{"id":41268,"date":"2021-11-30T20:41:34","date_gmt":"2021-11-30T20:41:34","guid":{"rendered":"https:\/\/codewebbarcelona.com\/tendencias-marketing-digital-2022\/"},"modified":"2026-04-21T07:53:42","modified_gmt":"2026-04-21T07:53:42","slug":"tendencies-marketing-digital-2022","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/ca\/blog\/tendencies-marketing-digital-2022\/","title":{"rendered":"Tend\u00e8ncies en m\u00e0rqueting digital 2022"},"content":{"rendered":"<p>Vols saber quines seran les <strong>tend\u00e8ncies en m\u00e0rqueting digital 2022<\/strong>? \u2014 M\u00e9s val que s\u00ed, perqu\u00e8, responguis el que responguis, el <strong>m\u00e0rqueting digital<\/strong> ja representa actualment el 72% del total del <strong>m\u00e0rqueting<\/strong> que s\u2019utilitza per potenciar la nostra <strong>estrat\u00e8gia comercial<\/strong>.<\/p>\n<p>En aquest article t\u2019expliquem quines seran les tend\u00e8ncies que marcaran el cam\u00ed perqu\u00e8 el nostre <strong>m\u00e0rqueting digital<\/strong> sigui clau en el creixement de l\u2019empresa.<\/p>\n<p>Primer de tot, posem les bases amb algunes premisses essencials.<\/p>\n<p>El m\u00f3n ja \u00e9s plenament digital i virtual.<\/p>\n<p>La gran majoria de comunicacions i contactes es fan de manera virtual.<\/p>\n<p>El <strong>m\u00e0rqueting offline<\/strong> ha perdut pes i rellev\u00e0ncia davant el creixement imparable del <strong>m\u00e0rqueting digital<\/strong>.<\/p>\n<p>El cost de producci\u00f3 del <strong>m\u00e0rqueting digital<\/strong> \u00e9s molt baix.<\/p>\n<p>Els resultats de les campanyes de <strong>m\u00e0rqueting digital<\/strong> es poden mesurar i analitzar amb detall.<\/p>\n<p>Els resultats es poden optimitzar aplicant coneixements de <strong>m\u00e0rqueting<\/strong> i eines d\u2019an\u00e0lisi de dades sobre les campanyes.<\/p>\n<p>Un cop tenim clares aquestes premisses, queda clar que disposar d\u2019una bona <strong>estrat\u00e8gia de m\u00e0rqueting<\/strong> digital empresarial \u00e9s fonamental per fer cr\u00e9ixer l\u2019empresa i augmentar les vendes de productes o serveis.<\/p>\n<p>Per\u00f2, com tot, el <strong>m\u00e0rqueting digital<\/strong> evoluciona constantment.<\/p>\n<p>La compet\u00e8ncia \u00e9s ferotge i tothom vol la seva part del past\u00eds; totes les empreses hi participen, en siguin conscients o no.<\/p>\n<p>Per ajudar-te a estar preparat, hem recopilat una s\u00e8rie de punts que configuren aquest llistat de <strong>tend\u00e8ncies en m\u00e0rqueting digital 2022<\/strong>.<\/p>\n<p>[superfeatured]10346[\/superfeatured]<\/p>\n<p>Com en edicions anteriors, la din\u00e0mica de l\u2019article ser\u00e0 la seg\u00fcent:<\/p>\n<ul>\n<li><strong>Tend\u00e8ncia en m\u00e0rqueting digital<\/strong><\/li>\n<li>Explicaci\u00f3<\/li>\n<li>Exemples d\u2019\u00fas d\u2019aquesta <strong>tend\u00e8ncia<\/strong> + enlla\u00e7 a projecte<\/li>\n<li>Aplicacions d\u2019aquesta <strong>tend\u00e8ncia en m\u00e0rqueting digital<\/strong><\/li>\n<li>Consells per posar-la en pr\u00e0ctica<\/li>\n<\/ul>\n<p>Vols saber quines seran les <strong>tend\u00e8ncies en m\u00e0rqueting digital 2022<\/strong>?<\/p>\n<p>Endavant!<\/p>\n<h2>Tend\u00e8ncies en m\u00e0rqueting digital 2022<\/h2>\n<h3>Diversitat i inclusi\u00f3<\/h3>\n<p>Aquesta \u00e9s la primera <strong>tend\u00e8ncia en m\u00e0rqueting digital per al 2022<\/strong> de la qual et parlar\u00e9.<\/p>\n<p>Per damunt de tot, feu el que feu i pel canal que sigui, el to comunicatiu de la vostra <strong>campanya de m\u00e0rqueting digital<\/strong> ha de ser respectu\u00f3s.<\/p>\n<p>Potser em direu que les vostres accions <strong>publicit\u00e0ries i de comunicaci\u00f3 digital<\/strong> sempre han estat respectuoses, per\u00f2 sovint, tot i la bona intenci\u00f3, no ho s\u00f3n al 100% per q\u00fcestions de perspectiva.<\/p>\n<p>\u00c9s f\u00e0cil que les nostres <strong>campanyes de m\u00e0rqueting digital<\/strong> caiguin en biaixos personals o de l\u2019equip.<\/p>\n<p>Si al vostre equip creatiu no hi ha cap dona, per exemple, \u00e9s f\u00e0cil que s\u2019hagi utilitzat un llenguatge patriarcal.<\/p>\n<p>Aquest exemple serveix per a tot el relat que h\u00e0gim fet servir en el nostre <strong>m\u00e0rqueting digital<\/strong>.<\/p>\n<p>El 2022 aix\u00f2 s\u2019acaba, i el per\u00edode de gr\u00e0cia per a aquelles empreses que encara cometen errors sense voler, tamb\u00e9.<\/p>\n<p>A partir de 2022, una de les <strong>tend\u00e8ncies en m\u00e0rqueting digital<\/strong> m\u00e9s esteses \u2014i de la qual no podr\u00e0s escapar\u2014 ser\u00e0 utilitzar un to comunicatiu que tingui en compte les minories (sense tractar-les com a tals), amb perspectiva de g\u00e8nere, cultural i de diversitat social.<\/p>\n<p>Tot i que a priori pugui semblar irrellevant, \u00e9s positiu per als negocis: amplia el nostre abast comercial i fa cr\u00e9ixer el target.<\/p>\n<p>Cal recordar que un to comunicatiu excloent nom\u00e9s allunya clients de la nostra marca.<\/p>\n<p>En realitat, nom\u00e9s es tracta de mostrar respecte i posar el client al centre, que \u00e9s el que sempre ha buscat el m\u00e0rqueting digital.<\/p>\n<h4>Empreses que incorporen aquestes tend\u00e8ncies en m\u00e0rqueting digital<\/h4>\n<h4>Billy Boy: Love Crossings<\/h4>\n<p><strong>Campanya de m\u00e0rqueting digital a c\u00e0rrec de l\u2019ag\u00e8ncia <a href=\"https:\/\/www.serviceplan.es\/es.html\" target=\"_blank\" rel=\"noopener\">Serviceplan<\/a><\/strong><\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/aKP7YFlMtEs\" width=\"1920\" height=\"1080\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>La primera acci\u00f3 de m\u00e0rqueting digital que ens serveix d\u2019exemple per parlar de la <strong>tend\u00e8ncia en m\u00e0rqueting digital 2022<\/strong> \u00e9s la que Serviceplan Germany ha creat per a la marca de preservatius Billy Boy.<\/p>\n<p>En aquesta campanya, l\u2019objectiu era recordar la import\u00e0ncia del sexe segur. El m\u00e9s interessant \u00e9s el seu enfocament transversal, on la diversitat sexual i el respecte s\u00f3n eixos centrals del relat.<\/p>\n<p>Aquest projecte ha estat guardonat amb el <a href=\"https:\/\/www.red-dot.org\/project\/billy-boy-love-crossings-54709\" target=\"_blank\" rel=\"noopener\">reddot a la categoria Out-of-Home Campaign, Ambient Advertising<\/a><\/p>\n<h4>UNI-FORM FOR VOGUE<\/h4>\n<p><b>Campanya de m\u00e0rqueting digital a c\u00e0rrec de l\u2019ag\u00e8ncia Ogilvy Taiwan per a Vogue<\/b><\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/W7VOPNiMjPA\" width=\"1920\" height=\"1080\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-10692\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/tendencias-marketing-digital-04.jpg\" alt=\"tendencias-marketing-digital-04\" width=\"860\" height=\"574\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-10693\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/tendencias-marketing-digital-05.jpg\" alt=\"tendencias-marketing-digital-05\" width=\"860\" height=\"608\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-10694\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/tendencias-marketing-digital-06.jpg\" alt=\"tendencias-marketing-digital-06\" width=\"860\" height=\"608\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-10695\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/tendencias-marketing-digital-07.jpg\" alt=\"tendencias-marketing-digital-07\" width=\"860\" height=\"608\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-10696\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/tendencias-marketing-digital-08.jpg\" alt=\"tendencias-marketing-digital-08\" width=\"860\" height=\"608\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-10697\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/tendencias-marketing-digital-09.jpg\" alt=\"tendencias-marketing-digital-09\" width=\"860\" height=\"475\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-10698\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/tendencias-marketing-digital-010.jpg\" alt=\"tendencias-marketing-digital-010\" width=\"860\" height=\"608\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-10699\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/tendencias-marketing-digital-015.jpg\" alt=\"tendencias-marketing-digital-015\" width=\"860\" height=\"608\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-10700\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/tendencias-marketing-digital-019.jpg\" alt=\"tendencias-marketing-digital-019\" width=\"860\" height=\"608\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-10701\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/tendencias-marketing-digital-020.jpg\" alt=\"tendencias-marketing-digital-020\" width=\"860\" height=\"1357\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-10702\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/tendencias-marketing-digital-021.jpg\" alt=\"tendencias-marketing-digital-021\" width=\"860\" height=\"1397\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-10703\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/tendencias-marketing-digital-01.jpg\" alt=\"tendencias-marketing-digital-01\" width=\"860\" height=\"574\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-10704\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/tendencias-marketing-digital-02.jpg\" alt=\"tendencias-marketing-digital-02\" width=\"860\" height=\"574\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-10705\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/tendencias-marketing-digital-03.jpg\" alt=\"tendencias-marketing-digital-03\" width=\"860\" height=\"574\" \/><\/p>\n<p>El segon exemple on aquesta <strong>tend\u00e8ncia en m\u00e0rqueting digital<\/strong> \u00e9s molt present ens arriba de la m\u00e0 de l\u2019estudi creatiu Ogilvy, responsable de la <strong>campanya publicit\u00e0ria<\/strong> de la revista Vogue.<\/p>\n<p>Aquesta acci\u00f3 de <strong>m\u00e0rqueting digital<\/strong> t\u00e9 com a eix central la iniciativa dels estudiants de la Taiwan\u2019s Banqiao High School, que van denunciar la necessitat d\u2019eliminar la diferenciaci\u00f3 de g\u00e8nere en els uniformes escolars.<\/p>\n<p>Per aix\u00f2 van crear una l\u00ednia d\u2019uniformes sense g\u00e8nere, com a forma de den\u00fancia i per aportar solucions als uniformes tradicionals.<\/p>\n<p>Aquest projecte ha estat reconegut als <a href=\"https:\/\/www.dandad.org\/awards\/professional\/2021\/235004\/uni-form\/\" target=\"_blank\" rel=\"noopener\">D&amp;AD Awards<\/a> en les categories de:<\/p>\n<ul>\n<li>Graphite Pencil \/ Branding \/ Tactical \/ 2021<\/li>\n<li>Wood Pencil \/ Photography \/ Fashion<\/li>\n<li>Wood Pencil \/ Direct \/ Integrated<\/li>\n<li>Wood Pencil \/ Branding \/ New Branding Schemes<\/li>\n<li>Shortlist \/ PR \/ Product Launch<\/li>\n<li>Shortlist \/ Graphic Design \/ Integrated<\/li>\n<li>Shortlist \/ Product Design \/ Inclusive<\/li>\n<li>Shortlist \/ Writing for Design \/ Integrated<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Sens dubte, un dels millors exemples per veure aquesta <strong>tend\u00e8ncia en m\u00e0rqueting digital 2022<\/strong>.<\/p>\n<p>[superfeatured]10346[\/superfeatured]<\/p>\n<h4>FEMINICIDIO<\/h4>\n<p><strong>Campanya de m\u00e0rqueting digital a c\u00e0rrec de l\u2019ag\u00e8ncia Plano Estudio<\/strong><\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/HueKIZUPd0E\" width=\"1920\" height=\"1080\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-10706\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/tendencia-marketing-digital-01-5.gif\" alt=\"tendencia-marketing-digital-01 (5)\" width=\"2000\" height=\"1535\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-10707\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/tendencia-marketing-digital-01-1.gif\" alt=\"tendencia-marketing-digital-01 (1)\" width=\"2000\" height=\"1400\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-10708\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/tendencia-marketing-digital-01-2.gif\" alt=\"tendencia-marketing-digital-01 (2)\" width=\"2000\" height=\"1178\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-10709\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/tendencia-marketing-digital-01-3.gif\" alt=\"tendencia-marketing-digital-01 (3)\" width=\"2000\" height=\"1178\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-10710\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/tendencia-marketing-digital-01-4.gif\" alt=\"tendencia-marketing-digital-01 (4)\" width=\"2000\" height=\"1178\" \/><\/p>\n<p>El tercer exemple sobre la <strong>tend\u00e8ncia en m\u00e0rqueting digital 2022<\/strong> en diversitat i inclusi\u00f3 ens arriba de l\u2019estudi creatiu colombi\u00e0 <a href=\"https:\/\/planoestudio.com.co\/\" target=\"_blank\" rel=\"noopener\">Plano Estudio<\/a>.<\/p>\n<p>Aquest projecte vol posar en relleu la import\u00e0ncia de les pol\u00edtiques de sensibilitzaci\u00f3 sobre la viol\u00e8ncia masclista a Col\u00f2mbia.<\/p>\n<p>Per aix\u00f2 es va crear una exposici\u00f3 virtual, una web i accions als diferents mitjans i xarxes socials.<\/p>\n<p>El projecte ha estat guardonat amb el <a href=\"https:\/\/awards.latinamericandesign.org\/winning-projects-detail\/?identifier=temp_project_72e28b2b09_cd02bad169\" target=\"_blank\" rel=\"noopener\">LAD Plata en la categoria de Disseny Digital \/ Design for Good<\/a><\/p>\n<h4>On ho veurem<\/h4>\n<p>Aquesta <strong>tend\u00e8ncia en m\u00e0rqueting digital 2022<\/strong> ser\u00e0 molt present en totes les <strong>campanyes publicit\u00e0ries<\/strong> i <strong>accions de m\u00e0rqueting<\/strong>. Formar\u00e0 part del relat de les empreses i ajudar\u00e0 a posicionar la marca socialment.<\/p>\n<h4>Consells<\/h4>\n<p>El consell principal: qualsevol acci\u00f3 ha de partir de la sinceritat i, abans de publicar-se, passar per filtres de revisi\u00f3 per evitar malentesos.<\/p>\n<h3>Sostenibilitat i medi ambient<\/h3>\n<p>Un aspecte proper al primer, per\u00f2 que cal tractar per separat, \u00e9s la <strong>tend\u00e8ncia en m\u00e0rqueting digital<\/strong> des de la perspectiva de la sostenibilitat i el respecte pel medi ambient.<\/p>\n<p>Diem que s\u00f3n propers perqu\u00e8, en realitat, parlem d\u2019un moviment global de conscienciaci\u00f3 sobre l\u2019\u00fas excessiu dels recursos naturals i la poca responsabilitat hist\u00f2rica de les empreses envers l\u2019entorn.<\/p>\n<p>A partir de l\u2019any vinent, una de les <strong>tend\u00e8ncies en m\u00e0rqueting digital 2022<\/strong> que veurem arreu ser\u00e0 la incorporaci\u00f3 d\u2019un missatge on la sostenibilitat i el medi ambient siguin protagonistes de les campanyes.<\/p>\n<p>El nostre <strong>m\u00e0rqueting digital<\/strong> ha de posar el focus en aquest aspecte, aprofitant qualsevol oportunitat per transmetre responsabilitat empresarial a l\u2019audi\u00e8ncia.<\/p>\n<p>Cada cop m\u00e9s, la gent \u2014la nostra audi\u00e8ncia i els nostres clients\u2014 valora la responsabilitat social i mediambiental a l\u2019hora d\u2019escollir empresa, producte o servei, i no volen fer cr\u00e9ixer negocis que no comparteixin els seus valors.<\/p>\n<p>No deixeu passar l\u2019oportunitat de mirar cap a dins i analitzar com actua la vostra empresa en mat\u00e8ria de sostenibilitat i medi ambient: qu\u00e8 feu b\u00e9 i qu\u00e8 podeu millorar.<\/p>\n<p>El que feu b\u00e9, feu-ho visible a la vostra <strong>campanya de m\u00e0rqueting digital<\/strong>; el que no, expliqueu-ho quan ho hagueu millorat. I el que encara no pugueu millorar, deixeu-ho en segon pla fins que sigui possible.<\/p>\n<h4>Empreses que incorporen aquestes tend\u00e8ncies en m\u00e0rqueting digital<\/h4>\n<h4>AUDI E-TRON EVENT PRESENTATION<\/h4>\n<p><strong>Campanya de m\u00e0rqueting digital a c\u00e0rrec de l\u2019ag\u00e8ncia Interpark Bizmarket<\/strong><\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/MyrLwVRTYNg\" width=\"1920\" height=\"1080\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>En primer lloc, hem vist l\u2019esdeveniment que la marca de vehicles premium Audi va organitzar per presentar la seva gamma de SUV 100% el\u00e8ctrics.<\/p>\n<p>Per refor\u00e7ar aquesta imatge \u201cverda\u201d, la presentaci\u00f3 es va fer en un entorn totalment sostenible i ecol\u00f2gic, amb contenidors reutilitzables.<\/p>\n<p>Com veiem, les marques utilitzen la sostenibilitat per captar clients i mostrar la seva postura sobre valors que la societat considera essencials.<\/p>\n<p>Aquesta presentaci\u00f3 ha estat premiada amb un <a href=\"https:\/\/www.red-dot.org\/project\/audi-e-tron-launch-event-54719\" target=\"_blank\" rel=\"noopener\">reddot a la categoria Vehicle Launch Tour<\/a><\/p>\n<h4>GREEN INSTRUCTIONS<\/h4>\n<p><strong>Campanya de m\u00e0r<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vols saber quines seran les tend\u00e8ncies en m\u00e0rqueting digital 2022? \u2014 M\u00e9s val que s\u00ed, perqu\u00e8, responguis el que responguis, el m\u00e0rqueting digital ja representa actualment el 72% del total del m\u00e0rqueting que s\u2019utilitza per potenciar la nostra estrat\u00e8gia comercial. En aquest article t\u2019expliquem quines seran les tend\u00e8ncies que marcaran el cam\u00ed perqu\u00e8 el nostre [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6696,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[208,210,211,134],"class_list":["post-41268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-disseny-desenvolupament-web","category-inspiracio","category-marketing","category-disseny-grafic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tendencias en marketing digital 2022 - Code Barcelona<\/title>\n<meta name=\"description\" content=\"\u00bfQuieres saber cu\u00e1les van a ser las tendencias en marketing digital 2022 ? - Mas te vale, porque el marketing digital ya ocupa en estos momentos la mayor parte del marketing total que se est\u00e1 utilizando para mejorar la estrategia comercial.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/ca\/blog\/tendencies-marketing-digital-2022\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tendencias en marketing digital 2022 - Code Barcelona\" \/>\n<meta property=\"og:description\" content=\"\u00bfQuieres saber cu\u00e1les van a ser las tendencias en marketing digital 2022 ? 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