{"id":41282,"date":"2019-12-12T11:38:38","date_gmt":"2019-12-12T11:38:38","guid":{"rendered":"https:\/\/codewebbarcelona.com\/tendencias-marketing-clinicas-dentales-2020\/"},"modified":"2026-04-21T07:54:51","modified_gmt":"2026-04-21T07:54:51","slug":"tendencies-marketing-cliniques-dentals-2020","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/ca\/blog\/tendencies-marketing-cliniques-dentals-2020\/","title":{"rendered":"Tend\u00e8ncies de m\u00e0rqueting per a cl\u00edniques dentals per al 2020"},"content":{"rendered":"<p>Dins dels nostres articles de final d\u2019any hem decidit crear-ne alguns de dedicats a sectors espec\u00edfics. En aquest, ens centrem en les tend\u00e8ncies de m\u00e0rqueting per a cl\u00edniques dentals de cara al 2020.<\/p>\n<p>Sigui una cl\u00ednica dental, un restaurant o un hotel, hi ha una cosa clara: si no apliques estrat\u00e8gies de m\u00e0rqueting, est\u00e0s perdent clients.<\/p>\n<p>2020, 2019, l\u2019any \u00e9s el de menys. El que importa \u00e9s que, en el m\u00f3n del m\u00e0rqueting, cal estar sempre al dia. Per aix\u00f2, en aquest post trobar\u00e0s les principals tend\u00e8ncies de m\u00e0rqueting per a cl\u00edniques dentals per al 2020.<\/p>\n<h2>Tend\u00e8ncies de m\u00e0rqueting per a cl\u00edniques dentals el 2020<\/h2>\n<p>&nbsp;<\/p>\n<p>Ja no n\u2019hi ha prou amb tenir nom\u00e9s un compte d\u2019Instagram on pengem fotos i promocions. Si vols que la teva cl\u00ednica dental esdevingui un referent i cada cop m\u00e9s usuaris d\u2019internet et coneguin, caldr\u00e0 que ampli\u00efs el nombre de plataformes i formats on tens pres\u00e8ncia.<\/p>\n<p>Aquestes s\u00f3n algunes de les plataformes i formats que et recomano explorar de cara al 2020:<\/p>\n<ul>\n<li>Instagram<\/li>\n<li>Youtube i Podcasts<\/li>\n<li>Email m\u00e0rqueting<\/li>\n<li>SMS<\/li>\n<li>Correu directe<\/li>\n<li>Apps<\/li>\n<\/ul>\n<h3>Instagram<\/h3>\n<p>Si hi ha una xarxa social de moda, sens dubte \u00e9s Instagram. Una plataforma molt visual on el \u201cpostureig\u201d mana.<\/p>\n<p>Si et marques com a objectiu destacar a Instagram aquest 2020, pots estar segur que arribar\u00e0s a persones que podrien convertir-se en nous pacients.<\/p>\n<p>Algunes idees per destacar:<\/p>\n<ol>\n<li>Organitza sortejos peri\u00f2dics on per participar calgui seguir el compte, etiquetar diverses persones i compartir una story. Aix\u00f2 far\u00e0 cr\u00e9ixer la teva comunitat de seguidors r\u00e0pidament.<\/li>\n<li>Comparteix contingut realment interessant. No et limitis a penjar ofertes i promocions. Si el teu feed sembla un cat\u00e0leg publicitari, ning\u00fa et seguir\u00e0.<\/li>\n<li>Anima els pacients a compartir una story quan vinguin a la cl\u00ednica. Pensa en algun incentiu perqu\u00e8 ho facin.<\/li>\n<li>Col\u00b7labora amb influencers d\u2019aquesta xarxa. Assegura\u2019t que encaixin amb el teu p\u00fablic objectiu (zona, edat, qualitat de l\u2019audi\u00e8ncia, etc.).<\/li>\n<\/ol>\n<h3>Youtube i Podcasts<\/h3>\n<p>Youtube, la plataforma l\u00edder en consum de v\u00eddeo, s\u2019ha convertit en el nou referent audiovisual per a totes les generacions. A difer\u00e8ncia de la televisi\u00f3, ara pots tenir el teu propi canal i arribar directament i gratu\u00eftament a possibles pacients. El mateix passa amb els podcasts, que han substitu\u00eft la r\u00e0dio tradicional i et permeten crear el teu propi programa.<\/p>\n<p>Una de les tend\u00e8ncies m\u00e9s potents per a cl\u00edniques dentals.<\/p>\n<p>Algunes idees per generar contingut a Youtube o en format podcast:<\/p>\n<ol>\n<li>Crea una secci\u00f3 on expliquis l\u2019origen i el tractament de determinades patologies dentals.<\/li>\n<li>Obre un consultori on els usuaris envi\u00efn preguntes i un professional del sector les respongui.<\/li>\n<li>Fes entrevistes a altres odont\u00f2legs sobre temes d\u2019inter\u00e8s per a professionals del sector.<\/li>\n<\/ol>\n<h3>Email m\u00e0rqueting<\/h3>\n<p>L\u2019email m\u00e0rqueting \u00e9s una de les eines m\u00e9s antigues de comunicaci\u00f3 digital. La primera campanya d\u2019email m\u00e0rqueting es va enviar el 1978 per Gary Thuerk a 400 persones, promocionant ordinadors. El resultat? 13 milions de d\u00f2lars en vendes.<\/p>\n<p>\u00d2bviament, els temps han canviat i ara \u00e9s molt m\u00e9s dif\u00edcil aconseguir un percentatge d\u2019obertures decent, i encara m\u00e9s convertir aquestes obertures en vendes o nous pacients.<\/p>\n<p>Tot i aix\u00ed, que sigui dif\u00edcil no vol dir que no sigui efectiu o que no valgui la pena invertir-hi esfor\u00e7os. Com m\u00e9s canals utilitzis per arribar als teus clients, millor.<\/p>\n<p>Si incorpores una bona estrat\u00e8gia d\u2019email m\u00e0rqueting per enviar promocions i ofertes als teus pacients, cobrir\u00e0s un altre dels punts clau per estar al dia en m\u00e0rqueting per a cl\u00edniques dentals el 2020. L\u2019objectiu \u00e9s que el consumidor et trobi a tot arreu.<\/p>\n<h3>SMS<\/h3>\n<p>Ja s\u00e9 qu\u00e8 penses: SMS? Aix\u00f2 sona molt als anys 2000. I s\u00ed, per\u00f2 tenint en compte la saturaci\u00f3 d\u2019informaci\u00f3 i publicitat a internet, els m\u00e8todes m\u00e9s convencionals o \u201cantics\u201d tornen a guanyar for\u00e7a.<\/p>\n<p>El meu consell \u00e9s que a partir del 2020 tinguis molt present aquesta tend\u00e8ncia i comencis a demanar el n\u00famero de m\u00f2bil a tots els teus pacients, sempre amb el seu consentiment per escrit per rebre promocions.<\/p>\n<p>Un consell: utilitza aquest canal de manera molt controlada, per exemple un cop cada dos mesos o, com a m\u00e0xim, un cop al mes. Si envies promocions indiscriminadament per SMS, els pacients poden sentir-se invadits i aix\u00f2 perjudicaria la teva imatge.<\/p>\n<h3>Correu directe<\/h3>\n<p>Si parlem de formats de m\u00e0rqueting \u201cantics\u201d, el correu directe n\u2019\u00e9s el rei. L\u2019aparici\u00f3 d\u2019internet i la publicitat digital va fer que gaireb\u00e9 desaparegu\u00e9s, per\u00f2 precisament per aix\u00f2 ara \u00e9s un bon moment per recuperar-lo i diferenciar-te.<\/p>\n<p>Centra les teves campanyes en zones geogr\u00e0fiques rellevants per a la teva cl\u00ednica i dirigeix-te a un p\u00fablic amb un poder adquisitiu alineat amb la teva imatge.<\/p>\n<h3>Apps<\/h3>\n<p>Les apps s\u00f3n tend\u00e8ncia i han arribat per quedar-se.<\/p>\n<p>Amb una app, pots estar present al m\u00f2bil dels teus pacients d\u2019una manera molt m\u00e9s directa.<\/p>\n<p>A m\u00e9s, pots utilitzar les notificacions push per enviar promocions a trav\u00e9s de la teva pr\u00f2pia app.<\/p>\n<p>La pregunta clau quan et planteges crear una app per fidelitzar els teus pacients \u00e9s: per qu\u00e8 voldrien instal\u00b7lar-la?<\/p>\n<p>La resposta \u00e9s senzilla: a trav\u00e9s de l\u2019app pots oferir als pacients un espai on consultar l\u2019historial de visites, tractaments realitzats i planificar les properes cites. Una eina \u00fatil tant per a ells com per a l\u2019equip de la cl\u00ednica.<\/p>\n<p>Gr\u00e0cies a l\u2019app, podr\u00e0s enviar promocions i aconseguir m\u00e9s recurr\u00e8ncia i nous pacients.<\/p>\n<h3>Conclusions<\/h3>\n<p>Com pots veure, el 2020 no n\u2019hi haur\u00e0 prou amb ser a una sola xarxa social. L\u2019objectiu \u00e9s clar: tenir pres\u00e8ncia a totes les plataformes possibles per arribar al m\u00e0xim d\u2019usuaris i, per tant, de potencials pacients.<\/p>\n<p>Tot aix\u00f2 requereix dedicaci\u00f3 i una bona estrat\u00e8gia per saber com arribar de manera efectiva al p\u00fablic m\u00e9s interessant per a la teva cl\u00ednica dental.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dins dels nostres articles de final d\u2019any hem decidit crear-ne alguns de dedicats a sectors espec\u00edfics. En aquest, ens centrem en les tend\u00e8ncies de m\u00e0rqueting per a cl\u00edniques dentals de cara al 2020. Sigui una cl\u00ednica dental, un restaurant o un hotel, hi ha una cosa clara: si no apliques estrat\u00e8gies de m\u00e0rqueting, est\u00e0s perdent [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11286,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[211],"class_list":["post-41282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tend\u00e8ncies de m\u00e0rqueting per a cl\u00edniques dentals per al 2020 - Code Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/ca\/blog\/tendencies-marketing-cliniques-dentals-2020\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tend\u00e8ncies de m\u00e0rqueting per a cl\u00edniques dentals per al 2020 - Code Barcelona\" \/>\n<meta property=\"og:description\" content=\"Dins dels nostres articles de final d\u2019any hem decidit crear-ne alguns de dedicats a sectors espec\u00edfics. 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