{"id":39338,"date":"2019-03-23T00:36:10","date_gmt":"2019-03-23T00:36:10","guid":{"rendered":"https:\/\/codewebbarcelona.com\/onapool-proyecto-identidad-corporativa\/"},"modified":"2026-04-21T06:41:51","modified_gmt":"2026-04-21T06:41:51","slug":"onapool-projecte-identitat-corporativa","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/ca\/blog\/onapool-projecte-identitat-corporativa\/","title":{"rendered":"Onapool &#8211; projecte finalitzat"},"content":{"rendered":"<p>\u00c9s un plaer dedicar aquest espai a parlar una mica sobre el projecte que l\u2019estudi de disseny gr\u00e0fic i web Code Barcelona ha finalitzat recentment.<\/p>\n<p>Com ja vam comentar fa unes setmanes, vam comen\u00e7ar el projecte de Pirolevante, amb el repte de renovar la imatge corporativa d\u2019aquesta empresa dedicada a la distribuci\u00f3 de climatitzadors per a piscines.<\/p>\n<p>El projecte inclou el naming, el disseny del logotip i el desenvolupament de la seva p\u00e0gina web.<\/p>\n<h2>Onapool &#8211; projecte finalitzat<\/h2>\n<p>&nbsp;<\/p>\n<p>A continuaci\u00f3, desgranarem una mica el projecte d\u2019Onapool, abans coneguda com a Pirolevante, per\u00f2 ho farem pas a pas, sense presses.<\/p>\n<h3>Inici<\/h3>\n<p>El punt de partida va ser la necessitat del client d\u2019actualitzar la seva imatge corporativa per ser m\u00e9s competitiu al mercat. Tant Code Barcelona com Pirolevante (ara Onapool) vam coincidir que el canvi havia de ser global.<\/p>\n<p>Per aix\u00f2, vam decidir enfocar el projecte en tres eixos principals:<\/p>\n<ul>\n<li><strong>El naming<\/strong><\/li>\n<li><strong>El disseny del logotip<\/strong><\/li>\n<li><strong>El disseny de la p\u00e0gina web<\/strong><\/li>\n<\/ul>\n<p>Tamb\u00e9 es va tenir en compte el risc que suposa canviar de nom i d\u2019imatge corporativa. Per aix\u00f2, es va complementar el projecte amb una campanya de mailing massiva, la cl\u00e0ssica newsletter, a tota la base de contactes per assegurar que cap client es perd\u00e9s pel cam\u00ed.<\/p>\n<p>A m\u00e9s, l\u2019antiga web no es va tancar, sin\u00f3 que es va redireccionar el tr\u00e0nsit de Pirolevante.com a Onapool.com, garantint aix\u00ed que cap client antic es qued\u00e9s desinformat.<\/p>\n<h3>El naming<\/h3>\n<p>Finalment, aquest va ser un punt decisiu per al client, que amb el nostre assessorament va optar encertadament per canviar el nom de Pirolevante a Onapool.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3101\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/03\/logo-piscinas.png\" alt=\"logo-piscinas\" width=\"1600\" height=\"900\" \/><\/p>\n<h3>El disseny del logotip<\/h3>\n<p>El logotip \u00e9s fruit d\u2019un treball conjunt entre el client i Code Barcelona.<\/p>\n<p>El resultat \u00e9s una imatge fresca, din\u00e0mica tant en la forma com en la tipografia, i perfecta per a la nova identitat d\u2019Onapool.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3102\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/03\/concept.jpg\" alt=\"logo-piscinas\" width=\"1600\" height=\"900\" \/><\/p>\n<h3>El disseny de la p\u00e0gina web<\/h3>\n<p>Un cop definits el nom i el logotip, ens vam centrar de ple en el disseny de la web.<\/p>\n<p>Seguint les necessitats del projecte, Code Barcelona va apostar per una proposta molt intu\u00eftiva, fresca i actual.<\/p>\n<p>La web est\u00e0 pensada perqu\u00e8 l\u2019usuari final pugui navegar-hi sense complicacions, i l\u2019estrat\u00e8gia de m\u00e0rqueting est\u00e0 orientada a facilitar que l\u2019usuari trobi el que busca de manera r\u00e0pida i directa.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3110\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/03\/083_diseno_web_barcelona_onapool_01-2.jpg\" alt=\"083_diseno_web_barcelona_onapool_01\" width=\"1098\" height=\"688\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3108\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/03\/088_diseno_web_barcelona_onapool_06-1.jpg\" alt=\"088_diseno_web_barcelona_onapool_06\" width=\"1098\" height=\"688\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-3107\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/03\/087_diseno_web_barcelona_onapool_05-1.jpg\" alt=\"087_diseno_web_barcelona_onapool_05\" width=\"1098\" height=\"688\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-3106\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/03\/086_diseno_web_barcelona_onapool_04-1.jpg\" alt=\"086_diseno_web_barcelona_onapool_04\" width=\"1098\" height=\"688\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-3105\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/03\/085_diseno_web_barcelona_onapool_03-1.jpg\" alt=\"085_diseno_web_barcelona_onapool_03\" width=\"1098\" height=\"688\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-3104\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/03\/084_diseno_web_barcelona_onapool_02-1.jpg\" alt=\"084_diseno_web_barcelona_onapool_02\" width=\"1098\" height=\"688\" \/> \u00a0<img decoding=\"async\" class=\"alignnone size-full wp-image-3103\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/03\/083_diseno_web_barcelona_onapool_01-2-1.jpg\" alt=\"083_diseno_web_barcelona_onapool_01\" width=\"1098\" height=\"688\" \/><\/p>\n<h3>Abans i despr\u00e9s<\/h3>\n<p>No hi ha res millor que comparar el resultat final amb el punt de partida.<\/p>\n<p>Si voleu veure la seva antiga web, podeu recuperar <a href=\"https:\/\/codewebbarcelona.com\/blog\/pirolevante-meet-code-barcelona\/\" target=\"_blank\" rel=\"noopener\">l\u2019article que vam dedicar a l\u2019inici del projecte de Pirolevante<\/a>.<\/p>\n<p>Com es pot veure, el canvi ha estat espectacular. Ara Onapool juga a la lliga dels grans del seu sector, i aix\u00f2 li permetr\u00e0 arribar a un p\u00fablic m\u00e9s ampli i atractiu, ja que el disseny reuneix tot el necessari perqu\u00e8 tant usuaris com fabricants confi\u00efn en Onapool com a opci\u00f3 preferent.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3111\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/03\/083_diseno_web_barcelona_onapool_01_01.jpg\" alt=\"083_diseno_web_barcelona_onapool_01_01\" width=\"1098\" height=\"688\" \/><\/p>\n<h3>Conclusions:<\/h3>\n<p>Replantejar la imatge corporativa d\u2019una empresa mai \u00e9s una decisi\u00f3 f\u00e0cil; la por pot fer-nos enrere. Per\u00f2 si es volen resultats, cal veure la imatge corporativa com una aposta segura.<\/p>\n<p>Amb una nova identitat visual, l\u2019empresa pot accedir a clients m\u00e9s interessants i diferenciar-se clarament de la compet\u00e8ncia. Els nous clients valoraran positivament aquest canvi.<\/p>\n<p>Amb un nou nom, un logotip renovat i una web actualitzada, Onapool ha pres el cam\u00ed correcte. Ara nom\u00e9s cal continuar treballant amb la mateixa dedicaci\u00f3.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c9s un plaer dedicar aquest espai a parlar una mica sobre el projecte que l\u2019estudi de disseny gr\u00e0fic i web Code Barcelona ha finalitzat recentment. Com ja vam comentar fa unes setmanes, vam comen\u00e7ar el projecte de Pirolevante, amb el repte de renovar la imatge corporativa d\u2019aquesta empresa dedicada a la distribuci\u00f3 de climatitzadors per [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8369,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[208,134],"class_list":["post-39338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-disseny-desenvolupament-web","category-disseny-grafic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Proyecto Onapool - Terminado - Naming, Logo y Website<\/title>\n<meta name=\"description\" content=\"Un art\u00edculo dedicado al reci\u00e9n terminado proyecto de naming, dise\u00f1o de logotipo y dise\u00f1o de p\u00e1gina web y programaci\u00f3n web de la mano de Code Barcelona.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/ca\/blog\/onapool-projecte-identitat-corporativa\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Proyecto Onapool - 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