{"id":42395,"date":"2026-05-05T07:53:59","date_gmt":"2026-05-05T07:53:59","guid":{"rendered":"https:\/\/codewebbarcelona.com\/?p=42395"},"modified":"2026-05-05T09:11:16","modified_gmt":"2026-05-05T09:11:16","slug":"campanya-de-comunicacio-de-la-setmana-sato-2531-by-dentsu-digital-inc","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/ca\/campanya-de-comunicacio-de-la-setmana-sato-2531-by-dentsu-digital-inc\/","title":{"rendered":"Campanya de comunicaci\u00f3 de la setmana: Sato 2531 by Dentsu Digital Inc."},"content":{"rendered":"<h3>Una idea basada en dades que va convertir el futur en una eina de canvi social: com \u201cSato 2531\u201d va transformar una llei invisible en un problema impossible d\u2019ignorar<\/h3>\n<p>Hi ha campanyes de comunicaci\u00f3 que busquen visibilitat, altres notorietat, i algunes que aconsegueixen quelcom molt m\u00e9s complex: canviar la percepci\u00f3 d\u2019un problema estructural a trav\u00e9s d\u2019una idea simple, potent i constru\u00efda estrat\u00e8gicament. <em>Sato 2531<\/em> n\u2019\u00e9s una. Desenvolupada per <strong>Dentsu Digital Inc.<\/strong> juntament amb <strong>Platinum Inc.<\/strong> i <strong>TAIYO KIKAKU Co., Ltd<\/strong> per a l\u2019organitzaci\u00f3 <strong>Asuniwa<\/strong>, aquesta campanya s\u2019ha convertit en un referent global de com la creativitat basada en dades pot generar impacte social, medi\u00e0tic i fins i tot pol\u00edtic.<\/p>\n<p>Reconeguda amb alguns dels premis m\u00e9s importants de la ind\u00fastria \u2014incloent els <strong>Clio Awards 2025 (2 Grand Winners i 1 Silver)<\/strong>, el <strong>Best of Public Relations als ONE Asia Creative Awards<\/strong> i un <strong>D&amp;AD Yellow Pencil<\/strong>\u2014, aquesta campanya demostra com el disseny, el branding i la comunicaci\u00f3 digital poden anar molt m\u00e9s enll\u00e0 de l\u2019est\u00e8tica per convertir-se en eines de transformaci\u00f3 real.<\/p>\n<p>Per a aquells que treballem en <strong>branding, disseny gr\u00e0fic, campanyes de comunicaci\u00f3 i estrat\u00e8gia digital des de Barcelona<\/strong>, aquest projecte \u00e9s un cas d\u2019estudi imprescindible: una campanya on el concepte \u00e9s el veritable motor, el disseny actua com a llenguatge i les dades construeixen una narrativa capa\u00e7 de mobilitzar tota una societat.<\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/cwkj4WY4lAs?si=jxAApKn-OdLmAODO\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>Context: una tradici\u00f3 legal que perpetua la desigualtat<\/h3>\n<p>El Jap\u00f3 \u00e9s l\u2019\u00fanic pa\u00eds del m\u00f3n que obliga legalment les parelles casades a compartir un mateix cognom. Tot i que la llei \u00e9s t\u00e8cnicament neutral, en la pr\u00e0ctica t\u00e9 un impacte clarament desigual: aproximadament el <strong>95% de les dones adopten el cognom del marit<\/strong>. Aquesta norma no nom\u00e9s afecta la identitat personal, sin\u00f3 tamb\u00e9 la traject\u00f2ria professional, el reconeixement p\u00fablic i la continu\u00eftat de la identitat individual.<\/p>\n<p>Malgrat d\u00e8cades d\u2019activisme, protestes i accions legals, els aven\u00e7os han estat m\u00ednims. La resist\u00e8ncia institucional \u00e9s significativa: al voltant del <strong>90% dels legisladors al Jap\u00f3 s\u00f3n homes<\/strong>, fet que dificulta encara m\u00e9s qualsevol reforma en una q\u00fcesti\u00f3 profundament arrelada a la tradici\u00f3.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-42407\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/image.avif\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/image.avif 1920w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/image-1600x900.avif 1600w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/image-1000x563.avif 1000w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/image-750x422.avif 750w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/image-400x225.avif 400w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>A m\u00e9s, el problema t\u00e9 una dimensi\u00f3 social m\u00e9s \u00e0mplia que no sempre es percep. Abans de la campanya, prop del <strong>70% de la poblaci\u00f3 no era conscient de l\u2019impacte estructural d\u2019aquesta llei<\/strong>. El que es considerava una norma cultural, en realitat tenia implicacions sobre la identitat col\u00b7lectiva, la igualtat de g\u00e8nere i l\u2019evoluci\u00f3 demogr\u00e0fica del pa\u00eds.<\/p>\n<p>El repte per a Asuniwa era clar: com fer visible un problema normalitzat durant generacions? Com transformar una conversa estancada durant m\u00e9s de 40 anys en quelcom urgent, rellevant i comprensible per a tota la societat?<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-42380\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/OA24_PR001G_10-1.jpg\" alt=\"\" width=\"1920\" height=\"1358\" srcset=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/OA24_PR001G_10-1.jpg 1920w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/OA24_PR001G_10-1-1527x1080.jpg 1527w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/OA24_PR001G_10-1-1272x900.jpg 1272w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/OA24_PR001G_10-1-1000x707.jpg 1000w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/OA24_PR001G_10-1-750x530.jpg 750w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/OA24_PR001G_10-1-400x283.jpg 400w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<h3>L\u2019insight: convertir un problema complex en una conseq\u00fc\u00e8ncia inevitable<\/h3>\n<p>La campanya es construeix a partir d\u2019una decisi\u00f3 estrat\u00e8gica clau: abandonar el discurs emocional tradicional i utilitzar el <strong>poder de les dades<\/strong> per replantejar el problema des d\u2019una perspectiva completament nova.<\/p>\n<p>En col\u00b7laboraci\u00f3 amb el professor Yoshida, expert en economia i societat envellida de la <strong>Universitat de Tohoku<\/strong>, es va desenvolupar una projecci\u00f3 basada en dades reals: evoluci\u00f3 dels cognoms, taxes de natalitat, tend\u00e8ncies demogr\u00e0fiques i comportament social.<\/p>\n<p>El resultat va ser una conclusi\u00f3 tan simple com impactant:<\/p>\n<p><strong>Si la llei no canvia, l\u2019any 2531 tots els japonesos es diran \u201cSato\u201d.<\/strong><\/p>\n<p>\u201cSato\u201d \u00e9s el cognom m\u00e9s com\u00fa al Jap\u00f3. Aquesta projecci\u00f3 transforma una q\u00fcesti\u00f3 legal complexa en una imatge clara, gaireb\u00e9 absurda, per\u00f2 totalment l\u00f2gica. La campanya aconsegueix aix\u00ed una cosa fonamental en comunicaci\u00f3: fer que un problema abstracte esdevingui tangible, visual i, sobretot, inquietant.<\/p>\n<p>De sobte, la conversa deixa de ser nom\u00e9s una q\u00fcesti\u00f3 de g\u00e8nere per convertir-se en una q\u00fcesti\u00f3 d\u2019identitat nacional. Ja no \u00e9s nom\u00e9s un problema de les dones: \u00e9s un problema del futur del pa\u00eds.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-42377\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/OA24_PR001G_14-1.jpg\" alt=\"\" width=\"1920\" height=\"1358\" srcset=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/OA24_PR001G_14-1.jpg 1920w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/OA24_PR001G_14-1-1527x1080.jpg 1527w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/OA24_PR001G_14-1-1272x900.jpg 1272w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/OA24_PR001G_14-1-1000x707.jpg 1000w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/OA24_PR001G_14-1-750x530.jpg 750w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/OA24_PR001G_14-1-400x283.jpg 400w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<h3>La idea creativa: portar el futur al present<\/h3>\n<p>Un cop definit l\u2019insight, l\u2019execuci\u00f3 havia d\u2019estar a l\u2019altura. La campanya va decidir fer visible aquest futur hipot\u00e8tic en el present mitjan\u00e7ant una intervenci\u00f3 directa en la realitat.<\/p>\n<p>M\u00e9s de <strong>40 empreses, marques, artistes, equips esportius i figures p\u00fabliques<\/strong> van adoptar el cognom \u201cSato\u201d en les seves identitats. Logotips, packaging, noms art\u00edstics i fins i tot uniformes esportius es van modificar temporalment per reflectir aquest escenari futur.<\/p>\n<p>Aquesta acci\u00f3 va generar una disrupci\u00f3 immediata. Consumidors i ciutadans es van comen\u00e7ar a preguntar per qu\u00e8 tot semblava anomenar-se igual. Aquesta curiositat es va convertir en el punt d\u2019entrada a la campanya.<\/p>\n<p>L\u2019experi\u00e8ncia es completava amb una plataforma digital on s\u2019explicava l\u2019origen del fenomen: la llei vigent i la seva projecci\u00f3 futura. D\u2019aquesta manera, la campanya integrava <strong>branding, activaci\u00f3, contingut digital i estrat\u00e8gia de comunicaci\u00f3<\/strong> en un mateix ecosistema.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-42374\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/OA24_PR001G_13-1.jpg\" alt=\"\" width=\"1920\" height=\"1358\" srcset=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/OA24_PR001G_13-1.jpg 1920w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/OA24_PR001G_13-1-1527x1080.jpg 1527w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/OA24_PR001G_13-1-1272x900.jpg 1272w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/OA24_PR001G_13-1-1000x707.jpg 1000w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/OA24_PR001G_13-1-750x530.jpg 750w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/OA24_PR001G_13-1-400x283.jpg 400w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<h3>Disseny i branding: quan la identitat es converteix en missatge<\/h3>\n<p>Un dels aspectes m\u00e9s interessants del projecte \u00e9s l\u2019\u00fas del branding com a eina de comunicaci\u00f3. En lloc de crear noves peces visuals complexes, la campanya interv\u00e9 directament sobre identitats existents.<\/p>\n<p>El simple fet de substituir noms per \u201cSato\u201d genera una sensaci\u00f3 immediata d\u2019uniformitat i p\u00e8rdua d\u2019identitat. \u00c9s un exemple brillant de com el <strong>disseny gr\u00e0fic i la identitat de marca<\/strong> poden utilitzar-se per comunicar una idea sense necessitat d\u2019explicacions addicionals.<\/p>\n<p>Des de la perspectiva d\u2019un estudi de disseny a Barcelona, aquest enfocament refor\u00e7a una idea clau: comunicar no sempre vol dir afegir, sin\u00f3 <strong>transformar all\u00f2 que ja existeix<\/strong> per generar significat.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-42401\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/5kaknse0rm39a8w329f8msi5zcj8.jpg\" alt=\"\" width=\"2200\" height=\"1760\" srcset=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/5kaknse0rm39a8w329f8msi5zcj8.jpg 2200w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/5kaknse0rm39a8w329f8msi5zcj8-1350x1080.jpg 1350w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/5kaknse0rm39a8w329f8msi5zcj8-1125x900.jpg 1125w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/5kaknse0rm39a8w329f8msi5zcj8-1000x800.jpg 1000w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/5kaknse0rm39a8w329f8msi5zcj8-750x600.jpg 750w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/5kaknse0rm39a8w329f8msi5zcj8-400x320.jpg 400w\" sizes=\"(max-width: 2200px) 100vw, 2200px\" \/><\/p>\n<h3>Estrat\u00e8gia digital i PR: amplificaci\u00f3 a escala global<\/h3>\n<p>La campanya es va recolzar en una estrat\u00e8gia de comunicaci\u00f3 digital i relacions p\u00fabliques perfectament orquestrada. L\u2019activaci\u00f3 inicial va generar conversa a xarxes socials, mitjans i plataformes digitals, creant un efecte domin\u00f3 d\u2019amplificaci\u00f3 org\u00e0nica.<\/p>\n<p>El contingut digital actuava com a capa explicativa, transformant la curiositat en comprensi\u00f3. Aquesta combinaci\u00f3 d\u2019acci\u00f3 creativa i narrativa informativa va permetre escalar la campanya a nivell global.<\/p>\n<p>Els resultats van ser contundents:<\/p>\n<ul>\n<li>pres\u00e8ncia en m\u00e9s de <strong>102 pa\u00efsos<\/strong>,<\/li>\n<li>m\u00e9s de <strong>330 milions d\u2019impressions<\/strong>,<\/li>\n<li>una cobertura medi\u00e0tica internacional sostinguda.<\/li>\n<\/ul>\n<p>La campanya es posiciona aix\u00ed com un referent en <strong>campanyes de comunicaci\u00f3 digital i PR<\/strong>, on el concepte esdev\u00e9 el principal motor de difusi\u00f3.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-42368\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/OA24_PR001G_11-1.jpg\" alt=\"\" width=\"1920\" height=\"1358\" srcset=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/OA24_PR001G_11-1.jpg 1920w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/OA24_PR001G_11-1-1527x1080.jpg 1527w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/OA24_PR001G_11-1-1272x900.jpg 1272w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/OA24_PR001G_11-1-1000x707.jpg 1000w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/OA24_PR001G_11-1-750x530.jpg 750w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/OA24_PR001G_11-1-400x283.jpg 400w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<h3>Impacte: de la conversa p\u00fablica a l\u2019agenda pol\u00edtica<\/h3>\n<p>M\u00e9s enll\u00e0 de la visibilitat, el veritable valor de <em>Sato 2531<\/em> rau en el seu impacte real. La campanya va aconseguir transformar la percepci\u00f3 social del problema i portar-lo al debat institucional.<\/p>\n<ul>\n<li><strong>El 73% de la poblaci\u00f3<\/strong> dona suport al canvi de la llei.<\/li>\n<li><strong>El 78% dels l\u00edders locals<\/strong> recolzen la reforma.<\/li>\n<li>El cas es va presentar davant <strong>UN Women<\/strong>.<\/li>\n<\/ul>\n<p>Com a resultat, les Nacions Unides van recomanar al Jap\u00f3 revisar la legislaci\u00f3 en un termini de dos anys. La campanya tamb\u00e9 va portar el debat a l\u2019\u00e0mbit pol\u00edtic i parlamentari, convertint una norma cultural en una q\u00fcesti\u00f3 d\u2019agenda p\u00fablica.<\/p>\n<p>Aquest nivell d\u2019impacte situa Sato 2531 com un cas excepcional en qu\u00e8 la comunicaci\u00f3 no nom\u00e9s genera consci\u00e8ncia, sin\u00f3 que contribueix activament al canvi.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-42371\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/OA24_PR001G_12-1.jpg\" alt=\"\" width=\"1920\" height=\"1358\" srcset=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/OA24_PR001G_12-1.jpg 1920w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/OA24_PR001G_12-1-1527x1080.jpg 1527w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/OA24_PR001G_12-1-1272x900.jpg 1272w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/OA24_PR001G_12-1-1000x707.jpg 1000w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/OA24_PR001G_12-1-750x530.jpg 750w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/OA24_PR001G_12-1-400x283.jpg 400w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<h3>Conclusi\u00f3: el poder d\u2019una idea ben constru\u00efda<\/h3>\n<p><em>Sato 2531<\/em> demostra que les campanyes m\u00e9s efectives no s\u00f3n necess\u00e0riament les m\u00e9s complexes, sin\u00f3 les m\u00e9s clares. Una idea basada en dades, una execuci\u00f3 coherent i una estrat\u00e8gia ben definida poden transformar la manera com una societat ent\u00e9n un problema.<\/p>\n<p>Des de la nostra perspectiva com a <strong>ag\u00e8ncia de comunicaci\u00f3, branding i disseny a Barcelona<\/strong>, aquest projecte \u00e9s una refer\u00e8ncia absoluta de creativitat estrat\u00e8gica. Ens recorda que el disseny no \u00e9s nom\u00e9s forma, sin\u00f3 tamb\u00e9 pensament, context i capacitat de generar impacte.<\/p>\n<p>En un m\u00f3n saturat de missatges, <em>Sato 2531<\/em> destaca per la seva claredat: una idea simple que converteix el futur en una advert\u00e8ncia \u2014i aquesta advert\u00e8ncia en una oportunitat de canvi.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-42397\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/image-1.avif\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/image-1.avif 1920w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/image-1-1600x900.avif 1600w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/image-1-1000x563.avif 1000w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/image-1-750x422.avif 750w, https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/image-1-400x225.avif 400w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<h3>Cr\u00e8dits<\/h3>\n<p><strong>Projecte:<\/strong> Sato 2531<br \/>\n<strong>Client:<\/strong> Asuniwa Association \/ Think Name Project<br \/>\n<strong>Ag\u00e8ncies:<\/strong> Dentsu Digital Inc., Platinum Inc., TAIYO KIKAKU Co., Ltd<br \/>\n<strong>Col\u00b7laboraci\u00f3 acad\u00e8mica:<\/strong> Tohoku University<br \/>\n<strong>Pa\u00eds:<\/strong> Jap\u00f3<br \/>\n<strong>Any:<\/strong> 2024\u20132025<br \/>\n<strong>Premis destacats:<\/strong> Clio Awards 2025 (2 Grand, 1 Silver), ONE Asia Creative Awards \u2013 Best of Public Relations, D&amp;AD Yellow Pencil<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una idea basada en dades que va convertir el futur en una eina de canvi social: com \u201cSato 2531\u201d va transformar una llei invisible en un problema impossible d\u2019ignorar Hi ha campanyes de comunicaci\u00f3 que busquen visibilitat, altres notorietat, i algunes que aconsegueixen quelcom molt m\u00e9s complex: canviar la percepci\u00f3 d\u2019un problema estructural a trav\u00e9s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":42390,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[210,211],"class_list":["post-42395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiracio","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campanya de comunicaci\u00f3 de la setmana: Sato 2531 by Dentsu Digital Inc. - Code Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/ca\/campanya-de-comunicacio-de-la-setmana-sato-2531-by-dentsu-digital-inc\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campanya de comunicaci\u00f3 de la setmana: Sato 2531 by Dentsu Digital Inc. - Code Barcelona\" \/>\n<meta property=\"og:description\" content=\"Una idea basada en dades que va convertir el futur en una eina de canvi social: com \u201cSato 2531\u201d va transformar una llei invisible en un problema impossible d\u2019ignorar Hi ha campanyes de comunicaci\u00f3 que busquen visibilitat, altres notorietat, i algunes que aconsegueixen quelcom molt m\u00e9s complex: canviar la percepci\u00f3 d\u2019un problema estructural a trav\u00e9s [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/codewebbarcelona.com\/ca\/campanya-de-comunicacio-de-la-setmana-sato-2531-by-dentsu-digital-inc\/\" \/>\n<meta property=\"og:site_name\" content=\"Code Barcelona\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-05T07:53:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-05T09:11:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/2026-05-05-09_48_10-SATO-2531_-Un-dato-puede-cambiar-la-ley-en-Japon-_-Dentsu-Digital-x-Asuniwa-_-Ca.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cd26Bc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"cd26Bc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/codewebbarcelona.com\/ca\/campanya-de-comunicacio-de-la-setmana-sato-2531-by-dentsu-digital-inc\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/codewebbarcelona.com\/ca\/campanya-de-comunicacio-de-la-setmana-sato-2531-by-dentsu-digital-inc\/\"},\"author\":{\"name\":\"cd26Bc\",\"@id\":\"https:\/\/codewebbarcelona.com\/ca\/#\/schema\/person\/3af5f44aaf0de2919e9225aa5ca32567\"},\"headline\":\"Campanya de comunicaci\u00f3 de la setmana: Sato 2531 by Dentsu Digital Inc.\",\"datePublished\":\"2026-05-05T07:53:59+00:00\",\"dateModified\":\"2026-05-05T09:11:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/codewebbarcelona.com\/ca\/campanya-de-comunicacio-de-la-setmana-sato-2531-by-dentsu-digital-inc\/\"},\"wordCount\":1416,\"image\":{\"@id\":\"https:\/\/codewebbarcelona.com\/ca\/campanya-de-comunicacio-de-la-setmana-sato-2531-by-dentsu-digital-inc\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/2026-05-05-09_48_10-SATO-2531_-Un-dato-puede-cambiar-la-ley-en-Japon-_-Dentsu-Digital-x-Asuniwa-_-Ca.jpg\",\"articleSection\":[\"Inspiraci\u00f3\",\"M\u00e0rqueting\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/codewebbarcelona.com\/ca\/campanya-de-comunicacio-de-la-setmana-sato-2531-by-dentsu-digital-inc\/\",\"url\":\"https:\/\/codewebbarcelona.com\/ca\/campanya-de-comunicacio-de-la-setmana-sato-2531-by-dentsu-digital-inc\/\",\"name\":\"Campanya de comunicaci\u00f3 de la setmana: Sato 2531 by Dentsu Digital Inc. - Code Barcelona\",\"isPartOf\":{\"@id\":\"https:\/\/codewebbarcelona.com\/ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/codewebbarcelona.com\/ca\/campanya-de-comunicacio-de-la-setmana-sato-2531-by-dentsu-digital-inc\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/codewebbarcelona.com\/ca\/campanya-de-comunicacio-de-la-setmana-sato-2531-by-dentsu-digital-inc\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/2026-05-05-09_48_10-SATO-2531_-Un-dato-puede-cambiar-la-ley-en-Japon-_-Dentsu-Digital-x-Asuniwa-_-Ca.jpg\",\"datePublished\":\"2026-05-05T07:53:59+00:00\",\"dateModified\":\"2026-05-05T09:11:16+00:00\",\"author\":{\"@id\":\"https:\/\/codewebbarcelona.com\/ca\/#\/schema\/person\/3af5f44aaf0de2919e9225aa5ca32567\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/codewebbarcelona.com\/ca\/campanya-de-comunicacio-de-la-setmana-sato-2531-by-dentsu-digital-inc\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/codewebbarcelona.com\/ca\/campanya-de-comunicacio-de-la-setmana-sato-2531-by-dentsu-digital-inc\/#primaryimage\",\"url\":\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/2026-05-05-09_48_10-SATO-2531_-Un-dato-puede-cambiar-la-ley-en-Japon-_-Dentsu-Digital-x-Asuniwa-_-Ca.jpg\",\"contentUrl\":\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/2026-05-05-09_48_10-SATO-2531_-Un-dato-puede-cambiar-la-ley-en-Japon-_-Dentsu-Digital-x-Asuniwa-_-Ca.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/codewebbarcelona.com\/ca\/#website\",\"url\":\"https:\/\/codewebbarcelona.com\/ca\/\",\"name\":\"Code Barcelona\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/codewebbarcelona.com\/ca\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/codewebbarcelona.com\/ca\/#\/schema\/person\/3af5f44aaf0de2919e9225aa5ca32567\",\"name\":\"cd26Bc\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/b904e836584635855eaa0ee2922bae4fe2aa94ffb558048dcc5dac5f98f0fadc?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b904e836584635855eaa0ee2922bae4fe2aa94ffb558048dcc5dac5f98f0fadc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b904e836584635855eaa0ee2922bae4fe2aa94ffb558048dcc5dac5f98f0fadc?s=96&d=mm&r=g\",\"caption\":\"cd26Bc\"},\"sameAs\":[\"https:\/\/codewebbarcelona.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Campanya de comunicaci\u00f3 de la setmana: Sato 2531 by Dentsu Digital Inc. - Code Barcelona","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/codewebbarcelona.com\/ca\/campanya-de-comunicacio-de-la-setmana-sato-2531-by-dentsu-digital-inc\/","og_locale":"ca_ES","og_type":"article","og_title":"Campanya de comunicaci\u00f3 de la setmana: Sato 2531 by Dentsu Digital Inc. - Code Barcelona","og_description":"Una idea basada en dades que va convertir el futur en una eina de canvi social: com \u201cSato 2531\u201d va transformar una llei invisible en un problema impossible d\u2019ignorar Hi ha campanyes de comunicaci\u00f3 que busquen visibilitat, altres notorietat, i algunes que aconsegueixen quelcom molt m\u00e9s complex: canviar la percepci\u00f3 d\u2019un problema estructural a trav\u00e9s [&hellip;]","og_url":"https:\/\/codewebbarcelona.com\/ca\/campanya-de-comunicacio-de-la-setmana-sato-2531-by-dentsu-digital-inc\/","og_site_name":"Code Barcelona","article_published_time":"2026-05-05T07:53:59+00:00","article_modified_time":"2026-05-05T09:11:16+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/2026-05-05-09_48_10-SATO-2531_-Un-dato-puede-cambiar-la-ley-en-Japon-_-Dentsu-Digital-x-Asuniwa-_-Ca.jpg","type":"image\/jpeg"}],"author":"cd26Bc","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"cd26Bc","Temps estimat de lectura":"9 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/codewebbarcelona.com\/ca\/campanya-de-comunicacio-de-la-setmana-sato-2531-by-dentsu-digital-inc\/#article","isPartOf":{"@id":"https:\/\/codewebbarcelona.com\/ca\/campanya-de-comunicacio-de-la-setmana-sato-2531-by-dentsu-digital-inc\/"},"author":{"name":"cd26Bc","@id":"https:\/\/codewebbarcelona.com\/ca\/#\/schema\/person\/3af5f44aaf0de2919e9225aa5ca32567"},"headline":"Campanya de comunicaci\u00f3 de la setmana: Sato 2531 by Dentsu Digital Inc.","datePublished":"2026-05-05T07:53:59+00:00","dateModified":"2026-05-05T09:11:16+00:00","mainEntityOfPage":{"@id":"https:\/\/codewebbarcelona.com\/ca\/campanya-de-comunicacio-de-la-setmana-sato-2531-by-dentsu-digital-inc\/"},"wordCount":1416,"image":{"@id":"https:\/\/codewebbarcelona.com\/ca\/campanya-de-comunicacio-de-la-setmana-sato-2531-by-dentsu-digital-inc\/#primaryimage"},"thumbnailUrl":"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/2026-05-05-09_48_10-SATO-2531_-Un-dato-puede-cambiar-la-ley-en-Japon-_-Dentsu-Digital-x-Asuniwa-_-Ca.jpg","articleSection":["Inspiraci\u00f3","M\u00e0rqueting"],"inLanguage":"ca"},{"@type":"WebPage","@id":"https:\/\/codewebbarcelona.com\/ca\/campanya-de-comunicacio-de-la-setmana-sato-2531-by-dentsu-digital-inc\/","url":"https:\/\/codewebbarcelona.com\/ca\/campanya-de-comunicacio-de-la-setmana-sato-2531-by-dentsu-digital-inc\/","name":"Campanya de comunicaci\u00f3 de la setmana: Sato 2531 by Dentsu Digital Inc. - Code Barcelona","isPartOf":{"@id":"https:\/\/codewebbarcelona.com\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/codewebbarcelona.com\/ca\/campanya-de-comunicacio-de-la-setmana-sato-2531-by-dentsu-digital-inc\/#primaryimage"},"image":{"@id":"https:\/\/codewebbarcelona.com\/ca\/campanya-de-comunicacio-de-la-setmana-sato-2531-by-dentsu-digital-inc\/#primaryimage"},"thumbnailUrl":"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/2026-05-05-09_48_10-SATO-2531_-Un-dato-puede-cambiar-la-ley-en-Japon-_-Dentsu-Digital-x-Asuniwa-_-Ca.jpg","datePublished":"2026-05-05T07:53:59+00:00","dateModified":"2026-05-05T09:11:16+00:00","author":{"@id":"https:\/\/codewebbarcelona.com\/ca\/#\/schema\/person\/3af5f44aaf0de2919e9225aa5ca32567"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/codewebbarcelona.com\/ca\/campanya-de-comunicacio-de-la-setmana-sato-2531-by-dentsu-digital-inc\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/codewebbarcelona.com\/ca\/campanya-de-comunicacio-de-la-setmana-sato-2531-by-dentsu-digital-inc\/#primaryimage","url":"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/2026-05-05-09_48_10-SATO-2531_-Un-dato-puede-cambiar-la-ley-en-Japon-_-Dentsu-Digital-x-Asuniwa-_-Ca.jpg","contentUrl":"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/2026-05-05-09_48_10-SATO-2531_-Un-dato-puede-cambiar-la-ley-en-Japon-_-Dentsu-Digital-x-Asuniwa-_-Ca.jpg","width":1920,"height":1080},{"@type":"WebSite","@id":"https:\/\/codewebbarcelona.com\/ca\/#website","url":"https:\/\/codewebbarcelona.com\/ca\/","name":"Code Barcelona","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/codewebbarcelona.com\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Person","@id":"https:\/\/codewebbarcelona.com\/ca\/#\/schema\/person\/3af5f44aaf0de2919e9225aa5ca32567","name":"cd26Bc","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/secure.gravatar.com\/avatar\/b904e836584635855eaa0ee2922bae4fe2aa94ffb558048dcc5dac5f98f0fadc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b904e836584635855eaa0ee2922bae4fe2aa94ffb558048dcc5dac5f98f0fadc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b904e836584635855eaa0ee2922bae4fe2aa94ffb558048dcc5dac5f98f0fadc?s=96&d=mm&r=g","caption":"cd26Bc"},"sameAs":["https:\/\/codewebbarcelona.com"]}]}},"_links":{"self":[{"href":"https:\/\/codewebbarcelona.com\/ca\/wp-json\/wp\/v2\/posts\/42395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/codewebbarcelona.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/codewebbarcelona.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/codewebbarcelona.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/codewebbarcelona.com\/ca\/wp-json\/wp\/v2\/comments?post=42395"}],"version-history":[{"count":3,"href":"https:\/\/codewebbarcelona.com\/ca\/wp-json\/wp\/v2\/posts\/42395\/revisions"}],"predecessor-version":[{"id":42412,"href":"https:\/\/codewebbarcelona.com\/ca\/wp-json\/wp\/v2\/posts\/42395\/revisions\/42412"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/codewebbarcelona.com\/ca\/wp-json\/wp\/v2\/media\/42390"}],"wp:attachment":[{"href":"https:\/\/codewebbarcelona.com\/ca\/wp-json\/wp\/v2\/media?parent=42395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/codewebbarcelona.com\/ca\/wp-json\/wp\/v2\/categories?post=42395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}