{"id":34159,"date":"2020-07-22T14:42:53","date_gmt":"2020-07-22T14:42:53","guid":{"rendered":"https:\/\/codewebbarcelona.com\/instagram-para-hoteles\/"},"modified":"2026-04-21T05:09:59","modified_gmt":"2026-04-21T05:09:59","slug":"instagram-per-hotels","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/ca\/blog\/instagram-per-hotels\/","title":{"rendered":"Instagram per a Hotels"},"content":{"rendered":"<p>Vols treure el m\u00e0xim rendiment d\u2019Instagram i fer-lo servir per al teu hotel? A continuaci\u00f3, repassem els punts clau que has de tenir en compte per aprofitar <strong>Instagram per a hotels<\/strong>.<\/p>\n<p><strong>Instagram<\/strong> \u00e9s una xarxa social en plena expansi\u00f3: l\u2019any passat va registrar 1.000 milions d\u2019usuaris actius en nom\u00e9s un mes. Aix\u00f2 la converteix en una de les millors eines gratu\u00eftes per donar visibilitat al teu <strong>hotel<\/strong> i, evidentment, fer cr\u00e9ixer els teus ingressos.<\/p>\n<p>Si vols captar tots els clients potencials, no et perdis aquest article: hi trobar\u00e0s consells \u00fatils perqu\u00e8 el teu <strong>hotel<\/strong> aconsegueixi la pres\u00e8ncia que es mereix.<\/p>\n<h3>Continguts<\/h3>\n<ul>\n<li>Com <strong>Instagram<\/strong> pot impulsar les vendes del teu <strong>hotel<\/strong><\/li>\n<li>Com fer cr\u00e9ixer el perfil d\u2019<strong>Instagram del teu hotel<\/strong><\/li>\n<li>Quines fotos publicar a l\u2019<strong>Instagram d\u2019un hotel<\/strong><\/li>\n<li><strong>M\u00e0rqueting hoteler amb Instagram<\/strong><\/li>\n<li>Els millors perfils d\u2019<strong>Instagram per a hotels<\/strong><\/li>\n<li>Els errors que poden enfonsar l\u2019<strong>Instagram del teu hotel<\/strong><\/li>\n<li>Conclusions<\/li>\n<li>Articles relacionats<\/li>\n<\/ul>\n<h2>Instagram per a hotels<\/h2>\n<h3>Com pot Instagram impulsar les vendes del teu hotel?<\/h3>\n<p>Fer servir <strong>Instagram<\/strong> \u00e9s apostar per una xarxa en creixement, per\u00f2 encara que no ho fos, ja t\u00e9 prou pes com per prendre-la seriosament.<\/p>\n<p>\u00c9s una plataforma visual que et permet mostrar tot all\u00f2 que vols destacar del teu <strong>hotel<\/strong>, i a m\u00e9s, \u00e9s totalment gratu\u00efta.<\/p>\n<p>Una bona gesti\u00f3 de l\u2019<strong>Instagram<\/strong> del teu <strong>hotel<\/strong> t\u2019ajudar\u00e0 a captar nous clients, millorar la teva <strong>imatge de marca<\/strong> i generar confian\u00e7a entre els teus hostes.<\/p>\n<p>Els qui ja t\u2019han visitat et recomanaran, i els qui encara no et coneixen, et podran descobrir f\u00e0cilment.<\/p>\n<h3>Com fer cr\u00e9ixer el perfil d\u2019Instagram del teu hotel?<\/h3>\n<p>Si vols que el perfil d\u2019Instagram del teu hotel creixi, tingues en compte aquests aspectes:<\/p>\n<ul>\n<li>Un perfil d\u2019<strong>Instagram<\/strong> creix si el seu contingut \u00e9s atractiu.<\/li>\n<li>L\u2019<strong>Instagram del teu hotel<\/strong> guanyar\u00e0 seguidors si publiques amb regularitat.<\/li>\n<li>El contingut ha d\u2019estar alineat amb el teu n\u00ednxol i el teu p\u00fablic.<\/li>\n<li>Automatitzar les publicacions de l\u2019<strong>Instagram del teu hotel<\/strong> t\u2019ajudar\u00e0 a augmentar la comunitat.<\/li>\n<li>Fes servir hashtags rellevants perqu\u00e8 el teu perfil sigui f\u00e0cil de trobar.<\/li>\n<li>Utilitza tamb\u00e9 hashtags propis per a l\u2019<strong>Instagram del teu hotel<\/strong>.<\/li>\n<li>Per cr\u00e9ixer, cal publicar contingut de manera freq\u00fcent.<\/li>\n<li>No desaprofitis el potencial de les Stories.<\/li>\n<li>Participa en perfils del sector hoteler per ampliar la teva visibilitat.<\/li>\n<li>Menciona altres comptes i busca que et mencionin. Prioritza mencions que aportin valor a l\u2019<strong>Instagram del teu hotel<\/strong>.<\/li>\n<li>Respon sempre a preguntes i comentaris al teu perfil d\u2019<strong>Instagram<\/strong>.<\/li>\n<li>Organitza sortejos.<\/li>\n<li>Fes directes.<\/li>\n<\/ul>\n<h3>Quines fotos publicar a l\u2019Instagram d\u2019un hotel<\/h3>\n<p><strong>Instagram<\/strong> \u00e9s, sobretot, una xarxa visual centrada en la fotografia i la imatge.<\/p>\n<p>Vegem quins tipus de fotos no poden faltar a l\u2019<strong>Instagram del teu hotel<\/strong>:<\/p>\n<h4>Fotografies de lifestyle \u2013 Quines experi\u00e8ncies puc viure al teu hotel?<\/h4>\n<p>S\u00f3n <strong>imatges<\/strong> que transmeten les sensacions i moments \u00fanics que es viuen al teu establiment.<\/p>\n<p>Aquest tipus de <strong>fotografia<\/strong> connecta emocionalment amb el teu p\u00fablic i fa que vulguin viure aquestes experi\u00e8ncies.<\/p>\n<p><strong>Consell: capta moments especials, aquells que fan que valgui la pena estar-hi i que ning\u00fa es vulgui perdre.<\/strong><\/p>\n<h4><img decoding=\"async\" class=\"alignnone size-full wp-image-5962\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/07\/intagram-hotel-01.jpg\" alt=\"intagram-hotel-01\" width=\"1026\" height=\"645\" \/><\/h4>\n<h4>Fotografies de l\u2019establiment \u2013 Qu\u00e8 fa especial el teu hotel?<\/h4>\n<p>Aqu\u00ed mostrem habitacions, exteriors, serveis i instal\u00b7lacions del <strong>hotel<\/strong>.<\/p>\n<p><strong>Consell: no et quedis nom\u00e9s amb les vistes generals, aposta pels detalls que et fan \u00fanic.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5963\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/07\/intagram-hotel-02.jpg\" alt=\"intagram-hotel-02\" width=\"1026\" height=\"483\" \/><\/p>\n<h4>Fotografies de la destinaci\u00f3 \u2013 Qu\u00e8 puc descobrir als voltants?<\/h4>\n<p>Imatges dels punts d\u2019inter\u00e8s propers al <strong>hotel<\/strong>.<\/p>\n<p><strong>Consell: a m\u00e9s dels atractius tur\u00edstics, mostra la cultura local, la gent i l\u2019estil de vida de la zona.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5959\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/07\/intagram-hotel-04.jpg\" alt=\"intagram-hotel-04\" width=\"1026\" height=\"645\" \/><\/p>\n<h4>Fotografies dels hostes \u2013 Qui s\u2019allotja al teu hotel?<\/h4>\n<p>Imatges dels teus clients gaudint de l\u2019estada i de les activitats.<\/p>\n<p><b>Consell: demana sempre perm\u00eds als hostes i, si s\u00f3n influents, millor: atrauran els seus seguidors al teu perfil.<\/b><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5964\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/07\/intagram-hotel-07.jpg\" alt=\"intagram-hotel-07\" width=\"1026\" height=\"645\" \/><\/p>\n<h4>Fotografies de l\u2019equip \u2013 Qui fa que la teva estada sigui especial?<\/h4>\n<p>Imatges del personal del <strong>hotel<\/strong>.<\/p>\n<p><strong>Consell: acompanya les fotos amb petites hist\u00f2ries personals sobre cada membre de l\u2019equip.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5960\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/07\/intagram-hotel-06.jpg\" alt=\"intagram-hotel-06\" width=\"1026\" height=\"645\" \/><\/p>\n<h4>Fotografies de gastronomia \u2013 Qu\u00e8 es menja al teu hotel?<\/h4>\n<p>La cuina mereix una secci\u00f3 pr\u00f2pia: mostra els plats que es serveixen al teu <strong>hotel<\/strong>.<\/p>\n<p><strong>Consell: publica fotos dels esmorzars, dinars, sopars, aperitius, caf\u00e8s, c\u00f2ctels&#8230; Cuida la presentaci\u00f3 i l\u2019\u00e8xit est\u00e0 garantit. Tamb\u00e9 pots mostrar plats t\u00edpics de la zona.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5961\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/07\/intagram-hotel-03.jpg\" alt=\"intagram-hotel-03\" width=\"1026\" height=\"645\" \/><\/p>\n<h3>M\u00e0rqueting hoteler amb Instagram<\/h3>\n<p>Disposar d\u2019una bona <strong>estrat\u00e8gia de m\u00e0rqueting hoteler a Instagram<\/strong> \u00e9s fonamental. Si ja la tens, revisa-la amb aquests consells; si no, pren-ne nota.<\/p>\n<p>El primer pas \u00e9s definir el teu buyer persona: pensa en el perfil ideal de client que vols atraure al teu hotel. Edat, gustos, si viatja sol o acompanyat, qu\u00e8 espera del teu <strong>hotel<\/strong> i de la destinaci\u00f3.<\/p>\n<p>Com m\u00e9s detallat sigui aquest perfil, m\u00e9s efectiva ser\u00e0 la teva estrat\u00e8gia de m\u00e0rqueting.<\/p>\n<p>Interactua amb els teus clients per tots els canals possibles. Si encara no els tens tots actius, \u00e9s el moment d\u2019obrir-los.<\/p>\n<p>Definir un to comunicatiu coherent amb els teus clients refor\u00e7ar\u00e0 la seva confian\u00e7a en el teu hotel. Davant d\u2019un mateix problema, la resposta ha de ser sempre la mateixa.<\/p>\n<h3>Els millors perfils d\u2019Instagram per a hotels<\/h3>\n<h4><a href=\"https:\/\/www.instagram.com\/conradhotels\/\" target=\"_blank\" rel=\"noopener\">conradhotels<\/a><\/h4>\n<p>L\u2019<strong>Instagram<\/strong> de la cadena Conrad \u00e9s un exemple perfecte de tot el que hem comentat en aquest article. Si busques inspiraci\u00f3, visita el seu perfil i pren-ne nota.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5965\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/07\/instagram-mejores-hotel-01.jpg\" alt=\"instagram-mejores-hotel-01\" width=\"1026\" height=\"645\" \/><\/p>\n<h4><a href=\"https:\/\/www.instagram.com\/sohohouse\/\" target=\"_blank\" rel=\"noopener\">sohohouse<\/a><\/h4>\n<p>El perfil d\u2019<strong>Instagram del hotel<\/strong> Sohohouse destaca per la seva varietat d\u2019imatges, una filosofia art\u00edstica i avantguardista i una <strong>estrat\u00e8gia de m\u00e0rqueting<\/strong> molt interessant.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5966\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/07\/instagram-mejores-hotel-02.jpg\" alt=\"instagram-mejores-hotel-02\" width=\"1026\" height=\"645\" \/><\/p>\n<h4><a href=\"https:\/\/www.instagram.com\/freehandhotels\/\" target=\"_blank\" rel=\"noopener\">freehandhotels<\/a><\/h4>\n<p>Un gran exemple d\u2019aprofitar el factor hum\u00e0 perqu\u00e8 el perfil d\u2019<strong>Instagram del teu hotel<\/strong> es converteixi en referent del sector.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5967\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/07\/instagram-mejores-hotel-05.jpg\" alt=\"instagram-mejores-hotel-05\" width=\"1026\" height=\"645\" \/><\/p>\n<h4><a href=\"https:\/\/www.instagram.com\/editionhotels\/\" target=\"_blank\" rel=\"noopener\">editionhotels<\/a><\/h4>\n<p>Un perfil d\u2019<strong>Instagram per a un hotel<\/strong> de luxe amb un toc contemporani.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5968\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/07\/instagram-mejores-hotel-09.jpg\" alt=\"instagram-mejores-hotel-09\" width=\"1026\" height=\"645\" \/><\/p>\n<h4><a href=\"https:\/\/www.instagram.com\/tokyoluxey\/\" target=\"_blank\" rel=\"noopener\">tokyoluxey<\/a><\/h4>\n<p>Un perfil d\u2019<strong>Instagram per a hotel<\/strong> molt visual per a un <strong>hotel<\/strong> de luxe en un entorn privilegiat.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5969\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/07\/instagram-mejores-hotel-06.jpg\" alt=\"instagram-mejores-hotel-06\" width=\"1026\" height=\"645\" \/><\/p>\n<h4><a href=\"https:\/\/www.instagram.com\/tyehaus\/\" target=\"_blank\" rel=\"noopener\">tyehaus<\/a><\/h4>\n<p>Un altre exemple de perfil d\u2019<strong>Instagram per a hotel<\/strong> que sap aprofitar el canal per fer-te desitjar una estada al seu allotjament.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5970\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/07\/instagram-mejores-hotel-07.jpg\" alt=\"instagram-mejores-hotel-07\" width=\"1026\" height=\"645\" \/><\/p>\n<h4><a href=\"https:\/\/www.instagram.com\/p\/B8uIhbOFcfh\/\" target=\"_blank\" rel=\"noopener\">saguarohotels<\/a><\/h4>\n<p>Aquest \u00e9s el<strong> perfil d\u2019Instagram<\/strong> que podria tenir el motel d\u2019una s\u00e8rie com \u201cMe llamo Earl\u201d o \u201cBetter Call Saul\u201d. Un punt de vista molt original que reflecteix a la perfecci\u00f3 la filosofia del <strong>hotel<\/strong> i coneix el seu buyer persona.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5971\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/07\/instagram-mejores-hotel-08.jpg\" alt=\"instagram-mejores-hotel-08\" width=\"1026\" height=\"645\" \/><\/p>\n<h3>Els errors que poden enfonsar l\u2019Instagram del teu hotel<\/h3>\n<p>Fotos d\u2019arxiu: pot semblar una soluci\u00f3 f\u00e0cil i atractiva, per\u00f2 es nota i \u00e9s un ERROR!<\/p>\n<p>Comprar seguidors: fer cr\u00e9ixer el perfil comprant seguidors falsos \u00e9s un altre ERROR!<\/p>\n<p>Parlar nom\u00e9s de l\u2019hotel: si vens experi\u00e8ncies, no facis veure que nom\u00e9s vols el diner del client. ERROR!<\/p>\n<p>Fotografia professional: o contractes un fot\u00f2graf professional o t\u2019hi formes, per\u00f2 no tenir bones fotos \u00e9s un&#8230; ERROR!<\/p>\n<p>No utilitzar Stories: la plataforma ho permet i no aprofitar-ho \u00e9s un&#8230; ERROR!<\/p>\n<h3>Conclusions<\/h3>\n<p>Ara ja coneixes els punts essencials per crear o potenciar el perfil d\u2019<strong>Instagram del teu hotel<\/strong>. Nom\u00e9s cal aplicar-los; si necessites ajuda, hi ha professionals que t\u2019hi poden donar suport.<\/p>\n<h3>Articles relacionats<\/h3>\n<p><a href=\"https:\/\/codewebbarcelona.com\/blog\/mejores-disenos-web-para-un-hotel\/\" target=\"_blank\" rel=\"noopener\">\u2026els millors dissenys web per a un hotel<\/a><\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/blog\/tendencias-marketing-hotelero-2020\/\" target=\"_blank\" rel=\"noopener\">\u2026tend\u00e8ncies de m\u00e0rqueting hoteler 2020<\/a><\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/blog\/mejores-logos-de-hoteles\/\" target=\"_blank\" rel=\"noopener\">\u2026els millors logotips d\u2019hotels<\/a><\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/blog\/hotel-hart-branding-proyecto-destacado\/\" target=\"_blank\" rel=\"noopener\">\u2026rep\u00e0s del branding de Hart Hotel<\/a><\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/blog\/el-mejor-diseno-de-tarjeta-de-visita-para-un-hotel\/\" target=\"_blank\" rel=\"noopener\">\u2026el millor disseny de targetes de visita per a un hotel<\/a><\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/blog\/mejores-catalogos-y-folletos-para-un-hotel\/\" target=\"_blank\" rel=\"noopener\">&#8230;els millors cat\u00e0legs i fullets per a un hotel<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vols treure el m\u00e0xim rendiment d\u2019Instagram i fer-lo servir per al teu hotel? A continuaci\u00f3, repassem els punts clau que has de tenir en compte per aprofitar Instagram per a hotels. Instagram \u00e9s una xarxa social en plena expansi\u00f3: l\u2019any passat va registrar 1.000 milions d\u2019usuaris actius en nom\u00e9s un mes. Aix\u00f2 la converteix en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6427,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[211],"class_list":["post-34159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instagram para Hoteles - Code Barcelona<\/title>\n<meta name=\"description\" content=\"\u00bfQuieres sacarle el m\u00e1ximo partido a Instagram y utilizarlo para tu Hotel?Vamos a dar un paseo por los aspectos m\u00e1s importantes que hay que tener en cuenta para usar Instagram para Hoteles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/ca\/blog\/instagram-per-hotels\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram para Hoteles - 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