{"id":41169,"date":"2018-10-31T08:45:40","date_gmt":"2018-10-31T08:45:40","guid":{"rendered":"https:\/\/codewebbarcelona.com\/tendencias-marketing-digital-2019\/"},"modified":"2026-04-21T07:31:48","modified_gmt":"2026-04-21T07:31:48","slug":"tendencies-marketing-digital-2019","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/ca\/blog\/tendencies-marketing-digital-2019\/","title":{"rendered":"Tend\u00e8ncies en m\u00e0rqueting digital 2019"},"content":{"rendered":"<p>Amb l\u2019inici del darrer trimestre de l\u2019any, \u00e9s moment de mirar endavant i comen\u00e7ar a pensar quines seran les <strong>tend\u00e8ncies en m\u00e0rqueting digital 2019<\/strong>.<\/p>\n<p>Durant els primers 9 mesos de l\u2019any, les <strong>ag\u00e8ncies de m\u00e0rqueting digital<\/strong> han estat aplicant les estrat\u00e8gies previstes per al 2018, per\u00f2 ara ja comencen a treballar amb la mirada posada en el que vindr\u00e0 l\u2019any vinent.<\/p>\n<p>No cal dir com d\u2019important \u00e9s estar al dia per <a href=\"https:\/\/olapaloma.com\/como-crear-campana-publicidad\/\" target=\"_blank\" rel=\"noopener\">crear una campanya publicit\u00e0ria efectiva<\/a>.<\/p>\n<p>Aix\u00f2 no vol dir que tot el que has fet aquest any perdi el seu valor, ni tampoc que algunes accions no puguin seguir funcionant durant un temps.<\/p>\n<p>El que s\u00ed \u00e9s clar \u00e9s que la tecnologia evoluciona a un ritme imparable i en totes direccions, aix\u00ed que el millor que podem fer \u00e9s anticipar-nos a les <strong>tend\u00e8ncies en m\u00e0rqueting digital de 2019<\/strong>.<\/p>\n<p>El sector del <strong>m\u00e0rqueting digital<\/strong> est\u00e0 en constant transformaci\u00f3 i no ens podem permetre quedar enrere, perqu\u00e8 aix\u00f2 equival a quedar fora de joc.<\/p>\n<p>Si vols estar a l\u2019\u00faltima, no et perdis aquest article on t\u2019expliquem en detall algunes de les claus imprescindibles per comen\u00e7ar el 2019 amb \u00e8xit.<\/p>\n<h3>Aquestes s\u00f3n les claus de les tend\u00e8ncies en m\u00e0rqueting digital 2019<\/h3>\n<ul>\n<li><strong>Realitat virtual i augmentada<\/strong><\/li>\n<li><strong>Integraci\u00f3 d\u2019aplicacions i chatbots<\/strong><\/li>\n<li><strong>Cerca per veu<\/strong><\/li>\n<li><strong>Automatitzaci\u00f3 de continguts<\/strong><\/li>\n<li><strong>Stories<\/strong><\/li>\n<li><strong>Accelerated Mobile Pages (AMP)<\/strong><\/li>\n<li><strong>M\u00e0rqueting d\u2019influ\u00e8ncia<\/strong><\/li>\n<li><strong>Mobile eCommerce<\/strong><\/li>\n<\/ul>\n<h2>Avancem-nos a les tend\u00e8ncies en m\u00e0rqueting digital 2019!<\/h2>\n<h3>Realitat virtual i augmentada<\/h3>\n<p>Tot i que aquestes tecnologies, especialment la realitat augmentada, encara es troben en una fase inicial, ja podem comen\u00e7ar a aprofitar alguns dels recursos que ofereixen.<\/p>\n<p>L\u2019objectiu principal d\u2019aquesta tecnologia \u00e9s oferir a l\u2019usuari una experi\u00e8ncia totalment immersiva.<\/p>\n<p>Si sabem treure\u2019n profit, aconseguirem un grau d\u2019implicaci\u00f3 m\u00e9s alt per part del consumidor, simplement pel fet de participar en una activitat innovadora i, per tant, divertida.<\/p>\n<p>Una de les <strong>tend\u00e8ncies en m\u00e0rqueting digital 2019<\/strong> m\u00e9s destacades ser\u00e0 la implementaci\u00f3 i \u00fas de la realitat virtual i augmentada per connectar amb el consumidor amb m\u00e9s garanties d\u2019\u00e8xit.<\/p>\n<p>Les possibilitats d\u2019engagement s\u00f3n superiors i aix\u00f2 repercuteix directament en les opcions d\u2019\u00e8xit de la nostra marca.<\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/10\/039tendencias-en-marketing-digital-2019beautiful-expression-fashion-911601.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1939\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/10\/039tendencias-en-marketing-digital-2019beautiful-expression-fashion-911601.jpg\" alt=\"039tendencias en marketing digital 2019beautiful-expression-fashion-911601\" width=\"6000\" height=\"4000\" \/><\/a><\/p>\n<h3>Integraci\u00f3 d\u2019aplicacions i chatbots<\/h3>\n<p>Cada cop \u00e9s m\u00e9s habitual utilitzar aplicacions de missatgeria com <strong>Messenger<\/strong> de <strong>Facebook<\/strong> o <strong>WhatsApp<\/strong>. Tenint aix\u00f2 en compte, seria un error no incorporar aquesta tecnologia a les nostres campanyes de m\u00e0rqueting digital durant el 2019.<\/p>\n<p>A m\u00e9s, cal implementar correctament els <strong>chatbots<\/strong> perqu\u00e8 l\u2019usuari pugui obtenir respostes autom\u00e0tiques a consultes habituals.<\/p>\n<p>Un bon \u00fas dels <strong>chatbots<\/strong> passa per disposar d\u2019un programari prou avan\u00e7at perqu\u00e8 la m\u00e0quina pugui respondre adequadament a preguntes formulades de diferents maneres i l\u2019usuari rebi la resposta correcta.<\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/10\/031tendencias-en-marketing-digital-2019chatbots.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1931\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/10\/031tendencias-en-marketing-digital-2019chatbots.jpg\" alt=\"031tendencias en marketing digital 2019chatbots\" width=\"1280\" height=\"720\" \/><\/a><\/p>\n<h3>Cerca per veu<\/h3>\n<p>Una altra de les tecnologies emergents que marcar\u00e0 les <strong>tend\u00e8ncies de m\u00e0rqueting digital 2019<\/strong> \u00e9s la cerca de continguts per veu.<\/p>\n<p>Cada vegada m\u00e9s usuaris interactuen amb els seus smartphones mitjan\u00e7ant ordres de veu, i per aix\u00f2 veurem com durant el 2019 les empreses comen\u00e7aran a adaptar els seus continguts digitals a la cerca per veu, coneguda internacionalment com <strong>Voice Search<\/strong>.<\/p>\n<p>La cerca per veu ser\u00e0, sens dubte, una de les <strong>tend\u00e8ncies en m\u00e0rqueting digital 2019<\/strong> amb m\u00e9s creixement aquest any.<\/p>\n<p>Adaptar el contingut al <strong>Voice Search<\/strong> far\u00e0 que el nostre producte sigui molt m\u00e9s accessible per a l\u2019usuari.<\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/10\/036tendencias-en-marketing-digital-2019voice-search.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1936\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/10\/036tendencias-en-marketing-digital-2019voice-search.jpg\" alt=\"036tendencias en marketing digital 2019voice-search\" width=\"1300\" height=\"1136\" \/><\/a><\/p>\n<h3>Automatitzaci\u00f3 de continguts<\/h3>\n<p>L\u2019automatitzaci\u00f3 de continguts en <strong>m\u00e0rqueting digital<\/strong> ja fa temps que s\u2019utilitza.<\/p>\n<p>Per\u00f2 no ha estat fins que la tecnologia ha assolit un cert nivell que podem considerar-la una de les <strong>tend\u00e8ncies en m\u00e0rqueting digital 2019<\/strong>.<\/p>\n<p>El motiu \u00e9s clar: automatitzar serveis o comunicacions sovint resta personalitat al resultat.<\/p>\n<p>Amb els aven\u00e7os tecnol\u00f2gics i la millora constant dels programes, la situaci\u00f3 canvia.<\/p>\n<p>El proper any veurem com una de les <strong>tend\u00e8ncies en m\u00e0rqueting digital 2019<\/strong> ser\u00e0 l\u2019automatitzaci\u00f3 de continguts a nivell personalitzat. La pseudo intel\u00b7lig\u00e8ncia artificial actual ens permet disposar d\u2019un programari m\u00e9s prec\u00eds.<\/p>\n<p>Si s\u2019utilitza correctament, aquesta tecnologia no substituir\u00e0 el contingut personalitzat, sin\u00f3 que l\u2019adaptar\u00e0 a cada usuari, tenint en compte gustos i prefer\u00e8ncies individuals.<\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/10\/042tendencias-en-marketing-digital-2019close-up-code-coding-374563.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1942\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/10\/042tendencias-en-marketing-digital-2019close-up-code-coding-374563.jpg\" alt=\"042tendencias en marketing digital 2019close-up-code-coding-374563\" width=\"4608\" height=\"3456\" \/><\/a><\/p>\n<h3>Stories<\/h3>\n<p>En l\u2019\u00e0mbit de les xarxes socials, les <strong>stories<\/strong> han arribat per quedar-se.<\/p>\n<p>El 2018 ja vam veure el naixement de les <strong>stories<\/strong> a <strong>Instagram<\/strong> i <strong>Facebook<\/strong>.<\/p>\n<p>Per\u00f2 ser\u00e0 l\u2019any vinent quan es consolidaran i s\u2019incorporaran a altres plataformes.<\/p>\n<p>Les <strong>stories<\/strong> formen part d\u2019aquest llistat de <strong>tend\u00e8ncies en m\u00e0rqueting digital 2019<\/strong> per m\u00e8rits propis.<\/p>\n<p>La seva capacitat de connexi\u00f3 i interactivitat ens permet apropar-nos als nostres clients d\u2019una manera innovadora. No deixeu escapar aquest recurs tan senzill i que pot aportar-vos un engagement superior.<\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/10\/040tendencias-en-marketing-digital-2019blog-blogging-blur-248533.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1940\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/10\/040tendencias-en-marketing-digital-2019blog-blogging-blur-248533.jpg\" alt=\"040tendencias en marketing digital 2019blog-blogging-blur-248533\" width=\"5184\" height=\"3456\" \/><\/a><\/p>\n<h3>Accelerated Mobile Pages (AMP)<\/h3>\n<p>Tamb\u00e9 s\u2019incorpora a aquest llistat de <strong>tend\u00e8ncies en m\u00e0rqueting digital 2019<\/strong> la millora de la velocitat de c\u00e0rrega de les p\u00e0gines web a trav\u00e9s del m\u00f2bil.<\/p>\n<p>La ra\u00f3 \u00e9s senzilla: Google hi aposta fort des de 2015 i el resultat \u00e9s que tenir una web r\u00e0pida repercuteix directament en el SEO del nostre lloc.<\/p>\n<p>M\u00e9s SEO significa millor posicionament i m\u00e9s visibilitat per al nostre producte.<\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/10\/034tendencias-en-marketing-digital-2019iStock-805119394-1-e1526467430525-1200x674-1.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1934\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/10\/034tendencias-en-marketing-digital-2019iStock-805119394-1-e1526467430525-1200x674-1.jpg\" alt=\"033tendencias en marketing digital 2019influencers\" width=\"1200\" height=\"674\" \/><\/a><\/p>\n<h3>M\u00e0rqueting d\u2019influ\u00e8ncia<\/h3>\n<p>Segons Forbes, a finals de 2018 el 80% dels usuaris d\u2019<strong>Internet<\/strong> tindran instal\u00b7lat un bloquejador d\u2019anuncis al navegador.<\/p>\n<p>En paral\u00b7lel, cada cop m\u00e9s persones confien en referents i prescriptors.<\/p>\n<p>Una de les <strong>tend\u00e8ncies en m\u00e0rqueting digital 2019<\/strong> ser\u00e0 la col\u00b7laboraci\u00f3 amb tercers que actu\u00efn d\u2019intermediaris entre el nostre producte i els consumidors.<\/p>\n<p>Influencers, persones que donaran suport a la nostra marca i en qui els consumidors confiaran.<\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/10\/033tendencias-en-marketing-digital-2019influencers.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1933\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/10\/033tendencias-en-marketing-digital-2019influencers.jpg\" alt=\"033tendencias en marketing digital 2019influencers\" width=\"1440\" height=\"808\" \/><\/a><\/p>\n<h3>Mobile eCommerce<\/h3>\n<p>Finalment, una de les <strong>tend\u00e8ncies en m\u00e0rqueting digital 2019<\/strong> ser\u00e0 el Mobile eCommerce.<\/p>\n<p>Aplicacions dissenyades i desenvolupades espec\u00edficament per funcionar en dispositius m\u00f2bils.<\/p>\n<p>Si el 70% de les persones que accedeixen a Internet ho fan des del m\u00f2bil, \u00e9s l\u00f2gic pensar que a partir de l\u2019any vinent una de les estrat\u00e8gies clau ser\u00e0 oferir el servei d\u2019eCommerce adaptat i optimitzat per a m\u00f2bils.<\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/10\/035tendencias-en-marketing-digital-2019mobile-ecommerce-shopping.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1935\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/10\/035tendencias-en-marketing-digital-2019mobile-ecommerce-shopping.jpg\" alt=\"035tendencias en marketing digital 2019mobile-ecommerce-shopping\" width=\"1920\" height=\"1080\" \/><\/a><\/p>\n<h3>Conclusions:<\/h3>\n<p>El m\u00f3n del <strong>m\u00e0rqueting digital<\/strong> \u00e9s apassionant.<\/p>\n<p>La constant evoluci\u00f3 tecnol\u00f2gica fa que aquest sector sigui sempre a l\u2019avantguarda de les <strong>tend\u00e8ncies en m\u00e0rqueting digital<\/strong> m\u00e9s interessants.<\/p>\n<p>No et quedis enrere i incorpora aquests punts a la teva <strong>estrat\u00e8gia de m\u00e0rqueting<\/strong> digital per al proper any; la compet\u00e8ncia tamb\u00e9 ho far\u00e0.<\/p>\n<p>Definir una bona <strong>estrat\u00e8gia de m\u00e0rqueting digital<\/strong> pot ser la difer\u00e8ncia entre l\u2019\u00e8xit i el frac\u00e0s de la teva empresa.<\/p>\n<p>El teu client potencial \u00e9s cada cop m\u00e9s exigent i no espera menys de tu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amb l\u2019inici del darrer trimestre de l\u2019any, \u00e9s moment de mirar endavant i comen\u00e7ar a pensar quines seran les tend\u00e8ncies en m\u00e0rqueting digital 2019. Durant els primers 9 mesos de l\u2019any, les ag\u00e8ncies de m\u00e0rqueting digital han estat aplicant les estrat\u00e8gies previstes per al 2018, per\u00f2 ara ja comencen a treballar amb la mirada posada [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8971,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[211],"class_list":["post-41169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tendencias en marketing digital 2019 - Dise\u00f1o web Barcelona Code<\/title>\n<meta name=\"description\" content=\"Lista de tendencias en marketing digital 2019. 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