{"id":42624,"date":"2026-05-11T08:00:45","date_gmt":"2026-05-11T08:00:45","guid":{"rendered":"https:\/\/codewebbarcelona.com\/diseno-grafico-destacado-de-la-semana-ltn-lab-create-camp-2\/"},"modified":"2026-05-11T08:01:58","modified_gmt":"2026-05-11T08:01:58","slug":"diseno-grafico-destacado-de-la-semana-ltn-lab-create-camp-2","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/ca\/diseno-grafico-destacado-de-la-semana-ltn-lab-create-camp-2\/","title":{"rendered":"Disseny gr\u00e0fic destacat de la setmana: LTN Lab Create Camp"},"content":{"rendered":"<h2>Una identitat visual experimental on la tipografia, el moviment i l\u2019abstracci\u00f3 creen un nou llenguatge gr\u00e0fic<\/h2>\n<p>En l\u2019escenari actual del disseny gr\u00e0fic, cada cop \u00e9s m\u00e9s complex aconseguir identitats visuals realment \u00faniques. Moltes marques comparteixen codis similars, estructures previsibles i sistemes gr\u00e0fics excessivament racionals. Per aix\u00f2 projectes com <strong>LTN Lab Create Camp<\/strong> destaquen de seguida: una identitat visual experimental, emocional i profundament gr\u00e0fica que converteix conceptes abstractes \u2014com la llum, el moviment i el color\u2014 en un llenguatge visual propi.<\/p>\n<p>Desenvolupat per <strong>Hangzhou Tmall Chezhan Technology Co., Ltd.<\/strong> per a <strong>LTN Lab<\/strong>, el projecte ha estat guardonat amb el <strong>Silver en la categoria Advertising \/ Promotion \/ Other Advertising Graphics<\/strong>, consolidant-se com un dels sistemes visuals m\u00e9s rellevants de l\u2019any dins del disseny experimental i la identitat contempor\u00e0nia.<\/p>\n<p>Des de la nostra experi\u00e8ncia com a <strong>ag\u00e8ncia de disseny gr\u00e0fic a Barcelona<\/strong>, especialitzada en branding, identitat visual, direcci\u00f3 d\u2019art i disseny web, aquest projecte exemplifica a la perfecci\u00f3 cap a on evoluciona el branding actual: sistemes gr\u00e0fics flexibles, emocionals i capa\u00e7os de generar experi\u00e8ncies m\u00e9s enll\u00e0 del logotip tradicional.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-42596\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/diseno-grafico-destacado-de-la-semana-ltn-lab-create-camp-9.jpg\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/diseno-grafico-destacado-de-la-semana-ltn-lab-create-camp-9.jpg 1920w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/diseno-grafico-destacado-de-la-semana-ltn-lab-create-camp-9-1600x900.jpg 1600w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/diseno-grafico-destacado-de-la-semana-ltn-lab-create-camp-9-1000x563.jpg 1000w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/diseno-grafico-destacado-de-la-semana-ltn-lab-create-camp-9-750x422.jpg 750w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/diseno-grafico-destacado-de-la-semana-ltn-lab-create-camp-9-400x225.jpg 400w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<h3>Una identitat constru\u00efda a partir de conceptes abstractes<\/h3>\n<p>El punt de partida del projecte \u00e9s especialment interessant perqu\u00e8 no neix d\u2019una forma reconeixible ni d\u2019una estructura tipogr\u00e0fica cl\u00e0ssica. La identitat del cinqu\u00e8 <strong>LTN Creation Camp<\/strong> es fonamenta en tres elements essencials vinculats a l\u2019univers visual i conceptual de la marca:<\/p>\n<ul>\n<li>les gotes,<\/li>\n<li>la llum,<\/li>\n<li>la barreja de color.<\/li>\n<\/ul>\n<p>A partir d\u2019aquests elements, el sistema visual genera lletres i composicions gr\u00e0fiques utilitzant simples el\u00b7lipses i tra\u00e7os corbs. El resultat \u00e9s un llenguatge visual h\u00edbrid, a mig cam\u00ed entre la tipografia, la il\u00b7lustraci\u00f3 gestual i l\u2019art abstracte.<\/p>\n<p>El m\u00e9s interessant \u00e9s que el sistema mai no perd coher\u00e8ncia. Tot i que les composicions semblen lliures i espont\u00e0nies, hi ha una construcci\u00f3 geom\u00e8trica molt precisa darrere de cada car\u00e0cter.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-42599\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/diseno-grafico-destacado-de-la-semana-ltn-lab-create-camp-8.jpg\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/diseno-grafico-destacado-de-la-semana-ltn-lab-create-camp-8.jpg 1920w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/diseno-grafico-destacado-de-la-semana-ltn-lab-create-camp-8-1600x900.jpg 1600w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/diseno-grafico-destacado-de-la-semana-ltn-lab-create-camp-8-1000x563.jpg 1000w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/diseno-grafico-destacado-de-la-semana-ltn-lab-create-camp-8-750x422.jpg 750w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/diseno-grafico-destacado-de-la-semana-ltn-lab-create-camp-8-400x225.jpg 400w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<h3>Entre l\u2019eleg\u00e0ncia i l\u2019energia<\/h3>\n<p>Un dels grans encerts del projecte \u00e9s la seva capacitat per equilibrar dos conceptes aparentment oposats: <strong>eleg\u00e0ncia i for\u00e7a visual<\/strong>.<\/p>\n<p>La identitat combina:<\/p>\n<ul>\n<li>l\u2019expressivitat del graffiti,<\/li>\n<li>la flu\u00efdesa de l\u2019escriptura cursiva,<\/li>\n<li>la precisi\u00f3 geom\u00e8trica,<\/li>\n<li>la lleugeresa visual de les l\u00ednies cont\u00ednues.<\/li>\n<\/ul>\n<p>El resultat transmet moviment constant, creativitat i exploraci\u00f3. Les formes semblen tra\u00e7ades d\u2019un sol gest, gaireb\u00e9 com si fossin coreografies visuals suspeses a l\u2019espai.<\/p>\n<p>Aquesta aproximaci\u00f3 connecta amb una tend\u00e8ncia cada cop m\u00e9s present en el disseny gr\u00e0fic actual: identitats menys r\u00edgides i m\u00e9s emocionals, on l\u2019experi\u00e8ncia visual t\u00e9 tant pes com la funcionalitat.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-42602\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/diseno-grafico-destacado-de-la-semana-ltn-lab-create-camp-1.jpg\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/diseno-grafico-destacado-de-la-semana-ltn-lab-create-camp-1.jpg 1920w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/diseno-grafico-destacado-de-la-semana-ltn-lab-create-camp-1-1600x900.jpg 1600w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/diseno-grafico-destacado-de-la-semana-ltn-lab-create-camp-1-1000x563.jpg 1000w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/diseno-grafico-destacado-de-la-semana-ltn-lab-create-camp-1-750x422.jpg 750w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/diseno-grafico-destacado-de-la-semana-ltn-lab-create-camp-1-400x225.jpg 400w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<h3>Tipografia com a sistema gr\u00e0fic expandit<\/h3>\n<p>Tot i que el projecte gira al voltant de lletres i car\u00e0cters, seria reduccionista definir-lo nom\u00e9s com un treball tipogr\u00e0fic. En realitat, el sistema funciona com un <strong>ecosistema visual expandit<\/strong>.<\/p>\n<p>Les lletres deixen de ser simples eines de lectura per convertir-se en:<\/p>\n<ul>\n<li>textures,<\/li>\n<li>patrons espacials,<\/li>\n<li>recursos arquitect\u00f2nics,<\/li>\n<li>elements de motion graphics,<\/li>\n<li>gr\u00e0fics aplicats sobre objectes i espais.<\/li>\n<\/ul>\n<p>Aquesta expansi\u00f3 del llenguatge tipogr\u00e0fic es fa especialment visible en aplicacions com:<\/p>\n<ul>\n<li>samarretes,<\/li>\n<li>tote bags,<\/li>\n<li>acreditacions,<\/li>\n<li>cartells,<\/li>\n<li>senyal\u00e8tica,<\/li>\n<li>intervencions espacials,<\/li>\n<li>vehicles,<\/li>\n<li>espais expositius.<\/li>\n<\/ul>\n<p>La identitat no es limita a \u201cdecorar\u201d superf\u00edcies: construeix atmosferes completes.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-42605\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/diseno-grafico-destacado-de-la-semana-ltn-lab-create-camp-5.jpg\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/diseno-grafico-destacado-de-la-semana-ltn-lab-create-camp-5.jpg 1920w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/diseno-grafico-destacado-de-la-semana-ltn-lab-create-camp-5-1600x900.jpg 1600w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/diseno-grafico-destacado-de-la-semana-ltn-lab-create-camp-5-1000x563.jpg 1000w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/diseno-grafico-destacado-de-la-semana-ltn-lab-create-camp-5-750x422.jpg 750w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/diseno-grafico-destacado-de-la-semana-ltn-lab-create-camp-5-400x225.jpg 400w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<h3>La import\u00e0ncia del moviment en la identitat visual<\/h3>\n<p>Un dels aspectes m\u00e9s potents del projecte \u00e9s la sensaci\u00f3 constant de moviment. Les l\u00ednies es creuen, s\u2019expandeixen i s\u2019entrellacen generant composicions que recorden traject\u00f2ries lum\u00edniques o gestos dibuixats a l\u2019aire.<\/p>\n<p>Aquesta idea connecta directament amb el concepte original del projecte:<\/p>\n<ul>\n<li>l\u2019acumulaci\u00f3 de gotes,<\/li>\n<li>la intersecci\u00f3 de la llum,<\/li>\n<li>la barreja crom\u00e0tica.<\/li>\n<\/ul>\n<p>Tot el sistema transmet flu\u00efdesa. Fins i tot quan la identitat s\u2019aplica sobre suports est\u00e0tics, les composicions semblen tenir vida pr\u00f2pia.<\/p>\n<p>Des del punt de vista del branding, aix\u00f2 \u00e9s especialment rellevant perqu\u00e8 transforma la identitat en una experi\u00e8ncia din\u00e0mica, un aspecte clau en contextos actuals on les marques conviuen constantment entre l\u2019espai f\u00edsic i el digital.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-42608\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/diseno-grafico-destacado-de-la-semana-ltn-lab-create-camp-6.jpg\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/diseno-grafico-destacado-de-la-semana-ltn-lab-create-camp-6.jpg 1920w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/diseno-grafico-destacado-de-la-semana-ltn-lab-create-camp-6-1600x900.jpg 1600w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/diseno-grafico-destacado-de-la-semana-ltn-lab-create-camp-6-1000x563.jpg 1000w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/diseno-grafico-destacado-de-la-semana-ltn-lab-create-camp-6-750x422.jpg 750w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/diseno-grafico-destacado-de-la-semana-ltn-lab-create-camp-6-400x225.jpg 400w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<h3>Minimalisme estructural, m\u00e0xima expressivitat<\/h3>\n<p>Visualment, el projecte utilitza molt pocs elements:<\/p>\n<ul>\n<li>l\u00ednies negres,<\/li>\n<li>fons neutres,<\/li>\n<li>geometries simples,<\/li>\n<li>\u00fas controlat de l\u2019espai.<\/li>\n<\/ul>\n<p>Tot i aix\u00ed, el resultat \u00e9s extremadament expressiu. Aix\u00f2 demostra una idea clau en el disseny gr\u00e0fic contemporani: la complexitat visual no dep\u00e8n necess\u00e0riament d\u2019afegir m\u00e9s elements, sin\u00f3 de construir sistemes intel\u00b7ligents capa\u00e7os de generar m\u00faltiples lectures.<\/p>\n<p>La identitat de LTN Lab aconsegueix precisament aix\u00f2. Amb recursos m\u00ednims genera un univers visual reconeixible, sofisticat i adaptable.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-42611\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/diseno-grafico-destacado-de-la-semana-ltn-lab-create-camp-4.jpg\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/diseno-grafico-destacado-de-la-semana-ltn-lab-create-camp-4.jpg 1920w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/diseno-grafico-destacado-de-la-semana-ltn-lab-create-camp-4-1600x900.jpg 1600w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/diseno-grafico-destacado-de-la-semana-ltn-lab-create-camp-4-1000x563.jpg 1000w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/diseno-grafico-destacado-de-la-semana-ltn-lab-create-camp-4-750x422.jpg 750w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/diseno-grafico-destacado-de-la-semana-ltn-lab-create-camp-4-400x225.jpg 400w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<h3>Disseny gr\u00e0fic aplicat al lifestyle contemporani<\/h3>\n<p>Un altre aspecte interessant del projecte \u00e9s com connecta el branding amb la cultura lifestyle i el disseny experiencial. La identitat no es limita a comunicar informaci\u00f3 corporativa: construeix un imaginari visual vinculat a la creativitat, l\u2019exploraci\u00f3 i la cultura contempor\u00e0nia.<\/p>\n<p>Aix\u00f2 es fa especialment evident en les aplicacions sobre merchandising i entorns f\u00edsics, on la identitat funciona gaireb\u00e9 com una pe\u00e7a de moda o una instal\u00b7laci\u00f3 art\u00edstica.<\/p>\n<p>La frontera entre branding, art gr\u00e0fic i disseny de producte es difumina, una tend\u00e8ncia cada cop m\u00e9s habitual en marques orientades a comunitats creatives i experi\u00e8ncies culturals.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-42620\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/diseno-grafico-destacado-de-la-semana-ltn-lab-create-camp-2.jpg\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/diseno-grafico-destacado-de-la-semana-ltn-lab-create-camp-2.jpg 1920w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/diseno-grafico-destacado-de-la-semana-ltn-lab-create-camp-2-1600x900.jpg 1600w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/diseno-grafico-destacado-de-la-semana-ltn-lab-create-camp-2-1000x563.jpg 1000w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/diseno-grafico-destacado-de-la-semana-ltn-lab-create-camp-2-750x422.jpg 750w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/diseno-grafico-destacado-de-la-semana-ltn-lab-create-camp-2-400x225.jpg 400w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<h3>Una identitat pensada per a l\u2019experimentaci\u00f3 constant<\/h3>\n<p>El concepte del <strong>LTN Creation Camp<\/strong> gira entorn de l\u2019exploraci\u00f3 i l\u2019experimentaci\u00f3 cont\u00ednua. I precisament aqu\u00ed rau la for\u00e7a del sistema visual: no sembla mai tancat ni definitiu.<\/p>\n<p>Les composicions poden:<\/p>\n<ul>\n<li>expandir-se,<\/li>\n<li>superposar-se,<\/li>\n<li>fragmentar-se,<\/li>\n<li>adaptar-se a nous formats.<\/li>\n<\/ul>\n<p>La identitat es comporta gaireb\u00e9 com un organisme viu, capa\u00e7 d\u2019evolucionar constantment sense perdre coher\u00e8ncia.<\/p>\n<p>Per a qualsevol estudi especialitzat en <strong>branding, disseny gr\u00e0fic i identitat visual a Barcelona<\/strong>, aquest projecte \u00e9s una refer\u00e8ncia molt interessant sobre com construir sistemes oberts i flexibles preparats per als entorns actuals.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-42614\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/diseno-grafico-destacado-de-la-semana-ltn-lab-create-camp-3.jpg\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/diseno-grafico-destacado-de-la-semana-ltn-lab-create-camp-3.jpg 1920w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/diseno-grafico-destacado-de-la-semana-ltn-lab-create-camp-3-1600x900.jpg 1600w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/diseno-grafico-destacado-de-la-semana-ltn-lab-create-camp-3-1000x563.jpg 1000w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/diseno-grafico-destacado-de-la-semana-ltn-lab-create-camp-3-750x422.jpg 750w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/diseno-grafico-destacado-de-la-semana-ltn-lab-create-camp-3-400x225.jpg 400w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<h3>L\u2019est\u00e8tica del tra\u00e7 continu<\/h3>\n<p>Formalment, el projecte tamb\u00e9 connecta amb una est\u00e8tica molt vinculada al dibuix gestual i l\u2019escriptura autom\u00e0tica. Els tra\u00e7os continus generen una sensaci\u00f3 d\u2019espontane\u00eftat que humanitza el sistema visual.<\/p>\n<p>Aix\u00f2 evita que la identitat es percebi excessivament tecnol\u00f2gica o freda, un aspecte clau en projectes relacionats amb creativitat i comunitat.<\/p>\n<p>La combinaci\u00f3 entre estructura matem\u00e0tica i gest org\u00e0nic crea un equilibri visual molt sofisticat.<\/p>\n<h3>Premis i reconeixements<\/h3>\n<ul>\n<li><strong>Silver Award<\/strong> \u2014 Advertising \/ Promotion \/ Other Advertising Graphics<\/li>\n<li><strong>American Good Design Award<\/strong><\/li>\n<\/ul>\n<p>El projecte tamb\u00e9 ha estat reconegut internacionalment amb l\u2019<strong>American Good Design Award<\/strong>, refor\u00e7ant la seva rellev\u00e0ncia dins l\u2019escena global del disseny gr\u00e0fic contemporani i les identitats visuals experimentals.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-42617\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/diseno-grafico-destacado-de-la-semana-ltn-lab-create-camp-7.jpg\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/diseno-grafico-destacado-de-la-semana-ltn-lab-create-camp-7.jpg 1920w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/diseno-grafico-destacado-de-la-semana-ltn-lab-create-camp-7-1600x900.jpg 1600w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/diseno-grafico-destacado-de-la-semana-ltn-lab-create-camp-7-1000x563.jpg 1000w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/diseno-grafico-destacado-de-la-semana-ltn-lab-create-camp-7-750x422.jpg 750w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/diseno-grafico-destacado-de-la-semana-ltn-lab-create-camp-7-400x225.jpg 400w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<h3>Cr\u00e8dits<\/h3>\n<ul>\n<li><strong>Companyia:<\/strong> Hangzhou Tmall Chezhan Technology Co., Ltd.<\/li>\n<li><strong>Lead Designer:<\/strong> Xie Yanguang<\/li>\n<li><strong>Equip de disseny:<\/strong> Xie Yanguang, Yu Jie<\/li>\n<li><strong>Client:<\/strong> LTN Lab<\/li>\n<\/ul>\n<h3>Conclusi\u00f3: quan el branding es converteix en llenguatge visual experimental<\/h3>\n<p>LTN Lab Create Camp demostra que el disseny gr\u00e0fic contemporani pot anar molt m\u00e9s enll\u00e0 dels sistemes corporatius tradicionals. A trav\u00e9s d\u2019una identitat constru\u00efda des del moviment, l\u2019abstracci\u00f3 i l\u2019experimentaci\u00f3 tipogr\u00e0fica, el projecte crea un univers visual flexible, elegant i profundament expressiu.<\/p>\n<p>Per a qui treballem en <strong>disseny gr\u00e0fic, branding i identitat visual a Barcelona<\/strong>, aquest projecte \u00e9s una refer\u00e8ncia clara de com les marques actuals han de construir experi\u00e8ncies visuals capaces d\u2019adaptar-se a m\u00faltiples contextos sense perdre personalitat.<\/p>\n<p>M\u00e9s que una identitat visual tancada, LTN Lab Create Camp funciona com un sistema viu: una combinaci\u00f3 de tipografia, gest, llum i moviment que converteix l\u2019exploraci\u00f3 creativa en llenguatge gr\u00e0fic.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una identitat visual experimental on la tipografia, el moviment i l\u2019abstracci\u00f3 creen un nou llenguatge gr\u00e0fic En l\u2019escenari actual del disseny gr\u00e0fic, cada cop \u00e9s m\u00e9s complex aconseguir identitats visuals realment \u00faniques. Moltes marques comparteixen codis similars, estructures previsibles i sistemes gr\u00e0fics excessivament racionals. Per aix\u00f2 projectes com LTN Lab Create Camp destaquen de seguida: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":42611,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[43,36],"class_list":["post-42624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-grafico","category-inspiracion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Disseny gr\u00e0fic destacat de la setmana: LTN Lab Create Camp - Code Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/ca\/diseno-grafico-destacado-de-la-semana-ltn-lab-create-camp-2\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Disseny gr\u00e0fic destacat de la setmana: LTN Lab Create Camp - Code Barcelona\" \/>\n<meta property=\"og:description\" content=\"Una identitat visual experimental on la tipografia, el moviment i l\u2019abstracci\u00f3 creen un nou llenguatge gr\u00e0fic En l\u2019escenari actual del disseny gr\u00e0fic, cada cop \u00e9s m\u00e9s complex aconseguir identitats visuals realment \u00faniques. 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