{"id":31808,"date":"2022-03-15T09:48:06","date_gmt":"2022-03-15T09:48:06","guid":{"rendered":"https:\/\/codewebbarcelona.com\/ejemplos-de-packaging-de-bebida\/"},"modified":"2026-04-21T04:27:04","modified_gmt":"2026-04-21T04:27:04","slug":"exemples-packaging-beguda","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/ca\/blog\/exemples-packaging-beguda\/","title":{"rendered":"Exemples de packaging de beguda"},"content":{"rendered":"<p>Vols descobrir cinc <strong>exemples de packaging de begudes<\/strong>? Doncs queda\u2019t i no et perdis el seg\u00fcent article.<\/p>\n<p>Despr\u00e9s de passar-me la setmana passada de restaurant en restaurant, tastant i analitzant les seves identitats corporatives, m\u2019he adonat que un element clau a qualsevol \u00e0pat \u00e9s la beguda. Per aix\u00f2, en aquest article t\u2019he preparat un recorregut per alguns dels packagings i brandings m\u00e9s interessants de begudes de tota mena.<\/p>\n<p>Com sempre, aprofitar\u00e9 aquests exemples per parlar dels projectes i compartir alguns consells \u00fatils per crear aut\u00e8ntiques joies de disseny i creativitat.<\/p>\n<p>Un dels grans reptes dels petits productors i distribu\u00efdors de begudes \u00e9s arribar al consumidor final. Les grans marques disposen de molts recursos per invertir en publicitat, distribuci\u00f3 i competir en preus. Tot i aix\u00ed, els petits productors tamb\u00e9 volen fer-se un lloc i aposten per una producci\u00f3 molt cuidada i una imatge pr\u00f2pia i diferenciada.<\/p>\n<p>Vegem aquests <strong>exemples de packaging de begudes<\/strong>.<\/p>\n<h6><a href=\"https:\/\/codewebbarcelona.com\/contacta\/\" target=\"_blank\" rel=\"noopener\">T\u2019agradaria que ens encarregu\u00e9ssim d\u2019un projecte similar?<\/a><\/h6>\n<h2>Exemples de packaging de begudes<\/h2>\n<h3>CAVALIERI DEL GARDA<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-11376\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/diseno-packaging-bebida-alcohol-cavalieri-del-garda-02.jpg\" alt=\"\" width=\"1000\" height=\"1250\" \/><br \/>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-11375\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/diseno-packaging-bebida-alcohol-cavalieri-del-garda-01.jpg\" alt=\"diseno-packaging-bebida-alcohol-cavalieri-del-garda-01\" width=\"2513\" height=\"1572\" \/><br \/>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-11383\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/diseno-packaging-bebida-alcohol-cavalieri-del-garda-09.jpg\" alt=\"diseno-packaging-bebida-alcohol-cavalieri-del-garda-09\" width=\"1087\" height=\"651\" \/><br \/>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-11384\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/diseno-packaging-bebida-alcohol-cavalieri-del-garda-010.jpg\" alt=\"diseno-packaging-bebida-alcohol-cavalieri-del-garda-010\" width=\"1086\" height=\"652\" \/><br \/>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-11380\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/diseno-packaging-bebida-alcohol-cavalieri-del-garda-06.jpg\" alt=\"diseno-packaging-bebida-alcohol-cavalieri-del-garda-06\" width=\"2560\" height=\"2048\" \/><br \/>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-11379\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/diseno-packaging-bebida-alcohol-cavalieri-del-garda-05.jpg\" alt=\"diseno-packaging-bebida-alcohol-cavalieri-del-garda-05\" width=\"2513\" height=\"1587\" \/><br \/>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-11378\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/diseno-packaging-bebida-alcohol-cavalieri-del-garda-04.jpg\" alt=\"diseno-packaging-bebida-alcohol-cavalieri-del-garda-04\" width=\"2513\" height=\"2513\" \/><br \/>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-11382\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/diseno-packaging-bebida-alcohol-cavalieri-del-garda-08.jpg\" alt=\"diseno-packaging-bebida-alcohol-cavalieri-del-garda-08\" width=\"1084\" height=\"550\" \/><br \/>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-11381\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/diseno-packaging-bebida-alcohol-cavalieri-del-garda-07.jpg\" alt=\"diseno-packaging-bebida-alcohol-cavalieri-del-garda-07\" width=\"1056\" height=\"625\" \/><br \/>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-11377\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/diseno-packaging-bebida-alcohol-cavalieri-del-garda-03.jpg\" alt=\"diseno-packaging-bebida-alcohol-cavalieri-del-garda-03\" width=\"1000\" height=\"1250\" \/><\/p>\n<p><b>Disseny d\u2019identitat de marca i packaging a c\u00e0rrec de l\u2019estudi de disseny gr\u00e0fic Carosello Lab<\/b><\/p>\n<p>Un disseny d\u2019all\u00f2 m\u00e9s elegant, on la marca del celler es converteix en el propi logotip i ens mostra una proposta radical i ic\u00f2nica.<\/p>\n<p>Els quadrats conc\u00e8ntrics simbolitzen de manera abstracta l\u2019equilibri entre territori, persona i vi.<\/p>\n<p>En el disseny hi trobem refer\u00e8ncies a l\u2019art modern que evoquen les caracter\u00edstiques geol\u00f2giques de la zona de Garda.<\/p>\n<p>El resultat \u00e9s un packaging i branding sofisticat, atemporal i amb molta personalitat.<\/p>\n<p>Un dels millors <strong>exemples de packaging de begudes<\/strong> que hem vist els darrers mesos.<\/p>\n<p><strong>Consells per crear un bon packaging de beguda<\/strong><\/p>\n<p>El branding i el packaging d\u2019una ampolla de vi s\u00f3n fonamentals, tant \u00e9s aix\u00ed que els darrers cinc anys s\u2019ha incrementat molt la consci\u00e8ncia sobre la seva import\u00e0ncia.<\/p>\n<p>L\u2019aparici\u00f3 de nous cellers ha fet que, per competir amb els grans productors de sempre, hagin optat encertadament per apostar per una identitat de marca potent i personal.<\/p>\n<p>El branding i el packaging s\u00f3n clau perqu\u00e8 un celler aconsegueixi pres\u00e8ncia tant als lineals de les botigues com a les taules, perqu\u00e8 la qualitat del producte ja la donaven per descomptada.<\/p>\n<p><strong>Curiositats del projecte<\/strong><\/p>\n<p>El protagonista d\u2019aquest projecte, Cavaliere del Garda, \u00e9s un celler situat a la costa sud del llac de Garda, a It\u00e0lia.<\/p>\n<p>La seva producci\u00f3 es basa en la selecci\u00f3 de ra\u00efms que expressen el sabor ric i singular dels territoris de Lugana i Valt\u00e8nesi.<\/p>\n<p>\u00c9s una iniciativa de Fabio Contato, reconegut per la seva traject\u00f2ria i passi\u00f3 pels vins de Garda.<\/p>\n<p>Els conceptes principals que han inspirat aquest disseny de packaging i identitat de marca s\u00f3n: Terra, Persona i Vi.<\/p>\n<p><a href=\"http:\/\/www.carosellolab.com\/works\/cavaliere-del-garda\/\" target=\"_blank\" rel=\"noopener\">Si vols, pots veure el projecte complet fent clic aqu\u00ed<\/a><\/p>\n<h6><a href=\"https:\/\/codewebbarcelona.com\/contacta\/\" target=\"_blank\" rel=\"noopener\">T\u2019agradaria que ens encarregu\u00e9ssim d\u2019un projecte similar?<\/a><\/h6>\n<p>[superfeatured]7076[\/superfeatured]<\/p>\n<h3>HONEST RUM<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-11393\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/diseno-packaging-bebida-alcohol-honest-rum-09.jpg\" alt=\"diseno-packaging-bebida-alcohol-honest-rum-09\" width=\"2335\" height=\"1652\" \/><br \/>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-11392\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/diseno-packaging-bebida-alcohol-honest-rum-08.png\" alt=\"diseno-packaging-bebida-alcohol-honest-rum-08\" width=\"2335\" height=\"1652\" \/><br \/>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-11391\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/diseno-packaging-bebida-alcohol-honest-rum-07.jpg\" alt=\"diseno-packaging-bebida-alcohol-honest-rum-07\" width=\"2335\" height=\"1652\" \/><br \/>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-11390\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/diseno-packaging-bebida-alcohol-honest-rum-06.png\" alt=\"diseno-packaging-bebida-alcohol-honest-rum-06\" width=\"2335\" height=\"1652\" \/><br \/>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-11388\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/diseno-packaging-bebida-alcohol-honest-rum-04.png\" alt=\"diseno-packaging-bebida-alcohol-honest-rum-04\" width=\"2335\" height=\"1652\" \/><br \/>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-11389\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/diseno-packaging-bebida-alcohol-honest-rum-05.jpg\" alt=\"diseno-packaging-bebida-alcohol-honest-rum-05\" width=\"2335\" height=\"1652\" \/><br \/>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-11386\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/diseno-packaging-bebida-alcohol-honest-rum-02.jpg\" alt=\"diseno-packaging-bebida-alcohol-honest-rum-02\" width=\"2335\" height=\"1652\" \/><br \/>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-11387\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/diseno-packaging-bebida-alcohol-honest-rum-03.png\" alt=\"diseno-packaging-bebida-alcohol-honest-rum-03\" width=\"2335\" height=\"1652\" \/><br \/>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-11394\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/diseno-packaging-bebida-alcohol-honest-rum-010.png\" alt=\"diseno-packaging-bebida-alcohol-honest-rum-010\" width=\"2335\" height=\"1652\" \/><br \/>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-11385\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/diseno-packaging-bebida-alcohol-honest-rum-01.png\" alt=\"diseno-packaging-bebida-alcohol-honest-rum-01\" width=\"2335\" height=\"1652\" \/><\/p>\n<p><b>Disseny de branding i packaging de beguda a c\u00e0rrec del dissenyador gr\u00e0fic Blake Scott<\/b><\/p>\n<p>Honest Rum buscava una imatge visual diferent, que trenqu\u00e9s amb els estereotips habituals del rom i apost\u00e9s per un branding atrevit i amb personalitat pr\u00f2pia.<\/p>\n<p>L\u2019objectiu era arribar a un p\u00fablic m\u00e9s ampli que el target tradicional del rom.<\/p>\n<p>El resultat \u00e9s una ampolla preciosa, que evoca records, deixa veure l\u2019interior del recipient i llueix una etiqueta elegant, minimalista i molt personal.<\/p>\n<p>Un dels millors exemples de branding per a ampolles d\u2019alcohol que et pot servir d\u2019inspiraci\u00f3.<\/p>\n<p>Un <strong>exemple de branding d\u2019ampolla alcoh\u00f2lica guardonat<\/strong> amb:<\/p>\n<ul>\n<li><a href=\"https:\/\/bestawards.co.nz\/graphic\/packaging\/blake-scott\/honest-rum-1\/\" target=\"_blank\" rel=\"noopener\">Best Design Awards: Or en Packaging Boutique<\/a><\/li>\n<li><a href=\"https:\/\/bestawards.co.nz\/graphic\/small-brand-identity\/blake-scott\/honest-rum\/\" target=\"_blank\" rel=\"noopener\">Best Design Awards: Plata en Small Brand Identity<\/a><\/li>\n<li><a href=\"https:\/\/packagingoftheworld.com\/2020\/12\/honest-spirits.html\" target=\"_blank\" rel=\"noopener\">Menci\u00f3 a Packaging of the World<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Un dels millors <strong>exemples de branding d\u2019hotel<\/strong> que hem vist els darrers mesos.<\/p>\n<p><strong>Consells per crear la identitat de marca d\u2019una beguda alcoh\u00f2lica<\/strong><\/p>\n<p>Si volem arribar a un nou segment de consumidors i captar part del p\u00fablic de la compet\u00e8ncia, \u00e9s fonamental que la nostra imatge sigui realment diferent.<\/p>\n<p>El sector de l\u2019alimentaci\u00f3 i la beguda \u00e9s molt competitiu, i nom\u00e9s ens podem fer un lloc si el nostre producte \u00e9s de qualitat per\u00f2, sobretot, si la nostra imatge destaca.<\/p>\n<p>La qualitat \u00e9s important, per\u00f2, encara que costi admetre-ho, l\u2019aparen\u00e7a ho \u00e9s tot.<\/p>\n<p>Si el nostre branding \u00e9s elegant i singular, atraurem un tipus de consumidor concret i podrem posicionar el producte a un preu just.<\/p>\n<p><strong>Curiositats del projecte<\/strong><\/p>\n<p>Honest Rum compta amb la certificaci\u00f3 A Plastic Planet com a &#8220;Plastic Free&#8221; i ha obtingut la Certificaci\u00f3 Zero Carboni d\u2019Ekos.<\/p>\n<p>Aquest rom es produeix a Nova Zelanda, a la companyia amb seu a Auckland.<\/p>\n<p><a href=\"https:\/\/inhousedesign.co.nz\/\" target=\"_blank\" rel=\"noopener\">Si vols, pots veure el projecte complet fent clic aqu\u00ed<\/a><\/p>\n<h6><a href=\"https:\/\/codewebbarcelona.com\/contacta\/\" target=\"_blank\" rel=\"noopener\">T\u2019agradaria que ens encarregu\u00e9ssim d\u2019un projecte similar?<\/a><\/h6>\n<p>[superfeatured]7076[\/superfeatured]<\/p>\n<h3>VEIL<\/h3>\n<div style=\"padding: 52.73% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/639209008?h=de6ffd437b&amp;title=0&amp;byline=0&amp;portrait=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-11395\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/diseno-packaging-bebida-alcohol-veil-port-wine-01.jpg\" alt=\"diseno-packaging-bebida-alcohol-veil-port-wine-01\" width=\"1400\" height=\"956\" \/><br \/>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-11398\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/diseno-packaging-bebida-alcohol-veil-port-wine-04.jpg\" alt=\"diseno-packaging-bebida-alcohol-veil-port-wine-04\" width=\"1400\" height=\"956\" \/><br \/>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-11400\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/diseno-packaging-bebida-alcohol-veil-port-wine-06.jpg\" alt=\"diseno-packaging-bebida-alcohol-veil-port-wine-06\" width=\"1032\" height=\"1440\" \/><br \/>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-11402\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/diseno-packaging-bebida-alcohol-veil-port-wine-08.jpg\" alt=\"diseno-packaging-bebida-alcohol-veil-port-wine-08\" width=\"1400\" height=\"956\" \/><br \/>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-11401\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/diseno-packaging-bebida-alcohol-veil-port-wine-07.jpg\" alt=\"diseno-packaging-bebida-alcohol-veil-port-wine-07\" width=\"1400\" height=\"956\" \/><br \/>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-11404\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/diseno-packaging-bebida-alcohol-veil-port-wine-011.jpg\" alt=\"diseno-packaging-bebida-alcohol-veil-port-wine-011\" width=\"1400\" height=\"933\" \/><br \/>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-11405\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/diseno-packaging-bebida-alcohol-veil-port-wine-012.jpg\" alt=\"diseno-packaging-bebida-alcohol-veil-port-wine-012\" width=\"1032\" height=\"1440\" \/><br \/>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-11406\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/diseno-packaging-bebida-alcohol-veil-port-wine-013.jpg\" alt=\"diseno-packaging-bebida-alcohol-veil-port-wine-013\" width=\"1400\" height=\"956\" \/><br \/>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-11397\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/diseno-packaging-bebida-alcohol-veil-port-wine-03.jpg\" alt=\"diseno-packaging-bebida-alcohol-veil-port-wine-03\" width=\"1400\" height=\"956\" \/><br \/>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-11396\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/diseno-packaging-bebida-alcohol-veil-port-wine-02.jpg\" alt=\"diseno-packaging-bebida-alcohol-veil-port-wine-02\" width=\"1400\" height=\"956\" \/><br \/>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-11403\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/diseno-packaging-bebida-alcohol-veil-port-wine-09.jpg\" alt=\"diseno-packaging-bebida-alcohol-veil-port-wine-09\" width=\"1032\" height=\"1440\" \/><br \/>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-11399\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/diseno-packaging-bebida-alcohol-veil-port-wine-05.jpg\" alt=\"diseno-packaging-bebida-alcohol-veil-port-wine-05\" width=\"1400\" height=\"956\" \/><\/p>\n<p><b>Disseny<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vols descobrir cinc exemples de packaging de begudes? Doncs queda\u2019t i no et perdis el seg\u00fcent article. Despr\u00e9s de passar-me la setmana passada de restaurant en restaurant, tastant i analitzant les seves identitats corporatives, m\u2019he adonat que un element clau a qualsevol \u00e0pat \u00e9s la beguda. Per aix\u00f2, en aquest article t\u2019he preparat un recorregut [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11110,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[210,134],"class_list":["post-31808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiracio","category-disseny-grafic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ejemplos de packaging de bebida - Code Barcelona<\/title>\n<meta name=\"description\" content=\"\u00bfQuieres ver cinco ejemplos de packaging de bebida ? - Pues qu\u00e9date aqu\u00ed y no dejes de leer el siguiente art\u00edculo. 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