{"id":39576,"date":"2019-05-22T08:31:20","date_gmt":"2019-05-22T08:31:20","guid":{"rendered":"https:\/\/codewebbarcelona.com\/proyecto-destacado-packaging-awaname-sake\/"},"modified":"2026-04-21T06:50:52","modified_gmt":"2026-04-21T06:50:52","slug":"projecte-destacat-packaging-awanama-sake","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/ca\/blog\/projecte-destacat-packaging-awanama-sake\/","title":{"rendered":"Projecte destacat – packaging – Awanama Sake"},"content":{"rendered":"

El projecte de disseny destacat d\u2019aquesta setmana est\u00e0 dedicat a un packaging creat per a la marca de sake Awanama Sake, guardonat amb diversos premis.<\/span><\/p>\n

Descobrim, doncs, els detalls d\u2019aquest projecte que s\u2019afegeix a les nostres refer\u00e8ncies de packaging destacat de la setmana.<\/span><\/p>\n

Awanama Sake – Japanese Rice Wine – el projecte destacat<\/b><\/h2>\n

by Ryuta Ishikawa<\/b><\/h3>\n

Context del projecte<\/b><\/h3>\n

L\u2019objectiu principal era desenvolupar un packaging en format ampolla per a la marca de namasake, una varietat de sake, que permet\u00e9s la seva distribuci\u00f3 arreu.<\/span><\/p>\n

Habitualment, el sake \u00e9s una beguda que cal escalfar lleugerament per servir-la, ja que la seva textura aix\u00ed ho requereix.<\/span><\/p>\n

Per aix\u00f2, el disseny de l\u2019ampolla \u00e9s un element clau en l\u2019elaboraci\u00f3 d\u2019un sake.<\/span><\/p>\n

\"109_diseno-packaging-proyecto-awanama_6\"<\/p>\n

El projecte gr\u00e0fic<\/b><\/h3>\n

El punt de partida del projecte \u00e9s el s\u00edmbol japon\u00e8s que, destacat com una cresta, significa \u201cbrut\u201d, i els patrons de l\u2019ampolla en reforcen el concepte.<\/span><\/p>\n

El namasake \u00e9s un tipus de sake que no es pasteuritza en calent, un aspecte clau per entendre el disseny del packaging d\u2019Awanama Sake.<\/span><\/p>\n

L\u2019ampolla \u00e9s de color negre, fet que evita que la llum exterior afecti el contingut; tant el sake com altres begudes alcoh\u00f2liques s\u00f3n sensibles a l\u2019exposici\u00f3 solar i als canvis de temperatura.<\/span><\/p>\n

Aix\u00ed, el sake es pot distribuir fora del Jap\u00f3 i, alhora, la simbologia en blanc destaca gr\u00e0cies al m\u00e0xim contrast.<\/span><\/p>\n

L\u2019exterior negre amb patrons geom\u00e8trics s\u2019adhereix a una ampolla interior de pl\u00e0stic que preserva el sake sense cap tractament t\u00e8rmic.<\/span><\/p>\n

Concretament, el sake s\u2019embotella a alta pressi\u00f3 i sense cap proc\u00e9s t\u00e8rmic, la qual cosa permet exportar-lo o transportar-lo per mar.<\/span><\/p>\n

\"104_diseno-packaging-proyecto-awanama_1\"<\/p>\n

Sobre el creador<\/b><\/h3>\n

Aquest disseny de packaging ha estat creat per l\u2019estudi de disseny gr\u00e0fic i el dissenyador <\/span>Ryuta Ishikawa.<\/span><\/p>\n

\"\"<\/p>\n

Guardons<\/b><\/h3>\n

El projecte ha estat reconegut amb el prestigi\u00f3s A\u2019 Design Award i el German Design Award.<\/span><\/p>\n

A m\u00e9s, el creador ha estat premiat tamb\u00e9 amb el Pentawards \/ Platinum 2017\/2018.<\/span><\/p>\n

Opini\u00f3<\/b><\/h3>\n

Des del nostre punt de vista, \u00e9s un projecte de packaging que aconsegueix unir art i funcionalitat de manera exemplar.<\/span><\/p>\n

Sense oblidar els aspectes de disseny imprescindibles per al m\u00e0rqueting d\u2019una marca, el projecte incorpora una funci\u00f3 espec\u00edfica que respon a l\u2019objectiu principal del packaging.<\/span><\/p>\n

Un projecte excel\u00b7lent, sens dubte.<\/span><\/p>\n

\"105_diseno-packaging-proyecto-awanama_2\"<\/p>\n

Enlla\u00e7os d\u2019inter\u00e8s<\/b><\/h3>\n

www.competition.adesignaward.com<\/span><\/a><\/p>\n

…relateds\/proyecto-destacado-branding<\/span><\/a><\/p>\n

web de l\u2019autor<\/span><\/a><\/p>\n

www.german-design-award.com<\/span><\/a><\/p>\n

https:\/\/pentawards.com\/2019\/en\/page\/winners<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

El projecte de disseny destacat d\u2019aquesta setmana est\u00e0 dedicat a un packaging creat per a la marca de sake Awanama Sake, guardonat amb diversos premis. Descobrim, doncs, els detalls d\u2019aquest projecte que s\u2019afegeix a les nostres refer\u00e8ncies de packaging destacat de la setmana. Awanama Sake – Japanese Rice Wine – el projecte destacat by Ryuta […]<\/p>\n","protected":false},"author":1,"featured_media":12776,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[210,134],"class_list":["post-39576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiracio","category-disseny-grafic"],"acf":[],"yoast_head":"\nProyecto destacado packaging Awanama Sake - Code Barcelona<\/title>\n<meta name=\"description\" content=\"Le damos un repaso al proyecto ganador de varios galardones Awaname Sake del creador Ryuta Ishikawa, un packaging excepcional.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/ca\/blog\/projecte-destacat-packaging-awanama-sake\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Proyecto destacado packaging Awanama Sake - 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