{"id":34373,"date":"2016-10-13T19:00:48","date_gmt":"2016-10-13T19:00:48","guid":{"rendered":"https:\/\/codewebbarcelona.com\/la-ultima-fotografia-de-la-virreina\/"},"modified":"2026-04-21T05:19:32","modified_gmt":"2026-04-21T05:19:32","slug":"la-ultima-fotografia-de-la-virreina","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/ca\/la-ultima-fotografia-de-la-virreina\/","title":{"rendered":"La darrera fotografia de La Virreina"},"content":{"rendered":"<p>Fa pocs dies es va presentar el nou projecte de La Virreina Centre de la Imatge.<\/p>\n<p>Amb aquest nou projecte arriba tamb\u00e9 un canvi en la direcci\u00f3 art\u00edstica: a partir d\u2019ara, el projecte estar\u00e0 liderat i guiat per Valent\u00edn Roma.<\/p>\n<p>Valent\u00edn Roma va guanyar el concurs per ocupar la pla\u00e7a de director del centre durant un per\u00edode de dos anys.<\/p>\n<p>Ha anunciat un canvi en la filosofia, els objectius i la metodologia que, des de la seva arribada, experimentar\u00e0 el centre.<\/p>\n<p>A m\u00e9s, ens ha avan\u00e7at algunes de les exposicions que t\u00e9 previst presentar i els programes p\u00fablics que es duran a terme.<\/p>\n<h2>\u00abAssociar la imatge al visual \u00e9s reduccionista&#8230;\u00bb<\/h2>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2016\/10\/diseno-web-barcelona-la-virreina-05-1.jpg\"><img decoding=\"async\" class=\"alignnone size-large wp-image-559\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2016\/10\/diseno-web-barcelona-la-virreina-05-733x1024-2.jpg\" alt=\"diseno-web-barcelona-la-virreina-05\" width=\"733\" height=\"1024\" \/><\/a><\/p>\n<p>En paraules seves: \u00abAssociar la imatge al visual \u00e9s reduccionista&#8230; Despr\u00e9s d\u2019un per\u00edode fonamentalment orientat a la prospecci\u00f3 de la cultura fotogr\u00e0fica, encetem una nova etapa en qu\u00e8 posarem el focus en aquelles pr\u00e0ctiques que, des de la cinematografia, la televisi\u00f3, la literatura, entre d\u2019altres, ens permetran entendre l\u2019evoluci\u00f3 hist\u00f2rica i l\u2019abast de les imatges en determinats projectes art\u00edstics.\u00bb<\/p>\n<p>En els darrers temps, La Virreina s\u2019ha consolidat com a referent fotogr\u00e0fic en l\u2019\u00e0mbit expositiu, i hem pogut gaudir d\u2019un gran nombre d\u2019exposicions de fotografia a les seves sales.<\/p>\n<p>Alguns exemples que em venen al cap s\u00f3n: Barcelona Metr\u00f2polis, Sophie Call, Jordi Socias, Objectiu BCN, Kapuscinsky, Martin Parr, Garcia-Alix o Colita-Ubi\u00f1a.<\/p>\n<p>No \u00e9s estrany que, per a un amant de la fotografia com jo, tot plegat soni gaireb\u00e9 com una carta de comiat.<\/p>\n<p>Tot i aix\u00ed, estic conven\u00e7ut que, encara que s\u2019allunyi una mica de la l\u00ednia habitual d\u2019exposicions, La Virreina continuar\u00e0 programant mostres fotogr\u00e0fiques.<\/p>\n<p>I si no \u00e9s aix\u00ed, haurem d\u2019esperar dos anys perqu\u00e8 se n\u2019adonin de l\u2019error.<\/p>\n<p>Tot i aix\u00f2, dins de la programaci\u00f3 prevista hi ha \u00abPeople of the 20th Century\u00bb del fot\u00f2graf alemany August Sander, un cl\u00e0ssic de la fotografia del qual ja tindrem ocasi\u00f3 de parlar.<\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2016\/10\/diseno-web-barcelona-la-virreina-02-1.jpg\"><img decoding=\"async\" class=\"alignnone size-large wp-image-557\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2016\/10\/diseno-web-barcelona-la-virreina-02-724x1024-2.jpg\" alt=\"diseno-web-barcelona-la-virreina-02\" width=\"724\" height=\"1024\" \/><\/a><\/p>\n<p>I, per seguir citant les seves paraules tradu\u00efdes:<\/p>\n<p>\u00abEs treballar\u00e0 a partir de tres paradigmes_<\/p>\n<ul>\n<li>Continu\u00eftat dels formats de treball per davant de l\u2019esdeveniment puntual, afavorint que els coneixements desenvolupats esdevinguin complexos i s\u2019insereixin en un temps expandit i entre veus dissonants.<\/li>\n<li>Cooperaci\u00f3 amb aquelles formes de reinvenci\u00f3 de l\u2019esfera p\u00fablica i est\u00e8tica que operen en el context de la ciutat.<\/li>\n<li>Independ\u00e8ncia discursiva i, alhora, retroalimentaci\u00f3 amb altres \u00e0rees de la programaci\u00f3 concomitants.<\/li>\n<\/ul>\n<p>Primer de tot, m\u2019encantaria tenir aquesta capacitat creativa per expressar-me aix\u00ed.<\/p>\n<p>Seguint aquestes l\u00ednies, s\u2019organitzaran seminaris, tallers, cursos i di\u00e0legs.<\/p>\n<p>La planta baixa de l\u2019edifici es destinar\u00e0 a aquestes activitats obertes a la ciutadania.<\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2016\/10\/diseno-web-barcelona-la-virreina-01-1.jpg\"><img decoding=\"async\" class=\"alignnone size-large wp-image-556\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2016\/10\/diseno-web-barcelona-la-virreina-01-1024x681-2.jpg\" alt=\"diseno-web-barcelona-la-virreina-01\" width=\"1024\" height=\"681\" \/><\/a><\/p>\n<p>Ara nom\u00e9s queda veure com respondr\u00e0 el p\u00fablic davant d\u2019aquesta nova proposta art\u00edstica.<\/p>\n<p>\u00c9s cert que l\u2019evoluci\u00f3 nom\u00e9s arriba en temps de crisi.<\/p>\n<p>Aix\u00ed que, de moment, podem pensar en Fotocolectania.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fa pocs dies es va presentar el nou projecte de La Virreina Centre de la Imatge. Amb aquest nou projecte arriba tamb\u00e9 un canvi en la direcci\u00f3 art\u00edstica: a partir d\u2019ara, el projecte estar\u00e0 liderat i guiat per Valent\u00edn Roma. Valent\u00edn Roma va guanyar el concurs per ocupar la pla\u00e7a de director del centre durant [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4401,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[212],"class_list":["post-34373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-altres"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La \u00faltima fotograf\u00eda de La Virreina, adi\u00f3s a un referente fotogr\u00e1fico.<\/title>\n<meta name=\"description\" content=\"Hace escasos d\u00edas se present\u00f3 el nuevo proyecto de La Virreina Centre de la Imatge, el nuevo director y el nuevo programa de actividades del centro.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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