{"id":40036,"date":"2018-11-09T13:32:05","date_gmt":"2018-11-09T13:32:05","guid":{"rendered":"https:\/\/codewebbarcelona.com\/tendencias-email-marketing-2019\/"},"modified":"2026-04-21T07:09:08","modified_gmt":"2026-04-21T07:09:08","slug":"tendencies-email-marketing-2019","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/ca\/blog\/tendencies-email-marketing-2019\/","title":{"rendered":"Tend\u00e8ncies email marketing 2019"},"content":{"rendered":"

Qualsevol persona amb uns m\u00ednims coneixements de m\u00e0rqueting<\/strong> sap que \u00e9s un \u00e0mbit en constant transformaci\u00f3, per aix\u00f2 us porto una previsi\u00f3 sobre les tend\u00e8ncies d\u2019email marketing 2019<\/strong>.<\/p>\n

L\u2019email marketing<\/strong> \u00e9s un sector que es reinventa any rere any i presenta aven\u00e7os propis.<\/p>\n

Amb el creixement tecnol\u00f2gic i totes les oportunitats que s\u2019obren davant nostre, cal preparar una bona estrat\u00e8gia<\/strong> anual que tingui en compte aquests factors per aprofitar-ne tot el potencial.<\/p>\n

\u00c9s fonamental estar atents a les tend\u00e8ncies d\u2019email marketing<\/strong> per mantenir una posici\u00f3 s\u00f2lida davant el mercat, els consumidors i la compet\u00e8ncia.<\/p>\n

Prop de 2.800 milions de persones fan servir el correu electr\u00f2nic<\/strong> com a via de comunicaci\u00f3 digital<\/strong>, aix\u00ed que \u00e9s un canal excel\u00b7lent per captar i fidelitzar clients i usuaris.<\/p>\n

Hem d\u2019aprendre a parlar el llenguatge que s\u2019espera de nosaltres, amb les seves particularitats i matisos.<\/p>\n

Vegem quins s\u00f3n els punts clau per estar al dia en tend\u00e8ncies d\u2019email marketing 2019<\/strong>.<\/p>\n

Tend\u00e8ncies email marketing 2019<\/h2>\n

M\u00e9s segmentaci\u00f3 i automatitzaci\u00f3 d\u2019objectius \u2013 targets<\/h3>\n

Amb els anys, l\u2019email marketing<\/strong> ha evolucionat per oferir al consumidor el que realment necessita i vol, adaptant l\u2019estrat\u00e8gia de m\u00e0rqueting<\/strong> a l\u2019estrat\u00e8gia<\/strong> del client.<\/p>\n

Ara podem segmentar autom\u00e0ticament la nostra estrat\u00e8gia d\u2019email marketing<\/strong> i aconseguir un engagement molt m\u00e9s alt amb el nostre p\u00fablic.<\/p>\n

Si ho fem b\u00e9, aquesta segmentaci\u00f3 cap al nostre target<\/strong> pot aconseguir, segons estudis, una resposta 18 vegades superior. Tenint en compte que nom\u00e9s cal fer-ho b\u00e9 una vegada i automatitzar-ho, el benefici per a l\u2019empresa \u00e9s evident.<\/p>\n

Els consumidors interactuen 6 vegades m\u00e9s amb aquest tipus de correus<\/strong> i, en entorns B2B, els ingressos augmenten any rere any.<\/p>\n

Nosaltres apostem fermament per aquest punt de les tend\u00e8ncies d\u2019email marketing 2019<\/strong>, no deixis escapar aquest consell.<\/p>\n

\"027tendencias-email-marketing-2019\"<\/a><\/p>\n

M\u00e9s text i menys gr\u00e0fics<\/h3>\n

S\u2019ha acabat l\u2019\u00e8poca d\u2019enviar correus carregats de dissenys HTML amb gr\u00e0fics, il\u00b7lustracions i fotografies complexes. Durant un temps, les grans empreses han explotat aquest recurs fins a saturar els usuaris.<\/p>\n

Els consumidors associen aquest tipus de correus a estrat\u00e8gies de m\u00e0rqueting<\/strong> spam. I no volem de cap manera que pensin que el nostre correu \u00e9s spam.<\/p>\n

Una tend\u00e8ncia en email marketing<\/strong> amb molt de sentit \u00e9s tornar als correus de text pla, que tenen un aspecte m\u00e9s personal i fan que els destinataris percebin que hi ha una persona real escrivint-los un email<\/strong>, i no una m\u00e0quina o una empresa freda.<\/p>\n

Aquest enfocament pot aconseguir un 14% m\u00e9s de clics i un retorn del 10%, xifres gens menyspreables si les sumem al punt anterior.<\/p>\n

Aix\u00ed aconseguirem personalitzar l\u2019automatitzaci\u00f3, tot un encert.<\/p>\n

\"\"<\/a><\/p>\n

Storytelling \u2013 explica\u2019m una hist\u00f2ria<\/h3>\n

Ara que sabem que el text pla \u00e9s la millor opci\u00f3, el seg\u00fcent pas \u00e9s treballar a fons el contingut, el missatge del correu electr\u00f2nic<\/strong>.<\/p>\n

Els emails han de tenir una bona hist\u00f2ria al darrere, un contingut pensat per al nostre p\u00fablic, que capti la seva atenci\u00f3 i els faci sentir part\u00edcips.<\/p>\n

L\u2019\u00edndex ROI<\/strong> d\u2019aquest punt \u00e9s molt rellevant, i qualsevol expert en m\u00e0rqueting sap que darrere d\u2019una bona hist\u00f2ria hi ha grans resultats de negoci.<\/p>\n

L\u2019storytelling<\/strong> ser\u00e0 una de les tend\u00e8ncies d\u2019email marketing 2019<\/strong> i, sens dubte, una de les compet\u00e8ncies m\u00e9s demandades.<\/p>\n

\"023tendencias-email-marketing-2019\"<\/a><\/p>\n

M\u00e9s m\u00f2bil, m\u00e9s m\u00f2bil si us plau<\/h3>\n

Com en altres \u00e0mbits del disseny i m\u00e0rqueting digital<\/strong>, la clau \u00e9s la personalitzaci\u00f3.<\/p>\n

El sector m\u00f2bil creix cada any i guanya terreny als ordinadors de sobretaula.<\/p>\n

Les estad\u00edstiques ens mostren que el primer lloc on consultem el correu \u00e9s el m\u00f2bil, aix\u00ed que una de les tend\u00e8ncies en email marketing<\/strong> \u00e9s optimitzar els continguts per a dispositius m\u00f2bils.<\/p>\n

La majoria d\u2019usuaris tenen el correu sincronitzat al m\u00f2bil per accedir-hi f\u00e0cilment.<\/p>\n

El 53% dels correus s\u2019obren des del m\u00f2bil i el 23% es tornen a obrir m\u00e9s tard; a m\u00e9s, el 73% dels usuaris de Gmail accedeixen als seus correus des del m\u00f2bil.<\/p>\n

No deixis escapar aquesta oportunitat per arribar als teus clients i apunta\u2019t aquesta tend\u00e8ncia per aplicar-la a la teva estrat\u00e8gia de m\u00e0rqueting digital de 2019<\/strong>.<\/p>\n

\"024tendencias-email-marketing-2019\"<\/a><\/p>\n

Intel\u00b7lig\u00e8ncia artificial<\/h3>\n

Tot i que encara estem als inicis del que pot arribar a ser, les empreses ja utilitzen la intel\u00b7lig\u00e8ncia artificial dels ordinadors per ajudar els responsables de m\u00e0rqueting a crear estrat\u00e8gies<\/strong> comercials m\u00e9s eficients.<\/p>\n

Amb la intel\u00b7lig\u00e8ncia artificial es pot predir el comportament del consumidor, els seus h\u00e0bits, les seves prefer\u00e8ncies de contingut i la manera com prefereix rebre la informaci\u00f3.<\/p>\n

Aix\u00f2 permet augmentar el grau d\u2019engagement i la fidelitzaci\u00f3, convertint-lo en un client potencial molt m\u00e9s qualificat.<\/p>\n

\"021tendencias-email-marketing-2019\"<\/a><\/p>\n

Conclusions:<\/h3>\n

Ara que t\u2019he mostrat aquesta previsi\u00f3, la decisi\u00f3 d\u2019incorporar-la a la teva estrat\u00e8gia de m\u00e0rqueting per al 2019<\/strong> \u00e9s teva.<\/p>\n

Sigui com sigui, les tend\u00e8ncies d\u2019email marketing 2019<\/strong> posen el focus en la personalitzaci\u00f3 del correu i en la manera com ens relacionem amb el client final o en entorns B2B.<\/p>\n

En qualsevol cas, la tecnologia ens permetr\u00e0 tenir una comunicaci\u00f3 m\u00e9s propera amb els nostres clients i aconseguir un \u00edndex ROI<\/strong> m\u00e9s alt.<\/p>\n

L\u2019objectiu principal \u00e9s que els clients ens percebin com a persones i baixin la gu\u00e0rdia; si no, ens seguiran veient nom\u00e9s com a venedors i no com alg\u00fa que els pot ajudar oferint productes o serveis amb benefici mutu.<\/p>\n","protected":false},"excerpt":{"rendered":"

Qualsevol persona amb uns m\u00ednims coneixements de m\u00e0rqueting sap que \u00e9s un \u00e0mbit en constant transformaci\u00f3, per aix\u00f2 us porto una previsi\u00f3 sobre les tend\u00e8ncies d\u2019email marketing 2019. L\u2019email marketing \u00e9s un sector que es reinventa any rere any i presenta aven\u00e7os propis. Amb el creixement tecnol\u00f2gic i totes les oportunitats que s\u2019obren davant nostre, […]<\/p>\n","protected":false},"author":1,"featured_media":8884,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[211],"class_list":["post-40036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"\nTendencias email marketing 2019 - Dise\u00f1o web Barcelona Code<\/title>\n<meta name=\"description\" content=\"Lista de tendencias email marketing 2019. 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