{"id":40024,"date":"2017-10-30T20:56:07","date_gmt":"2017-10-30T20:56:07","guid":{"rendered":"https:\/\/codewebbarcelona.com\/tendencias-email-marketing-2018\/"},"modified":"2026-04-21T07:08:29","modified_gmt":"2026-04-21T07:08:29","slug":"tendencies-email-marketing-2018","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/ca\/blog\/tendencies-email-marketing-2018\/","title":{"rendered":"Tend\u00e8ncies email marketing 2018"},"content":{"rendered":"

A pocs mesos d\u2019entrar al nou any 2018, en aquest article volem fer un recull de les principals tend\u00e8ncies en email marketing per al 2018<\/strong>.<\/p>\n

Ja hem publicat diversos posts sobre les tend\u00e8ncies en disseny web 2018<\/a> i les tend\u00e8ncies en disseny gr\u00e0fic 2018<\/a>. Ara \u00e9s el moment de posar el focus en el que vindr\u00e0 en email marketing<\/strong> per tal d\u2019afrontar el 2018 amb les eines i estrat\u00e8gies m\u00e9s actuals.<\/p>\n

Segons els informes de tend\u00e8ncies del Content Marketing Institute and MarketingProfs<\/a>, m\u00e9s del 60% de les empreses B2B van afirmar el 2017 que les seves estrat\u00e8gies d\u2019email marketing<\/strong> havien estat m\u00e9s efectives que l\u2019any anterior.<\/p>\n

Aix\u00ed doncs, vegem quines seran les tend\u00e8ncies d\u2019email marketing per al 2018<\/strong>.<\/p>\n

Tend\u00e8ncies email marketing 2018: proximitat i personalitzaci\u00f3<\/h2>\n

Un llenguatge proper amb el destinatari<\/h3>\n

Fer servir un to proper ser\u00e0 una de les claus<\/strong> a l\u2019hora de redactar els textos de qualsevol campanya d\u2019email marketing<\/strong>.<\/p>\n

\u00c9s fonamental con\u00e8ixer el p\u00fablic al qual ens adrecem<\/strong> amb la nostra campanya d\u2019email marketing<\/strong>. Aix\u00f2 ens permetr\u00e0 adaptar el llenguatge i connectar millor amb els nostres clients potencials. Per exemple, si ens dirigim a un p\u00fablic jove, d\u2019entre 18 i 26 anys, podem incorporar expressions de moda com TOP, COOL, TRENDING, etc.<\/p>\n

<\/p>\n

Si ho fem b\u00e9, aconseguirem connectar amb els nostres clients<\/strong> d\u2019una manera molt m\u00e9s directa, fet que impactar\u00e0 positivament en la taxa d\u2019obertura<\/strong>. No tinguem por d\u2019utilitzar un to proper i informal i comencem a construir una bona imatge de marca<\/strong>.<\/p>\n

\u00das de gifs animats<\/h3>\n

<\/p>\n

S\u00ed, els gifs ja s\u00f3n compatibles amb la majoria de serveis de correu electr\u00f2nic, aix\u00ed que incorporar gifs als mailings<\/strong> ser\u00e0 una de les tend\u00e8ncies d\u2019aquest 2018<\/strong> i els anys vinents.<\/p>\n

Els gifs permeten oferir als usuaris una mena de \u201cmini v\u00eddeo\u201d<\/strong>, cosa que pot incrementar la taxa d\u2019obertura de les campanyes d\u2019email marketing<\/strong>. Sempre que sigui possible, utilitzem gifs per endinsar encara m\u00e9s l\u2019usuari<\/strong> en l\u2019experi\u00e8ncia del producte o servei.<\/p>\n

Un cop l\u2019usuari faci clic i arribi a la p\u00e0gina de destinaci\u00f3, podem mostrar-hi el v\u00eddeo complet, que probablement \u00e9s el que espera veure.<\/p>\n

Icones i emojis<\/h3>\n

Dins el text, podem utilitzar emojis i icones per connectar encara m\u00e9s amb els nostres subscriptors.<\/p>\n

<\/p>\n

L\u2019\u00fas d\u2019emojis \u00e9s habitual<\/strong> en el nostre dia a dia a WhatsApp, Instagram, Facebook, etc. Fer-ne un bon \u00fas ens ajudar\u00e0 a apropar-nos al nostre p\u00fablic<\/strong> i, per tant, ser\u00e0 una de les tend\u00e8ncies d\u2019email marketing per al 2018<\/strong>.<\/p>\n

Si creus que els emojis no encaixen amb la teva marca, sempre pots dissenyar icones pr\u00f2pies que compleixin la mateixa funci\u00f3. L\u2019objectiu \u00e9s evitar que l\u2019usuari es trobi amb un email massa dens<\/strong> i el tanqui nom\u00e9s obrir-lo.<\/p>\n

Disseny d\u2019email marketing responsive<\/h3>\n

No \u00e9s cap secret que l\u2019\u00fas de dispositius m\u00f2bils segueix creixent i, de fet, els usuaris que naveguen des del m\u00f2bil ja superen els que ho fan des d\u2019un ordinador<\/strong>.<\/p>\n

Si no adaptem les campanyes d\u2019email marketing<\/strong> a tots els dispositius, estem perdent una gran oportunitat, ja que una mala visualitzaci\u00f3 pot suposar un clic perdut<\/strong>.<\/p>\n

Crear un mailing adaptat a qualsevol dispositiu no \u00e9s complicat, aix\u00ed que hem d\u2019aprofitar aquest aspecte, que sens dubte ser\u00e0 una de les tend\u00e8ncies en email marketing per al 2018<\/strong>.<\/p>\n

Visual, visual, visual<\/h3>\n

Els textos massa llargs no funcionen<\/strong> en una campanya d\u2019email marketing. \u00c9s una realitat que fa temps que coneixem, per\u00f2 que cal seguir recordant.<\/p>\n

<\/p>\n

Oferim contingut visual als nostres usuaris<\/strong>. Normalment, nom\u00e9s tenim ganes de llegir quan agafem un bon llibre. Obrir un email no \u00e9s el mateix: ning\u00fa vol llegir un \u201ctotxo\u201d<\/strong> d\u2019entrada. Primer cal seduir l\u2019usuari amb elements visuals: imatges, formes, figures<\/strong>, etc.<\/p>\n

Si volem que l\u2019usuari faci clic al nostre mailing, donem-li un bon reclam visual<\/strong>.<\/p>\n

Entre 75 i 100 paraules<\/strong> \u00e9s l\u2019extensi\u00f3 ideal segons diversos estudis. Si voleu aprofundir en el tema, us deixem aquest enlla\u00e7:<\/p>\n

boomerangapp.com<\/a><\/p>\n

Grids d\u2019imatges tipus Instagram<\/h3>\n

Instagram \u00e9s la xarxa social de moda<\/strong> per excel\u00b7l\u00e8ncia, aix\u00ed que \u00e9s molt bona idea utilitzar grids visuals similars als d\u2019Instagram<\/strong> per connectar amb la nostra audi\u00e8ncia.<\/p>\n

El tipus d\u2019imatges que triem per a les campanyes d\u2019email marketing<\/strong> tamb\u00e9 t\u00e9 un gran impacte. Si aconseguim imatges amb un look & feel semblant al d\u2019aquesta xarxa social, generarem m\u00e9s atracci\u00f3<\/strong> i, en conseq\u00fc\u00e8ncia, m\u00e9s clics.<\/p>\n

\"\"<\/a><\/p>\n

Formularis d\u2019alta personalitzats<\/h3>\n

El t\u00edpic formulari amb el missatge \u201cSubscriu-te a la nostra newsletter\u201d cada cop funciona menys. El m\u00e9s recomanable \u00e9s oferir a l\u2019usuari un claim molt m\u00e9s personalitzat i creatiu<\/strong>. Si l\u2019usuari est\u00e0 llegint un post d\u2019una categoria concreta, podem aprofitar-ho per adaptar el missatge i fer-li una petici\u00f3 d\u2019inscripci\u00f3 a mida<\/strong>, facilitant aix\u00ed la captaci\u00f3 de subscriptors.<\/p>\n

A m\u00e9s, si ho fem b\u00e9, podrem segmentar<\/strong> els usuaris inscrits i enviar a cadascun continguts adaptats segons la categoria a la qual s\u2019han subscrit, aconseguint un engagement<\/strong> molt m\u00e9s gran.<\/p>\n

Conclusions<\/h2>\n

Com hem vist, la personalitzaci\u00f3 i la proximitat seran claus en les tend\u00e8ncies d\u2019email marketing per al 2018<\/strong>. Tamb\u00e9 ho seran l\u2019aspecte visual<\/strong> i tot all\u00f2 que ajudi a fer el contingut m\u00e9s atractiu i f\u00e0cil de consumir<\/strong> per a la nostra audi\u00e8ncia. Al cap i a la fi, cal posar-nos a la pell dels usuaris i no demanar-los res que nosaltres mateixos no far\u00edem.<\/p>\n

En resum, les tend\u00e8ncies en email marketing per al 2018<\/strong> seran:<\/p>\n

    \n
  1. Sigues proper<\/strong> en el llenguatge, coneix el teu p\u00fablic i parla la seva \u201cjerga\u201d<\/li>\n
  2. Incorpora gifs<\/strong> animats als mailings per fer-los m\u00e9s din\u00e0mics<\/li>\n
  3. No tinguis por d\u2019utilitzar emojis i icones<\/strong><\/li>\n
  4. Pensa en els usuaris m\u00f2bils i crea un disseny responsive<\/strong><\/li>\n
  5. Prioritza el visual<\/strong> abans que textos llargs; ning\u00fa vol llegir massa quan obre un email<\/li>\n
  6. Inspira\u2019t en les xarxes socials, com Instagram<\/strong>, per a l\u2019aspecte visual<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    A pocs mesos d\u2019entrar al nou any 2018, en aquest article volem fer un recull de les principals tend\u00e8ncies en email marketing per al 2018. Ja hem publicat diversos posts sobre les tend\u00e8ncies en disseny web 2018 i les tend\u00e8ncies en disseny gr\u00e0fic 2018. Ara \u00e9s el moment de posar el focus en el que […]<\/p>\n","protected":false},"author":1,"featured_media":3776,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[210,211],"class_list":["post-40024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiracio","category-marketing"],"acf":[],"yoast_head":"\nTendencias email marketing 2018 - Dise\u00f1o web Barcelona Code<\/title>\n<meta name=\"description\" content=\"lista de tendencias en email marketing para 2018. 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