{"id":31992,"date":"2020-05-22T10:50:33","date_gmt":"2020-05-22T10:50:33","guid":{"rendered":"https:\/\/codewebbarcelona.com\/el-e-commerce-en-los-tiempos-del-covid-19\/"},"modified":"2026-04-21T04:31:02","modified_gmt":"2026-04-21T04:31:02","slug":"el-ecommerce-en-temps-covid-19","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/ca\/blog\/el-ecommerce-en-temps-covid-19\/","title":{"rendered":"L\u2019e-commerce, essencial per a un negoci en temps de COVID-19"},"content":{"rendered":"<p>Durant aquestes \u00faltimes setmanes, el comer\u00e7 tradicional ha rebut un cop molt dur arran de l\u2019estat d\u2019alarma pel COVID-19. Per\u00f2 hi ha un sector que no ha deixat de cr\u00e9ixer: l\u2019<strong>e-commerce<\/strong> \u2014 <strong>comer\u00e7 electr\u00f2nic<\/strong> i les <strong>botigues online<\/strong>.<\/p>\n<p>L\u2019<strong>e-commerce<\/strong> \u00e9s l\u2019evoluci\u00f3 imprescindible si volem mantenir el nostre negoci actiu en temps dif\u00edcils com aquests.<\/p>\n<p>Els restaurants s\u2019han posat les piles i ja accepten <strong>comandes online<\/strong>.<\/p>\n<p>Les ferreteries tampoc s\u2019han quedat enrere i ens permeten <strong>comprar online<\/strong> els seus productes.<\/p>\n<p>El sector de l\u2019alimentaci\u00f3 ens porta el menjar a casa, amb <strong>pagament online<\/strong> previ.<\/p>\n<p>Reconeixes el patr\u00f3?<\/p>\n<h2>L\u2019e-commerce en temps de COVID-19<\/h2>\n<h3>Qu\u00e8 \u00e9s un e-commerce?<\/h3>\n<p>Anem a pams.<\/p>\n<p>Un <strong>e-commerce = botiga online = comer\u00e7 electr\u00f2nic.<\/strong><\/p>\n<p>Un <strong>e-commerce<\/strong> o <strong>comer\u00e7 electr\u00f2nic<\/strong> \u00e9s un sistema de <strong>compra i venda de productes i serveis<\/strong> que utilitza Internet com a canal d\u2019intercanvi entre les parts.<\/p>\n<p>Dit d\u2019una altra manera, amb un <strong>e-commerce<\/strong> pots <strong>vendre productes o serveis online<\/strong>, independentment de les restriccions de confinament o pand\u00e8mia que imposin els governs.<\/p>\n<p>Aquest sistema et permet <strong>gestionar cobraments i pagaments a trav\u00e9s de mitjans electr\u00f2nics<\/strong>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5254\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/05\/4.jpg\" alt=\"\" width=\"1080\" height=\"720\" \/><\/p>\n<h3>Quins avantatges t\u00e9 convertir el teu negoci en e-commerce?<\/h3>\n<p>Tenir pres\u00e8ncia a Internet \u00e9s essencial perqu\u00e8 el teu negoci existeixi, per\u00f2 en molts casos aix\u00f2 no \u00e9s suficient.<\/p>\n<p>La crisi del Covid-19 ha fet obrir els ulls a molts petits empresaris, pimes i grans empreses, que han vist com el seu negoci quedava aturat per l\u2019estat d\u2019alarma. Alguns, per\u00f2, han sabut veure-hi una oportunitat.<\/p>\n<p>Perqu\u00e8 la possibilitat de <strong>vendre online<\/strong> ens obre les portes a una nova dimensi\u00f3 de negoci.<\/p>\n<p>Els principals avantatges de l\u2019<strong>e-commerce<\/strong> s\u00f3n:<\/p>\n<ul>\n<li>En obrir un <strong>e-commerce<\/strong>, tamb\u00e9 s\u2019obre el mercat on competeixes.<\/li>\n<li>S\u2019amplien les possibilitats de venda.<\/li>\n<li>S\u2019obre una nova via d\u2019ingressos.<\/li>\n<li>La nostra <strong>botiga online<\/strong> no t\u00e9 horaris: pots vendre 24 hores al dia, 7 dies a la setmana, 365 dies l\u2019any.<\/li>\n<li>Acc\u00e9s a un mercat molt m\u00e9s gran. Amb un <strong>e-commerce<\/strong> pots arribar a l\u2019\u00e0mbit internacional.<\/li>\n<li>Reducci\u00f3 de costos administratius.<\/li>\n<li>Millora la comunicaci\u00f3 amb els clients.<\/li>\n<li>Pots segmentar les campanyes publicit\u00e0ries relacionades amb l\u2019<strong>e-commerce<\/strong>.<\/li>\n<li>Ofereixes m\u00e9s informaci\u00f3 sobre els productes de l\u2019<strong>e-commerce<\/strong>.<\/li>\n<li>Major control d\u2019estocs.<\/li>\n<li>Avaluaci\u00f3 dels articles de l\u2019<strong>e-commerce<\/strong>: quins es venen m\u00e9s i quins menys. Aix\u00f2 permet millorar-ne la rendibilitat, reposici\u00f3 o substituci\u00f3.<\/li>\n<li>Increment de les vendes dels articles.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5255\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/05\/1.jpg\" alt=\"\" width=\"1080\" height=\"720\" \/><\/p>\n<h3>Quins inconvenients t\u00e9 convertir el teu negoci en un e-commerce?<\/h3>\n<p>Un gran poder comporta una gran responsabilitat, aix\u00ed que els inconvenients que et pots trobar si vols un <strong>e-commerce<\/strong> s\u00f3n:<\/p>\n<ul>\n<li>Cal una inversi\u00f3 inicial per al disseny i, sobretot, per al <strong>desenvolupament de l\u2019e-commerce<\/strong>.<\/li>\n<li>En certa manera, haur\u00e0s de dedicar temps a gestionar aquesta <strong>botiga online<\/strong>.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Resultat<\/h3>\n<p>Si comparem els avantatges amb els inconvenients, el resultat \u00e9s clar\u00edssim.<br \/>\nFer el pas cap a l\u2019<strong>e-commerce<\/strong> s\u00f3n tot avantatges.<br \/>\nSi podem assumir la inversi\u00f3 inicial, apostar per l\u2019<strong>e-commerce<\/strong> nom\u00e9s aporta beneficis. Nom\u00e9s cal tenir visi\u00f3 de negoci.<br \/>\nAix\u00ed podrem fer front a l\u2019estat d\u2019alarma pel Covid-19 i a qualsevol repte futur.<\/p>\n<h6><a href=\"https:\/\/codewebbarcelona.com\/contacta\/\" target=\"_blank\" rel=\"noopener\">Tens un restaurant o el gestiones? Ja hem treballat per aquest sector creant webs excepcionals. Fes clic i t\u2019assessorem per millorar la teva pres\u00e8ncia online. Analitzarem el teu web actual i et presentarem un pla d\u2019acci\u00f3 per optimitzar-lo.<\/a><\/h6>\n<p>[superfeatured]7558[\/superfeatured]<\/p>\n<h3>El futur de l\u2019e-commerce<\/h3>\n<p>Les previsions pel comer\u00e7 electr\u00f2nic s\u00f3n molt bones, per no dir espectaculars.<\/p>\n<p>S\u2019espera que el comer\u00e7 electr\u00f2nic creixi a Espanya molt m\u00e9s r\u00e0pid que a la resta d\u2019Europa. Les estimacions situen el comer\u00e7 minorista en una taxa de creixement del 12,5%, que representa un volum de 31.730 milions d\u2019euros.<\/p>\n<p>Amb una situaci\u00f3 de dos mesos amb molts sectors aturats i la incertesa d\u2019un possible rebrot de la pand\u00e8mia a finals de 2020 o principis de 2021, el m\u00e9s intel\u00b7ligent \u00e9s posar-se les piles i fer el salt a l\u2019e-commerce.<\/p>\n<p>A m\u00e9s, s\u2019espera un creixement sostingut fins als 40.120 milions d\u2019euros el 2023.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5256\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/05\/6666.jpg\" alt=\"\" width=\"1080\" height=\"720\" \/><\/p>\n<h3>Les claus d\u2019un bon e-commerce<\/h3>\n<p>Una <strong>botiga online<\/strong> s\u2019assembla, en molts aspectes, a una botiga f\u00edsica.<\/p>\n<p>Hi ha alguns punts clau perqu\u00e8 el teu <strong>e-commerce<\/strong> tingui \u00e8xit:<\/p>\n<ul>\n<li>Aprofitar la situaci\u00f3 del Covid-19 i convertir la crisi en una oportunitat de negoci.<\/li>\n<li>Un <strong>bon e-commerce<\/strong> ha de tenir un disseny orientat a resultats.<\/li>\n<li>Simplicitat d\u2019\u00fas. Fes-ho f\u00e0cil als teus clients.<\/li>\n<li>Facilitats de pagament.<\/li>\n<li>Bona estructura web.<\/li>\n<li>Molta informaci\u00f3.<\/li>\n<li>Disseny adaptatiu, responsive design.<\/li>\n<li>Bona experi\u00e8ncia d\u2019usuari.<\/li>\n<li>Molta informaci\u00f3.<\/li>\n<li>Transpar\u00e8ncia.<\/li>\n<li>Claredat en tot.<\/li>\n<li>Bon posicionament \u2013 SEO i SEM.<\/li>\n<li>Informaci\u00f3 essencial.<\/li>\n<li>Transpar\u00e8ncia.<\/li>\n<li>Un bon SEO.<\/li>\n<li>Botons de crida a l\u2019acci\u00f3.<\/li>\n<li>Bon servei al client, tant abans com despr\u00e9s de la venda.<\/li>\n<li>Estar al dia de tot.<\/li>\n<li>M\u00e0rqueting omnicanal.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>D\u00f3na un cop d\u2019ull a l\u2019article que hem dedicat als <a href=\"https:\/\/codewebbarcelona.com\/blog\/los-mejores-e-commerce-y-tiendas-online\/\" target=\"_blank\" rel=\"noopener\">millors e-commerce del moment<\/a>.<\/p>\n<h3>Quins negocis es poden beneficiar de l\u2019e-commerce?<\/h3>\n<p>Pr\u00e0cticament qualsevol sector comercial pot beneficiar-se\u2019n si es digitalitza.<\/p>\n<p>L\u2019<strong>e-commerce de roba<\/strong>, l\u2019<strong>e-commerce de regals<\/strong> i l\u2019<strong>e-commerce d\u2019accessoris<\/strong> s\u00f3n els \u00e0mbits on la <strong>botiga online i el comer\u00e7 electr\u00f2nic<\/strong> han guanyat m\u00e9s for\u00e7a des dels seus inicis.<\/p>\n<p>L\u2019estat d\u2019alarma i el tancament for\u00e7at de molts negocis per motius sanitaris fa imprescindible plantejar-se el comer\u00e7 electr\u00f2nic com a font d\u2019ingressos alternativa i, sovint, principal.<\/p>\n<p>La p\u00e8rdua de la por i les mesures de seguretat de les passarel\u00b7les de pagament donen la confian\u00e7a necess\u00e0ria perqu\u00e8 cada cop m\u00e9s persones optin per aquest sistema.<\/p>\n<p>A m\u00e9s dels sectors principals, el comer\u00e7 electr\u00f2nic tamb\u00e9 ha guanyat pes en l\u2019<strong>e-commerce d\u2019art<\/strong> i la <strong>venda de mobiliari online<\/strong>.<\/p>\n<p>Les darreres setmanes s\u2019ha detectat un augment d\u2019empreses i negocis que han fet el salt al <strong>comer\u00e7 online<\/strong>, i el motiu \u00e9s clar. Les restriccions de mobilitat pel COVID-19 han posat en evid\u00e8ncia un dels punts febles del comer\u00e7 presencial de tota la vida.<\/p>\n<p>Ens agrada guanyar diners i tamb\u00e9 gastar-los, aix\u00ed que aquesta energia s\u2019ha canalitzat pels canals que han sabut adaptar-se.<\/p>\n<p>Les <strong>botigues online de tecnologia i l\u2019e-commerce d\u2019alimentaci\u00f3<\/strong> han multiplicat les seves vendes, fins al punt d\u2019haver de contractar m\u00e9s personal per gestionar el volum de feina.<\/p>\n<p>A m\u00e9s, sectors com el del transport tamb\u00e9 s\u2019han vist desbordats per la nova situaci\u00f3.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5253\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/05\/56.jpg\" alt=\"\" width=\"1080\" height=\"720\" \/><\/p>\n<h3>I ara qu\u00e8?<\/h3>\n<p>Un dels problemes hist\u00f2rics de l\u2019<strong>e-commerce<\/strong> ha estat la desconfian\u00e7a general, per\u00f2 l\u2019actual estat d\u2019alarma ha actuat com una aut\u00e8ntica campanya de m\u00e0rqueting, obligant els usuaris a canviar els seus h\u00e0bits de compra.<\/p>\n<p>Centenars de milers d\u2019empresaris han vist com els seus negocis es veien obligats a tancar. L\u2019estat d\u2019alarma pel Covid-19 no ha deixat marge de maniobra.<\/p>\n<p>Ara toca evolucionar i plantejar una estrat\u00e8gia de venda paral\u00b7lela a la tradicional: el comer\u00e7 electr\u00f2nic \u00e9s la millor opci\u00f3.<\/p>\n<p>Amb aix\u00f2, ja tenim el terreny abonat perqu\u00e8 milions d\u2019usuaris que encara dubtaven de <strong>comprar online<\/strong> es converteixin en el p\u00fablic objectiu del nostre pla de <strong>vendes online<\/strong>.<\/p>\n<p>Veurem com evoluciona la situaci\u00f3 i quin ser\u00e0 el nou escenari quan tot torni a la \u201cnormalitat\u201d, per\u00f2 d\u2019entrada podem preveure que:<\/p>\n<ul>\n<li>La <strong>venda online<\/strong> creixer\u00e0 exponencialment.<\/li>\n<li>Els comer\u00e7os tradicionals hauran de fer el salt a aquesta nova forma de <strong>comer\u00e7 electr\u00f2nic<\/strong>.<\/li>\n<li>Alguns negocis intentaran resistir-se al canvi i aix\u00f2 pot suposar la seva desaparici\u00f3.<\/li>\n<li>La compet\u00e8ncia ser\u00e0 ferotge.<\/li>\n<li>L\u2019oferta ser\u00e0 gaireb\u00e9 infinita.<\/li>\n<\/ul>\n<h6><a href=\"https:\/\/codewebbarcelona.com\/contacta\/\" target=\"_blank\" rel=\"noopener\">Tens un restaurant o el gestiones? Ja hem treballat per aquest sector creant webs excepcionals. Fes clic i t\u2019assessorem per millorar la teva pres\u00e8ncia online. Analitzarem el teu web actual i et presentarem un pla d\u2019acci\u00f3 per optimitzar-lo.<\/a><\/h6>\n<p>[superfeatured]7558[\/superfeatured]<\/p>\n<h3>Conclusi\u00f3:<\/h3>\n<p>La conclusi\u00f3 \u00e9s ben clara: si el nostre negoci t\u00e9 la possibilitat de <strong>vendre online<\/strong>, hem de fer el salt al <strong>comer\u00e7 electr\u00f2nic<\/strong>. Si no ho fem nosaltres, ho far\u00e0 la compet\u00e8ncia.<\/p>\n<p>Qui es mogui primer ser\u00e0 el pioner, per\u00f2 si no ens hi sumem, ens quedarem sense la nostra part del past\u00eds.<\/p>\n<p>Com que un dels principals inconvenients de muntar un <strong>e-commerce<\/strong> \u00e9s el pressupost, el millor que podem fer \u00e9s informar-nos sobre les <strong>ajudes per a la digitalitzaci\u00f3<\/strong>.<\/p>\n<p>Les cambres de comer\u00e7 s\u00f3n el gran aliat dels aut\u00f2noms i emprenedors. N\u2019hi ha una a cada ciutat, busca la teva i informa\u2019t.<\/p>\n<p>Tamb\u00e9 pots consultar la p\u00e0gina del <a href=\"https:\/\/www.mineco.gob.es\/portal\/site\/mineco\/menuitem.23059cb04f633cc59de477b9223041a0\/?vgnextoid=88d98f2b6f8a4610VgnVCM1000001d04140aRCRD\" target=\"_blank\" rel=\"noopener\">Ministerio de Industria, Comercio y Turismo<\/a>. A l\u2019apartat d\u2019ajudes per a empreses hi trobar\u00e0s moltes opcions que et poden interessar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Durant aquestes \u00faltimes setmanes, el comer\u00e7 tradicional ha rebut un cop molt dur arran de l\u2019estat d\u2019alarma pel COVID-19. Per\u00f2 hi ha un sector que no ha deixat de cr\u00e9ixer: l\u2019e-commerce \u2014 comer\u00e7 electr\u00f2nic i les botigues online. L\u2019e-commerce \u00e9s l\u2019evoluci\u00f3 imprescindible si volem mantenir el nostre negoci actiu en temps dif\u00edcils com aquests. Els [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9975,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[208,211,134],"class_list":["post-31992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-disseny-desenvolupament-web","category-marketing","category-disseny-grafic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El e-commerce, esencial para un negocio en tiempos de COVID-19<\/title>\n<meta name=\"description\" content=\"Durante estas \u00faltimas semanas el comercio tradicional a recibido un tremendo varapalo causado por el estado de alarma del COVID-19. 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