{"id":41333,"date":"2019-01-02T16:38:17","date_gmt":"2019-01-02T16:38:17","guid":{"rendered":"https:\/\/codewebbarcelona.com\/nueva-pagina-web-y-ahora-que\/"},"modified":"2026-04-21T07:57:18","modified_gmt":"2026-04-21T07:57:18","slug":"nova-pagina-web-i-ara-que","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/ca\/blog\/nova-pagina-web-i-ara-que\/","title":{"rendered":"Tinc una nova web, i ara qu\u00e8?"},"content":{"rendered":"

Despr\u00e9s de tot el proc\u00e9s de disseny i desenvolupament, i de l\u2019esfor\u00e7 que suposa tenir-ho tot a punt per llan\u00e7ar una nova web, arriba el moment de publicar-la.<\/p>\n

Uf, quin alleujament, oi? S\u2019ha acabat preparar imatges, textos i revisar cada detall del contingut i l\u2019aspecte de la web que t\u2019estaven desenvolupant.<\/p>\n

Ara ja pots respirar tranquil: la p\u00e0gina web est\u00e0 online<\/strong> i funcionant a ple rendiment… o aix\u00f2 sembla, oi? Segur?<\/p>\n

No et preocupis, aquest article no pret\u00e9n posar-te nervi\u00f3s, per\u00f2 s\u00ed que hi ha algunes accions imprescindibles quan estrenes una web nova.<\/p>\n

Qu\u00e8 cal fer amb una web nova<\/h2>\n

Qui em visita?<\/h3>\n

El primer pas per analitzar el rendiment de la teva nova web \u00e9s treure tot el suc a Google Analytics<\/strong>.<\/p>\n

Google Analytics<\/strong> \u00e9s l\u2019eina que et permet controlar les visites de la teva web, analitzar el tr\u00e0nsit, el comportament dels usuaris i les conversions.<\/p>\n

Tamb\u00e9 ofereix informaci\u00f3 sobre usuaris \u00fanics, rendiment per segments, resultats de campanyes de m\u00e0rqueting online<\/strong>, sessions per font de tr\u00e0nsit, percentatge de rebot, durada de les sessions, continguts m\u00e9s visitats, conversions (per a ecommerce<\/strong>), etc.<\/p>\n

Si saps aprofitar Google Analytics<\/strong>, tindr\u00e0s una gran quantitat de dades que et serviran de guia per a qualsevol acci\u00f3 de m\u00e0rqueting digital.<\/p>\n

\"\"<\/p>\n

Fes alguna campanya de m\u00e0rqueting digital per donar-la a con\u00e8ixer<\/h3>\n

Hi ha moltes opcions per promocionar la teva nova web: Facebook<\/strong>, Instagram<\/strong>, Google<\/strong> AdWords<\/strong>, Inbound Marketing<\/strong>, un blog<\/strong> actualitzat, etc.<\/p>\n

Quina \u00e9s la millor? Dep\u00e8n del teu negoci, per\u00f2 si tens temps, el millor \u00e9s combinar diverses estrat\u00e8gies.<\/p>\n

\"\"<\/p>\n

Si acabes d\u2019estrenar web, segurament ja tens un Facebook<\/strong> d\u2019empresa. Si no \u00e9s aix\u00ed, no triguis m\u00e9s: crea\u2019l i despr\u00e9s torna a aquest article.<\/p>\n

Tot i que Facebook<\/strong> ja no t\u00e9 la for\u00e7a d\u2019abans, segueix sent una de les vies m\u00e9s directes per aconseguir visibilitat. Pots segmentar molt b\u00e9 el teu p\u00fablic i adaptar els anuncis.<\/p>\n

Valora-ho, qualsevol ajuda \u00e9s bona per comen\u00e7ar a difondre la teva marca.<\/p>\n

Amb Instagram<\/strong> passa una cosa similar: a difer\u00e8ncia de Facebook<\/strong>, Instagram<\/strong> creix any rere any i t\u00e9 el seu propi llenguatge comercial. Si l\u2019entens i l\u2019aprofites, et donar\u00e0 molt bons resultats. Tamb\u00e9 pots fer-hi publicitat.<\/p>\n

Un altre imprescindible del m\u00e0rqueting digital \u00e9s Google AdWords<\/strong>, una eina potent\u00edssima que et permet segmentar per p\u00fablic, horari, ubicaci\u00f3, etc.<\/p>\n

D\u00f3na-hi una ullada i pensa-ho b\u00e9: quan una web comen\u00e7a, la visibilitat \u00e9s clau per al futur.<\/p>\n

\"\"<\/p>\n

Cal mantenir l\u2019inter\u00e8s viu<\/h3>\n

Un altre aspecte fonamental \u00e9s fidelitzar els visitants. Per aix\u00f2, les Newsletters<\/strong>, l\u2019Inbound Marketing<\/strong> i un blog<\/strong> actualitzat s\u00f3n imprescindibles.<\/p>\n

\"\"<\/p>\n

[bctt tweet=”Per fidelitzar els teus visitants, utilitza Newsletters, Inbound Marketing i mant\u00e9n el teu blog actualitzat.” via=”no”]<\/p>\n

D\u00f3na-li temps<\/h3>\n

I sobretot, tingues paci\u00e8ncia: encara que els canvis a la web siguin immediats, els resultats triguen a arribar, normalment dues o tres setmanes.<\/p>\n

A m\u00e9s, si la web \u00e9s de nova creaci\u00f3, caldr\u00e0 esperar uns dies perqu\u00e8 Mr. Google<\/strong> la tingui en compte i li assigni la posici\u00f3 que consideri adequada.<\/p>\n

Pujar posicions<\/h3>\n

El posicionament \u00e9s un factor clau per a qualsevol web, i si \u00e9s nova, \u00e9s el moment ideal per comen\u00e7ar a fer les coses b\u00e9.<\/p>\n

Guanyar posicions \u00e9s una feina constant, llarga i a vegades feixuga, per\u00f2 imprescindible.<\/p>\n

Totes les webs noves de qualitat ja surten amb el SEO b\u00e0sic implementat, per\u00f2 la posici\u00f3 final dependr\u00e0 del temps que Google<\/strong> consideri necessari, com d\u00e8iem, unes dues o tres setmanes.<\/p>\n

\u00c9s llavors quan pots comen\u00e7ar a invertir en una estrat\u00e8gia potent de SEO<\/strong> i SEM<\/strong>.<\/p>\n

\"\"<\/p>\n

Conclusions<\/h3>\n

Estrenar una nova web \u00e9s motiu d\u2019orgull i satisfacci\u00f3, per\u00f2 la feina no acaba aqu\u00ed.<\/p>\n

Les plantes m\u00e9s boniques necessiten ser regades; pensa en la teva web com un jard\u00ed que vols que doni fruits.<\/p>\n

Si segueixes els consells d\u2019aquest article, tot anir\u00e0 b\u00e9. Confia en la nostra experi\u00e8ncia professional.<\/p>\n","protected":false},"excerpt":{"rendered":"

Despr\u00e9s de tot el proc\u00e9s de disseny i desenvolupament, i de l\u2019esfor\u00e7 que suposa tenir-ho tot a punt per llan\u00e7ar una nova web, arriba el moment de publicar-la. Uf, quin alleujament, oi? S\u2019ha acabat preparar imatges, textos i revisar cada detall del contingut i l\u2019aspecte de la web que t\u2019estaven desenvolupant. Ara ja pots respirar […]<\/p>\n","protected":false},"author":1,"featured_media":1816,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[208,211],"class_list":["post-41333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-disseny-desenvolupament-web","category-marketing"],"acf":[],"yoast_head":"\nTengo una nueva web, \u00bfy ahora que? - Code Barcelona<\/title>\n<meta name=\"description\" content=\"Vamos a hablar sobre el trabajo que hay detr\u00e1s de una nueva p\u00e1gina web nueva, como mantener la llama encendida y ganar visibilidad, las claves en este art\u00edculo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/ca\/blog\/nova-pagina-web-i-ara-que\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tengo una nueva web, \u00bfy ahora que? 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