{"id":34321,"date":"2016-07-25T18:17:56","date_gmt":"2016-07-25T18:17:56","guid":{"rendered":"https:\/\/codewebbarcelona.com\/la-posicion-del-panda\/"},"modified":"2026-04-21T05:17:38","modified_gmt":"2026-04-21T05:17:38","slug":"la-posicio-del-panda","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/ca\/blog\/la-posicio-del-panda\/","title":{"rendered":"La posici\u00f3 del Panda"},"content":{"rendered":"

Aquesta vegada us parlar\u00e9 de Google Panda<\/strong>. Potser per als qui ja esteu iniciats o teniu experi\u00e8ncia en m\u00e0rqueting digital no sigui cap novetat, per\u00f2 segur que als qui acabeu d\u2019entrar en aquest m\u00f3n us resultar\u00e0 molt interessant aquest article. Google Panda<\/strong> \u00e9s el nom amb qu\u00e8 es coneix l\u2019algoritme que Google utilitza per posicionar la nostra p\u00e0gina web<\/strong> al cercador.<\/p>\n

L\u2019anunci de Matt Cutts va desfermar la psicosi entre els professionals del SEO<\/strong><\/h2>\n

L\u2019\u00faltim gran canvi d\u2019algoritme va arribar el 2014, quan Matt Cutts va anunciar l\u2019actualitzaci\u00f3 imminent de Panda a la versi\u00f3 4.0. Creieu-me, m\u00e9s d\u2019un va comen\u00e7ar a tremolar imaginant-se un futur apocal\u00edptic per a la seva web si l\u2019algoritme li era desfavorable.<\/p>\n

\"google-panda-4-0-diseno-web-barcelona\"<\/a><\/p>\n

Per fer una analogia, \u00e9s com passar de tenir la teva petita botiga de sabates en un gran centre comercial a quedar-te en un barri perif\u00e8ric on gaireb\u00e9 ning\u00fa hi passa. Aix\u00ed funciona el mercat digital.<\/p>\n

La realitat \u00e9s que molts professionals del disseny web van veure com alguns clients els trucaven alarmats en comprovar a Google Analytics que les seves visites es desplomaven.<\/p>\n

Aix\u00f2, per\u00f2, nom\u00e9s passa quan s\u2019ha anat massa lluny i s\u2019han utilitzat t\u00e8cniques que l\u2019algoritme no permet.<\/p>\n

Al llarg del temps s\u2019han ideat moltes maneres d\u2019intentar enganyar l\u2019algoritme, i aix\u00f2 mateix ha fet que aquest evolucioni constantment.<\/p>\n

\"Google-Panda-Algorithm-4-diseno-web-barcelona\"<\/a><\/p>\n

Aix\u00ed doncs, les novetats de Google Panda en aquell moment no eren tan diferents d\u2019altres actualitzacions, per\u00f2 s\u00ed molt m\u00e9s efectives.<\/p>\n

En l\u00ednies generals, Google prioritza el contingut de qualitat i \u00fatil, i persegueix amb molta efic\u00e0cia les males pr\u00e0ctiques i les t\u00e8cniques que manipulen els SERP (Search Engine Results Page).<\/p>\n

Un algoritme \u00e9s el conjunt de f\u00f3rmules i processos inform\u00e0tics encarregats de transformar preguntes en respostes.<\/strong><\/h2>\n

Cada cop que fem una cerca, el cercador ens pot oferir milers de webs amb informaci\u00f3 rellevant. Cal afinar la recerca per trobar la informaci\u00f3 m\u00e9s adequada i precisa en el menor temps possible.<\/p>\n

Per aix\u00f2, els algoritmes s\u2019actualitzen constantment per ajustar-se i millorar els resultats.<\/p>\n

Anem al gra: qu\u00e8 hem de tenir en compte a l\u2019hora de dissenyar una p\u00e0gina web?<\/p>\n

    \n
  • Crear continguts de qualitat \u2013 Es valoren especialment els articles i textos de m\u00e9s de 800 paraules.<\/li>\n
  • La visibilitat dels nostres projectes \u2013 l\u2019impacte del teu treball suma punts.<\/li>\n
  • El SEO local guanya pes.<\/li>\n
  • Cal naturalitzar les paraules clau de la web; s\u2019ha acabat escriure com si fossis un robot.<\/li>\n
  • No saturis la web amb publicitat \u2013 pot ser considerat spam.<\/li>\n
  • No duplicar contingut \u2013 aqu\u00ed el que es premia \u00e9s l\u2019originalitat.<\/li>\n
  • El link building est\u00e0 perm\u00e8s, per\u00f2 sempre amb control.<\/li>\n
  • I finalment, la persecuci\u00f3 de les t\u00e8cniques Black Hat \u00e9s cada cop m\u00e9s intensa.<\/li>\n<\/ul>\n

    El que no ha canviat gens \u00e9s que aconseguir enlla\u00e7os de qualitat segueix sent la via m\u00e9s r\u00e0pida i efectiva per pujar posicions. Ara b\u00e9, Google espera que aquests links tinguin algun tipus de feedback a les xarxes socials; si no, quin sentit tenen aquests enlla\u00e7os, oi?<\/p>\n

    Tampoc ha canviat la import\u00e0ncia de fer una bona p\u00e0gina web, de cuidar-ne el disseny i d\u2019assegurar-se que el desenvolupament sigui l\u2019adequat.<\/p>\n

    Per tot aix\u00f2 i molt m\u00e9s, el millor que podeu fer \u00e9s informar-vos i buscar un bon equip de professionals capa\u00e7 de portar el vostre projecte endavant.<\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Aquesta vegada us parlar\u00e9 de Google Panda. Potser per als qui ja esteu iniciats o teniu experi\u00e8ncia en m\u00e0rqueting digital no sigui cap novetat, per\u00f2 segur que als qui acabeu d\u2019entrar en aquest m\u00f3n us resultar\u00e0 molt interessant aquest article. Google Panda \u00e9s el nom amb qu\u00e8 es coneix l\u2019algoritme que Google utilitza per posicionar […]<\/p>\n","protected":false},"author":1,"featured_media":4512,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[211],"class_list":["post-34321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"\nLa posici\u00f3n del Panda<\/title>\n<meta name=\"description\" content=\"Articulo sobre la relaci\u00f3n entre un buen dise\u00f1o de p\u00e1gina web y el algoritmo Google Panda para optimizar el contenido y mejorar nuestro Ranking en el buscador\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/ca\/blog\/la-posicio-del-panda\/\" \/>\n<meta property=\"og:locale\" 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