{"id":33451,"date":"2019-06-25T09:45:47","date_gmt":"2019-06-25T09:45:47","guid":{"rendered":"https:\/\/codewebbarcelona.com\/entrevista-andres-requena\/"},"modified":"2026-04-21T04:48:46","modified_gmt":"2026-04-21T04:48:46","slug":"entrevista-andres-requena","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/ca\/entrevista-andres-requena\/","title":{"rendered":"Entrevista a Andr\u00e9s Requena, disseny gr\u00e0fic de qualitat"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Aquesta vegada ens quedem a la ciutat comtal, Barcelona, un aut\u00e8ntic bressol creatiu i llar de grans mestres del disseny, per con\u00e8ixer de prop Andr\u00e9s Requena i la seva visi\u00f3 del disseny gr\u00e0fic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Descobrim Andr\u00e9s Requena de Requena Office, estudi especialitzat en disseny i comunicaci\u00f3 visual, amb \u00e8mfasi en identitat corporativa, naming i projectes editorials.<\/span><\/p>\n<h2>Entrevista a Andr\u00e9s Requena, disseny gr\u00e0fic de qualitat<\/h2>\n<p><strong>Code: Encantat de saludar-te, Andr\u00e9s. Ja havia tingut ocasi\u00f3 de veure la teva feina i aprofito per felicitar-te. Tot i aix\u00ed, m\u2019agradaria saber una mica m\u00e9s de tu: com va comen\u00e7ar tot plegat?<\/strong><\/p>\n<p><strong>Andr\u00e9s:<\/strong> Com a estudi independent, el 2014. Despr\u00e9s d\u2019un llarg recorregut per ag\u00e8ncies i estudis de tot tipus, vaig decidir que havia arribat el moment de fer el pas.<\/p>\n<p><strong>Code: Preparant aquesta entrevista m\u2019he adonat que \u00e9s dif\u00edcil trobar informaci\u00f3 sobre tu m\u00e9s enll\u00e0 de la teva obra. Vols que tota l\u2019atenci\u00f3 recaigui en el teu treball i no tant en la teva persona?<\/strong><\/p>\n<p><strong>Andr\u00e9s:<\/strong> Potser \u00e9s que no t\u00e9 gaire inter\u00e8s, no? O potser simplement no m\u2019ho han preguntat gaire. \u201cLes meves creacions\u201d sona a botiga de poble.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3527\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/06\/234234234.jpg\" alt=\"diseno_grafico_andres_requena_entrevista_profe_james_entrevista_diseno_grafico (6)\" width=\"1080\" height=\"538\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-3526\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/06\/5555.jpg\" alt=\"diseno_grafico_andres_requena_entrevista_profe_james_entrevista_diseno_grafico (6)\" width=\"1080\" height=\"538\" \/><\/p>\n<p><strong>Code: Tots els teus projectes s\u00f3n excel\u00b7lents, per\u00f2 avui voldria posar el focus en la identitat corporativa de POPOTA. Qu\u00e8 ens pots explicar sobre el proc\u00e9s creatiu d\u2019aquest projecte?<\/strong><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/p\/BssEHxthwfe\/\" target=\"_blank\" rel=\"noopener\">Projecte destacat 1\/2<\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/p\/BrU60FdlhcL\/\" target=\"_blank\" rel=\"noopener\">Projecte destacat 2\/2<\/a><\/p>\n<p><strong>Andr\u00e9s:<\/strong> Vol\u00edem trobar una met\u00e0fora formal subtil i delicada per simbolitzar la c\u00e0rrega ic\u00f2nica i popular d\u2019una bola de gelat. Un gelat sense cucurutxo \u00e9s una experi\u00e8ncia incompleta, per aix\u00f2 vam buscar aquesta figura a trav\u00e9s d\u2019una intervenci\u00f3 suau i intel\u00b7ligent en la tipografia, dotant la marca de personalitat, distinci\u00f3 i un valor \u00fanic.<\/p>\n<p><strong>Code: M\u2019ha cridat molt l\u2019atenci\u00f3 l\u2019elecci\u00f3 de colors. Explica\u2019m, per qu\u00e8 vas optar per aquests tons tan personals?<\/strong><\/p>\n<p><strong>Andr\u00e9s:<\/strong> El client volia que record\u00e9s clarament les pastisseries de macarons de Par\u00eds, i a m\u00e9s \u00e9s una apassionada de l\u2019univers Wes Anderson. Per aix\u00f2 vam fer servir aquest groc pastel com a fil conductor. En el futur, a mesura que la marca creixi, hi afegirem m\u00e9s colors.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3528\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/06\/5.jpg\" alt=\"diseno_grafico_andres_requena_entrevista_profe_james_entrevista_diseno_grafico (6)\" width=\"1080\" height=\"705\" \/><\/p>\n<p><strong>Code: Personalment, el resultat \u00e9s espectacular. Segur que els nostres lectors hi estaran d\u2019acord. Vols destacar algun aspecte m\u00e9s del projecte?<\/strong><\/p>\n<p><strong>Andr\u00e9s:<\/strong> A m\u00e9s, els gelats s\u00f3n totalment artesanals i bon\u00edssims. Tothom hi surt guanyant.<\/p>\n<p><strong>Code: I per acabar, les tres preguntes m\u00e0giques que fem a tots els convidats:<\/strong><\/p>\n<p><strong>Code: Qu\u00e8 \u00e9s el millor de ser dissenyador?<\/strong><\/p>\n<p><strong>Andr\u00e9s:<\/strong> La il\u00b7lusi\u00f3. Et fa cr\u00e9ixer i perseverar.<\/p>\n<p><strong>Code: I el pitjor?<\/strong><\/p>\n<p><strong>Andr\u00e9s:<\/strong> La il\u00b7lusi\u00f3. A vegades es nota massa i n\u2019hi ha que se n\u2019aprofiten. Amb el temps aprens a dissimular-ho.<\/p>\n<p><strong>Code: Com veus el sector?<\/strong><\/p>\n<p><strong>Andr\u00e9s: <\/strong>Com tots els sectors. Hi ha les grans ag\u00e8ncies i consultores, amb els seus m\u00e8todes i vicis, que s\u2019enduen bona part del past\u00eds, i despr\u00e9s hi som els estudis petits, que ens movem fent les coses ben fetes. Tots tenim el nostre p\u00fablic.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3530\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/06\/WR.jpg\" alt=\"diseno_grafico_andres_requena_entrevista_profe_james_entrevista_diseno_grafico (6)\" width=\"1080\" height=\"538\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-3529\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/06\/33333.jpg\" alt=\"diseno_grafico_andres_requena_entrevista_profe_james_entrevista_diseno_grafico \" width=\"1080\" height=\"538\" \/><\/p>\n<p><strong>Code: Donem per tancada aquesta entrevista tot felicitant-te sincerament per la teva feina. Et seguirem de prop, ets una font d\u2019inspiraci\u00f3.<\/strong><\/p>\n<p><a href=\"http:\/\/www.andresrequena.es\" target=\"_blank\" rel=\"noopener\">https:\/\/www.andresrequena.es\/<\/a><\/p>\n<p><a href=\"https:\/\/www.andresrequena.es\/projects\/popotahelados\" target=\"_blank\" rel=\"noopener\">www.andresrequena.es\/projects\/popotahelados<\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/andresrequena\/\" target=\"_blank\" rel=\"noopener\">www.instagram.com\/andresrequena<\/a><\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/blog\/entrevista-daniel-martos-fuente-inspiracion\/\" target=\"_blank\" rel=\"noopener\">\u2026un altre article relacionat<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aquesta vegada ens quedem a la ciutat comtal, Barcelona, un aut\u00e8ntic bressol creatiu i llar de grans mestres del disseny, per con\u00e8ixer de prop Andr\u00e9s Requena i la seva visi\u00f3 del disseny gr\u00e0fic. Descobrim Andr\u00e9s Requena de Requena Office, estudi especialitzat en disseny i comunicaci\u00f3 visual, amb \u00e8mfasi en identitat corporativa, naming i projectes editorials. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12528,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[210,212,134],"class_list":["post-33451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiracio","category-altres","category-disseny-grafic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Entrevista a Andr\u00e9s Requena, disseny gr\u00e0fic de qualitat - Code Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/ca\/entrevista-andres-requena\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entrevista a Andr\u00e9s Requena, disseny gr\u00e0fic de qualitat - Code Barcelona\" \/>\n<meta property=\"og:description\" content=\"Aquesta vegada ens quedem a la ciutat comtal, Barcelona, un aut\u00e8ntic bressol creatiu i llar de grans mestres del disseny, per con\u00e8ixer de prop Andr\u00e9s Requena i la seva visi\u00f3 del disseny gr\u00e0fic. 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