{"id":31794,"date":"2021-04-06T10:51:44","date_gmt":"2021-04-06T10:51:44","guid":{"rendered":"https:\/\/codewebbarcelona.com\/ejemplos-logotipos-farmaceuticos\/"},"modified":"2026-04-21T04:26:20","modified_gmt":"2026-04-21T04:26:20","slug":"exemples-logotips-farmaceutics","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/ca\/blog\/exemples-logotips-farmaceutics\/","title":{"rendered":"Exemples de logotips farmac\u00e8utics"},"content":{"rendered":"<p>Vols descobrir amb quins logotips es presenten els laboratoris farmac\u00e8utics?<\/p>\n<p>Aquest article t\u2019encantar\u00e0 perqu\u00e8 hem fet la feina de recopilar els logotips m\u00e9s destacats de laboratoris farmac\u00e8utics i preparar una s\u00e8rie d\u2019articles on els mostrem i analitzem en profunditat.<\/p>\n<p>Hem trobat prop d\u2019un centenar de logotips, per\u00f2 no tots caben en aquests articles. De moment, et portem 10 exemples de logotips farmac\u00e8utics per veure si aquest sector aposta per un disseny s\u00f2lid i reconeixible.<\/p>\n<h3>PFIZER<\/h3>\n<h4>El logotip de la farmac\u00e8utica Pfizer<\/h4>\n<h4><img decoding=\"async\" class=\"alignnone size-full wp-image-7622\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/04\/ejemplos-de-logotipos-farmaceuticos-featured.jpg\" alt=\"mejores-logos-farmaceutico-pfizer-31\" width=\"1920\" height=\"1080\" \/><\/h4>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/x3s3XLeOnNg\" width=\"856\" height=\"428\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Pfizer ha aprofitat la notorietat medi\u00e0tica arran del desenvolupament d\u2019una de les vacunes contra la COVID-19 per presentar la seva nova identitat corporativa, que evidentment tamb\u00e9 afecta el seu logotip.<\/p>\n<p>El logotip utilitza dues tonalitats de blau, s\u00edmbol de recerca cient\u00edfica i innovaci\u00f3. A m\u00e9s, incorpora dues h\u00e8lixs ascendents que representen l\u2019ADN.<\/p>\n<p>Per completar-ho, han optat per una tipografia robusta i contundent que transmet confian\u00e7a.<\/p>\n<h3>MODERNA<\/h3>\n<h4>Un disseny de logotip antic per a la farmac\u00e8utica Moderna<\/h4>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-7618\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/04\/mejores-logos-farmaceutico-moderna-27.jpg\" alt=\"mejores-logos-farmaceutico-moderna-27\" width=\"1920\" height=\"1080\" \/><\/p>\n<p>El logotip de Moderna \u00e9s un exemple de contrastos.<\/p>\n<p>Tot i ser una empresa molt jove, fundada el 2010 (d\u2019aqu\u00ed el seu nom), el seu logotip no reflecteix aquesta modernitat. El resultat \u00e9s un disseny senzill, poc atractiu i gens innovador.<\/p>\n<p>Les l\u00ednies inferiors simbolitzen el cam\u00ed que recorre l\u2019empresa, i la tipografia busca refor\u00e7ar el nom de la marca.<\/p>\n<h3>INCYTE<\/h3>\n<h4>Disseny de logotip per a la farmac\u00e8utica Incyte<\/h4>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-7611\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/04\/mejores-logos-farmaceutico-incyte-19.jpg\" alt=\"mejores-logos-farmaceutico-incyte-19\" width=\"1920\" height=\"1080\" \/><\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/lxKhqyhrF2o\" width=\"1920\" height=\"1080\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>El tercer logotip d\u2019aquest recull \u00e9s el d\u2019Incyte.<\/p>\n<p>Novament, trobem un disseny en tons blaus, color habitualment associat a la ci\u00e8ncia i la recerca.<\/p>\n<p>El logotip mostra dos cercles incomplets units pel centre, s\u00edmbol d\u2019uni\u00f3, fortalesa i protecci\u00f3.<\/p>\n<h3>ROCHE<\/h3>\n<h4>Un logotip cl\u00e0ssic per a un laboratori farmac\u00e8utic de llarga traject\u00f2ria<\/h4>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-7634\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/04\/mejores-logos-farmaceutico-roche-34.jpg\" alt=\"\" width=\"1920\" height=\"1080\" \/><\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/c68diIVFuSU\" width=\"1920\" height=\"1080\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>El logotip de Roche ha estat present, d\u2019una manera o altra, durant m\u00e9s de 50 anys en la hist\u00f2ria de la companyia. El blau corporatiu, t\u00edpic de les grans empreses del sector, i la signatura de la marca dins d\u2019un hex\u00e0gon creen una imatge \u00fanica i memorable.<\/p>\n<p>L\u2019hex\u00e0gon simbolitza equilibri, harmonia i univers.<\/p>\n<p>La tipografia sans-serif, suau i neta, transmet seguretat i proximitat.<\/p>\n<h3>RATIOPHARM<\/h3>\n<h4>Un logotip sobri per al laboratori farmac\u00e8utic RATIOPHARM<\/h4>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-7633\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/04\/mejores-logos-farmaceutico-ratiopharm-33.jpg\" alt=\"\" width=\"1920\" height=\"1080\" \/><\/p>\n<p>Ratiopharm \u00e9s l\u00edder en la fabricaci\u00f3 i distribuci\u00f3 de medicaments gen\u00e8rics.<\/p>\n<p>El seu logotip destaca pel nom de l\u2019empresa emmarcat entre dues l\u00ednies horitzontals de color taronja.<\/p>\n<p>El taronja, com hem vist, representa esfor\u00e7 i, aplicat a la ind\u00fastria farmac\u00e8utica, t\u00e9 connotacions de proximitat i accessibilitat.<\/p>\n<p>Aquest logotip transmet la idea que Ratiopharm prioritza fer arribar els medicaments a tothom, m\u00e9s enll\u00e0 de la rendibilitat pr\u00f2pia.<\/p>\n<h3>ABBVIE<\/h3>\n<h4>L\u00ednies suaus i un concepte actual en el logotip d\u2019Abbvie<\/h4>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-7596\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/04\/mejores-logos-farmaceutico-abbvie-01.jpg\" alt=\"mejores-logos-farmaceutico-abbvie-01\" width=\"1920\" height=\"1080\" \/><\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/GaQRgiDiBXU\" width=\"1920\" height=\"1080\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>El logotip d\u2019Abbvie combina dues arrels: \u201cabb\u201d, que prov\u00e9 de la matriu Abbott, i \u201cvie\u201d, que remet a la vocaci\u00f3 de millorar la vida de les persones a trav\u00e9s de la recerca.<\/p>\n<p>La tipografia, molt fina i de color blau, busca transmetre confian\u00e7a i coneixement especialitzat.<\/p>\n<h3>GSK<\/h3>\n<h4>Un logotip potent per a la farmac\u00e8utica GSK<\/h4>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-7631\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/04\/mejores-logos-farmaceutico-gsk-16.jpg\" alt=\"mejores-logos-farmaceutico-gsk-16\" width=\"1920\" height=\"1080\" \/><\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Y9hlYgP-LHU\" width=\"1920\" height=\"1080\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>GlaxoSmithKline aposta per un logotip amb les sigles GSK dins d\u2019una forma que recorda un cor, amb un degradat de taronja a groc.<\/p>\n<p>Aquesta forma i colors transmeten energia, passi\u00f3 i el comprom\u00eds de la companyia per oferir productes de m\u00e0xima qualitat.<\/p>\n<h3>LABCORP<\/h3>\n<h4>Disseny de logotip per al laboratori farmac\u00e8utic LABCORP<\/h4>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-7615\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/04\/mejores-logos-farmaceutico-labcorp-24.jpg\" alt=\"mejores-logos-farmaceutico-labcorp-24\" width=\"1920\" height=\"1080\" \/><\/p>\n<p>Labcorp tamb\u00e9 ha renovat recentment la seva imatge, i el canvi ha estat molt positiu.<\/p>\n<p>El logotip anterior era molt tradicional i poc alineat amb els temps actuals.<\/p>\n<p>Ara, Labcorp aposta per una identitat m\u00e9s suau, moderna i din\u00e0mica.<\/p>\n<h3>GR\u00dcNENTHAL<\/h3>\n<h4>Disseny de logotip per al laboratori farmac\u00e8utic GR\u00dcNENTHAL<\/h4>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-7608\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/04\/mejores-logos-farmaceutico-grunenthal-15.jpg\" alt=\"mejores-logos-farmaceutico-grunenthal-15\" width=\"1920\" height=\"1080\" \/><\/p>\n<p>El logotip de Gr\u00fcnenthal, aqu\u00ed en versi\u00f3 blanc i negre, varia de color segons el departament.<\/p>\n<p>\u00c9s un logotip potent, amb car\u00e0cter i que inspira confian\u00e7a.<\/p>\n<h3>GENMAB<\/h3>\n<h4>Disseny de logotip per al laboratori farmac\u00e8utic GENMAB<\/h4>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-7606\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/04\/mejores-logos-farmaceutico-genmab-13.jpg\" alt=\"mejores-logos-farmaceutico-genmab-13\" width=\"1920\" height=\"1080\" \/><\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/aLu3DG0HvwI\" width=\"1920\" height=\"1080\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>El logotip de Genmab correspon a una empresa especialitzada en el desenvolupament de ter\u00e0pies contra el c\u00e0ncer.<\/p>\n<p>El disseny aposta per colors diferents dels habituals blaus i incorpora una representaci\u00f3 gr\u00e0fica de la seva missi\u00f3.<\/p>\n<p>Personalment, crec que el resultat no acaba de funcionar i una revisi\u00f3 li aniria molt b\u00e9.<\/p>\n<h3>BOEHRINGER INGELHEIM<\/h3>\n<h4>Disseny de logotip per al laboratori farmac\u00e8utic BOEHRINGER INGELHEIM<\/h4>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-7602\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/04\/mejores-logos-farmaceutico-boeringher-09.jpg\" alt=\"mejores-logos-farmaceutico-boeringher-09\" width=\"1920\" height=\"1080\" \/><\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/yle6eaysv18\" width=\"1920\" height=\"1080\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Tanquem aquest recorregut pels logotips farmac\u00e8utics amb Boehringer Ingelheim.<\/p>\n<p>Un logotip amb m\u00e9s de 100 anys d\u2019hist\u00f2ria, que representa de manera estilitzada la secci\u00f3 central del palau imperial de Carlemany, que va residir a Ingelheim.<\/p>\n<p>L\u2019empresa va ser fundada el 1885 pel Dr. Albert Boehringer, aix\u00ed que la seva hist\u00f2ria parla per si sola.<\/p>\n<h3>Conclusions<\/h3>\n<p>Aquests s\u00f3n els deu primers logotips farmac\u00e8utics d\u2019aquesta s\u00e8rie. De moment, veiem propostes molt diverses, la majoria ben resoltes i amb conceptes clars.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vols descobrir amb quins logotips es presenten els laboratoris farmac\u00e8utics? Aquest article t\u2019encantar\u00e0 perqu\u00e8 hem fet la feina de recopilar els logotips m\u00e9s destacats de laboratoris farmac\u00e8utics i preparar una s\u00e8rie d\u2019articles on els mostrem i analitzem en profunditat. Hem trobat prop d\u2019un centenar de logotips, per\u00f2 no tots caben en aquests articles. De moment, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3781,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[210,134],"class_list":["post-31794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiracio","category-disseny-grafic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Exemples de logotips farmac\u00e8utics - Code Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/ca\/blog\/exemples-logotips-farmaceutics\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exemples de logotips farmac\u00e8utics - Code Barcelona\" \/>\n<meta property=\"og:description\" content=\"Vols descobrir amb quins logotips es presenten els laboratoris farmac\u00e8utics? 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Aquest article t\u2019encantar\u00e0 perqu\u00e8 hem fet la feina de recopilar els logotips m\u00e9s destacats de laboratoris farmac\u00e8utics i preparar una s\u00e8rie d\u2019articles on els mostrem i analitzem en profunditat. Hem trobat prop d\u2019un centenar de logotips, per\u00f2 no tots caben en aquests articles. 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