpTDna\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/codewebbarcelona.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/campana-de-comunicacion-de-la-semana-thanks-for-coke-creating-by-vml-1222.gif","thumbnail_width":640,"thumbnail_height":360,"description":"Wie Coca-Cola aus Stra\u00dfenkunst und handgemalter Beschilderung eine globale Kampagne \u00fcber visuelles Ged\u00e4chtnis, kulturelles Branding und kollektive Kreativit\u00e4t machte Es gibt Kommunikationskampagnen, die versuchen, jedes visuelle Detail einer Marke zu kontrollieren. Und dann gibt es Projekte wie Thanks for Coke-Creating, bei denen eine der bekanntesten Marken der Welt genau das Gegenteil tut: Sie \u00f6ffnet sich [&hellip;]"}