{"id":41314,"date":"2019-12-19T12:21:32","date_gmt":"2019-12-19T12:21:32","guid":{"rendered":"https:\/\/codewebbarcelona.com\/tendencias-en-marketing-turistico-2020\/"},"modified":"2026-04-21T07:56:12","modified_gmt":"2026-04-21T07:56:12","slug":"tendencies-en-marketing-turistic-2020","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/ca\/blog\/tendencies-en-marketing-turistic-2020\/","title":{"rendered":"Tend\u00e8ncies en m\u00e0rqueting tur\u00edstic 2020"},"content":{"rendered":"<p>Vols saber com pots millorar la teva estrat\u00e8gia de m\u00e0rqueting tur\u00edstic aquest 2020? No et perdis aquest article on t\u2019expliquem quines seran les tend\u00e8ncies clau en m\u00e0rqueting tur\u00edstic aquest any.<\/p>\n<p>El sector tur\u00edstic \u00e9s un dels que m\u00e9s r\u00e0pidament evoluciona i on les noves tecnologies s\u2019incorporen amb m\u00e9s agilitat.<\/p>\n<p>No et quedis enrere i dona un cop d\u2019ull a aquest recull.<\/p>\n<h2>Tend\u00e8ncies en m\u00e0rqueting tur\u00edstic 2020<\/h2>\n<h3>1. L\u2019empremta digital<\/h3>\n<p>Gr\u00e0cies a la intel\u00b7lig\u00e8ncia artificial (IA), podem fer servir programari per aprendre i entendre el comportament dels usuaris.<\/p>\n<p>Hi ha moltes eines que, a m\u00e9s de l\u2019automatitzaci\u00f3 habitual, ens ofereixen una an\u00e0lisi detallada del rendiment de les nostres accions de m\u00e0rqueting tur\u00edstic. Aix\u00ed podem monitoritzar clics, p\u00e0gines vistes i moltes altres m\u00e8triques.<\/p>\n<p>Amb aquestes dades, podem avaluar els resultats d\u2019una campanya i implementar accions espec\u00edfiques per millorar la conversi\u00f3.<\/p>\n<p><strong>Avantatges:<\/strong><\/p>\n<ul>\n<li>Podrem tenir controlada l\u2019activitat de m\u00e0rqueting i el temps invertit durant tot el cicle de compra dels clients.<\/li>\n<li>Disposarem d\u2019un perfil personalitzat de cada client i podrem comunicar-nos amb ell de manera individualitzada segons les seves necessitats i interessos reals.<\/li>\n<li>Ens ajudar\u00e0 a filtrar i segmentar la comunicaci\u00f3 amb clients potencials, segons els seus objectius de m\u00e0rqueting tur\u00edstic.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Resultats:<\/strong><\/p>\n<ul>\n<li>Increment de les vendes.<\/li>\n<li>Reducci\u00f3 de la inversi\u00f3 de recursos.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4580\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/12\/group-of-people-carrying-surfboards-1549196.jpg\" alt=\"tendencias_marketing_turistico_2020\" width=\"5324\" height=\"3283\" \/><\/p>\n<h3>2. M\u00e0rqueting d\u2019influencers<\/h3>\n<p>Una de les tend\u00e8ncies destacades per al 2020 \u00e9s apostar per cares conegudes a les campanyes. Aqu\u00ed entra en joc la figura de l\u2019\u201cinfluencer\u201d, una opci\u00f3 excel\u00b7lent per promocionar productes o serveis.<\/p>\n<p>Aquest tipus d\u2019accions ens permeten connectar amb el p\u00fablic objectiu, ja que l\u2019influencer es troba a mig cam\u00ed entre el cl\u00e0ssic fam\u00f3s d\u2019anuncis i la recomanaci\u00f3 propera d\u2019un conegut.<\/p>\n<p>Amb la col\u00b7laboraci\u00f3 d\u2019influencers, podem refor\u00e7ar la credibilitat del nostre servei nom\u00e9s aconseguint que comparteixin fotos a Instagram parlant positivament dels nostres viatges.<\/p>\n<p><strong>Avantatges:<\/strong><\/p>\n<ul>\n<li>No requereix una inversi\u00f3 elevada.<\/li>\n<li>El ROI \u00e9s molt alt.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Resultats:<\/strong><\/p>\n<ul>\n<li>Millora la reputaci\u00f3 del teu producte i de la marca.<\/li>\n<li>Augmenta l\u2019engagement amb la marca.<\/li>\n<li>Increment de les vendes.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4581\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/12\/women-inside-a-van-2101528.jpg\" alt=\"tendencias_marketing_turistico_2020\" width=\"4032\" height=\"3024\" \/><\/p>\n<h3>3. Comunicaci\u00f3 multicanal<\/h3>\n<p>Ens interessa construir relacions de confian\u00e7a amb el nostre p\u00fablic i clients. El sector viu una crisi de confian\u00e7a i la millor manera de revertir-ho \u00e9s millorant la comunicaci\u00f3.<\/p>\n<p>Per aix\u00f2, una de les tend\u00e8ncies del 2020 ser\u00e0 la comunicaci\u00f3 multicanal.<\/p>\n<p>Cal posar a l\u2019abast dels clients tots els canals possibles per contactar amb nosaltres.<\/p>\n<ul>\n<li>Whatsapp<\/li>\n<li>LinkedIn<\/li>\n<li>Facebook Messenger<\/li>\n<li>Tel\u00e8fon<\/li>\n<li>Chatbot<\/li>\n<li>Xat en directe<\/li>\n<li>etc.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Com?<\/strong><\/p>\n<ul>\n<li>Escolta, pregunta, sigues proactiu i obtindr\u00e0s molta informaci\u00f3.<\/li>\n<li>Estableix mecanismes per detectar queixes i aplica estrat\u00e8gies per resoldre-les.<\/li>\n<li>Actua amb transpar\u00e8ncia.<\/li>\n<li>Sigues din\u00e0mic.<\/li>\n<li>Assumeix els errors, sigues humil i demana disculpes quan calgui.<\/li>\n<li>Premia la fidelitat dels teus clients.<\/li>\n<li>Actua amb comprom\u00eds.<\/li>\n<li>Crea comunitat de marca.<\/li>\n<li>Avantatges:<\/li>\n<li>Obtindr\u00e0s informaci\u00f3 de primera m\u00e0 dels teus clients.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Resultats:<\/strong><\/p>\n<ul>\n<li>Millorar\u00e0s la reputaci\u00f3 de la teva marca.<\/li>\n<li>Generar\u00e0s confian\u00e7a en el teu servei.<\/li>\n<li>Optimitzar\u00e0s la teva estrat\u00e8gia de m\u00e0rqueting tur\u00edstic.<\/li>\n<li>Podr\u00e0s oferir un servei millor.<\/li>\n<li>Reduir\u00e0s les queixes.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4582\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/12\/street-lights-802024.jpg\" alt=\"tendencias_marketing_turistico_2020\" width=\"4288\" height=\"2848\" \/><\/p>\n<h3>4. M\u00e0rqueting omnicanal<\/h3>\n<p>Una altra gran tend\u00e8ncia en m\u00e0rqueting digital \u2014i, per tant, en m\u00e0rqueting tur\u00edstic\u2014 aquest 2020 \u00e9s el m\u00e0rqueting omnicanal.<\/p>\n<p>El m\u00e0rqueting omnicanal consisteix, b\u00e0sicament, a treballar tots els canals disponibles amb continguts adaptats a cadascun.<\/p>\n<p>La tecnologia ha perm\u00e8s automatitzar gran part de la feina que abans dedic\u00e0vem a crear i publicar continguts de m\u00e0rqueting.<\/p>\n<p>Aix\u00ed, ara podem generar i publicar contingut de qualitat per a la nostra marca amb el mateix temps \u2014o fins i tot menys\u2014 que abans.<\/p>\n<p><strong>Avantatges:<\/strong><\/p>\n<ul>\n<li>Pots arribar a m\u00e9s p\u00fablic en menys temps.<\/li>\n<li>La inversi\u00f3 es mant\u00e9 igual o fins i tot pot ser inferior.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Resultats:<\/strong><\/p>\n<ul>\n<li>Desenvolupar\u00e0s una estrat\u00e8gia de m\u00e0rqueting integral.<\/li>\n<li>Augmentar\u00e0 la teva reputaci\u00f3.<\/li>\n<li>Creixer\u00e0 la teva pres\u00e8ncia.<\/li>\n<li>Atrair\u00e0s nous clients.<\/li>\n<li>Increment de les vendes.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4583\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/12\/light-london-adverts-piccadilly-circus-34639.jpg\" alt=\"tendencias_marketing_turistico_2020\" width=\"5472\" height=\"3648\" \/><\/p>\n<h3>5. Alineaci\u00f3 de vendes i m\u00e0rqueting<\/h3>\n<p>Sens dubte, aquesta ser\u00e0 una de les tend\u00e8ncies del m\u00e0rqueting tur\u00edstic aquest 2020. Amb l\u2019automatitzaci\u00f3 de molts processos, el factor hum\u00e0 ha pres consci\u00e8ncia que no serveix de res treballar molt si no es controla qu\u00e8 s\u2019est\u00e0 fent.<\/p>\n<p>D\u2019aqu\u00ed la necessitat d\u2019alinear les vendes amb les accions de m\u00e0rqueting.<\/p>\n<p><strong>Avantatges:<\/strong><\/p>\n<p>\u00c9s una estrat\u00e8gia molt efica\u00e7 per aconseguir creixement i rendibilitat en les vendes.<\/p>\n<p><strong>Resultats:<\/strong><\/p>\n<ul>\n<li>Augment dels ingressos anuals.<\/li>\n<li>Creixement m\u00e9s r\u00e0pid.<\/li>\n<li>Millora de la taxa de retenci\u00f3 de clients.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4584\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/12\/three-men-sitting-at-the-table-3215527.jpg\" alt=\"tendencias_marketing_turistico_2020\" width=\"5472\" height=\"3648\" \/><\/p>\n<h3>6. Evoluci\u00f3 del CRM cap a la Intel\u00b7lig\u00e8ncia Artificial \u2013 CRM Integrat<\/h3>\n<p>El programari de gesti\u00f3 de relacions amb els clients (CRM) \u00e9s molt utilitzat en el sector tur\u00edstic.<\/p>\n<p>Els CRM han evolucionat molt i ara aporten molt m\u00e9s valor a les dades recollides gr\u00e0cies a l\u2019automatitzaci\u00f3 integrada.<\/p>\n<p>Recollint l\u2019empremta digital en una base de dades, un CRM integrat pot segmentar i crear perfils espec\u00edfics per implementar una estrat\u00e8gia de m\u00e0rqueting sense fissures.<\/p>\n<p><strong>Avantatges:<\/strong><\/p>\n<ul>\n<li>Despr\u00e9s de la inversi\u00f3 inicial, el retorn \u00e9s sostingut.<\/li>\n<li>Permet con\u00e8ixer el comportament dels clients.<\/li>\n<li>Facilita la creaci\u00f3 d\u2019estrat\u00e8gies de m\u00e0rqueting ajustades i amb resultats garantits.<\/li>\n<li>Gesti\u00f3 eficient de les dades.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Resultats:<\/strong><\/p>\n<ul>\n<li>Clients m\u00e9s satisfets.<\/li>\n<li>Fidelitzaci\u00f3 dels clients.<\/li>\n<li>Increment de les vendes.<\/li>\n<li>Millora de la nostra reputaci\u00f3.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4585\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/12\/abstract-art-blur-bright-373543.jpg\" alt=\"tendencias_marketing_turistico_2020\" width=\"2999\" height=\"1999\" \/><\/p>\n<h3>Resum per als que tenen pressa<\/h3>\n<ol>\n<li>L\u2019empremta digital<\/li>\n<li>M\u00e0rqueting d\u2019influencers<\/li>\n<li>Comunicaci\u00f3 multicanal<\/li>\n<li>M\u00e0rqueting omnicanal<\/li>\n<li>Alineaci\u00f3 de vendes i m\u00e0rqueting<\/li>\n<li>Evoluci\u00f3 del CRM cap a la Intel\u00b7lig\u00e8ncia Artificial \u2013 CRM Integrat<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vols saber com pots millorar la teva estrat\u00e8gia de m\u00e0rqueting tur\u00edstic aquest 2020? No et perdis aquest article on t\u2019expliquem quines seran les tend\u00e8ncies clau en m\u00e0rqueting tur\u00edstic aquest any. El sector tur\u00edstic \u00e9s un dels que m\u00e9s r\u00e0pidament evoluciona i on les noves tecnologies s\u2019incorporen amb m\u00e9s agilitat. No et quedis enrere i dona [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11283,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[211],"class_list":["post-41314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tendencias en marketing tur\u00edstico 2020 - Code Barcelona<\/title>\n<meta name=\"description\" content=\"\u00bfQuieres saber c\u00f3mo mejorar tu estrategia de marketing tur\u00edstico para el 2020?, no te pierdas este art\u00edculo donde desgranamos cu\u00e1les van a ser las tendencias en marketing tur\u00edstico del 2020.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/ca\/blog\/tendencies-en-marketing-turistic-2020\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tendencias en marketing tur\u00edstico 2020 - 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