{"id":34271,"date":"2019-05-14T14:12:27","date_gmt":"2019-05-14T14:12:27","guid":{"rendered":"https:\/\/codewebbarcelona.com\/proyecto-destacado-packaging\/"},"modified":"2026-04-21T05:15:48","modified_gmt":"2026-04-21T05:15:48","slug":"projecte-destacat-packaging","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/ca\/blog\/projecte-destacat-packaging\/","title":{"rendered":"Kaishan Chinese Spirit, el packaging destacat"},"content":{"rendered":"<p>Dedicar\u00e9 les properes l\u00ednies a parlar sobre el projecte de <strong>packaging<\/strong> que ha estat recentment guardonat amb l\u2019A&#8217; Design Award.<\/p>\n<p>Un projecte que destaca tant per la profunditat conceptual com per l\u2019execuci\u00f3 final, exquisida en molts sentits. Descobreix la nostra proposta d\u2019inspiraci\u00f3 en aquest article dedicat al projecte destacat.<\/p>\n<h2>Kaishan Chinese Spirit 18 Neo-Chinese Spirit \u2013 el projecte destacat<\/h2>\n<h3>per Jansword Zhu<\/h3>\n<h3>Context del projecte<\/h3>\n<p>L\u2019objectiu era crear el nou <strong>packaging<\/strong> per a la companyia xinesa de begudes alcoh\u00f2liques Kaishan Chinese Spirit.<\/p>\n<p>Aquesta marca controla el 70% del mercat d\u2019alcohol a la Xina, per\u00f2 la seva recepta original, molt intensa i amb un gust que recorda fins i tot a salsa, ha fet que el p\u00fablic jove s\u2019allunyi de la marca.<\/p>\n<p>La voluntat de la marca era modernitzar la seva imatge i apropar-se a les noves generacions del pa\u00eds.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3402\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/05\/2222.jpg\" alt=\"mejor-packaging-04\" width=\"1080\" height=\"538\" \/><\/p>\n<h3>El projecte gr\u00e0fic<\/h3>\n<p>El repte era unir en un mateix disseny la filosofia xinesa, que dona import\u00e0ncia a la mida gran de l\u2019ampolla, amb la percepci\u00f3 internacional que associa un <strong>packaging<\/strong> gran amb una qualitat inferior del licor.<\/p>\n<p>Per aix\u00f2, l\u2019<strong>estudi de disseny gr\u00e0fic<\/strong> Jansword Zhu va crear una <strong>ampolla<\/strong> amb un vidre de m\u00e9s gruix, de manera que el contingut final fos de 500 ml, col\u00b7locada dins d\u2019un <strong>packaging<\/strong> de grans dimensions.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3403\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/05\/232434.jpg\" alt=\"mejor-packaging-0\" width=\"1080\" height=\"538\" \/><\/p>\n<p>A m\u00e9s, els car\u00e0cters xinesos no s\u2019adapten f\u00e0cilment als <strong>dissenys<\/strong> moderns per la seva irregularitat, fet que ha provocat que molts <strong>dissenys<\/strong> xinesos perdin modernitat i hagin de rec\u00f3rrer a processos artesanals.<\/p>\n<p>Es va optar pel vidre per transmetre una sensaci\u00f3 de puresa i netedat, en contrast amb la cer\u00e0mica tradicionalment utilitzada en begudes espirituoses.<\/p>\n<p>El disseny de l\u2019ampolla, en vidre blau degradat que evoca una muntanya i coronada amb un tap de fusta, no \u00e9s circular sin\u00f3 que presenta 18 talls diferents, inspirats en l\u2019antic poema xin\u00e8s \u201cmountain looks different in different aspect\u201d.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3406\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/05\/25236356.jpg\" alt=\"mejor-packaging-034\" width=\"1080\" height=\"538\" \/><\/p>\n<p>El <strong>packaging<\/strong> incorpora tamb\u00e9 una caixa que s\u2019obre pel centre, inspirada en les tradicionals llanternes xineses, amb un disseny exterior que recorda les pintures de la cova de Dunhuang.<\/p>\n<h3>Sobre el creador<\/h3>\n<p>Els creadors d\u2019aquest <strong>packaging<\/strong> s\u00f3n l\u2019<strong>estudi de disseny<\/strong> Jansword Design<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3404\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/05\/3425345.jpg\" alt=\"mejor-packaging-02\" width=\"1080\" height=\"538\" \/><\/p>\n<h3>Guard\u00f3<\/h3>\n<p>El <strong>projecte<\/strong> de <strong>packaging<\/strong> ha estat recentment reconegut amb l\u2019&#8221;A&#8217; Design Award&#8221; al <strong>millor disseny de packaging<\/strong> de 2018-2019.<\/p>\n<h3>Opini\u00f3<\/h3>\n<p>Personalment, tant el <strong>disseny<\/strong> com el proc\u00e9s creatiu mereixen una valoraci\u00f3 molt alta, ja que han sabut combinar a la perfecci\u00f3 <strong>disseny<\/strong>, forma i sentit en un producte que, com hem vist, partia d\u2019un repte molt definit i amb unes particularitats que el feien ideal per a un <strong>estudi de disseny<\/strong> disposat a portar un cl\u00e0ssic a un p\u00fablic m\u00e9s jove.<\/p>\n<h3>Enlla\u00e7os d\u2019inter\u00e8s<\/h3>\n<p><a href=\"https:\/\/competition.adesignaward.com\/\" target=\"_blank\" rel=\"noopener\">www.competition.adesignaward.com<\/a><\/p>\n<p><a href=\"https:\/\/www.jansword-design.com\/\" target=\"_blank\" rel=\"noopener\">www.jansword-design.com<\/a><\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/blog\/proyecto-destacado-branding\/\" target=\"_blank\" rel=\"noopener\">&#8230;relateds\/proyecto-destacado-branding<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dedicar\u00e9 les properes l\u00ednies a parlar sobre el projecte de packaging que ha estat recentment guardonat amb l\u2019A&#8217; Design Award. Un projecte que destaca tant per la profunditat conceptual com per l\u2019execuci\u00f3 final, exquisida en molts sentits. Descobreix la nostra proposta d\u2019inspiraci\u00f3 en aquest article dedicat al projecte destacat. Kaishan Chinese Spirit 18 Neo-Chinese Spirit [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12830,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[210,134],"class_list":["post-34271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiracio","category-disseny-grafic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Proyecto destacado de packaging - Code Barcelona<\/title>\n<meta name=\"description\" content=\"Analizamos un proyecto de packaging que nos ha parecido merecedor de ser el proyecto destacado de packaging de nuestro blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/ca\/blog\/projecte-destacat-packaging\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Proyecto destacado de packaging - 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