{"id":33560,"date":"2016-06-27T19:24:57","date_gmt":"2016-06-27T19:24:57","guid":{"rendered":"https:\/\/codewebbarcelona.com\/347\/"},"modified":"2026-04-21T04:54:07","modified_gmt":"2026-04-21T04:54:07","slug":"347","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/ca\/blog\/347\/","title":{"rendered":"Hi havia una vegada&#8230; Storytelling"},"content":{"rendered":"<p>En el post d\u2019avui us explicar\u00e9 algunes coses molt interessants: parlarem de l\u2019<strong>Storytelling<\/strong>.<\/p>\n<p>Per comen\u00e7ar, us dir\u00e9 qu\u00e8 \u00e9s l\u2019<strong>Storytelling<\/strong>: \u00e9s el terme angl\u00e8s que defineix l\u2019art d\u2019explicar hist\u00f2ries, d\u2019utilitzar l\u2019atmosfera, les paraules, els ritmes i els significats per captar l\u2019atenci\u00f3 del client.<\/p>\n<p>En aquest <strong>blog<\/strong> abordarem el tema des d\u2019una perspectiva especialment \u00fatil: el <strong>m\u00e0rqueting<\/strong>.<\/p>\n<h2>&#8220;Tell me a fact and I\u2019ll learn. Tell me a truth and I\u2019ll\u00a0believe\u00a0it. But tell me a story and it will live in my heart forever&#8221;<\/h2>\n<p>No us descobrir\u00e9 res de nou si us dic com d\u2019essencial \u00e9s avui en dia el <strong>m\u00e0rqueting<\/strong>. Fins i tot abans de l\u2019era digital, el <strong>m\u00e0rqueting<\/strong> ja podia marcar la difer\u00e8ncia entre que un projecte tingu\u00e9s impacte o caigu\u00e9s en l\u2019oblit m\u00e9s absolut. Ara, quan molts de vosaltres esteu orientant \u2014o orientareu en el futur\u2014 la vostra idea de negoci cap al sector digital, costa trobar paraules per expressar la import\u00e0ncia d\u2019aquest factor en el nostre futur.<\/p>\n<p>Amb l\u2019arribada d\u2019Internet, la creaci\u00f3 de <strong>p\u00e0gines web<\/strong>, les <strong>botigues online<\/strong> i el <strong>m\u00e0rqueting digital<\/strong> han substitu\u00eft els comer\u00e7os f\u00edsics, els aparadors i els anuncis en revistes o cartells cridaners per captar l\u2019atenci\u00f3 dels clients.<\/p>\n<p>Ara, senyores i senyors, \u00e9s el moment del <strong>m\u00e0rqueting digital<\/strong>: una bona <strong>p\u00e0gina web<\/strong>, una filosofia clara i campanyes de <strong>m\u00e0rqueting digital<\/strong> ben plantejades han de ser les nostres millors eines per captar clients i generar engagement.<\/p>\n<p>Un dels aspectes clau a l\u2019hora de decidir cap a on hem de dirigir els nostres esfor\u00e7os \u00e9s l\u2019<strong>Storytelling<\/strong>: cal captar l\u2019atenci\u00f3 de l\u2019espectador, del client, transmetre-li la nostra idea, la nostra visi\u00f3, els conceptes principals i els matisos subtils que defineixen la nostra marca.<\/p>\n<h2>\u201cLa gent oblidar\u00e0 el que vas dir, la gent oblidar\u00e0 el que vas fer, per\u00f2 mai oblidar\u00e0 com la vas fer sentir\u201d \u2013 Maya Angelou.<\/h2>\n<p>L\u2019objectiu \u00e9s estimular el vessant m\u00e9s emocional del p\u00fablic i, a trav\u00e9s d\u2019aquest canal, aconseguir que segueixi el cam\u00ed que proposem, generant la confian\u00e7a i la fidelitzaci\u00f3 que tota marca desitja.<\/p>\n<p>Per assolir aquests objectius, hi ha alguns aspectes fonamentals que no podem passar per alt.<\/p>\n<p>El primer de tots \u00e9s mantenir els sentits desperts i preparats per rebre qualsevol est\u00edmul de manera constructiva i positiva.<\/p>\n<p>Abra\u00e7a les experi\u00e8ncies sense prejudicis ni pors: qualsevol situaci\u00f3 pot ser una bona oportunitat per aprendre.<\/p>\n<p>Barreja\u2019t amb el p\u00fablic, sigui quin sigui l\u2019entorn on et trobis; participa, conversa i observa els altres.<\/p>\n<p>Ara \u00e9s el moment de compartir la teva experi\u00e8ncia amb alg\u00fa desconegut, ja sigui una persona f\u00edsica o una entitat digital.<\/p>\n<p>Repeteix aquest proc\u00e9s tantes vegades com puguis: la probabilitat de convertir-te en un bon <strong>Storyteller<\/strong> augmenta amb cada intent, i les teves habilitats milloraran progressivament. El l\u00edmit d\u2019aprenentatge el poses tu; la teva destresa \u00e9s la teva millor aliada.<\/p>\n<p>En qualsevol cas, si l\u2019escriptura no \u00e9s el teu fort, hi ha molts professionals disposats a ajudar-te, i nosaltres som un bon referent en aquest \u00e0mbit, acostumats a tractar aquests temes di\u00e0riament en els nostres projectes de <strong>disseny gr\u00e0fic<\/strong> i <strong>disseny web<\/strong>.<\/p>\n<p>Per\u00f2 si t\u2019hi atreveixes, prova-ho: \u00e9s una experi\u00e8ncia enriquidora en tots els sentits.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el post d\u2019avui us explicar\u00e9 algunes coses molt interessants: parlarem de l\u2019Storytelling. Per comen\u00e7ar, us dir\u00e9 qu\u00e8 \u00e9s l\u2019Storytelling: \u00e9s el terme angl\u00e8s que defineix l\u2019art d\u2019explicar hist\u00f2ries, d\u2019utilitzar l\u2019atmosfera, les paraules, els ritmes i els significats per captar l\u2019atenci\u00f3 del client. En aquest blog abordarem el tema des d\u2019una perspectiva especialment \u00fatil: el [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4557,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[212],"class_list":["post-33560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-altres"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Una buena historia y la importancia del Storytelling<\/title>\n<meta name=\"description\" content=\"Una breve introducci\u00f3n al Storytelling y la importancia de captar la atenci\u00f3n del p\u00fablico y los clientes hacia nuestra marca, inter\u00e9s y fidelizaci\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/ca\/blog\/347\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Una buena historia y la importancia del Storytelling\" \/>\n<meta property=\"og:description\" content=\"Una breve introducci\u00f3n al Storytelling y la importancia de captar la atenci\u00f3n del p\u00fablico y los clientes hacia nuestra marca, inter\u00e9s y fidelizaci\u00f3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/codewebbarcelona.com\/ca\/blog\/347\/\" \/>\n<meta property=\"og:site_name\" content=\"Code Barcelona\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-27T19:24:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-21T04:54:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2016\/06\/era-se-una-vez-storytelling-featured.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"936\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cd26Bc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"cd26Bc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/codewebbarcelona.com\/ca\/blog\/347\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/codewebbarcelona.com\/ca\/blog\/347\/\"},\"author\":{\"name\":\"cd26Bc\",\"@id\":\"https:\/\/codewebbarcelona.com\/ca\/#\/schema\/person\/3af5f44aaf0de2919e9225aa5ca32567\"},\"headline\":\"Hi havia una vegada&#8230; 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