{"id":41271,"date":"2020-01-08T14:48:45","date_gmt":"2020-01-08T14:48:45","guid":{"rendered":"https:\/\/codewebbarcelona.com\/tendencias-marketing-hotelero-2020\/"},"modified":"2026-04-21T07:54:21","modified_gmt":"2026-04-21T07:54:21","slug":"tendencies-marketing-hoteler-2020","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/ca\/blog\/tendencies-marketing-hoteler-2020\/","title":{"rendered":"Tend\u00e8ncies en m\u00e0rqueting hoteler 2020"},"content":{"rendered":"<p>Vols estar al dia de les tend\u00e8ncies en m\u00e0rqueting hoteler per al 2020? No et perdis aquest article on t\u2019expliquem com pots optimitzar la teva estrat\u00e8gia de m\u00e0rqueting hoteler durant el 2020.<\/p>\n<p>El sector hoteler \u00e9s un dels m\u00e9s din\u00e0mics del pa\u00eds. El turisme va moure m\u00e9s de 1.400 milions de persones arreu del m\u00f3n el 2018, i nom\u00e9s a Espanya, de gener a juny, ens van visitar m\u00e9s de 38 milions de persones amb una despesa superior als 40.000 milions d\u2019euros.<\/p>\n<p>Aix\u00ed que, si vols la teva part del past\u00eds, agafa paper i llapis i pren nota d\u2019aquests consells per estar a l\u2019avantguarda de les tend\u00e8ncies en m\u00e0rqueting hoteler aquest 2020.<\/p>\n<h2>Tend\u00e8ncies en m\u00e0rqueting hoteler per al 2020<\/h2>\n<h3>1. Comunicaci\u00f3 multicanal<\/h3>\n<p>El sector hoteler evoluciona constantment, i el contacte continu amb el client \u00e9s una font d\u2019informaci\u00f3 que cal aprofitar al m\u00e0xim.<\/p>\n<p>Per aix\u00f2, hem d\u2019oferir als nostres clients la possibilitat de comunicar-se amb nosaltres de manera efectiva i personal a trav\u00e9s de tots els canals que la tecnologia ens posa a l\u2019abast.<\/p>\n<p>Aix\u00f2 ens permetr\u00e0 millorar el servei, detectar oportunitats de millora gr\u00e0cies al feedback dels clients i implementar les estrat\u00e8gies necess\u00e0ries per cr\u00e9ixer.<\/p>\n<p>La tend\u00e8ncia per al 2020 \u00e9s facilitar al client la connexi\u00f3 i el contacte amb nosaltres a trav\u00e9s de:<\/p>\n<ul>\n<li>Xat en temps real<\/li>\n<li>Whatsapp<\/li>\n<li>Facebook Messenger<\/li>\n<li>Wechat<\/li>\n<li>Apple Business Chat<\/li>\n<li>SMS<\/li>\n<li>Tel\u00e8fon<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>No oblidis<\/strong> que no n\u2019hi ha prou amb oferir molts canals de comunicaci\u00f3; cal que aquesta comunicaci\u00f3 sigui real i efectiva.<\/p>\n<p><strong>Resultats:<\/strong> com a prove\u00efdor de serveis, el tracte amb el client \u00e9s clau. Si ho fas b\u00e9, els hostes estaran satisfets, tindran una bona opini\u00f3 de tu i et recomanaran.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4572\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/01\/selective-focus-photography-of-person-holding-turned-on-1092644.jpg\" alt=\"tendencias-marketing-hotelero-2020\" width=\"6000\" height=\"4000\" \/><\/p>\n<h3>2. Omnichannel marketing<\/h3>\n<p>Una altra de les <strong>tend\u00e8ncies en m\u00e0rqueting hoteler del 2020<\/strong> ser\u00e0, sens dubte, l\u2019<strong>omnichannel marketing<\/strong>. \u00c9s una <strong>tend\u00e8ncia<\/strong> molt vinculada al punt anterior, per\u00f2 va molt m\u00e9s enll\u00e0 i porta el <strong>m\u00e0rqueting<\/strong> al l\u00edmit.<\/p>\n<p>Es tracta de ser presents a totes les xarxes socials i canals digitals que la tecnologia actual permet.<\/p>\n<p>Amb una clara aposta pel <strong>branding<\/strong>, cal ser-hi a:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Instagram<\/li>\n<li>Facebook<\/li>\n<li>Twitter<\/li>\n<li>LinkedIn<\/li>\n<li>Pinterest<\/li>\n<li>V\u00eddeo ef\u00edmer (com les hist\u00f2ries de Facebook i Instagram)<\/li>\n<li>Podcasts<\/li>\n<li>Aplicacions per a m\u00f2bils<\/li>\n<li>Emissions en directe<\/li>\n<li>Xat en directe<\/li>\n<li>SMS<\/li>\n<li>PR i notes de premsa<\/li>\n<li>Anuncis offline<\/li>\n<li>Correu directe<\/li>\n<li>Esdeveniments presencials<\/li>\n<li>Chatbots i assistents virtuals<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>No oblidis<\/strong> que no n\u2019hi ha prou amb ser present a tots aquests canals; cal crear contingut de qualitat i adaptat a cada un d\u2019ells.<\/p>\n<p><strong>Resultats:<\/strong> ampliar la pres\u00e8ncia multiplica les oportunitats d\u2019atreure l\u2019atenci\u00f3 del teu p\u00fablic objectiu.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4555\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/01\/facebook-application-icon-147413.jpg\" alt=\"tendencias-marketing-hotelero-2020\" width=\"3000\" height=\"2000\" \/><\/p>\n<h3>3. Be personal<\/h3>\n<p>Una de les <strong>tend\u00e8ncies en m\u00e0rqueting hoteler per al 2020<\/strong> que no pots passar per alt \u00e9s aquesta.<\/p>\n<p>L\u2019hem batejada com a \u201cBe personal\u201d i fa refer\u00e8ncia a la necessitat creixent d\u2019oferir una imatge pr\u00f2pia i un tracte personalitzat.<\/p>\n<p>\u00c9s la millor manera d\u2019aconseguir un <strong>engagement<\/strong> real amb el client en un mercat cada cop m\u00e9s competitiu.<\/p>\n<p>Per aconseguir-ho, cal enfocar-ho de manera global: no serveix fer-ho nom\u00e9s en una part de la teva <strong>estrat\u00e8gia de m\u00e0rqueting<\/strong>.<\/p>\n<p>Has d\u2019imprimir la teva personalitat a tots i cadascun dels elements que formen la teva imatge i filosofia.<\/p>\n<ul>\n<li>Una web pr\u00f2pia, amb un disseny \u00fanic.<\/li>\n<li>Perfils socials amb car\u00e0cter, que tractin la comunitat com un club exclusiu.<\/li>\n<li>Continguts adaptats a cada canal i que transmetin aquesta personalitat tan valorada.<\/li>\n<li>Material offline fet a mida, alineat amb el branding i la filosofia de l\u2019hotel.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>No oblidis<\/strong> que la millor manera de tenir personalitat \u00e9s comptar amb una estrat\u00e8gia d\u2019imatge i <strong>m\u00e0rqueting<\/strong> ben definida i executada per professionals.<\/p>\n<p><strong>Resultats:<\/strong> els teus clients se sentiran m\u00e9s vinculats a la marca i a l\u2019hotel, millorar\u00e0s l\u2019<strong>engagement<\/strong> i augmentar\u00e0 el nombre de reserves.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4573\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/01\/photo-of-wine-bottle-and-food-on-table-1579253.jpg\" alt=\"tendencias-marketing-hotelero-2020\" width=\"7952\" height=\"5304\" \/><\/p>\n<h3>4. Web amb experi\u00e8ncia d\u2019app \u2013 mobile marketing<\/h3>\n<p>Un dels punts clau de la teva <strong>estrat\u00e8gia de m\u00e0rqueting<\/strong> ha de ser la <strong>web<\/strong>.<\/p>\n<p>La tecnologia ens ofereix infinites possibilitats per innovar any rere any en la manera com ens presentem i connectem amb els clients.<\/p>\n<p>Cal apostar per un <strong>disseny web a mida<\/strong> amb funcionalitats espec\u00edfiques per als nostres clients i una aparen\u00e7a 100% <strong>app like<\/strong>.<\/p>\n<p>El llenguatge visual que m\u00e9s domina avui \u00e9s el dels dispositius m\u00f2bils, i no podem permetre\u2019ns una <strong>web<\/strong> que no tingui en compte aquesta <strong>tend\u00e8ncia en m\u00e0rqueting hoteler del 2020<\/strong>.<\/p>\n<p><strong>No oblidis<\/strong> que un <strong>disseny a mida tipus app<\/strong> no s\u2019aconsegueix amb una plantilla de WordPress barata; cal confiar en professionals.<\/p>\n<p><strong>Resultats:<\/strong> el nombre de reserves es disparar\u00e0 si facilites l\u2019acc\u00e9s r\u00e0pid i atractiu al teu contingut.<\/p>\n<h3>5. Cuida la teva reputaci\u00f3 \u2013 anima\u2019ls a comentar<\/h3>\n<p>Si fas b\u00e9 la teva feina, els resultats arribaran sols. No tinguis por dels comentaris.<\/p>\n<p>La teva capacitat per rebre i gestionar aquests comentaris \u00e9s un dels teus grans actius.<\/p>\n<p>La <strong>tend\u00e8ncia en m\u00e0rqueting hoteler<\/strong> \u00e9s potenciar les opinions dels usuaris, ja que s\u00f3n un dels factors decisius a l\u2019hora de reservar.<\/p>\n<p>Als teus clients no els importa que el director digui que el seu <strong>hotel<\/strong> \u00e9s fant\u00e0stic; el que els interessa s\u00f3n les opinions de persones amb qui es puguin identificar.<\/p>\n<p><strong>No oblidis<\/strong> que no tots els comentaris seran positius (\u201chaters gonna hate\u201d); cal aprendre a gestionar les cr\u00edtiques i resoldre els errors.<\/p>\n<p><strong>Resultats:<\/strong> si animes els clients a compartir la seva experi\u00e8ncia, obres la porta a una nova forma de <strong>publicitat<\/strong> generada per persones amb qui el teu <strong>target<\/strong> pot empatitzar.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4578\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/01\/board-3700116_1920.jpg\" alt=\"tendencias-marketing-hotelero-2020\" width=\"1920\" height=\"1280\" \/><\/p>\n<h3>6. Experience \u2013 ven experi\u00e8ncies, no serveis<\/h3>\n<p>La <strong>tend\u00e8ncia estrella en m\u00e0rqueting hoteler per al 2020<\/strong> \u00e9s vendre experi\u00e8ncies, no serveis.<\/p>\n<p>\u00d2bviament, som una empresa i venem serveis, per\u00f2 cal canviar el xip i centrar-nos a oferir experi\u00e8ncies.<\/p>\n<p>Els usuaris cada cop m\u00e9s reserven pensant en l\u2019experi\u00e8ncia, aix\u00ed que tot el contingut de la teva <strong>estrat\u00e8gia de m\u00e0rqueting hoteler<\/strong> ha d\u2019anar en aquesta l\u00ednia.<\/p>\n<p><strong>No oblidis<\/strong> que vendre experi\u00e8ncies apel\u00b7la a les emocions i als sentits, i connecta amb el client d\u2019una manera m\u00e9s profunda.<\/p>\n<p><strong>Resultats:<\/strong> millorar\u00e0s la qualitat de les reserves i dels comentaris.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4577\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/01\/woman-laying-down-on-bed-inside-room-2417842.jpg\" alt=\"tendencias-marketing-hotelero-2020\" width=\"3648\" height=\"5472\" \/><\/p>\n<h3>7. Influencers \u2013 la millor via per fer-se viral<\/h3>\n<p>Els <strong>influencers<\/strong> no marxaran; al contrari, han vingut per quedar-se i la millor opci\u00f3 \u00e9s aprofitar la seva imatge per potenciar el teu hotel.<\/p>\n<p><strong>No oblidis<\/strong> que cada <strong>influencer<\/strong> t\u00e9 la seva pr\u00f2pia personalitat i atrau un tipus concret de p\u00fablic. Cal buscar aquell <strong>influencer<\/strong> que et porti els clients que vols.<\/p>\n<p><strong>Resultats:<\/strong> augmentar\u00e0 el nombre de reserves i podr\u00e0s potenciar els segments de mercat que t\u2019interessen.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4575\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/01\/woman-standing-beside-red-car-1229174.jpg\" alt=\"tendencias-marketing-hotelero-2020\" width=\"5472\" height=\"3648\" \/><\/p>\n<h3>8. Cerca per veu<\/h3>\n<p>La <strong>cerca per veu<\/strong> \u00e9s tamb\u00e9 un dels pilars d\u2019aquest llistat de <strong>tend\u00e8ncies en m\u00e0rqueting hoteler del 2020<\/strong>.<\/p>\n<p>S\u2019estima que durant el 2020, el 50% de les cerques es faran a trav\u00e9s de <strong>voice search<\/strong> i altaveus intel\u00b7ligents.<\/p>\n<p>Cal tenir tot el contingut adaptat i preparat per a aquest nou escenari, ja que la compet\u00e8ncia aqu\u00ed ser\u00e0 \u201ctot o res\u201d.<\/p>\n<p><strong>No oblidis<\/strong> que aquesta tend\u00e8ncia obre un nou camp a tenir en compte dins la teva <strong>estrat\u00e8gia de m\u00e0rqueting digital SEO<\/strong>.<\/p>\n<p><strong>Resultats:<\/strong> estar a l\u2019avantguarda d\u2019aquesta tend\u00e8ncia marcar\u00e0 la difer\u00e8ncia entre mantenir-se al mercat o desapar\u00e8ixer-ne.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4576\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/01\/alexa-2.jpg\" alt=\"tendencias-marketing-hotelero-2020\" width=\"3000\" height=\"2000\" \/><\/p>\n<h3>Conclusions i resum per a impacients<\/h3>\n<ol>\n<li><strong>Comunicaci\u00f3 multicanal<\/strong><\/li>\n<li><strong>Omnichannel marketing<\/strong><\/li>\n<li><strong>Be personal<\/strong><\/li>\n<li><strong>Web amb experi\u00e8ncia d\u2019app \u2013 mobile marketing<\/strong><\/li>\n<li><strong>Cuida la teva reputaci\u00f3 \u2013 anima\u2019ls a comentar<\/strong><\/li>\n<li><strong>Experience \u2013 ven experi\u00e8ncies, no serveis<\/strong><\/li>\n<li><strong>Influencers \u2013 la millor via per fer-se viral<\/strong><\/li>\n<li><strong>Cerca per veu<\/strong><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Vols estar al dia de les tend\u00e8ncies en m\u00e0rqueting hoteler per al 2020? No et perdis aquest article on t\u2019expliquem com pots optimitzar la teva estrat\u00e8gia de m\u00e0rqueting hoteler durant el 2020. El sector hoteler \u00e9s un dels m\u00e9s din\u00e0mics del pa\u00eds. El turisme va moure m\u00e9s de 1.400 milions de persones arreu del m\u00f3n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11218,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[210,211],"class_list":["post-41271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiracio","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tendencias en marketing hotelero 2020 - Code Barcelona<\/title>\n<meta name=\"description\" content=\"\u00bfQuieres estar al corriente de las tendencias en marketing hotelero para 2020? No te pierdas este art\u00edculo donde te vamos a hablar de c\u00f3mo mejorar tu estrategia de marketing hotelero durante el 2020. 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